resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
July, 2009, Vol. 09, Issue 07
Helping People Feel Like a Million Bucks for Just $70 (Bucks)
By Cary Bayer
Yesterday, in a coaching session with a massage therapist from Florida, I asked what her clients typically say when they're asked how they feel after a treatment. "Great, like a million bucks," she said. A light bulb went on because last week, a massage therapist client in New York also said, "Like a million bucks."
Last night, I had a lovely dinner that cost $70, but I never, for a moment, felt like a million bucks. I bought a great shirt at Bloomingdale's in Boca today for $70, but it doesn't make me feel like a million bucks. Recently, I bought a bottle of red wine from France for $70, and, while it went down smoothly, it never made me feel like a million bucks. High, yes; like a million bucks, no.
I scratched my head to discover where else can you spend just seventy bucks and feel like a million. No hot shot Wall Street guru could take an investment of $70 and turn it into a cool million. As hard as I thought, no $70 purchase yielded anything close to a million. Nothing, except for massage therapy.
Not only are you giving clients a subjective high they can't find anywhere else for just $70, you're also providing great healing benefits to their entire nervous system.
Deeply Desired Work
When you look at your work in this light, you realize the most important secret that so few LMTs ever really grasp: namely, that virtually every adult whom you see every day deeply wants what you offer. (I say adult, because kids and teenagers are so busy playing that they usually haven't amassed the disposable income that working adults typically have.) Therapists who haven't understood the desire for their work often feel frustrated, trying to figure out how and where they can get their next client. Therapists who have understood that virtually every adult whom they see deeply wants what they offer feel relaxed because they know that they can find a new client that week, that day, or even that hour.
If you doubt how powerful a tool massage is for making people feel really good, take a poll among your clients. That's exactly what I did. I polled friends and colleagues not clients, since many of my clients are LMTs, and are naturally biased toward massage; I didn't want that to skew my research.
Go ahead, and ask your sample group to rank the things they did during the previous month from one to 10 that made them feel the best. The answers you'll find will probably be similar to what I discovered when polling 25 people. They are listed in no particular order:
Top 10 List
What I noticed in polling 25 people, was that getting a massage was on 20 of the 25 lists. Not everyone had access to playing with a baby. Not everyone had grandkids. Not everyone had a pet. Not everyone had access to a beach to walk. Not everyone could afford dining at a great restaurant or plunking down the big bucks to see a Springsteen or a Streisand. But all of them could afford a therapeutic massage. That's good because that's something you can give them. (By the way, the five people who did not list a massage for that month, did not list marriage either.)
If you do this study for yourself, the importance of what you do for a livelihood may start to sink in on a cellular level. I hope so, because my telling you that virtually everyone you see every day could use one often doesn't get through. I know, because I say it many times each time I present a continuing education seminar for massage therapists. I usually say it almost every hour in my 6-CE class, "Build a $100,000 a Year Massage Business in Just 1 Hour a Day Without Burning Out" and still see that it goes in one ear and out the other of some therapists. That's why I spend nearly half the time in that seminar working from the inside out, transforming the small and negative thoughts that therapists have about themselves, their earning potential, and the possible success of their businesses. It takes transformation to take in how valuable what you do is.
I'll give you the benefit of the doubt, and assume that you have gotten the fact that your work is deeply desired by virtually everyone. Now I'll ask you some simple questions. What would you do differently if you realized that you have the ability to give virtually anyone the pleasure of feeling fantastic for just seventy bucks? Would you think differently about what you do? Would you speak differently about what you do? Would you market differently than you do? Would you advertise differently? Would you realize that a business card-size ad that lists your name, the modalities that you practice, and how to get into contact with you is usually a waste of money? Would you realize that, with regard to advertising, that size does matter? So does the message that you communicate? Would you realize that, on the whole, the average person suffering with tennis elbow, backaches, and neck pain doesn't care a whit about modalities, that he just wants relief from these maladies? Would you network more among health care professionals like medical doctors, chiropractors, and physical therapists?
Most importantly, would you stop worrying and asking where you're going to find your next client? Instead, relax; and start asking just who among all the people you'll see in an hour is going to be the next lucky person to feel like a million bucks?
Click here for previous articles by Cary Bayer.
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