Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
June, 2009, Vol. 09, Issue 06
Bending Spoons: Power to Create the Practice You Want
By Rita Woods, LMT
Massage therapists are a rare breed of people. When most people of the world see despair, the massage therapist sees a ray of sunshine. When most people of the world see hate and anger, the massage therapist can find love and peace.The massage therapist is typically on the cutting edge of spiritual awakening, of acknowledging a deeper purpose to life, and is tolerant to life's injustices. After all, massage therapists are healers at heart and you can't be a healer if you are judgmental, depressed or angry.
But when you take the events of the world in the last few years and combine that with our evolution and awakening on a spiritual level, it's easy to understand why people are acting out with violence and depression. Negativity plus uncertainty equals confusion. It's a well-known fact in the world of salesmanship that a confused customer does not buy. A confused person either does not take action or they react wildly and irrationally. It's like bumping into a wall over and over again.
You have clients who are caught in this web and may have stopped coming to see you. Your business may be dropping off which is creating a similar cycle for yourself. You are a good person with good intentions, so it's hard to believe this is happening to you. Some of you may completely change your life. Move to a new city, change relationships, shift your practice or even close your office. It's not you; it's the shift in consciousness that is changing the way you live, forever. Do you feel it too?
The good news is (and this is good news) that you have more power to create the life you want than ever before. When your world is in a state of flux, it can be molded. It becomes malleable like a ball of molten glass on the end of the glass blower's rod; it must be made into something by thought and action. Failure to recognize this opportunity will leave you with a blob that serves no purpose for you.
Your thoughts will indeed be the architect of your future. Your challenge is to watch and control what you are creating. Your dreams and aspirations are attainable. It just appears as if the rules for reaching them have changed.
Guard your thoughts as you would a precious commodity. They are your future. Here's a challenge for you: keep a small notebook with you for a week. Make two columns on each page. One column for negative thoughts and one for positive thoughts. Every time you have a thought, mark it on the notebook in the appropriate column. At the end of the week, see what you are creating. I know, it's sort of a pain to do that every time you have a thought, but try. Until you know what your mind is doing unconsciously, you will not have control of your creations.
Recently I attended a weekend marketing workshop. One of my goals is to create excellent marketing material for therapists who are certified in my face massage program. So my action was to attend a workshop to get help from people who know more about it than I do. Much to my surprise, my biggest ah-ha moment came at lunch when we learned to bend spoons. Now, I did not go to this event to learn to bend spoons, nor did I have any idea that would be on the agenda. I just wanted to learn better marketing tactics. Lunch was a ladies-only luncheon sponsored by the promoter's wife. She is great about finding ways to empower people and this experiment was no exception. Because I believe we all need to be coaxed out of our comfort zone, I want you to try it too.
First, go buy some thin cheap spoons at the dollar store. You will be physically bending the spoon not thinking it to bend. The spoons we used snapped and broke if bent with too much force. Therefore, we knew when we pushed too hard too soon - before it was time. To get started, standing is best. Your energy flows better and you are in a more powerful position when your spinal column is straight. Hold the spoon resting your thumb on the area between the handle and the bowl-like section. Center and ground yourself energetically, you may want to take off your shoes to help ground.
Visualize the energy coming in through your left hand and out the right. Rub the spoon in the spot where you want it to bend. Imagine it heating up in that area. Stay with that for a few minutes until you feel ready. You should feel the area warming and there will be a slight drag under your thumb. Then with your thumb, begin to push it to bend. It will take some effort but do not force it. It will succumb and bend. I watched our hostess bend two spoons then twist the ends like a pretzel. Amazing. Did I bend mine? Yes, but right at the end, I forced it too fast and it snapped.
My lesson: keep the pressure on but don't try to force it to happen. Massage therapy continues to grow, research continues to validate the benefits of our work and therapists continue to seek new and better ways to help people. But let's face it; your world is not the same as it was just a year ago. It's time to step out of the old box, be courageous and challenge yourself. If you lead, others will follow.
I'd love to hear from you about challenges that you and your clients are having. I'd also like to know if you tried bending a spoon. Please email me at and let me know.
Click here for previous articles by Rita Woods, LMT.
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