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Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
June, 2009, Vol. 09, Issue 06
A Hard-Fought Road to Acceptance
By Vivian Madison-Mahoney, LMT
It's 5 a.m., and I can't sleep. I keep going over yesterday's events in my head. I attended the Families USA Health Action 2009 Conference, a national health care reform conference held annually in Washington, D.C.Attended by health care advocates across the nation, the conference featured political experts such as CNN's Paul Begala, national leaders such as Sen. Chuck Grassley, (R-Iowa), House Majority Leader Steny Hoyer, Rep. Henry Waxman, (D-CA), health policy expert Dr. David Blumenthal who has just been named as the new National Coordinator for Health Information Technology (IT) and other health policy officials discussing various health care topics and reform proposals, including all aspects of insurance. The conference was informative and exciting; I had some very insightful and stimulating conversations with many there; however, it was one particular conversation that continues to nag at me.
At the end of one of the plenary sessions, I walked over to a Washington Post reporter to shake his hand and tell him I appreciated the sensible and constructive comments he had made to the group. Once he learned that I was there for the massage therapy industry, he quickly spouted: "You all need to change the name of massage because you will never go anywhere with massage." He ended with: "Massage therapists should get off their ego trips and work for physicians and physical therapists, period." This was the ultimate slap in the face.
Before I could reply, he placed his ski cap on his head and promptly walked away, not giving me a chance to defend myself, or my profession. The sting of his words left me trying to sit through the rest of the afternoon sessions holding back tears, still feeling the pain of his words. Yes, it's my fault that I am thin-skinned and that I have great pride and love for my profession. However, I'm concerned that the complete ignorance and frankly, arrogance shown by this Washington reporter is shared by others throughout the nation.
An Honorable Profession
I have proudly been in this profession for nearly 25 years and serve as the insurance consultant for the Florida State Massage Therapy Association (FSMTA). It was on behalf of this great association and its nearly 5,000 members that I attended this conference to stand up for our profession and create further inroads for insurance inclusion when our services are prescribed by treating physicians for medically necessary treatment.
All these years, I have worked legitimately and ethically to provide for my three daughters, keeping clothes on their backs and food in their mouths. I was thrilled and proud that I never had to return to welfare and food stamps or ever again have to go to the Salvation Army to provide Christmas presents for my little girls. Because of this profession and my massage therapy business I was able to help save my daughter's life when doctors tried to discourage me from having hope. Massage therapy helped keep her from possibly spending the rest of her life in a fetal position, so said the trauma room neurosurgeon, who helped to save her life after an auto accident that left her with traumatic brain injury (TBI) and in a coma for nine months. I worked on her various body areas day and night for three solid months in the intensive care unit, continuing through the coma state and onwards. Slowly she recovered to much better than ever expected with no memory loss, a fantastic sense of humor that would put us all to shame, and a personality that makes everyone love her even though she is a handful to care for in her condition.
I was always able to hold my head high while effectively helping thousands of patients who were suffering mentally, emotionally and physically when their physician's felt that massage therapy would be beneficial to them. I've known judges of compensation claims for Workers' Compensation Court to order lifetime massage therapy for patients in my office, "to prevent deterioration." And I've had the pleasure and satisfaction of hearing patients say how much better they felt and in many cases, how this therapy has helped them more than any other for their specific conditions.
These patients would report that massage therapy had helped them sit, bend, stand, and walk. They also reported that they were relieved of migraines and other pains which had plagued some for years; they were able to sleep through the night for the first time in a long time and were able to once again interact freely with family and friends. Other cases were more serious; patients would gladly report that they were finally able to get off their medications, some so adverse that they became even more ill from their medications, causing them to spit up blood, make them too tired, weak or dizzy to operate normally during the day.
This is what massage therapists and massage therapy is all about; helping patients, and in many cases, helping patients like my daughter overcome serious health conditions. It is not "massage parlors" or escort services there to make an easy buck off of senators, representatives, preachers, governors and laymen we read about in the news.
Massage therapy is a professional healing treatment. Because I ran a respectful and ethical massage therapy operation I was able to keep my young daughter out of a run down county home. Because of this business I could afford the costs of $4,600 to $6,200 a month for nearly two years, to care for her at home before she was placed on the Med-Waiver Home and Community Based Services Program. I built my practice to over half a million dollars in the 80s, charging extremely low rates, and working 6-7 days a week. When no one else had a clue, I was successfully accepting insurance for patient reimbursement. Over 175 physicians believed in me and referred their patients to my medically oriented massage establishment.
I represent the nearly 100,000 state licensed and/or certified massage therapists who are giving their all, who work, train and bend over backwards to help the innermost healing processes of those injured, ill or dying. Those who offer relaxing, pampering, professional massage therapy are also to be commended. They offer a legitimate service, unlike those who offer it for sexual gratification to those who are seeking and paying for it. Just as there are a few unscrupulous senators, governors, representatives, preachers, physicians, lawyers, or other professionals we hear about in the daily news, we do not avoid, condemn or consider all to be of the same sleazy nature.
I have been working with an insurance company's fraud unit because medical doctors and chiropractors are using our profession to make money off insurance companies and off the backs of patients. Do these few physicians represent all physicians? No. Nor do these few massage therapists, heard about in the news, represent the entire profession.
Here to Stay
It's time for people like this reporter to realize that we are a profession that is here to stay and that has worked diligently to renew and protect our hard-earned professional image. We are the ones specifically trained and state licensed, some under the board of medicine in their states and/or nationally certified and legally classified as "health care practitioners." We are the givers, the hands-on caring part of health care. We are the ones who still provide the positive bedside manner that people used to love about their physicians when they had time to provide it. We are the ones who spend time, an hour or more, treating medical conditions; this service is offered by no other health care provider today. We do not proclaim to be physicians; we are the extended arms of physicians, working independently much as a pharmacist provides medications per physician orders.
We are an ethical and caring profession of health care providers who are finally being recognized across the nation for our hard work, efficacy and patient satisfaction. This has been a long and hard road; a road that has actually put many therapists out of the business because they felt dirty, sleazy and unprofessional when asked by "patients" to provide services that "satisfy their needs." And then there were those who were hurt or felt degraded because of statements made such as the one made to me yesterday. Had his sharp, arrogant statements been made to me in my early days, I am afraid I too would have been joining those in the unemployment lines today.
So to those in our profession, our health care practitioners across the nation, thank you for all you do and continue to do. We will prevail, in spite of people like this reporter who continue to downgrade us with judgments and false accusations because of others who have given us a bad name. We are here to stay.
CORRECTION: In this article, the reporter was incorrectly published as a Washington Post reporter. The reporter was actually a local Washington, D.C. reporter. The correct statement should be a Washington reporter.
Click here for more information about Vivian Madison-Mahoney, LMT.
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