Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
October, 2009, Vol. 9, Issue 10
I Didn't Know It Would Be This Hard
By Jenn Sommermann, LCMT
I have been a massage therapist since 1992 and an educator since 2000. If you have read any of my articles, you know I teach the business curriculum at Swedish Institute in NYC but have also taught in Boston and in continuing-education settings around the country.My life is all about the business of massage and teaching students how to "work smarter, not harder." That being said, this profession requires hard work, especially at the beginning when trying to build a practice. Even after a practice is established, hard work is still needed to keep clients coming back and maintain a certain level of success.
My goal is to teach undergraduate students what to expect in their professional life and help them to understand the real world. In general, I think I do a pretty good job. However, some of my graduating students have contacted me and said, "I didn't realize it would be so hard." This opens up a bagful of questions. "What do you mean by 'so hard'?" "What specifically about this profession is hard?" "What did you expect?" Those are just three of the questions I want to rattle off when I get that call. My time with students is limited to 24 hours over six weeks, but on at least four occasions, I inform them about how difficult it is working in the field, especially in today's economy.
During the lecture on career options, I talk about the physical nature of this work and the necessary self care to preserve your body. In the practice-building lecture, we discuss emotional burnout and I share the current AMTA statistics regarding the average professional life span of a massage therapist being six years. Embedded in the finance lecture, earning a living is discussed as it relates to exchanging time for money but also in terms of the economy and why people are hesitant to receive massage. The marketing lecture and its undercurrent are about hard work. By no means do I sugar-coat it. That's four times in the course of six weeks that I inform students how hard it is to become successful and maintain it. I am sure other teachers in other classes are relaying the same message.
So why are the students shocked upon graduation and entering the work force? I have given it quite a bit of thought. I have decided it's the "That doesn't apply to me" syndrome. As educators, we can teach what we think is important but only if the student feels it applies to them will they note, absorb and apply it. That must be it. What else could it be? I know they are in the room when I tell them these things and I have to think they hear it at least a couple of the times.
At this point, I feel I need to make a clarification. Hard work is good and does not equal unhappiness. Quite the opposite is true. In fact, if you love what you do, it doesn't even feel like work. I love hard work and the rewards that come with it. If things were easy, everyone would do them. I like doing things that are different, require specific talents and have rewards at the end of the rainbow. My lectures about hard work are not meant to scare students, but I have a feeling some folks look at massage therapy as an easy road or a quick fix. I have to be the voice of reality. If you have entered this field for the quick fix, get-rich-quick scheme or easy ride, you will be one of those AMTA statistics to which I alluded. Luckily for the rest of us who don't mind hard work, we'll scoop up your clients and pick up where you left off.
This might sound like a rant to you and if you have read this far, you are probably not one of the folks who are afraid of hard work. In fact, I can bet you have already achieved a certain level of success. My hope though is that students or new graduates are reading this article and realizing that massage therapy is hard work. Aren't the most rewarding things worth working for? It wouldn't be very rewarding if it was easy. So keep plugging along, planting seeds, marketing, talking to everyone and working hard because it is SO worth it. Stay focused.
Click here for previous articles by Jenn Sommermann, LCMT.
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