Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
September, 2009, Vol. 9, Issue 09
Re-Gifting Is a Good Thing
FSMTA Attendees Show Major Generosity
By Angie Patrick
The power of positive energy was never more apparent than at the 2009 Florida State Massage Therapy Association (FSMTA) Convention held in July at the beautiful Omni Championsgate Resort in Orlando, Fla.While there, I personally witnessed the caring and gentle nature of the profession as a whole as well as random acts of selflessness and kindness on a more individual basis.
First let me share with you an event I witnessed that truly warmed my heart. During Successful Start, a program to provide new therapists with important tips to begin a successful career (sponsored by Massage Warehouse and Performance Health), prizes were awarded to attendees based on having their ticket number drawn from a hopper. Our stage was full of prizes donated by manufacturers and distributors for the benefit of the newly emerging therapists. Our first prize drawing of the night was for an NRG massage table. The name was called and the winner came forward and graciously accepted her prize. The night wore on, and many more amazing prizes were given out. At the end of the evening, the grand prize drawing for the Massage Warehouse Ultimate Business Starter package was drawn. This package contained much that a therapist needs including a table, massage chair, table cart, and much more. When the ticket number was called, incredibly, it was the same young woman who had won the first drawing of the evening for a table. Needless to say, she was absolutely thrilled! She then did something I felt was truly generous. She asked us to place the original table back in the mix so another person might enjoy it as well. We did, and then drew the ticket of a young gentleman who was elated about winning the table. After accepting, he then returned to the podium and explained he was thankful to have won a new table, but he already had one. He had been sitting next to a young woman who had fallen on some hard times in the recent year, and stated that he would like to give the table to her instead. What a tremendous gift this was for her! And she was completely and wholly thankful for the kindnesses of these two perfect strangers.
What Comes Naturally
In a world where the economy is tenuous at best, and we are all in search of alternate streams of income, these two generous and kind-hearted therapists opted for the road less travelled. Instead of taking their winnings and posting a sign stating, "Massage Table for Sale," keeping the winnings for themselves, they chose to offer kindness and charity for others. Their selflessness was humbling, and it made me proud to be a part of this industry, where having a heart is the rule rather than the exception, and where giving comes naturally.
This was just the beginning however. The giving did not stop there! Massage Warehouse hosted our fundraising project, Sanctuary, raising money and awareness for massage therapy research. At this event, a donation of $10 entitled you to 10 minutes of spa-quality treatments designed for the feet and for the face. We had the tremendous good fortune of having the talented students of Everest, under the leadership of Candy Morris to volunteer their time and hand to provide the treatments. These students were the epitome of professionalism, arriving on time, en masse, and ready to do whatever needed to be done. My arms are not wide enough to hug and thank them all for their selflessness and generosity.
Our corporate event sponsors also gave from their heart to a great cause. Our thanks to Bon Vital, Performance Health, Soothing Touch, TH Stone, Sa-Wan, Unique Skincare, Spot-On Energy Patch, Massage Magazine, and of course Massage Today for their generous donations and support of Sanctuary. Without these sponsors, Sanctuary would not be possible.
Additionally, the response to Sanctuary by the attendees was overwhelming to say the least! Donations were made in excess of the $10 because people believed in the cause. More people donated without requiring treatment because they felt the need to support the future of their industry. Our treatment bays were continually full, and when all the numbers were in, we were proud to present $6,583 to the Touch Research Institute in Miami to further the research of Dr. Tiffany Field on the effects of touch on premature infants.
I would like to personally thank each and every one of the guests who attended Sanctuary, and enjoyed the treatments of their choice. It is comforting to know many believe in the need for greater research, and choose to show their commitment through participation.
We will be back in Orlando once again presenting Sanctuary at the American Massage Therapy Association (AMTA) Convention in September. We invite you to come and see what all the excitement is about, and to further engage each of you in the need to raise awareness and funding for research. In September, the event will benefit the Massage Therapy Foundation, and funds raised will be gifted to them. It is my hope you will be able to attend and be a part of something that benefits each and every practitioner in the industry.
The art of giving is certainly alive and well in Florida at the FSMTA convention! And it lives within us all. I urge you to take a few moments, and find a way to give back to your profession, reach out a hand to someone in need, or be the inspiration that affects positive change in those around you. We have the power to turn tides, and it is through our open hearts and healing hands we can make a difference.
Click here for more information about Angie Patrick.
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