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The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
June, 2009, Vol. 09, Issue 06
Bending Spoons: Power to Create the Practice You Want
By Rita Woods, LMT
Massage therapists are a rare breed of people. When most people of the world see despair, the massage therapist sees a ray of sunshine. When most people of the world see hate and anger, the massage therapist can find love and peace.The massage therapist is typically on the cutting edge of spiritual awakening, of acknowledging a deeper purpose to life, and is tolerant to life's injustices. After all, massage therapists are healers at heart and you can't be a healer if you are judgmental, depressed or angry.
But when you take the events of the world in the last few years and combine that with our evolution and awakening on a spiritual level, it's easy to understand why people are acting out with violence and depression. Negativity plus uncertainty equals confusion. It's a well-known fact in the world of salesmanship that a confused customer does not buy. A confused person either does not take action or they react wildly and irrationally. It's like bumping into a wall over and over again.
You have clients who are caught in this web and may have stopped coming to see you. Your business may be dropping off which is creating a similar cycle for yourself. You are a good person with good intentions, so it's hard to believe this is happening to you. Some of you may completely change your life. Move to a new city, change relationships, shift your practice or even close your office. It's not you; it's the shift in consciousness that is changing the way you live, forever. Do you feel it too?
The good news is (and this is good news) that you have more power to create the life you want than ever before. When your world is in a state of flux, it can be molded. It becomes malleable like a ball of molten glass on the end of the glass blower's rod; it must be made into something by thought and action. Failure to recognize this opportunity will leave you with a blob that serves no purpose for you.
Your thoughts will indeed be the architect of your future. Your challenge is to watch and control what you are creating. Your dreams and aspirations are attainable. It just appears as if the rules for reaching them have changed.
Guard your thoughts as you would a precious commodity. They are your future. Here's a challenge for you: keep a small notebook with you for a week. Make two columns on each page. One column for negative thoughts and one for positive thoughts. Every time you have a thought, mark it on the notebook in the appropriate column. At the end of the week, see what you are creating. I know, it's sort of a pain to do that every time you have a thought, but try. Until you know what your mind is doing unconsciously, you will not have control of your creations.
Recently I attended a weekend marketing workshop. One of my goals is to create excellent marketing material for therapists who are certified in my face massage program. So my action was to attend a workshop to get help from people who know more about it than I do. Much to my surprise, my biggest ah-ha moment came at lunch when we learned to bend spoons. Now, I did not go to this event to learn to bend spoons, nor did I have any idea that would be on the agenda. I just wanted to learn better marketing tactics. Lunch was a ladies-only luncheon sponsored by the promoter's wife. She is great about finding ways to empower people and this experiment was no exception. Because I believe we all need to be coaxed out of our comfort zone, I want you to try it too.
First, go buy some thin cheap spoons at the dollar store. You will be physically bending the spoon not thinking it to bend. The spoons we used snapped and broke if bent with too much force. Therefore, we knew when we pushed too hard too soon - before it was time. To get started, standing is best. Your energy flows better and you are in a more powerful position when your spinal column is straight. Hold the spoon resting your thumb on the area between the handle and the bowl-like section. Center and ground yourself energetically, you may want to take off your shoes to help ground.
Visualize the energy coming in through your left hand and out the right. Rub the spoon in the spot where you want it to bend. Imagine it heating up in that area. Stay with that for a few minutes until you feel ready. You should feel the area warming and there will be a slight drag under your thumb. Then with your thumb, begin to push it to bend. It will take some effort but do not force it. It will succumb and bend. I watched our hostess bend two spoons then twist the ends like a pretzel. Amazing. Did I bend mine? Yes, but right at the end, I forced it too fast and it snapped.
My lesson: keep the pressure on but don't try to force it to happen. Massage therapy continues to grow, research continues to validate the benefits of our work and therapists continue to seek new and better ways to help people. But let's face it; your world is not the same as it was just a year ago. It's time to step out of the old box, be courageous and challenge yourself. If you lead, others will follow.
I'd love to hear from you about challenges that you and your clients are having. I'd also like to know if you tried bending a spoon. Please email me at and let me know.
Click here for previous articles by Rita Woods, LMT.
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