Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
October, 2009, Vol. 9, Issue 10
Everyday Facial Acupressure
By Rita Woods, LMT
Facial massage focuses on muscle properties, while facial acupressure addresses many levels, including toning muscles, energy balance and flow, specific point remedies, general wellness, skin tone and circulation. Many meridians and reflex zones run through the face so when you affect points on the face, you are affecting deeper layers of greater complexity. That's why I combine both points and muscles in all of my face work. Today, I'm sharing a simple acupressure face routine that you can seamlessly incorporate into your regular massage session. It has two parts. One is used to relax and one to tone. Together, they constitute a good basic session for overall wellness.This session is not intended to address specific health conditions even though you will be using specific points. Acupressure results may take five to 10 minutes to take effect. If you end with this session it's nice to save time for some last minute energy work or quiet time before the client jumps up and gets dressed. Sometimes you can just sit a few minutes, lightly touching the client. If you begin with this session, the client will experience the benefits while receiving the rest of their massage.
Your hands will always be your most valuable tools but there are a few utensils that you can use for detailed work. If you have big hands and fingers, you may not be able to reach all the points on the face. Precision on the face is important. Muscles are small and there are crooks and crannies you need to access. If your fingers can't do it, try these. A cocktail drink mixer. These are typically plastic but glass ones can be purchased. You have a larger end that is rounded and one end that is smaller, giving you great versatility. Stones that are is smooth and small enough at one end to get into detailed areas. These can all be cleaned and reused. You could also use a chop stick. This is longer and easier for some people to handle and control. Wooden ones cannot be properly cleaned, so you'll have to discard them after use. Just be sure to have smooth ends on all tools. It's best to first practice on yourself in front of a mirror. This way you can feel and adapt the pressure for each utensil. The face can be sensitive, so if you use a utensil, be sure to practice beforehand.
Acupressure techniques vary according to your desired result. For instance, if you are attempting to get rid of a headache, you might deeply massage a point for one to two minutes. For our purposes, it is suggested that you work the point for 12 to 15 back-and-forth sweeping movements or circular combinations, which should take a few seconds. Use the specific point as your intended center of work but include the local surrounding area as well. More details is noted for each point below. The pressure will vary according to its location on the face, so use enough pressure to activate the point but not so much as to cause pain. This will also vary according to the comfort level of the client. The point locations are from the book Facial Reflexology by Marie-France Muller, MD. I've simplified the numbering system for these specific examples (see Image) but more details are available in her book should you decide to pursue this in greater depth.
Disorders of the nervous system are the origins of all sickness and the cause of tiredness and tension. We begin the session by calming this system. The relaxing phase focuses mainly on the forehead and eyebrows. You probably won't need any tools other than your fingers. Your direction will be to work from top to bottom.
Point #1 calms the nervous system and soothes pain, (use horizontal movements of one-half to one inch in length).
Point #2 the arms and shoulders, relaxes the nervous system and combats insomnia (press along eyebrow medial to lateral).
Point # 3 calms the mind, reduces agitation and promotes mental balance (do not overstimulate this point as that could actually cause agitation). Don't stimulate this point if the client has low blood pressure.
Point #4 corresponds to the solar plexus and is an overall balance point. You will end each phase with point #4, as it also serves as a correction point. This point is located in the hollow in front of the ear and using a vertical movement is recommended. This point is always a good beginning and ending for all face work. It helps to regulate blood pressure and heartbeat. If you think you may have overstimulted an area, follow with this point to restore calm and balance. Working it with downward strokes will create peace, while working with upward stokes will tone and energize.
The toning phase allows for release of blocked energy and boosts energy stores. Liberating the energy will stimulate the life force, which will in turn revitalize the body and organs. Your direction for this phase is on the face is from the bottom toward the top. Working the points like you did in the beginning segment, continue stimulating the points with small sweeping movements.
The point marked as #5 works on the small intestines and Conception vessel. Stimulate this point vertically in a downward movement.
Point #6 increases energy and blood pressure (obviously, do not stimulate if the client has high blood pressure). It also brightens the mind. This point also increases uterine contractions, so don't use it on pregnant clients unless they are giving birth.
Point # 3 is used again as in the relaxing phase.
Point #7 is said to stimulate the chakras, brain and pituitary gland. It improves memory and clears the mind.
Point #8 frees circulation around the brain and soothes many issues related to the head.
Finally, finish with #4 as the overall balance.
The entire session takes only a couple of minutes, and I highly suggest you perform it on yourself everyday and incorporate it into your massage routine. Subtle shifts can be powerful.
Click here for more information about Rita Woods, LMT.
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