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Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
July, 2009, Vol. 09, Issue 07
Helping People Feel Like a Million Bucks for Just $70 (Bucks)
By Cary Bayer
Yesterday, in a coaching session with a massage therapist from Florida, I asked what her clients typically say when they're asked how they feel after a treatment. "Great, like a million bucks," she said. A light bulb went on because last week, a massage therapist client in New York also said, "Like a million bucks."
Last night, I had a lovely dinner that cost $70, but I never, for a moment, felt like a million bucks. I bought a great shirt at Bloomingdale's in Boca today for $70, but it doesn't make me feel like a million bucks. Recently, I bought a bottle of red wine from France for $70, and, while it went down smoothly, it never made me feel like a million bucks. High, yes; like a million bucks, no.
I scratched my head to discover where else can you spend just seventy bucks and feel like a million. No hot shot Wall Street guru could take an investment of $70 and turn it into a cool million. As hard as I thought, no $70 purchase yielded anything close to a million. Nothing, except for massage therapy.
Not only are you giving clients a subjective high they can't find anywhere else for just $70, you're also providing great healing benefits to their entire nervous system.
Deeply Desired Work
When you look at your work in this light, you realize the most important secret that so few LMTs ever really grasp: namely, that virtually every adult whom you see every day deeply wants what you offer. (I say adult, because kids and teenagers are so busy playing that they usually haven't amassed the disposable income that working adults typically have.) Therapists who haven't understood the desire for their work often feel frustrated, trying to figure out how and where they can get their next client. Therapists who have understood that virtually every adult whom they see deeply wants what they offer feel relaxed because they know that they can find a new client that week, that day, or even that hour.
If you doubt how powerful a tool massage is for making people feel really good, take a poll among your clients. That's exactly what I did. I polled friends and colleagues not clients, since many of my clients are LMTs, and are naturally biased toward massage; I didn't want that to skew my research.
Go ahead, and ask your sample group to rank the things they did during the previous month from one to 10 that made them feel the best. The answers you'll find will probably be similar to what I discovered when polling 25 people. They are listed in no particular order:
Top 10 List
What I noticed in polling 25 people, was that getting a massage was on 20 of the 25 lists. Not everyone had access to playing with a baby. Not everyone had grandkids. Not everyone had a pet. Not everyone had access to a beach to walk. Not everyone could afford dining at a great restaurant or plunking down the big bucks to see a Springsteen or a Streisand. But all of them could afford a therapeutic massage. That's good because that's something you can give them. (By the way, the five people who did not list a massage for that month, did not list marriage either.)
If you do this study for yourself, the importance of what you do for a livelihood may start to sink in on a cellular level. I hope so, because my telling you that virtually everyone you see every day could use one often doesn't get through. I know, because I say it many times each time I present a continuing education seminar for massage therapists. I usually say it almost every hour in my 6-CE class, "Build a $100,000 a Year Massage Business in Just 1 Hour a Day Without Burning Out" and still see that it goes in one ear and out the other of some therapists. That's why I spend nearly half the time in that seminar working from the inside out, transforming the small and negative thoughts that therapists have about themselves, their earning potential, and the possible success of their businesses. It takes transformation to take in how valuable what you do is.
I'll give you the benefit of the doubt, and assume that you have gotten the fact that your work is deeply desired by virtually everyone. Now I'll ask you some simple questions. What would you do differently if you realized that you have the ability to give virtually anyone the pleasure of feeling fantastic for just seventy bucks? Would you think differently about what you do? Would you speak differently about what you do? Would you market differently than you do? Would you advertise differently? Would you realize that a business card-size ad that lists your name, the modalities that you practice, and how to get into contact with you is usually a waste of money? Would you realize that, with regard to advertising, that size does matter? So does the message that you communicate? Would you realize that, on the whole, the average person suffering with tennis elbow, backaches, and neck pain doesn't care a whit about modalities, that he just wants relief from these maladies? Would you network more among health care professionals like medical doctors, chiropractors, and physical therapists?
Most importantly, would you stop worrying and asking where you're going to find your next client? Instead, relax; and start asking just who among all the people you'll see in an hour is going to be the next lucky person to feel like a million bucks?
Click here for more information about Cary Bayer.
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