Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
June, 2009, Vol. 09, Issue 06
Bending Spoons: Power to Create the Practice You Want
By Rita Woods, LMT
Massage therapists are a rare breed of people. When most people of the world see despair, the massage therapist sees a ray of sunshine. When most people of the world see hate and anger, the massage therapist can find love and peace.The massage therapist is typically on the cutting edge of spiritual awakening, of acknowledging a deeper purpose to life, and is tolerant to life's injustices. After all, massage therapists are healers at heart and you can't be a healer if you are judgmental, depressed or angry.
But when you take the events of the world in the last few years and combine that with our evolution and awakening on a spiritual level, it's easy to understand why people are acting out with violence and depression. Negativity plus uncertainty equals confusion. It's a well-known fact in the world of salesmanship that a confused customer does not buy. A confused person either does not take action or they react wildly and irrationally. It's like bumping into a wall over and over again.
You have clients who are caught in this web and may have stopped coming to see you. Your business may be dropping off which is creating a similar cycle for yourself. You are a good person with good intentions, so it's hard to believe this is happening to you. Some of you may completely change your life. Move to a new city, change relationships, shift your practice or even close your office. It's not you; it's the shift in consciousness that is changing the way you live, forever. Do you feel it too?
The good news is (and this is good news) that you have more power to create the life you want than ever before. When your world is in a state of flux, it can be molded. It becomes malleable like a ball of molten glass on the end of the glass blower's rod; it must be made into something by thought and action. Failure to recognize this opportunity will leave you with a blob that serves no purpose for you.
Your thoughts will indeed be the architect of your future. Your challenge is to watch and control what you are creating. Your dreams and aspirations are attainable. It just appears as if the rules for reaching them have changed.
Guard your thoughts as you would a precious commodity. They are your future. Here's a challenge for you: keep a small notebook with you for a week. Make two columns on each page. One column for negative thoughts and one for positive thoughts. Every time you have a thought, mark it on the notebook in the appropriate column. At the end of the week, see what you are creating. I know, it's sort of a pain to do that every time you have a thought, but try. Until you know what your mind is doing unconsciously, you will not have control of your creations.
Recently I attended a weekend marketing workshop. One of my goals is to create excellent marketing material for therapists who are certified in my face massage program. So my action was to attend a workshop to get help from people who know more about it than I do. Much to my surprise, my biggest ah-ha moment came at lunch when we learned to bend spoons. Now, I did not go to this event to learn to bend spoons, nor did I have any idea that would be on the agenda. I just wanted to learn better marketing tactics. Lunch was a ladies-only luncheon sponsored by the promoter's wife. She is great about finding ways to empower people and this experiment was no exception. Because I believe we all need to be coaxed out of our comfort zone, I want you to try it too.
First, go buy some thin cheap spoons at the dollar store. You will be physically bending the spoon not thinking it to bend. The spoons we used snapped and broke if bent with too much force. Therefore, we knew when we pushed too hard too soon - before it was time. To get started, standing is best. Your energy flows better and you are in a more powerful position when your spinal column is straight. Hold the spoon resting your thumb on the area between the handle and the bowl-like section. Center and ground yourself energetically, you may want to take off your shoes to help ground.
Visualize the energy coming in through your left hand and out the right. Rub the spoon in the spot where you want it to bend. Imagine it heating up in that area. Stay with that for a few minutes until you feel ready. You should feel the area warming and there will be a slight drag under your thumb. Then with your thumb, begin to push it to bend. It will take some effort but do not force it. It will succumb and bend. I watched our hostess bend two spoons then twist the ends like a pretzel. Amazing. Did I bend mine? Yes, but right at the end, I forced it too fast and it snapped.
My lesson: keep the pressure on but don't try to force it to happen. Massage therapy continues to grow, research continues to validate the benefits of our work and therapists continue to seek new and better ways to help people. But let's face it; your world is not the same as it was just a year ago. It's time to step out of the old box, be courageous and challenge yourself. If you lead, others will follow.
I'd love to hear from you about challenges that you and your clients are having. I'd also like to know if you tried bending a spoon. Please email me at and let me know.
Click here for previous articles by Rita Woods, LMT.
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