Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
November, 2009, Vol. 9, Issue 11
Clients Who Are Reluctant to See a Physician
By Ben Benjamin, PhD
Question: How do you get people to see a doctor to screen for serious conditions when they don't want to?
Answer: As I mentioned in a previous column (September 2009), whenever a client comes to me with an injury or pain condition, I make sure the person goes to see a physician if they have not already.I recommend this policy to all the practitioners I have trained around the country, and believe it is one of the most important steps we can take to protect our clients, our profession, and ourselves. However, it's not uncommon for clients to put up some resistance. Many individuals have had bad experiences with doctors and other health care providers. This isn't surprising; outside the mental health field, medical professionals often receive very little training in how to develop therapeutic relationships. They may never receive instruction in communication skills, relationship building, conflict resolution, customer service, and building a safe environment -- all crucial skills to have when dealing with something as personal and private as the human body.
In your first session with a client, you're taking a major step in building a therapeutic relationship. As you greet them for the first time, take a history, perform an assessment, and then open up a dialogue about what the client wants from the work you do together. The person will get a good sense of whether he or she feels safe and comfortable with you.
Your confidence, your presence, your voice tone, your gentleness and kindness, and your clear boundaries will give the client reason to trust you and to believe what you say. If you have done all of this well, it may be much easier than you think to influence the person to see a doctor.
It also really helps to have one or more excellent physicians in mind. Whenever I set up a practice in a new location, the first thing I do is go in search of good doctors. I ask people, whose judgment I trust, who their doctor is. I invite the doctor to breakfast or lunch (they have to eat sometime!) to discuss their work and to see how I feel being with them. If I have a good experience, I begin to refer patients to that physician for medical screening.
I have sent hundreds of clients to doctors who don't rush them, speak in plain English, and do a thorough job. When clients persist in their reluctance to see a physician, I set a clear and kind boundary. At the end of my assessment session, I might say something like: "You have a serious injury in your neck and I would very much like to see if I can help you with it. In order to treat you in a responsible manner, I will need you to see a physician before I begin the treatment process. My training and knowledge are limited to certain areas of expertise, so I rely on physicians to screen out conditions that are outside of my scope of practice. Once you've seen a physician, whether it's one I'm recommending or one you choose on your own, I would be happy to treat you."
I've found this approach to be successful in the vast majority of cases.
Click here for more information about Ben Benjamin, PhD.
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