resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
October, 2009, Vol. 9, Issue 10
I Didn't Know It Would Be This Hard
By Jenn Sommermann, LCMT
I have been a massage therapist since 1992 and an educator since 2000. If you have read any of my articles, you know I teach the business curriculum at Swedish Institute in NYC but have also taught in Boston and in continuing-education settings around the country.My life is all about the business of massage and teaching students how to "work smarter, not harder." That being said, this profession requires hard work, especially at the beginning when trying to build a practice. Even after a practice is established, hard work is still needed to keep clients coming back and maintain a certain level of success.
My goal is to teach undergraduate students what to expect in their professional life and help them to understand the real world. In general, I think I do a pretty good job. However, some of my graduating students have contacted me and said, "I didn't realize it would be so hard." This opens up a bagful of questions. "What do you mean by 'so hard'?" "What specifically about this profession is hard?" "What did you expect?" Those are just three of the questions I want to rattle off when I get that call. My time with students is limited to 24 hours over six weeks, but on at least four occasions, I inform them about how difficult it is working in the field, especially in today's economy.
During the lecture on career options, I talk about the physical nature of this work and the necessary self care to preserve your body. In the practice-building lecture, we discuss emotional burnout and I share the current AMTA statistics regarding the average professional life span of a massage therapist being six years. Embedded in the finance lecture, earning a living is discussed as it relates to exchanging time for money but also in terms of the economy and why people are hesitant to receive massage. The marketing lecture and its undercurrent are about hard work. By no means do I sugar-coat it. That's four times in the course of six weeks that I inform students how hard it is to become successful and maintain it. I am sure other teachers in other classes are relaying the same message.
So why are the students shocked upon graduation and entering the work force? I have given it quite a bit of thought. I have decided it's the "That doesn't apply to me" syndrome. As educators, we can teach what we think is important but only if the student feels it applies to them will they note, absorb and apply it. That must be it. What else could it be? I know they are in the room when I tell them these things and I have to think they hear it at least a couple of the times.
At this point, I feel I need to make a clarification. Hard work is good and does not equal unhappiness. Quite the opposite is true. In fact, if you love what you do, it doesn't even feel like work. I love hard work and the rewards that come with it. If things were easy, everyone would do them. I like doing things that are different, require specific talents and have rewards at the end of the rainbow. My lectures about hard work are not meant to scare students, but I have a feeling some folks look at massage therapy as an easy road or a quick fix. I have to be the voice of reality. If you have entered this field for the quick fix, get-rich-quick scheme or easy ride, you will be one of those AMTA statistics to which I alluded. Luckily for the rest of us who don't mind hard work, we'll scoop up your clients and pick up where you left off.
This might sound like a rant to you and if you have read this far, you are probably not one of the folks who are afraid of hard work. In fact, I can bet you have already achieved a certain level of success. My hope though is that students or new graduates are reading this article and realizing that massage therapy is hard work. Aren't the most rewarding things worth working for? It wouldn't be very rewarding if it was easy. So keep plugging along, planting seeds, marketing, talking to everyone and working hard because it is SO worth it. Stay focused.
Click here for more information about Jenn Sommermann, LCMT.
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