Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
June 30, 2009
NCBTMB to Launch New Association Offering Insurance
ABMP Welcomes Competition
By Christie Bondurant
In a recent letter to their board members, the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) announced their newly formed association USAMRA (USA Massage Resource Association), a membership association offering insurance among other benefits. The NCBTMB letter also states that at the USAMRA launch it will be the largest massage association in the country, automatically including the more than 91,000 nationally certified massage therapists and bodyworkers. Currently, the NCBTMB along with its public relations company, Penny Ohlmann Neiman, Inc. (PON), is making inquiries to national companies who may be interested in offering benefits to members of the new association.
The letter, obtained by Massage Today, said in part: "NCBTMB and PON are starting to make preliminary inquiries to a number of national companies who may be interested in offering benefits to our newly formed association, the USAMRA (usaMassageResourceAssociation). When it launches, usamra.org will automatically be the largest massage association in the country by some 91,000 members. We can offer companies who choose to partner with us a tremendous promotional value by being part of a robust membership package including insurance and much more - all designed to strengthen the value of NCBTMB by virtue of its relationship with usamra.org."
Responding to the news of plans for the new association, Les Sweeney, the Associated Bodywork and Massage Professionals (ABMP) president, today sent the following statement (in part) to members of the ABMP:
"... ABMP feels it is entirely within NCBTMB's prerogative to try to find an audience for a new membership association. We are firm believers that any group or entity has the right to compete in the marketplace. After all, ABMP was in a similar position in 1987, when AMTA was the only professional membership organization then serving the field.
"That does not mean, however, that we think NCBTMB's decision to form an association is in its best interest as an organization, or that their doing so will benefit the profession. Birthed by AMTA 18 years ago, NCBTMB was created for the purpose of offering voluntary certification to massage therapists who subscribed to and met high standards of preparation, knowledge, and ethics. Seduced by the attraction of multiplying significantly the number of individuals taking an examination NCBTMB developed, NCBTMB moved into a vacuum, encouraging states to adopt their National Certification Exam for use as a required entrance exam into the profession, even though their exam had not been designed for that purpose. Within the past three years, a new organization - the Federation of State Massage Therapy Boards - emerged (with an initial loan from ABMP) and developed the MBLEx, a true entrance examination that quickly garnered the support of both ABMP and AMTA as the entry exam of choice for our profession.
"Both ABMP and AMTA have publicly expressed support for the value of voluntary certification and have encouraged NCBTMB to re-concentrate its energies on serving that original purpose. NCBTMB has resisted that advice, instead aggressively litigating and lobbying to retain a place in entry-level testing and now seeking a new mission to provide professional association services.
"While defending NCBTMB's right to try such a new initiative, ABMP believes that NCBTMB has not earned the right to merit your professional membership affiliation.
"...NCBTMB can secure some sort of insurance, but lacks experience in administering such a program. Their experience in providing practice development and educational content communications is highly limited. As to basic service responsiveness, NCBTMB's record is widely considered by the massage profession to be deplorable. Stories of no live person to answer the phone, timely response to an inquiry, or provide knowledgeable information are legion. NCBTMB has changed the content of their examinations without giving either the massage education community or state licensing boards opportunities for meaningful input.
"...We welcome competition and have learned through experience interacting with AMTA that we can constructively work with them on issues of common concern to the profession even while vigorously competing for members. If NCBTMB moves forward to form USAMRA, we hope to continue to support their certification and continuing education approval activities. Rest assured though: ABMP will work hard to keep you as a member and to ask you to encourage others to share your membership choice."
As of press time, Massage Today was unable to reach NCBTMB. Massage Today will continue to follow this story providing updates as available.
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