resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
October, 2009, Vol. 9, Issue 10
The Road Less Traveled
By Angie Patrick
Recently, I have had the opportunity to attend a couple of events off the beaten path from my usual trade show and convention stomping grounds. This year, I wanted to make a concerted effort to find out what is going on in some of the places I had not historically frequented.Most years, you can be sure I will be at the American Massage Therapy Association's national convention, as well as the Florida State Massage Therapy Association (FSMTA) convention. These two powerhouse annual events are always informative, fun and full of friendly faces. Some I have known for years, and more that I have the privilege of meeting for the first time. I will most definitely be in attendance for these events in 2009, but this year, I thought I might branch out a bit more and see what is happening in other parts of the world as well.
A few months ago, I attended the Ontario Massage Trade Conference in Ontario, Canada and the New England Regional Conference in Framingham, Mass., and most recently, I attended the World Massage Festival in New Braunfels, Texas. I have also presented on Massage Therapy Radio. All of these events have opened my eyes to the importance of supporting more local events as well as the larger and more nationally recognized events. At these venues, I have had the incredible fortune of meeting therapists from all walks of life, coming together for a common goal; they come to learn and be a part of a community. The education available at these events is certainly worthy of note with well-known names heading the lineup, and the exhibit halls were packed with vendors and products for massage and wellness! I was able to slow down a little bit and experience these events not only from a vendor's perspective, but also from the attendees. In being afforded this different view, I am more excited than ever before about learning of more regional venues, and seeing what they have to offer.
I would offer this piece of advice to anyone who thinks they may not need to attend these events because of cost, time, inconvenience, or any of the countless other excuses we can come up with: SIMPLY GO. Being surrounded by your peers in a place that has the profession you love at heart, immersed in an environment of healers like yourself is truly something every therapist should experience and take part in. I can certainly attest to the value of these events for students just starting their career, as it is an event saturated in industry leaders, both locally and nationally recognized, sharing first-hand knowledge and tips to aide them in building a better, more lucrative career. If you are a school owner, instructor, director, or involved with education in any way, I urge you to work to make it mandatory for your students to spend time at these events. The exposure to the various modalities and products to support them is tremendous; moreover, gaining a sense of the "State of Affairs" in the massage industry as a whole is absolutely invaluable.
I had the distinct honor of being invited to sit on a panel of industry leaders at the recent World Massage Festival, and the discussion was open to attendees in the form of a question and answer forum. It was truly an eye opener for me, as I listened to questions of the attendees and the answers from my fellow panel members. I learned more in those hours about the grass roots industry and the issues the average therapists face daily than I could have learned in any other forum. I was honored to be involved with that panel discussion, and the take away I obtained from that experience is quite simply: "get involved."
What do I mean by get involved? In my vernacular, it means get off your duff and volunteer; go out and advocate for your profession by being an active member of your AMTA chapter and its events; become a part of the groups speaking on your behalf at the state level where decisions effecting your practice are made; make your voice heard in the medical field by advocating massage; support fundraising for further massage research which quantifies the positive outcomes of massage therapy; and above all else, BE an active part of this great community of healers.
In New England, I was delighted to meet so many therapists already in practice as well as those on the cusp of beginning their career. The professionalism in the attendees as it regards to their self-esteem and belief in massage as true therapy without exception or compromise was inspiring! In Ontario, I met people who cared for the profession, industry, and sustainability of the products they use. Their focus was on the ecology and the footprint they leave as much as it was upon healing the human condition. And in speaking on Massage Therapy Radio, I was asked questions about products, about business, about economics and about the fundraising event, Sanctuary, which Massage Warehouse facilitates to bring greater awareness and funding for massage therapy research. Each of these events has shown me another beautiful facet of massage therapy, and makes me proud to be a part of this community of healers and custodians of the planet.
There are so many things you can do to support and broaden the scope of acceptance and growth for the future of the massage industry. The one thing that will absolutely guarantee stagnation and industry deterioration is to opt to do nothing. To be one of the ones who is "too busy" or "too tired" to be involved is to be one of the root causes of quagmire. Great changes occur because of people willing to make the change, and willing to do what needs to be done to effect positive outcome. Those who actively learn, attend, and present" are making the active choice to be involved. Call them activists, advocates, or any other moniker your heart desires, but the bottom line remains the same. These people get it done, and without them we have no growth and no future.
I choose to be one of those who gets it done. And I want to learn more, do more, be a part of more and create positive momentum and energy for the profession I love so much, and offer my support to those who choose to do the same. I will continue to seek out the road less traveled, as well as continue to frequent and support the tried and true paths I now know so well. I will be a part of the growth, and I will do all I can to leave a legacy of hope, activism, encouragement and support for this incredible profession and the beautiful souls who comprise it.
What do you choose to do?
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.