resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
June 30, 2009
NCBTMB to Launch New Association Offering Insurance
ABMP Welcomes Competition
By Christie Bondurant
In a recent letter to their board members, the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) announced their newly formed association USAMRA (USA Massage Resource Association), a membership association offering insurance among other benefits. The NCBTMB letter also states that at the USAMRA launch it will be the largest massage association in the country, automatically including the more than 91,000 nationally certified massage therapists and bodyworkers. Currently, the NCBTMB along with its public relations company, Penny Ohlmann Neiman, Inc. (PON), is making inquiries to national companies who may be interested in offering benefits to members of the new association.
The letter, obtained by Massage Today, said in part: "NCBTMB and PON are starting to make preliminary inquiries to a number of national companies who may be interested in offering benefits to our newly formed association, the USAMRA (usaMassageResourceAssociation). When it launches, usamra.org will automatically be the largest massage association in the country by some 91,000 members. We can offer companies who choose to partner with us a tremendous promotional value by being part of a robust membership package including insurance and much more - all designed to strengthen the value of NCBTMB by virtue of its relationship with usamra.org."
Responding to the news of plans for the new association, Les Sweeney, the Associated Bodywork and Massage Professionals (ABMP) president, today sent the following statement (in part) to members of the ABMP:
"... ABMP feels it is entirely within NCBTMB's prerogative to try to find an audience for a new membership association. We are firm believers that any group or entity has the right to compete in the marketplace. After all, ABMP was in a similar position in 1987, when AMTA was the only professional membership organization then serving the field.
"That does not mean, however, that we think NCBTMB's decision to form an association is in its best interest as an organization, or that their doing so will benefit the profession. Birthed by AMTA 18 years ago, NCBTMB was created for the purpose of offering voluntary certification to massage therapists who subscribed to and met high standards of preparation, knowledge, and ethics. Seduced by the attraction of multiplying significantly the number of individuals taking an examination NCBTMB developed, NCBTMB moved into a vacuum, encouraging states to adopt their National Certification Exam for use as a required entrance exam into the profession, even though their exam had not been designed for that purpose. Within the past three years, a new organization - the Federation of State Massage Therapy Boards - emerged (with an initial loan from ABMP) and developed the MBLEx, a true entrance examination that quickly garnered the support of both ABMP and AMTA as the entry exam of choice for our profession.
"Both ABMP and AMTA have publicly expressed support for the value of voluntary certification and have encouraged NCBTMB to re-concentrate its energies on serving that original purpose. NCBTMB has resisted that advice, instead aggressively litigating and lobbying to retain a place in entry-level testing and now seeking a new mission to provide professional association services.
"While defending NCBTMB's right to try such a new initiative, ABMP believes that NCBTMB has not earned the right to merit your professional membership affiliation.
"...NCBTMB can secure some sort of insurance, but lacks experience in administering such a program. Their experience in providing practice development and educational content communications is highly limited. As to basic service responsiveness, NCBTMB's record is widely considered by the massage profession to be deplorable. Stories of no live person to answer the phone, timely response to an inquiry, or provide knowledgeable information are legion. NCBTMB has changed the content of their examinations without giving either the massage education community or state licensing boards opportunities for meaningful input.
"...We welcome competition and have learned through experience interacting with AMTA that we can constructively work with them on issues of common concern to the profession even while vigorously competing for members. If NCBTMB moves forward to form USAMRA, we hope to continue to support their certification and continuing education approval activities. Rest assured though: ABMP will work hard to keep you as a member and to ask you to encourage others to share your membership choice."
As of press time, Massage Today was unable to reach NCBTMB. Massage Today will continue to follow this story providing updates as available.
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