Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
July, 2009, Vol. 09, Issue 07
Orlando Gets Even Hotter!
By Angie Patrick
In 2009, Orlando, Fla. is the hottest place to be to see all the new and exciting products, modalities, and cool new gadgets for massage therapy! Two great conventions will be held in this beautiful city: the Florida State Massage Therapy Association (FSMTA) convention and the American Massage Therapy Association (AMTA) convention.
Once again, Sanctuary will be at both of these exciting events. A philanthropic event presented by Massage Warehouse in conjunction with their event partners, Sanctuary brings greater awareness and creates funding for the furtherance of massage therapy research.
The FSMTA event on July 8-12 at the Omni Orlando Resort is earmarked for the research of Dr. Tiffany Field, the world's foremost authority of the benefits of massage on prematurely born infants. As the facilitator of the event, this particular research hits close to home as my own daughter was born severely premature at only 24 weeks. It is my belief that my daughter would not be thriving to the extent she is currently without the advent of infant massage begun at such a delicate and young age. The power of touch is never more apparent than when shared with the smallest of clients, these beautiful preemie babies. Additionally, the AMTA event on Sept. 23-26 at the Rosen Shingle Creek Resort will benefit the Massage Therapy Foundation to award grants to deserving researchers all over the nation.
Partners in the Sanctuary project are manufacturers and organizations dedicated to the growth and sustainability of the massage therapy profession, and are committed to contributing time and resources back into the massage industry they serve. Our prestigious partners in our Sanctuary project are: Massage Today, Bon Vital, Spot On Energy/Mend Right, Sa-Wan, Soothing Touch, Unique Skincare, TH Stone, Performance Health, Massage Magazine, AMTA, and FSMTA.
Sanctuary has raised nearly $40,000 to benefit the massage industry through greater research, quantifying through science what we all know in our hearts: that massage heals. We have raised this money through the support of our partners, and through the donations of therapists like you. This is not your ordinary donation however. When you see Sanctuary at an event, you have the unique opportunity to test new products and protocols from the client perspective.
For your $10 donation, you will be treated to a relaxing, spa quality treatment while relaxing in our Zero Gravity chairs and listening to beautiful music, blocking out the sounds and excitement of the trade show floor for 10 minutes. You will relax your tired and aching trade show feet with any one of our signature protocols. Chocolate Peppermint Foot Exfoliation, Tidal Toe Tingler, Hot Beach Stone Therapy, Lava and Frost Hot/Cold Contrast, Thai Herbal Ball Bliss, or Basic Reflexology. A service bay is also set up for those of you who would like to have a mini facial at the show, teaching you the basics of a Rejuvenating Facelift Massage. All of the protocols used in Sanctuary are designed with the therapist in mind, allowing the therapist to adopt these protocols easily into their own practice.
These events benefit everyone involved. First, the therapist who gets to slow down for a moment and enjoy a little bodywork, learn about and experience a new product, learn a new protocol, and walk away with an education on mini-spa treatments they can add to their own practice. Second, the partners who have a wonderful opportunity to have the therapists enjoy their products from the client perspective, as well as have the opportunity for them to learn how to use them. Third, researchers who have more funding to facilitate their research as well as the greater awareness of the need for more. And lastly, the massage profession as a whole, which benefits when people come together for a common cause, and are able to take away positive experiences and a greater understanding of the professional products they use and companies who supply them.
The popularity of this event has grown such that in events past, we have completely sold out of appointments by the middle of the second day. This has caused Sanctuary to undergo a few changes, and the biggest would be the addition of more treatment bays. Appointments will still be required, so plan ahead and make your appointments early. Take the opportunity to book several treatments back to back for an incredibly relaxing experience!
The only program of its kind, Sanctuary has grown into a wonderful success story. It is a project I am delighted to be a part of, and one I am certain will be around for years to come. It is only through the support of our partners and those wonderful therapists and students who give of their time to provide these incredible treatments that allows us to present this worthwhile event year after year. We hope to see you there!
Click here for more information about Angie Patrick.
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