resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Changes in Herbal Medicines from Ancient Times to the Present
The classical literature of Chinese medicine remains highly relevant in the modern era, as many of the basic theories and herbal combinations emphasized in clinical practice were first established in texts that are nearly 2000 years old.
Wellness: A New Buzzword at the Aging in America Conference
Aging in America is "the nation's largest gathering of a diverse, multidisciplinary community of professionals in healthcare, social service, government, business and philanthropy with expertise in providing services and products for older adults."
Home Sweet Medical Home
While the Affordable Care Act (ACA) has received its fair share of praise and criticism since its adoption, few question the value of its emphasis on collaborative, patient-centered health care.
Don't Trust What Your Patients Say
When a patient presents to the office for care, they typically have a specific complaint – lower back pain, whiplash, sinus congestion, sciatica, etc. They are often not interested or engaged in what they consider "unrelated" personal health history.
New Leadership Era at the WFC
The World Federation of Chiropractic recently announced not only a new president, as is customary every two years, but also an incoming secretary-general, marking the first time since the WFC's inception in 1988 that someone other than David Chapman-Smith, Esq., will serve in that capacity.
CRREW Rallies for Ongoing Acupuncture Relief Effort in the Philippines
On November 8, 2013, Typhoon Yolanda (Haiyan) made her way through the Philippine Islands, leaving in her wake at least 7,000 people dead, millions homeless and complete communities destroyed.
Deciphering the New CMS-1500 Claim Form
Q: I am confused about how and when to use the new 1500 form, particularly block 14 and block 15. What is required and how do I properly fill out these fields? And do I actually have to use this new form or may I continue using the old version?
Medial Knee Pain: 11 Potential Causes (and Corrections)
We have all seen patients with medial knee pain that either has no traumatic origin or lasts well beyond when it should be resolved. How can we help these patients? Here is an overview of clinical scenarios and how we can provide conservative care.
The Search for the Origin of the Wiggle Technique
When Bob had adjusted me previously, most of the time I knew what he was doing. But this time, he had me lie on the treatment table in the usual side-posture position, and he "wiggled" my sacroiliac with the fingers of both hands, while stabilizing my pelvis with his forearm.
Medical Qigong for the Heart: Part I
According to the Center for Disease Control and Prevention, heart disease is the leading cause of death in the United States, affecting people of all ages and backgrounds. Coronary heart disease, in just the United States alone, costs close to 109 billion dollars a year.
Halt Allergies With Moxibustion Therapy
An allergy is an immune system disorder in which the body is hypersensitive to normally harmless substances in the environment.
The Importance of Knowing Mainstream Lingo
There is a secret lingo within mainstream medicine of which the vast majority of acupuncturists and Chinese medical professionals are unaware.
News in Brief
D'Youville Vet Program Gets High Praise; A Moment of Silence for Dr. Paul Reginald ("Reg") Hug.
"Doctor ... Always Do the Right Thing"
So says "Da Mayor" in the iconic Spike Lee movie. As a fresh grad questioning in-network versus out-of-network, it struck me that some doctors have explicitly skirted the issue, while others have argued adamantly for the latter and "sticking it to the man."
Vibrational Medicine: Frequency Micro-Current and Color Acupuncture
Vibrational medicine involves the application of various forms of energy frequencies to the body for pain relief, healing and rejuvenation. Vibrational medicine will become a major growing trend in our medical systems for the following reasons:
The Boston Benevolent Chiropractic Clinic: Standing Up for the Needy
Our chiropractic assistant, Bridget, greeted an arriving patient at the Emmanuel Church in downtown Boston. She said, "Hi, Michael, good to see you. It's been awhile. Have a seat and Dr. Ken will see you soon."
Don't Trust What a Patient Says
When a patient presents to the office for care, they typically have a specific complaint in mind – lower back pain, whiplash, sinus congestion, sciatica, etc.
Replenishing and Restoring Jing
I learned an important principle from my great Taoist Master Sun Hak. He taught me that all people "leak" Jing, and that we can mitigate or stop this leaking, and as a result strengthen our life force, develop enhanced adaptability and lengthen our life.
Working With The Yuan-Source Level: Resonance and the Extraordinary Vessels
How do we stay fresh with our medicine? As healers, how do we balance our medical selves with creative artistry? Chinese Medicine is not a fixed dogmatic entity, but a living system, reliant on a mysterious force called "resonance."
News In Brief
Pacific College of Oriental Medicine obtains grant funding from NIH; Yo San University of Traditional Chinese Medicine Announces New President; Kentucky Gets Licensed; PCOM Receives Approval from WASC to Offer FPD.
We Get Letters & E-Mail
Imagine What More Could Be Achieved With Your Support; A Lesson in Hygiene: What Do You Do in Your Office? Open Letter to the Profession.
