Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
June 30, 2009
NCBTMB to Launch New Association Offering Insurance
ABMP Welcomes Competition
By Christie Bondurant
In a recent letter to their board members, the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) announced their newly formed association USAMRA (USA Massage Resource Association), a membership association offering insurance among other benefits. The NCBTMB letter also states that at the USAMRA launch it will be the largest massage association in the country, automatically including the more than 91,000 nationally certified massage therapists and bodyworkers. Currently, the NCBTMB along with its public relations company, Penny Ohlmann Neiman, Inc. (PON), is making inquiries to national companies who may be interested in offering benefits to members of the new association.
The letter, obtained by Massage Today, said in part: "NCBTMB and PON are starting to make preliminary inquiries to a number of national companies who may be interested in offering benefits to our newly formed association, the USAMRA (usaMassageResourceAssociation). When it launches, usamra.org will automatically be the largest massage association in the country by some 91,000 members. We can offer companies who choose to partner with us a tremendous promotional value by being part of a robust membership package including insurance and much more - all designed to strengthen the value of NCBTMB by virtue of its relationship with usamra.org."
Responding to the news of plans for the new association, Les Sweeney, the Associated Bodywork and Massage Professionals (ABMP) president, today sent the following statement (in part) to members of the ABMP:
"... ABMP feels it is entirely within NCBTMB's prerogative to try to find an audience for a new membership association. We are firm believers that any group or entity has the right to compete in the marketplace. After all, ABMP was in a similar position in 1987, when AMTA was the only professional membership organization then serving the field.
"That does not mean, however, that we think NCBTMB's decision to form an association is in its best interest as an organization, or that their doing so will benefit the profession. Birthed by AMTA 18 years ago, NCBTMB was created for the purpose of offering voluntary certification to massage therapists who subscribed to and met high standards of preparation, knowledge, and ethics. Seduced by the attraction of multiplying significantly the number of individuals taking an examination NCBTMB developed, NCBTMB moved into a vacuum, encouraging states to adopt their National Certification Exam for use as a required entrance exam into the profession, even though their exam had not been designed for that purpose. Within the past three years, a new organization - the Federation of State Massage Therapy Boards - emerged (with an initial loan from ABMP) and developed the MBLEx, a true entrance examination that quickly garnered the support of both ABMP and AMTA as the entry exam of choice for our profession.
"Both ABMP and AMTA have publicly expressed support for the value of voluntary certification and have encouraged NCBTMB to re-concentrate its energies on serving that original purpose. NCBTMB has resisted that advice, instead aggressively litigating and lobbying to retain a place in entry-level testing and now seeking a new mission to provide professional association services.
"While defending NCBTMB's right to try such a new initiative, ABMP believes that NCBTMB has not earned the right to merit your professional membership affiliation.
"...NCBTMB can secure some sort of insurance, but lacks experience in administering such a program. Their experience in providing practice development and educational content communications is highly limited. As to basic service responsiveness, NCBTMB's record is widely considered by the massage profession to be deplorable. Stories of no live person to answer the phone, timely response to an inquiry, or provide knowledgeable information are legion. NCBTMB has changed the content of their examinations without giving either the massage education community or state licensing boards opportunities for meaningful input.
"...We welcome competition and have learned through experience interacting with AMTA that we can constructively work with them on issues of common concern to the profession even while vigorously competing for members. If NCBTMB moves forward to form USAMRA, we hope to continue to support their certification and continuing education approval activities. Rest assured though: ABMP will work hard to keep you as a member and to ask you to encourage others to share your membership choice."
As of press time, Massage Today was unable to reach NCBTMB. Massage Today will continue to follow this story providing updates as available.
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