Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
October, 2009, Vol. 9, Issue 10
I Didn't Know It Would Be This Hard
By Jenn Sommermann, LCMT
I have been a massage therapist since 1992 and an educator since 2000. If you have read any of my articles, you know I teach the business curriculum at Swedish Institute in NYC but have also taught in Boston and in continuing-education settings around the country.My life is all about the business of massage and teaching students how to "work smarter, not harder." That being said, this profession requires hard work, especially at the beginning when trying to build a practice. Even after a practice is established, hard work is still needed to keep clients coming back and maintain a certain level of success.
My goal is to teach undergraduate students what to expect in their professional life and help them to understand the real world. In general, I think I do a pretty good job. However, some of my graduating students have contacted me and said, "I didn't realize it would be so hard." This opens up a bagful of questions. "What do you mean by 'so hard'?" "What specifically about this profession is hard?" "What did you expect?" Those are just three of the questions I want to rattle off when I get that call. My time with students is limited to 24 hours over six weeks, but on at least four occasions, I inform them about how difficult it is working in the field, especially in today's economy.
During the lecture on career options, I talk about the physical nature of this work and the necessary self care to preserve your body. In the practice-building lecture, we discuss emotional burnout and I share the current AMTA statistics regarding the average professional life span of a massage therapist being six years. Embedded in the finance lecture, earning a living is discussed as it relates to exchanging time for money but also in terms of the economy and why people are hesitant to receive massage. The marketing lecture and its undercurrent are about hard work. By no means do I sugar-coat it. That's four times in the course of six weeks that I inform students how hard it is to become successful and maintain it. I am sure other teachers in other classes are relaying the same message.
So why are the students shocked upon graduation and entering the work force? I have given it quite a bit of thought. I have decided it's the "That doesn't apply to me" syndrome. As educators, we can teach what we think is important but only if the student feels it applies to them will they note, absorb and apply it. That must be it. What else could it be? I know they are in the room when I tell them these things and I have to think they hear it at least a couple of the times.
At this point, I feel I need to make a clarification. Hard work is good and does not equal unhappiness. Quite the opposite is true. In fact, if you love what you do, it doesn't even feel like work. I love hard work and the rewards that come with it. If things were easy, everyone would do them. I like doing things that are different, require specific talents and have rewards at the end of the rainbow. My lectures about hard work are not meant to scare students, but I have a feeling some folks look at massage therapy as an easy road or a quick fix. I have to be the voice of reality. If you have entered this field for the quick fix, get-rich-quick scheme or easy ride, you will be one of those AMTA statistics to which I alluded. Luckily for the rest of us who don't mind hard work, we'll scoop up your clients and pick up where you left off.
This might sound like a rant to you and if you have read this far, you are probably not one of the folks who are afraid of hard work. In fact, I can bet you have already achieved a certain level of success. My hope though is that students or new graduates are reading this article and realizing that massage therapy is hard work. Aren't the most rewarding things worth working for? It wouldn't be very rewarding if it was easy. So keep plugging along, planting seeds, marketing, talking to everyone and working hard because it is SO worth it. Stay focused.
Click here for more information about Jenn Sommermann, LCMT.
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