Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
June, 2009, Vol. 09, Issue 06
Bending Spoons: Power to Create the Practice You Want
By Rita Woods, LMT
Massage therapists are a rare breed of people. When most people of the world see despair, the massage therapist sees a ray of sunshine. When most people of the world see hate and anger, the massage therapist can find love and peace.The massage therapist is typically on the cutting edge of spiritual awakening, of acknowledging a deeper purpose to life, and is tolerant to life's injustices. After all, massage therapists are healers at heart and you can't be a healer if you are judgmental, depressed or angry.
But when you take the events of the world in the last few years and combine that with our evolution and awakening on a spiritual level, it's easy to understand why people are acting out with violence and depression. Negativity plus uncertainty equals confusion. It's a well-known fact in the world of salesmanship that a confused customer does not buy. A confused person either does not take action or they react wildly and irrationally. It's like bumping into a wall over and over again.
You have clients who are caught in this web and may have stopped coming to see you. Your business may be dropping off which is creating a similar cycle for yourself. You are a good person with good intentions, so it's hard to believe this is happening to you. Some of you may completely change your life. Move to a new city, change relationships, shift your practice or even close your office. It's not you; it's the shift in consciousness that is changing the way you live, forever. Do you feel it too?
The good news is (and this is good news) that you have more power to create the life you want than ever before. When your world is in a state of flux, it can be molded. It becomes malleable like a ball of molten glass on the end of the glass blower's rod; it must be made into something by thought and action. Failure to recognize this opportunity will leave you with a blob that serves no purpose for you.
Your thoughts will indeed be the architect of your future. Your challenge is to watch and control what you are creating. Your dreams and aspirations are attainable. It just appears as if the rules for reaching them have changed.
Guard your thoughts as you would a precious commodity. They are your future. Here's a challenge for you: keep a small notebook with you for a week. Make two columns on each page. One column for negative thoughts and one for positive thoughts. Every time you have a thought, mark it on the notebook in the appropriate column. At the end of the week, see what you are creating. I know, it's sort of a pain to do that every time you have a thought, but try. Until you know what your mind is doing unconsciously, you will not have control of your creations.
Recently I attended a weekend marketing workshop. One of my goals is to create excellent marketing material for therapists who are certified in my face massage program. So my action was to attend a workshop to get help from people who know more about it than I do. Much to my surprise, my biggest ah-ha moment came at lunch when we learned to bend spoons. Now, I did not go to this event to learn to bend spoons, nor did I have any idea that would be on the agenda. I just wanted to learn better marketing tactics. Lunch was a ladies-only luncheon sponsored by the promoter's wife. She is great about finding ways to empower people and this experiment was no exception. Because I believe we all need to be coaxed out of our comfort zone, I want you to try it too.
First, go buy some thin cheap spoons at the dollar store. You will be physically bending the spoon not thinking it to bend. The spoons we used snapped and broke if bent with too much force. Therefore, we knew when we pushed too hard too soon - before it was time. To get started, standing is best. Your energy flows better and you are in a more powerful position when your spinal column is straight. Hold the spoon resting your thumb on the area between the handle and the bowl-like section. Center and ground yourself energetically, you may want to take off your shoes to help ground.
Visualize the energy coming in through your left hand and out the right. Rub the spoon in the spot where you want it to bend. Imagine it heating up in that area. Stay with that for a few minutes until you feel ready. You should feel the area warming and there will be a slight drag under your thumb. Then with your thumb, begin to push it to bend. It will take some effort but do not force it. It will succumb and bend. I watched our hostess bend two spoons then twist the ends like a pretzel. Amazing. Did I bend mine? Yes, but right at the end, I forced it too fast and it snapped.
My lesson: keep the pressure on but don't try to force it to happen. Massage therapy continues to grow, research continues to validate the benefits of our work and therapists continue to seek new and better ways to help people. But let's face it; your world is not the same as it was just a year ago. It's time to step out of the old box, be courageous and challenge yourself. If you lead, others will follow.
I'd love to hear from you about challenges that you and your clients are having. I'd also like to know if you tried bending a spoon. Please email me at and let me know.
Click here for more information about Rita Woods, LMT.
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