Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
June, 2009, Vol. 09, Issue 06
Bending Spoons: Power to Create the Practice You Want
By Rita Woods, LMT
Massage therapists are a rare breed of people. When most people of the world see despair, the massage therapist sees a ray of sunshine. When most people of the world see hate and anger, the massage therapist can find love and peace.The massage therapist is typically on the cutting edge of spiritual awakening, of acknowledging a deeper purpose to life, and is tolerant to life's injustices. After all, massage therapists are healers at heart and you can't be a healer if you are judgmental, depressed or angry.
But when you take the events of the world in the last few years and combine that with our evolution and awakening on a spiritual level, it's easy to understand why people are acting out with violence and depression. Negativity plus uncertainty equals confusion. It's a well-known fact in the world of salesmanship that a confused customer does not buy. A confused person either does not take action or they react wildly and irrationally. It's like bumping into a wall over and over again.
You have clients who are caught in this web and may have stopped coming to see you. Your business may be dropping off which is creating a similar cycle for yourself. You are a good person with good intentions, so it's hard to believe this is happening to you. Some of you may completely change your life. Move to a new city, change relationships, shift your practice or even close your office. It's not you; it's the shift in consciousness that is changing the way you live, forever. Do you feel it too?
The good news is (and this is good news) that you have more power to create the life you want than ever before. When your world is in a state of flux, it can be molded. It becomes malleable like a ball of molten glass on the end of the glass blower's rod; it must be made into something by thought and action. Failure to recognize this opportunity will leave you with a blob that serves no purpose for you.
Your thoughts will indeed be the architect of your future. Your challenge is to watch and control what you are creating. Your dreams and aspirations are attainable. It just appears as if the rules for reaching them have changed.
Guard your thoughts as you would a precious commodity. They are your future. Here's a challenge for you: keep a small notebook with you for a week. Make two columns on each page. One column for negative thoughts and one for positive thoughts. Every time you have a thought, mark it on the notebook in the appropriate column. At the end of the week, see what you are creating. I know, it's sort of a pain to do that every time you have a thought, but try. Until you know what your mind is doing unconsciously, you will not have control of your creations.
Recently I attended a weekend marketing workshop. One of my goals is to create excellent marketing material for therapists who are certified in my face massage program. So my action was to attend a workshop to get help from people who know more about it than I do. Much to my surprise, my biggest ah-ha moment came at lunch when we learned to bend spoons. Now, I did not go to this event to learn to bend spoons, nor did I have any idea that would be on the agenda. I just wanted to learn better marketing tactics. Lunch was a ladies-only luncheon sponsored by the promoter's wife. She is great about finding ways to empower people and this experiment was no exception. Because I believe we all need to be coaxed out of our comfort zone, I want you to try it too.
First, go buy some thin cheap spoons at the dollar store. You will be physically bending the spoon not thinking it to bend. The spoons we used snapped and broke if bent with too much force. Therefore, we knew when we pushed too hard too soon - before it was time. To get started, standing is best. Your energy flows better and you are in a more powerful position when your spinal column is straight. Hold the spoon resting your thumb on the area between the handle and the bowl-like section. Center and ground yourself energetically, you may want to take off your shoes to help ground.
Visualize the energy coming in through your left hand and out the right. Rub the spoon in the spot where you want it to bend. Imagine it heating up in that area. Stay with that for a few minutes until you feel ready. You should feel the area warming and there will be a slight drag under your thumb. Then with your thumb, begin to push it to bend. It will take some effort but do not force it. It will succumb and bend. I watched our hostess bend two spoons then twist the ends like a pretzel. Amazing. Did I bend mine? Yes, but right at the end, I forced it too fast and it snapped.
My lesson: keep the pressure on but don't try to force it to happen. Massage therapy continues to grow, research continues to validate the benefits of our work and therapists continue to seek new and better ways to help people. But let's face it; your world is not the same as it was just a year ago. It's time to step out of the old box, be courageous and challenge yourself. If you lead, others will follow.
I'd love to hear from you about challenges that you and your clients are having. I'd also like to know if you tried bending a spoon. Please email me at and let me know.
Click here for previous articles by Rita Woods, LMT.
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