resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
July, 2009, Vol. 09, Issue 07
Helping People Feel Like a Million Bucks for Just $70 (Bucks)
By Cary Bayer
Yesterday, in a coaching session with a massage therapist from Florida, I asked what her clients typically say when they're asked how they feel after a treatment. "Great, like a million bucks," she said. A light bulb went on because last week, a massage therapist client in New York also said, "Like a million bucks."
Last night, I had a lovely dinner that cost $70, but I never, for a moment, felt like a million bucks. I bought a great shirt at Bloomingdale's in Boca today for $70, but it doesn't make me feel like a million bucks. Recently, I bought a bottle of red wine from France for $70, and, while it went down smoothly, it never made me feel like a million bucks. High, yes; like a million bucks, no.
I scratched my head to discover where else can you spend just seventy bucks and feel like a million. No hot shot Wall Street guru could take an investment of $70 and turn it into a cool million. As hard as I thought, no $70 purchase yielded anything close to a million. Nothing, except for massage therapy.
Not only are you giving clients a subjective high they can't find anywhere else for just $70, you're also providing great healing benefits to their entire nervous system.
Deeply Desired Work
When you look at your work in this light, you realize the most important secret that so few LMTs ever really grasp: namely, that virtually every adult whom you see every day deeply wants what you offer. (I say adult, because kids and teenagers are so busy playing that they usually haven't amassed the disposable income that working adults typically have.) Therapists who haven't understood the desire for their work often feel frustrated, trying to figure out how and where they can get their next client. Therapists who have understood that virtually every adult whom they see deeply wants what they offer feel relaxed because they know that they can find a new client that week, that day, or even that hour.
If you doubt how powerful a tool massage is for making people feel really good, take a poll among your clients. That's exactly what I did. I polled friends and colleagues not clients, since many of my clients are LMTs, and are naturally biased toward massage; I didn't want that to skew my research.
Go ahead, and ask your sample group to rank the things they did during the previous month from one to 10 that made them feel the best. The answers you'll find will probably be similar to what I discovered when polling 25 people. They are listed in no particular order:
Top 10 List
What I noticed in polling 25 people, was that getting a massage was on 20 of the 25 lists. Not everyone had access to playing with a baby. Not everyone had grandkids. Not everyone had a pet. Not everyone had access to a beach to walk. Not everyone could afford dining at a great restaurant or plunking down the big bucks to see a Springsteen or a Streisand. But all of them could afford a therapeutic massage. That's good because that's something you can give them. (By the way, the five people who did not list a massage for that month, did not list marriage either.)
If you do this study for yourself, the importance of what you do for a livelihood may start to sink in on a cellular level. I hope so, because my telling you that virtually everyone you see every day could use one often doesn't get through. I know, because I say it many times each time I present a continuing education seminar for massage therapists. I usually say it almost every hour in my 6-CE class, "Build a $100,000 a Year Massage Business in Just 1 Hour a Day Without Burning Out" and still see that it goes in one ear and out the other of some therapists. That's why I spend nearly half the time in that seminar working from the inside out, transforming the small and negative thoughts that therapists have about themselves, their earning potential, and the possible success of their businesses. It takes transformation to take in how valuable what you do is.
I'll give you the benefit of the doubt, and assume that you have gotten the fact that your work is deeply desired by virtually everyone. Now I'll ask you some simple questions. What would you do differently if you realized that you have the ability to give virtually anyone the pleasure of feeling fantastic for just seventy bucks? Would you think differently about what you do? Would you speak differently about what you do? Would you market differently than you do? Would you advertise differently? Would you realize that a business card-size ad that lists your name, the modalities that you practice, and how to get into contact with you is usually a waste of money? Would you realize that, with regard to advertising, that size does matter? So does the message that you communicate? Would you realize that, on the whole, the average person suffering with tennis elbow, backaches, and neck pain doesn't care a whit about modalities, that he just wants relief from these maladies? Would you network more among health care professionals like medical doctors, chiropractors, and physical therapists?
Most importantly, would you stop worrying and asking where you're going to find your next client? Instead, relax; and start asking just who among all the people you'll see in an hour is going to be the next lucky person to feel like a million bucks?
Click here for more information about Cary Bayer.
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