Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
October, 2009, Vol. 9, Issue 10
The Road Less Traveled
By Angie Patrick
Recently, I have had the opportunity to attend a couple of events off the beaten path from my usual trade show and convention stomping grounds. This year, I wanted to make a concerted effort to find out what is going on in some of the places I had not historically frequented.Most years, you can be sure I will be at the American Massage Therapy Association's national convention, as well as the Florida State Massage Therapy Association (FSMTA) convention. These two powerhouse annual events are always informative, fun and full of friendly faces. Some I have known for years, and more that I have the privilege of meeting for the first time. I will most definitely be in attendance for these events in 2009, but this year, I thought I might branch out a bit more and see what is happening in other parts of the world as well.
A few months ago, I attended the Ontario Massage Trade Conference in Ontario, Canada and the New England Regional Conference in Framingham, Mass., and most recently, I attended the World Massage Festival in New Braunfels, Texas. I have also presented on Massage Therapy Radio. All of these events have opened my eyes to the importance of supporting more local events as well as the larger and more nationally recognized events. At these venues, I have had the incredible fortune of meeting therapists from all walks of life, coming together for a common goal; they come to learn and be a part of a community. The education available at these events is certainly worthy of note with well-known names heading the lineup, and the exhibit halls were packed with vendors and products for massage and wellness! I was able to slow down a little bit and experience these events not only from a vendor's perspective, but also from the attendees. In being afforded this different view, I am more excited than ever before about learning of more regional venues, and seeing what they have to offer.
I would offer this piece of advice to anyone who thinks they may not need to attend these events because of cost, time, inconvenience, or any of the countless other excuses we can come up with: SIMPLY GO. Being surrounded by your peers in a place that has the profession you love at heart, immersed in an environment of healers like yourself is truly something every therapist should experience and take part in. I can certainly attest to the value of these events for students just starting their career, as it is an event saturated in industry leaders, both locally and nationally recognized, sharing first-hand knowledge and tips to aide them in building a better, more lucrative career. If you are a school owner, instructor, director, or involved with education in any way, I urge you to work to make it mandatory for your students to spend time at these events. The exposure to the various modalities and products to support them is tremendous; moreover, gaining a sense of the "State of Affairs" in the massage industry as a whole is absolutely invaluable.
I had the distinct honor of being invited to sit on a panel of industry leaders at the recent World Massage Festival, and the discussion was open to attendees in the form of a question and answer forum. It was truly an eye opener for me, as I listened to questions of the attendees and the answers from my fellow panel members. I learned more in those hours about the grass roots industry and the issues the average therapists face daily than I could have learned in any other forum. I was honored to be involved with that panel discussion, and the take away I obtained from that experience is quite simply: "get involved."
What do I mean by get involved? In my vernacular, it means get off your duff and volunteer; go out and advocate for your profession by being an active member of your AMTA chapter and its events; become a part of the groups speaking on your behalf at the state level where decisions effecting your practice are made; make your voice heard in the medical field by advocating massage; support fundraising for further massage research which quantifies the positive outcomes of massage therapy; and above all else, BE an active part of this great community of healers.
In New England, I was delighted to meet so many therapists already in practice as well as those on the cusp of beginning their career. The professionalism in the attendees as it regards to their self-esteem and belief in massage as true therapy without exception or compromise was inspiring! In Ontario, I met people who cared for the profession, industry, and sustainability of the products they use. Their focus was on the ecology and the footprint they leave as much as it was upon healing the human condition. And in speaking on Massage Therapy Radio, I was asked questions about products, about business, about economics and about the fundraising event, Sanctuary, which Massage Warehouse facilitates to bring greater awareness and funding for massage therapy research. Each of these events has shown me another beautiful facet of massage therapy, and makes me proud to be a part of this community of healers and custodians of the planet.
There are so many things you can do to support and broaden the scope of acceptance and growth for the future of the massage industry. The one thing that will absolutely guarantee stagnation and industry deterioration is to opt to do nothing. To be one of the ones who is "too busy" or "too tired" to be involved is to be one of the root causes of quagmire. Great changes occur because of people willing to make the change, and willing to do what needs to be done to effect positive outcome. Those who actively learn, attend, and present" are making the active choice to be involved. Call them activists, advocates, or any other moniker your heart desires, but the bottom line remains the same. These people get it done, and without them we have no growth and no future.
I choose to be one of those who gets it done. And I want to learn more, do more, be a part of more and create positive momentum and energy for the profession I love so much, and offer my support to those who choose to do the same. I will continue to seek out the road less traveled, as well as continue to frequent and support the tried and true paths I now know so well. I will be a part of the growth, and I will do all I can to leave a legacy of hope, activism, encouragement and support for this incredible profession and the beautiful souls who comprise it.
What do you choose to do?
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.