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Massage Today
September 25, 2009

Massage Envy Provides Over 46,000 Massages During National Event

Massage for the Cure Benefits Susan G. Komen for the Cure

Massage Envy's annual signature fundraising event, Massage for the Cure, provided an unprecedented 46,680 massages and raised over $466,000 during the nationwide event.

Massage for the Cure, hosted on Tuesday, September 15, benefits Susan G. Komen for the Cure and helps fund breast cancer screening and treatment initiatives across the country. One-hour therapeutic massages were offered at a discounted price of $35, with $10 from each massage directly benefiting the Susan G. Komen for the Cure Affiliates. Additional donations were accepted, and all proceeds collected stay in the local community. Total additional donations are currently being calculated.

"We are thrilled with the success of this year's event," said Massage Envy's CEO David Humphrey. "The enthusiasm and dedication of Massage Envy owners, employees and clients has made Massage for the Cure our largest fundraising effort and we are incredibly grateful for their support."

Since the first Massage for the Cure event in 2005, Massage Envy has raised over $1.3 million for Komen.  This year, with 589 Massage Envy clinics across 41 states participating for the first time, Massage Envy provided 46,680 massages.

The money donated during Massage for the Cure will help fund educational and community outreach projects. The funds will also sponsor screening and treatment initiatives in local communities.

"We are thankful to have such a wonderful partnership with Massage Envy, and couldn't be more thrilled with the outcome of the Massage for the Cure event. Our local Affiliates across the country will benefit greatly from these donations," said Katrina McGhee, vice president of global partnerships for Komen for the Cure.

One in eight women will be diagnosed with breast cancer in her lifetime. In 2009, more than 40,000 women and men will die from breast cancer. A woman is diagnosed with breast cancer every three minutes and the disease claims a woman's life every 13 minutes.

About Massage for the Cure

Massage for the Cure is an annual, one-day event hosted by Massage Envy and benefiting Susan G. Komen for the Cure, a global leader in the movement to end breast cancer. Since the event's inception in 2005, Massage Envy has raised over $1.3 million for Susan G. Komen for the Cure, with 100 percent of the proceeds being used for education, screening and treatment programs in local communities. Now in its fifth year, Massage for the Cure was held on Sept. 15, 2009 at 589 Massage Envy clinics across the United States. For more information about Massage Envy and the benefits of professional therapeutic massage, please visit: MassageEnvy.com.

Source: Massage Envy

 

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