resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
Research Abstracts From the Journal of Manipulative & Physiological Therapeutics
Effect of Pain Relief on Lumbar Muscle Function and Activation; Effects of Thrust Amplitude and Duration of HVLA Spinal Manipulation; Immediate Effects of Upper Thoracic Manipulation on Cardiovascular Response.
What They Don't Say Could Hurt You
I have written previously regarding the difficulties of drawing information from patients who are poor historians, forgetful or just plain uncooperative. The thought to revisit the topic occurred recently during preparation for an upcoming seminar.
Side Effects From Big Pharma: Wellbutrin – Dangerous for You and Your Baby
Are some of your pregnant patients taking Wellbutrin? If so, it could be a danger to them and their baby. This drug is extremely popular, but it has a serious history.
The Spirits of the Points: The Gall Bladder Official
The Gall Bladder is known as The Official of Decision Making and Judgment. In any given day, this Official makes countless decisions – conscious and unconscious, which influence every aspect of our being.
A Building Block of Healthy Aging
Coenzyme Q10 has gained enormous attention in recent years, and with good reason —it's the Energizer Bunny of the cellular world.
Going Shoeless: The Pros & Cons of Barefoot Running
With the subculture of barefoot runners and the products catering to them growing daily, just about every chiropractor has been asked at one point or another about their opinion regarding barefoot running.
Correcting Kid Logic in Health Care and Research Design
A recent broadcast on public radio described a fascinating phenomenon known as kid logic.
News in Brief
Controversial Florida PIP Law Under Review; D'Youville Chiro. Students Learning Art of Co-Managing; And the Award Goes To...; F4CP Recognizes Major Contribution by ChiroTouch.
You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.
Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
Are They Finally Fixing Medicare Reimbursement?
Even with federal sequestration cuts taking effect in March, including a 2 percent reduction in Medicare reimbursement to health care providers, hope may be on the horizon in the form of a much-anticipated, perpetually suggested overhaul of Medicare's Sustainable Growth Rate formula, which serves as the basis for determining physician reimbursement.
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
SOAP Notes: It's Time for a Cleaning
I have been planning for some time to write an article about how traditional SOAP notes do not fit chiropractic practice, and the unfairness of holding DCs to a model clearly created for and primarily applicable to medical physicians.
Remembering Joe Weider (1920-2013)
With the death of Joe Weider, the world's most famous body-building visionary, crusader, fitness magazine publisher and icon, on March 23, 2013, chiropractic has lost one of its greatest friends and supporters.
What the Science Says About Magnesium Stearate
It's often been said that scientific studies can be used to support just about anything. But discoveries are never made one study at a time.
We Get Letters & E-Mail
Patient Perception and the Farce of "Fast Relief"; A Fly in the Ointment; Persecuted for Choosing to Practice Chiropractic.
Some Thoughts on the TMJ
The temporomandibular joint is an interesting and dynamic articulation that can cause a lot of problems.
Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
Chiropractic: The Right Choice for Relieving LBP
"Low back pain (LBP) is a common threat to medicine and a reasonable threat to all national health care systems. ... Reducing ineffective treatments is necessary to decrease the LBP associated costs."
The Potter's Wheel: Reflections on Practicing in a Technology-Driven World
In my very early years of practice, an older patient named Cora would call me at home, usually late Sunday night after she had consumed an unknown quantity of beer.
Medicine Presents: A Great Opportunity
The changing nature of health care presents both opportunities and challenges. While we tend to focus on our profession, we can sometimes forget the impact other health care professions can have on us.
Why You Should Get to Know the National Vaccine Information Center
Barbara Loe Fisher has been a diligent advocate for providing parents with the information necessary to make informed decisions regarding the usage of vaccinations for their children.
Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
September, 2009, Vol. 9, Issue 09
Massage Envy Goes National to Fight Breast Cancer
Interview with CG Funk
By Christie BondurantFor the first year since its inception in 2005, Massage Envy's Massage for the Cure will take place in nearly 600 clinics across the country with a goal of raising $500,000 in one day. Massage for the Cure is an annual massage therapy event benefitting Susan G. Komen for the Cure, the world's largest source of nonprofit funds dedicated to the fight against breast cancer.
This major event will take place in 40 states on Tuesday, Sept. 15, 2009 offering one-hour massage sessions at a discounted rate of $35, $10 of which will be donated to the local affiliates of Susan G. Komen for the Cure. (Additional donations will be accepted at all locations as well.)
In less than five years, Massage Envy has raised more than $800,000 for Susan G. Komen for the Cure. In the past, the event was held on different days in various Massage Envy clinics throughout the country. This is the first year they will host the event on the same day in all 590 clinics in the nation.
CG Funk, Massage Envy vice president of industry relations and product development, sat down with Massage Today to explain why this event is so important.
Please tell us a little about Massage Envy.
Massage Envy Limited, LLC, is based in Scottsdale, Ariz. and is the leading provider of therapeutic massage in the United States. In 2008, Massage Envy clinics performed over 6 million massages nationwide. We project that our clinics will perform 9 million, nationwide, in 2009.
Tell us why Massage Envy became involved with Susan G. Komen for the Cure.
Breast cancer affects so many people we simply had to find a way to help. According to the National Cancer Institute, in 2009 alone there will be 192,370 new cases of breast cancer in the U.S. - more than 1,900 of those will be men diagnosed with the disease. Of these, more than 40,100 women will die and more than 440 men will succumb to breast cancer. The numbers are so compelling and frightening. One in eight women will be diagnosed with breast cancer in their lifetime. Susan G. Komen [SGK] is a great partner as they are truly a grass roots organization with local affiliates around the country. Money raised through Massage for the Cure stays in the local community where it was generated and is used by the local SGK affiliate.
Why has Massage Envy decided this year to go national?
Previous events were held on a regional basis and were extremely successful. Each event was on a different day and as Massage Envy grew it was difficult to coordinate and grow this event on a stand-alone regional basis. We now have nearly 600 open clinics operating in 40 states and it simply made more sense to make this one-day event the same day nationwide.
What are your goals for this year?
$500,000 in single day! Our dedicated therapists are fully supporting this effort and many are working on their day off to help raise money for Susan G. Komen for the Cure.
Will Massage Envy continue this one-day national event annually?
If customers respond and participate in this event like in previous years, absolutely!
At the end of our conversation, I asked CG what her hopes were for the future. She simply smiled and said "A world without breast cancer."
For more information including local clinic locations, visit www.massageenvy.com or the Massage for the Cure fan page on Facebook.
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