Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
July, 2009, Vol. 09, Issue 07
Massage Board and MBLEx Under Fire
By Christie Bondurant
Budget cuts and a new amendment to an Oregon bill threaten the Oregon Board of Massage Therapists (OBMT) along with the Massage and Bodywork Licensing Exam (MBLEx), the current primary exam accepted for licensure in Oregon.
The seemingly innocuous House Bill 2059 requires health professional licensees to report prohibited conduct of another licensee to regulatory boards. But it has now caught the attention of some major massage therapy associations due to a recent amendment that came as a surprise to the associations.
The bill, introduced late last year, has meandered unopposed through various bodies of government for about five months, until May when the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) proposed an amendment to the bill requiring the OBMT to accept their national certification exams. The new amendment, HB 2059-A7, states: "The board shall accept passage of the National Certification Board for Therapeutic Massage and Bodywork examination of another board-approved national standardized examination as meeting the written examination requirement contained in this paragraph."
The Senate Committee on Health Care and Veterans Affairs held a public hearing discussing the bill on May 12, 2009. Representatives from the NCBTMB were there to propose the amendment to the committee as well as outwardly make accusations against the Associated Bodywork and Massage Professionals (ABMP) portraying the association as a for-profit insurance company. The ABMP was not present at the hearing to testify in defense and was unaware of the new amendment until after the hearing.
The next day, the ABMP released a statement addressing the members of the committee. In the letter, Jean Robinson, ABMP government relations director, called NCBTMB representative Jackson Williams' claims against the ABMP false and added background and explanation to the genesis of the MBLEx.
Robinson wrote: "In his testimony, Jackson Williams, the representative from the NCBTMB, characterized ABMP as a for-profit insurance company that masterminded an elaborate scheme to create a new exam, an easier one than the national certification exam offered by NCBTMB, in order to 'increase the number of licensees so they can regulate more people, collect more fees, sell more liability insurance policies.'"
Robinson added: "Unfortunately, the committee only heard the NCBTMB's perspective, which differs from most in the profession. The NCBTMB lobbied for more than ten years pursuing and persuading states to adopt the NCBTMB exam as a de facto licensing exam and were successful in maintaining their monopoly and power over the profession. ... Years ago the massage regulatory and education communities approached the NCBTMB board with serious concerns about administration of the exam, incompetent customer service issues causing applicants delay in entering the profession, and the NCBTMB creating policies that did not comply with existing statures in states. NCBTMB ignored the concerns and did nothing to improve their processes. The regulatory boards had no other choice than to form their own organization and develop their own examination."
When asked to comment about the amendment as well as the accusations made against the ABMP, the NCBTMB released this statement: "We are pleased that the Senate Health Committee of the Oregon Legislature voted to restore recognition of the National Certification Exam for licensure purposes. This Committee, which is comprised of health policy experts, heard from all stakeholders and weighed the arguments pro and con. Our sense was that the senators found that the Oregon Board of Massage Therapists was unable to offer a convincing rationale for refusing to allow applicants to choose our exam. ... We look forward to building a productive working relationship with the Board going forward." NCBTMB chose not to comment further on Williams' claims against the ABMP.
However, the exam is not the only concern on MBLEx supporter's minds nor is it the only large issue facing the Oregon Board of Massage Therapists. In the current struggle to address a $4.4 billion budget gap, Oregon Gov. Ted Kulongoski is proposing cutting costs by eliminating certain state bodies, including the Oregon Board of Massage Therapists. In a speech addressing the city club of Portland on May 15, Gov. Kulongoski compared the state's financial status to the current American car manufacturer's financial woes. He said, "GM is going to have to live without Pontiac even though there are probably millions of loyal supporters too. I get that. But the money simply isn't there anymore. Some government functions have to go, at least for the foreseeable future. Oregon state government can no longer be all things to all people. That's why I am asking the Legislature to suspend a wide variety of agencies, boards and commissions." The Oregon Board of Massage Therapists was included in the governor's list of boards to be suspended.
Without a board to regulate licensing examinations, then HB 2059, if passed, would require the NCBTMB exam to be taken.
For information on the 2009-11 budget including a summary analysis of the governor's recommended budget go to: www.leg.state.or.us/budget/home.htm.
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