resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
October, 2009, Vol. 9, Issue 10
The Road Less Traveled
By Angie Patrick
Recently, I have had the opportunity to attend a couple of events off the beaten path from my usual trade show and convention stomping grounds. This year, I wanted to make a concerted effort to find out what is going on in some of the places I had not historically frequented.Most years, you can be sure I will be at the American Massage Therapy Association's national convention, as well as the Florida State Massage Therapy Association (FSMTA) convention. These two powerhouse annual events are always informative, fun and full of friendly faces. Some I have known for years, and more that I have the privilege of meeting for the first time. I will most definitely be in attendance for these events in 2009, but this year, I thought I might branch out a bit more and see what is happening in other parts of the world as well.
A few months ago, I attended the Ontario Massage Trade Conference in Ontario, Canada and the New England Regional Conference in Framingham, Mass., and most recently, I attended the World Massage Festival in New Braunfels, Texas. I have also presented on Massage Therapy Radio. All of these events have opened my eyes to the importance of supporting more local events as well as the larger and more nationally recognized events. At these venues, I have had the incredible fortune of meeting therapists from all walks of life, coming together for a common goal; they come to learn and be a part of a community. The education available at these events is certainly worthy of note with well-known names heading the lineup, and the exhibit halls were packed with vendors and products for massage and wellness! I was able to slow down a little bit and experience these events not only from a vendor's perspective, but also from the attendees. In being afforded this different view, I am more excited than ever before about learning of more regional venues, and seeing what they have to offer.
I would offer this piece of advice to anyone who thinks they may not need to attend these events because of cost, time, inconvenience, or any of the countless other excuses we can come up with: SIMPLY GO. Being surrounded by your peers in a place that has the profession you love at heart, immersed in an environment of healers like yourself is truly something every therapist should experience and take part in. I can certainly attest to the value of these events for students just starting their career, as it is an event saturated in industry leaders, both locally and nationally recognized, sharing first-hand knowledge and tips to aide them in building a better, more lucrative career. If you are a school owner, instructor, director, or involved with education in any way, I urge you to work to make it mandatory for your students to spend time at these events. The exposure to the various modalities and products to support them is tremendous; moreover, gaining a sense of the "State of Affairs" in the massage industry as a whole is absolutely invaluable.
I had the distinct honor of being invited to sit on a panel of industry leaders at the recent World Massage Festival, and the discussion was open to attendees in the form of a question and answer forum. It was truly an eye opener for me, as I listened to questions of the attendees and the answers from my fellow panel members. I learned more in those hours about the grass roots industry and the issues the average therapists face daily than I could have learned in any other forum. I was honored to be involved with that panel discussion, and the take away I obtained from that experience is quite simply: "get involved."
What do I mean by get involved? In my vernacular, it means get off your duff and volunteer; go out and advocate for your profession by being an active member of your AMTA chapter and its events; become a part of the groups speaking on your behalf at the state level where decisions effecting your practice are made; make your voice heard in the medical field by advocating massage; support fundraising for further massage research which quantifies the positive outcomes of massage therapy; and above all else, BE an active part of this great community of healers.
In New England, I was delighted to meet so many therapists already in practice as well as those on the cusp of beginning their career. The professionalism in the attendees as it regards to their self-esteem and belief in massage as true therapy without exception or compromise was inspiring! In Ontario, I met people who cared for the profession, industry, and sustainability of the products they use. Their focus was on the ecology and the footprint they leave as much as it was upon healing the human condition. And in speaking on Massage Therapy Radio, I was asked questions about products, about business, about economics and about the fundraising event, Sanctuary, which Massage Warehouse facilitates to bring greater awareness and funding for massage therapy research. Each of these events has shown me another beautiful facet of massage therapy, and makes me proud to be a part of this community of healers and custodians of the planet.
There are so many things you can do to support and broaden the scope of acceptance and growth for the future of the massage industry. The one thing that will absolutely guarantee stagnation and industry deterioration is to opt to do nothing. To be one of the ones who is "too busy" or "too tired" to be involved is to be one of the root causes of quagmire. Great changes occur because of people willing to make the change, and willing to do what needs to be done to effect positive outcome. Those who actively learn, attend, and present" are making the active choice to be involved. Call them activists, advocates, or any other moniker your heart desires, but the bottom line remains the same. These people get it done, and without them we have no growth and no future.
I choose to be one of those who gets it done. And I want to learn more, do more, be a part of more and create positive momentum and energy for the profession I love so much, and offer my support to those who choose to do the same. I will continue to seek out the road less traveled, as well as continue to frequent and support the tried and true paths I now know so well. I will be a part of the growth, and I will do all I can to leave a legacy of hope, activism, encouragement and support for this incredible profession and the beautiful souls who comprise it.
What do you choose to do?
Click here for more information about Angie Patrick.
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