Shared Mechanisms Between Computer-Assisted Mechanical Adjusting and Contemporary Acupuncture?
Can contemporary acupuncture provide clues to the mechanisms responsible for pain relief provided by computer-assisted mechanical adjusting instruments, and clarify whether certain mechanical frequency combinations are superior to others for modulation of acute peripheral pain?
Low Melatonin Linked to Risk of Advanced Prostate Cancer
Epidemiological and experimental studies suggest the hormone melatonin, which plays a role in regulating the sleep-wake cycle, may play a role in the development of prostate cancer, as lower melatonin levels have been associated with an increased risk of prostate (and breast) cancer.
July, 2009, Vol. 09, Issue 07
Helping People Feel Like a Million Bucks for Just $70 (Bucks)
By Cary Bayer
Yesterday, in a coaching session with a massage therapist from Florida, I asked what her clients typically say when they're asked how they feel after a treatment. "Great, like a million bucks," she said. A light bulb went on because last week, a massage therapist client in New York also said, "Like a million bucks."
Last night, I had a lovely dinner that cost $70, but I never, for a moment, felt like a million bucks. I bought a great shirt at Bloomingdale's in Boca today for $70, but it doesn't make me feel like a million bucks. Recently, I bought a bottle of red wine from France for $70, and, while it went down smoothly, it never made me feel like a million bucks. High, yes; like a million bucks, no.
I scratched my head to discover where else can you spend just seventy bucks and feel like a million. No hot shot Wall Street guru could take an investment of $70 and turn it into a cool million. As hard as I thought, no $70 purchase yielded anything close to a million. Nothing, except for massage therapy.
Not only are you giving clients a subjective high they can't find anywhere else for just $70, you're also providing great healing benefits to their entire nervous system.
Deeply Desired Work
When you look at your work in this light, you realize the most important secret that so few LMTs ever really grasp: namely, that virtually every adult whom you see every day deeply wants what you offer. (I say adult, because kids and teenagers are so busy playing that they usually haven't amassed the disposable income that working adults typically have.) Therapists who haven't understood the desire for their work often feel frustrated, trying to figure out how and where they can get their next client. Therapists who have understood that virtually every adult whom they see deeply wants what they offer feel relaxed because they know that they can find a new client that week, that day, or even that hour.
If you doubt how powerful a tool massage is for making people feel really good, take a poll among your clients. That's exactly what I did. I polled friends and colleagues not clients, since many of my clients are LMTs, and are naturally biased toward massage; I didn't want that to skew my research.
Go ahead, and ask your sample group to rank the things they did during the previous month from one to 10 that made them feel the best. The answers you'll find will probably be similar to what I discovered when polling 25 people. They are listed in no particular order:
Top 10 List
What I noticed in polling 25 people, was that getting a massage was on 20 of the 25 lists. Not everyone had access to playing with a baby. Not everyone had grandkids. Not everyone had a pet. Not everyone had access to a beach to walk. Not everyone could afford dining at a great restaurant or plunking down the big bucks to see a Springsteen or a Streisand. But all of them could afford a therapeutic massage. That's good because that's something you can give them. (By the way, the five people who did not list a massage for that month, did not list marriage either.)
If you do this study for yourself, the importance of what you do for a livelihood may start to sink in on a cellular level. I hope so, because my telling you that virtually everyone you see every day could use one often doesn't get through. I know, because I say it many times each time I present a continuing education seminar for massage therapists. I usually say it almost every hour in my 6-CE class, "Build a $100,000 a Year Massage Business in Just 1 Hour a Day Without Burning Out" and still see that it goes in one ear and out the other of some therapists. That's why I spend nearly half the time in that seminar working from the inside out, transforming the small and negative thoughts that therapists have about themselves, their earning potential, and the possible success of their businesses. It takes transformation to take in how valuable what you do is.
I'll give you the benefit of the doubt, and assume that you have gotten the fact that your work is deeply desired by virtually everyone. Now I'll ask you some simple questions. What would you do differently if you realized that you have the ability to give virtually anyone the pleasure of feeling fantastic for just seventy bucks? Would you think differently about what you do? Would you speak differently about what you do? Would you market differently than you do? Would you advertise differently? Would you realize that a business card-size ad that lists your name, the modalities that you practice, and how to get into contact with you is usually a waste of money? Would you realize that, with regard to advertising, that size does matter? So does the message that you communicate? Would you realize that, on the whole, the average person suffering with tennis elbow, backaches, and neck pain doesn't care a whit about modalities, that he just wants relief from these maladies? Would you network more among health care professionals like medical doctors, chiropractors, and physical therapists?
Most importantly, would you stop worrying and asking where you're going to find your next client? Instead, relax; and start asking just who among all the people you'll see in an hour is going to be the next lucky person to feel like a million bucks?
Click here for more information about Cary Bayer.
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