Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
October, 2009, Vol. 9, Issue 10
Everyday Facial Acupressure
By Rita Woods, LMT
Facial massage focuses on muscle properties, while facial acupressure addresses many levels, including toning muscles, energy balance and flow, specific point remedies, general wellness, skin tone and circulation. Many meridians and reflex zones run through the face so when you affect points on the face, you are affecting deeper layers of greater complexity. That's why I combine both points and muscles in all of my face work. Today, I'm sharing a simple acupressure face routine that you can seamlessly incorporate into your regular massage session. It has two parts. One is used to relax and one to tone. Together, they constitute a good basic session for overall wellness.This session is not intended to address specific health conditions even though you will be using specific points. Acupressure results may take five to 10 minutes to take effect. If you end with this session it's nice to save time for some last minute energy work or quiet time before the client jumps up and gets dressed. Sometimes you can just sit a few minutes, lightly touching the client. If you begin with this session, the client will experience the benefits while receiving the rest of their massage.
Your hands will always be your most valuable tools but there are a few utensils that you can use for detailed work. If you have big hands and fingers, you may not be able to reach all the points on the face. Precision on the face is important. Muscles are small and there are crooks and crannies you need to access. If your fingers can't do it, try these. A cocktail drink mixer. These are typically plastic but glass ones can be purchased. You have a larger end that is rounded and one end that is smaller, giving you great versatility. Stones that are is smooth and small enough at one end to get into detailed areas. These can all be cleaned and reused. You could also use a chop stick. This is longer and easier for some people to handle and control. Wooden ones cannot be properly cleaned, so you'll have to discard them after use. Just be sure to have smooth ends on all tools. It's best to first practice on yourself in front of a mirror. This way you can feel and adapt the pressure for each utensil. The face can be sensitive, so if you use a utensil, be sure to practice beforehand.
Acupressure techniques vary according to your desired result. For instance, if you are attempting to get rid of a headache, you might deeply massage a point for one to two minutes. For our purposes, it is suggested that you work the point for 12 to 15 back-and-forth sweeping movements or circular combinations, which should take a few seconds. Use the specific point as your intended center of work but include the local surrounding area as well. More details is noted for each point below. The pressure will vary according to its location on the face, so use enough pressure to activate the point but not so much as to cause pain. This will also vary according to the comfort level of the client. The point locations are from the book Facial Reflexology by Marie-France Muller, MD. I've simplified the numbering system for these specific examples (see Image) but more details are available in her book should you decide to pursue this in greater depth.
Disorders of the nervous system are the origins of all sickness and the cause of tiredness and tension. We begin the session by calming this system. The relaxing phase focuses mainly on the forehead and eyebrows. You probably won't need any tools other than your fingers. Your direction will be to work from top to bottom.
Point #1 calms the nervous system and soothes pain, (use horizontal movements of one-half to one inch in length).
Point #2 the arms and shoulders, relaxes the nervous system and combats insomnia (press along eyebrow medial to lateral).
Point # 3 calms the mind, reduces agitation and promotes mental balance (do not overstimulate this point as that could actually cause agitation). Don't stimulate this point if the client has low blood pressure.
Point #4 corresponds to the solar plexus and is an overall balance point. You will end each phase with point #4, as it also serves as a correction point. This point is located in the hollow in front of the ear and using a vertical movement is recommended. This point is always a good beginning and ending for all face work. It helps to regulate blood pressure and heartbeat. If you think you may have overstimulted an area, follow with this point to restore calm and balance. Working it with downward strokes will create peace, while working with upward stokes will tone and energize.
The toning phase allows for release of blocked energy and boosts energy stores. Liberating the energy will stimulate the life force, which will in turn revitalize the body and organs. Your direction for this phase is on the face is from the bottom toward the top. Working the points like you did in the beginning segment, continue stimulating the points with small sweeping movements.
The point marked as #5 works on the small intestines and Conception vessel. Stimulate this point vertically in a downward movement.
Point #6 increases energy and blood pressure (obviously, do not stimulate if the client has high blood pressure). It also brightens the mind. This point also increases uterine contractions, so don't use it on pregnant clients unless they are giving birth.
Point # 3 is used again as in the relaxing phase.
Point #7 is said to stimulate the chakras, brain and pituitary gland. It improves memory and clears the mind.
Point #8 frees circulation around the brain and soothes many issues related to the head.
Finally, finish with #4 as the overall balance.
The entire session takes only a couple of minutes, and I highly suggest you perform it on yourself everyday and incorporate it into your massage routine. Subtle shifts can be powerful.
Click here for previous articles by Rita Woods, LMT.
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