resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
October, 2009, Vol. 9, Issue 10
I Didn't Know It Would Be This Hard
By Jenn Sommermann, LCMT
I have been a massage therapist since 1992 and an educator since 2000. If you have read any of my articles, you know I teach the business curriculum at Swedish Institute in NYC but have also taught in Boston and in continuing-education settings around the country.My life is all about the business of massage and teaching students how to "work smarter, not harder." That being said, this profession requires hard work, especially at the beginning when trying to build a practice. Even after a practice is established, hard work is still needed to keep clients coming back and maintain a certain level of success.
My goal is to teach undergraduate students what to expect in their professional life and help them to understand the real world. In general, I think I do a pretty good job. However, some of my graduating students have contacted me and said, "I didn't realize it would be so hard." This opens up a bagful of questions. "What do you mean by 'so hard'?" "What specifically about this profession is hard?" "What did you expect?" Those are just three of the questions I want to rattle off when I get that call. My time with students is limited to 24 hours over six weeks, but on at least four occasions, I inform them about how difficult it is working in the field, especially in today's economy.
During the lecture on career options, I talk about the physical nature of this work and the necessary self care to preserve your body. In the practice-building lecture, we discuss emotional burnout and I share the current AMTA statistics regarding the average professional life span of a massage therapist being six years. Embedded in the finance lecture, earning a living is discussed as it relates to exchanging time for money but also in terms of the economy and why people are hesitant to receive massage. The marketing lecture and its undercurrent are about hard work. By no means do I sugar-coat it. That's four times in the course of six weeks that I inform students how hard it is to become successful and maintain it. I am sure other teachers in other classes are relaying the same message.
So why are the students shocked upon graduation and entering the work force? I have given it quite a bit of thought. I have decided it's the "That doesn't apply to me" syndrome. As educators, we can teach what we think is important but only if the student feels it applies to them will they note, absorb and apply it. That must be it. What else could it be? I know they are in the room when I tell them these things and I have to think they hear it at least a couple of the times.
At this point, I feel I need to make a clarification. Hard work is good and does not equal unhappiness. Quite the opposite is true. In fact, if you love what you do, it doesn't even feel like work. I love hard work and the rewards that come with it. If things were easy, everyone would do them. I like doing things that are different, require specific talents and have rewards at the end of the rainbow. My lectures about hard work are not meant to scare students, but I have a feeling some folks look at massage therapy as an easy road or a quick fix. I have to be the voice of reality. If you have entered this field for the quick fix, get-rich-quick scheme or easy ride, you will be one of those AMTA statistics to which I alluded. Luckily for the rest of us who don't mind hard work, we'll scoop up your clients and pick up where you left off.
This might sound like a rant to you and if you have read this far, you are probably not one of the folks who are afraid of hard work. In fact, I can bet you have already achieved a certain level of success. My hope though is that students or new graduates are reading this article and realizing that massage therapy is hard work. Aren't the most rewarding things worth working for? It wouldn't be very rewarding if it was easy. So keep plugging along, planting seeds, marketing, talking to everyone and working hard because it is SO worth it. Stay focused.
Click here for previous articles by Jenn Sommermann, LCMT.
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