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It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
Which Way is the Energy Going? Are You Burning Yourself Out?
One of the simple methods that I use to define Yin/Yang theory to patients is to ask the question, "Which way is your energy going?"
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
July, 2009, Vol. 09, Issue 07
Helping People Feel Like a Million Bucks for Just $70 (Bucks)
By Cary Bayer
Yesterday, in a coaching session with a massage therapist from Florida, I asked what her clients typically say when they're asked how they feel after a treatment. "Great, like a million bucks," she said. A light bulb went on because last week, a massage therapist client in New York also said, "Like a million bucks."
Last night, I had a lovely dinner that cost $70, but I never, for a moment, felt like a million bucks. I bought a great shirt at Bloomingdale's in Boca today for $70, but it doesn't make me feel like a million bucks. Recently, I bought a bottle of red wine from France for $70, and, while it went down smoothly, it never made me feel like a million bucks. High, yes; like a million bucks, no.
I scratched my head to discover where else can you spend just seventy bucks and feel like a million. No hot shot Wall Street guru could take an investment of $70 and turn it into a cool million. As hard as I thought, no $70 purchase yielded anything close to a million. Nothing, except for massage therapy.
Not only are you giving clients a subjective high they can't find anywhere else for just $70, you're also providing great healing benefits to their entire nervous system.
Deeply Desired Work
When you look at your work in this light, you realize the most important secret that so few LMTs ever really grasp: namely, that virtually every adult whom you see every day deeply wants what you offer. (I say adult, because kids and teenagers are so busy playing that they usually haven't amassed the disposable income that working adults typically have.) Therapists who haven't understood the desire for their work often feel frustrated, trying to figure out how and where they can get their next client. Therapists who have understood that virtually every adult whom they see deeply wants what they offer feel relaxed because they know that they can find a new client that week, that day, or even that hour.
If you doubt how powerful a tool massage is for making people feel really good, take a poll among your clients. That's exactly what I did. I polled friends and colleagues not clients, since many of my clients are LMTs, and are naturally biased toward massage; I didn't want that to skew my research.
Go ahead, and ask your sample group to rank the things they did during the previous month from one to 10 that made them feel the best. The answers you'll find will probably be similar to what I discovered when polling 25 people. They are listed in no particular order:
Top 10 List
What I noticed in polling 25 people, was that getting a massage was on 20 of the 25 lists. Not everyone had access to playing with a baby. Not everyone had grandkids. Not everyone had a pet. Not everyone had access to a beach to walk. Not everyone could afford dining at a great restaurant or plunking down the big bucks to see a Springsteen or a Streisand. But all of them could afford a therapeutic massage. That's good because that's something you can give them. (By the way, the five people who did not list a massage for that month, did not list marriage either.)
If you do this study for yourself, the importance of what you do for a livelihood may start to sink in on a cellular level. I hope so, because my telling you that virtually everyone you see every day could use one often doesn't get through. I know, because I say it many times each time I present a continuing education seminar for massage therapists. I usually say it almost every hour in my 6-CE class, "Build a $100,000 a Year Massage Business in Just 1 Hour a Day Without Burning Out" and still see that it goes in one ear and out the other of some therapists. That's why I spend nearly half the time in that seminar working from the inside out, transforming the small and negative thoughts that therapists have about themselves, their earning potential, and the possible success of their businesses. It takes transformation to take in how valuable what you do is.
I'll give you the benefit of the doubt, and assume that you have gotten the fact that your work is deeply desired by virtually everyone. Now I'll ask you some simple questions. What would you do differently if you realized that you have the ability to give virtually anyone the pleasure of feeling fantastic for just seventy bucks? Would you think differently about what you do? Would you speak differently about what you do? Would you market differently than you do? Would you advertise differently? Would you realize that a business card-size ad that lists your name, the modalities that you practice, and how to get into contact with you is usually a waste of money? Would you realize that, with regard to advertising, that size does matter? So does the message that you communicate? Would you realize that, on the whole, the average person suffering with tennis elbow, backaches, and neck pain doesn't care a whit about modalities, that he just wants relief from these maladies? Would you network more among health care professionals like medical doctors, chiropractors, and physical therapists?
Most importantly, would you stop worrying and asking where you're going to find your next client? Instead, relax; and start asking just who among all the people you'll see in an hour is going to be the next lucky person to feel like a million bucks?
Click here for more information about Cary Bayer.
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