Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
October 8, 2009
Alliance Incorporated and Launches Founding Member Campaign
The Alliance for Massage Therapy Education, a new independent organization for massage schools and educators, announces that it has completed the process of becoming a legal entity, and is now a non-profit corporation. This step will be followed by application to the IRS for status as a 501(c)(3) tax-exempt educational organization.
The Alliance is pleased to announce the beginning of its FOUNDING MEMBER CAMPAIGN, which will run until November 25. It is an opportunity to support this historic effort, and become one of the pioneers who step forward to help launch this organization and give it a dynamic start. Founding Memberships are available for massage schools, teachers, and continuing education providers, as well as companies that offer products and services to the education community. Complete details on this exciting opportunity are available on the Alliance's website, at www.afmte.org. Note that a general membership drive will begin in December.
A six-member Leadership Team of veteran educators is overseeing the work of building the administrative structure for the Alliance, and planning for its first Annual Meeting which will be held in mid-2010 (details to be announced). Statements of the Alliance's Mission and Goals were recently finalized:
The Alliance is the voice, advocate and resource for the community of massage therapy schools and educators.
The Leadership Team has received a number of questions regarding the position of the Alliance in relationship to the two major professional associations, ABMP and AMTA. To begin with, it is important to note that most long-established professions have an independent body that represents the educational institutions in that discipline; it's considered an essential part of the overall structure of a profession. In light of that, the Alliance has been established as a free-standing organization. This means the domain of massage therapy education finally has a champion of its own.
For a number of years, both ABMP and AMTA have maintained membership categories for massage schools. From the standpoint of the Alliance, it is beneficial for schools to have a relationship with the associations that provide membership opportunities and insurance for their students and graduates. The Alliance views this as complementary to the fundamental services and advocacy it will provide its own members - not as competition. In fact, the Leadership Team is already in communication with ABMP and AMTA to determine how the Alliance may best operate in cooperation with them.
While the formal announcement of the Alliance's launch just occurred on August 31, the process that led to this event has been ongoing for several years. There has been considerable dialogue among interested educators around their vision for an optimal education organization. This developmental process has been completely separate from the internal restructuring AMTA recently completed with its Council of Schools.
The focus of the Leadership Team is clearly on the future of this new endeavor. By strengthening and improving massage education, the Alliance will bring great benefit to schools, teachers, students and practitioners, along with everyone in the general public who receives massage therapy.
About the Alliance:
The Alliance for Massage Therapy Education will serve the entire education sector - from entry-level training programs through post-graduate studies. It will include three primary membership groups: Schools (for the institutions themselves); Teachers (for instructors in those institutions); and Continuing Education Providers (for those who offer post-graduate training). The organization will be governed by a Board of Directors elected democratically from within its membership. For more information, email Executive Director Rick Rosen at .
Source: The Alliance for Massage Therapy Education
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