Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
September, 2009, Vol. 9, Issue 09
Re-Gifting Is a Good Thing
FSMTA Attendees Show Major Generosity
By Angie Patrick
The power of positive energy was never more apparent than at the 2009 Florida State Massage Therapy Association (FSMTA) Convention held in July at the beautiful Omni Championsgate Resort in Orlando, Fla.While there, I personally witnessed the caring and gentle nature of the profession as a whole as well as random acts of selflessness and kindness on a more individual basis.
First let me share with you an event I witnessed that truly warmed my heart. During Successful Start, a program to provide new therapists with important tips to begin a successful career (sponsored by Massage Warehouse and Performance Health), prizes were awarded to attendees based on having their ticket number drawn from a hopper. Our stage was full of prizes donated by manufacturers and distributors for the benefit of the newly emerging therapists. Our first prize drawing of the night was for an NRG massage table. The name was called and the winner came forward and graciously accepted her prize. The night wore on, and many more amazing prizes were given out. At the end of the evening, the grand prize drawing for the Massage Warehouse Ultimate Business Starter package was drawn. This package contained much that a therapist needs including a table, massage chair, table cart, and much more. When the ticket number was called, incredibly, it was the same young woman who had won the first drawing of the evening for a table. Needless to say, she was absolutely thrilled! She then did something I felt was truly generous. She asked us to place the original table back in the mix so another person might enjoy it as well. We did, and then drew the ticket of a young gentleman who was elated about winning the table. After accepting, he then returned to the podium and explained he was thankful to have won a new table, but he already had one. He had been sitting next to a young woman who had fallen on some hard times in the recent year, and stated that he would like to give the table to her instead. What a tremendous gift this was for her! And she was completely and wholly thankful for the kindnesses of these two perfect strangers.
What Comes Naturally
In a world where the economy is tenuous at best, and we are all in search of alternate streams of income, these two generous and kind-hearted therapists opted for the road less travelled. Instead of taking their winnings and posting a sign stating, "Massage Table for Sale," keeping the winnings for themselves, they chose to offer kindness and charity for others. Their selflessness was humbling, and it made me proud to be a part of this industry, where having a heart is the rule rather than the exception, and where giving comes naturally.
This was just the beginning however. The giving did not stop there! Massage Warehouse hosted our fundraising project, Sanctuary, raising money and awareness for massage therapy research. At this event, a donation of $10 entitled you to 10 minutes of spa-quality treatments designed for the feet and for the face. We had the tremendous good fortune of having the talented students of Everest, under the leadership of Candy Morris to volunteer their time and hand to provide the treatments. These students were the epitome of professionalism, arriving on time, en masse, and ready to do whatever needed to be done. My arms are not wide enough to hug and thank them all for their selflessness and generosity.
Our corporate event sponsors also gave from their heart to a great cause. Our thanks to Bon Vital, Performance Health, Soothing Touch, TH Stone, Sa-Wan, Unique Skincare, Spot-On Energy Patch, Massage Magazine, and of course Massage Today for their generous donations and support of Sanctuary. Without these sponsors, Sanctuary would not be possible.
Additionally, the response to Sanctuary by the attendees was overwhelming to say the least! Donations were made in excess of the $10 because people believed in the cause. More people donated without requiring treatment because they felt the need to support the future of their industry. Our treatment bays were continually full, and when all the numbers were in, we were proud to present $6,583 to the Touch Research Institute in Miami to further the research of Dr. Tiffany Field on the effects of touch on premature infants.
I would like to personally thank each and every one of the guests who attended Sanctuary, and enjoyed the treatments of their choice. It is comforting to know many believe in the need for greater research, and choose to show their commitment through participation.
We will be back in Orlando once again presenting Sanctuary at the American Massage Therapy Association (AMTA) Convention in September. We invite you to come and see what all the excitement is about, and to further engage each of you in the need to raise awareness and funding for research. In September, the event will benefit the Massage Therapy Foundation, and funds raised will be gifted to them. It is my hope you will be able to attend and be a part of something that benefits each and every practitioner in the industry.
The art of giving is certainly alive and well in Florida at the FSMTA convention! And it lives within us all. I urge you to take a few moments, and find a way to give back to your profession, reach out a hand to someone in need, or be the inspiration that affects positive change in those around you. We have the power to turn tides, and it is through our open hearts and healing hands we can make a difference.
Click here for more information about Angie Patrick.
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