Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
June, 2009, Vol. 09, Issue 06
A Hard-Fought Road to Acceptance
By Vivian Madison-Mahoney, LMT
It's 5 a.m., and I can't sleep. I keep going over yesterday's events in my head. I attended the Families USA Health Action 2009 Conference, a national health care reform conference held annually in Washington, D.C.Attended by health care advocates across the nation, the conference featured political experts such as CNN's Paul Begala, national leaders such as Sen. Chuck Grassley, (R-Iowa), House Majority Leader Steny Hoyer, Rep. Henry Waxman, (D-CA), health policy expert Dr. David Blumenthal who has just been named as the new National Coordinator for Health Information Technology (IT) and other health policy officials discussing various health care topics and reform proposals, including all aspects of insurance. The conference was informative and exciting; I had some very insightful and stimulating conversations with many there; however, it was one particular conversation that continues to nag at me.
At the end of one of the plenary sessions, I walked over to a Washington Post reporter to shake his hand and tell him I appreciated the sensible and constructive comments he had made to the group. Once he learned that I was there for the massage therapy industry, he quickly spouted: "You all need to change the name of massage because you will never go anywhere with massage." He ended with: "Massage therapists should get off their ego trips and work for physicians and physical therapists, period." This was the ultimate slap in the face.
Before I could reply, he placed his ski cap on his head and promptly walked away, not giving me a chance to defend myself, or my profession. The sting of his words left me trying to sit through the rest of the afternoon sessions holding back tears, still feeling the pain of his words. Yes, it's my fault that I am thin-skinned and that I have great pride and love for my profession. However, I'm concerned that the complete ignorance and frankly, arrogance shown by this Washington reporter is shared by others throughout the nation.
An Honorable Profession
I have proudly been in this profession for nearly 25 years and serve as the insurance consultant for the Florida State Massage Therapy Association (FSMTA). It was on behalf of this great association and its nearly 5,000 members that I attended this conference to stand up for our profession and create further inroads for insurance inclusion when our services are prescribed by treating physicians for medically necessary treatment.
All these years, I have worked legitimately and ethically to provide for my three daughters, keeping clothes on their backs and food in their mouths. I was thrilled and proud that I never had to return to welfare and food stamps or ever again have to go to the Salvation Army to provide Christmas presents for my little girls. Because of this profession and my massage therapy business I was able to help save my daughter's life when doctors tried to discourage me from having hope. Massage therapy helped keep her from possibly spending the rest of her life in a fetal position, so said the trauma room neurosurgeon, who helped to save her life after an auto accident that left her with traumatic brain injury (TBI) and in a coma for nine months. I worked on her various body areas day and night for three solid months in the intensive care unit, continuing through the coma state and onwards. Slowly she recovered to much better than ever expected with no memory loss, a fantastic sense of humor that would put us all to shame, and a personality that makes everyone love her even though she is a handful to care for in her condition.
I was always able to hold my head high while effectively helping thousands of patients who were suffering mentally, emotionally and physically when their physician's felt that massage therapy would be beneficial to them. I've known judges of compensation claims for Workers' Compensation Court to order lifetime massage therapy for patients in my office, "to prevent deterioration." And I've had the pleasure and satisfaction of hearing patients say how much better they felt and in many cases, how this therapy has helped them more than any other for their specific conditions.
These patients would report that massage therapy had helped them sit, bend, stand, and walk. They also reported that they were relieved of migraines and other pains which had plagued some for years; they were able to sleep through the night for the first time in a long time and were able to once again interact freely with family and friends. Other cases were more serious; patients would gladly report that they were finally able to get off their medications, some so adverse that they became even more ill from their medications, causing them to spit up blood, make them too tired, weak or dizzy to operate normally during the day.
This is what massage therapists and massage therapy is all about; helping patients, and in many cases, helping patients like my daughter overcome serious health conditions. It is not "massage parlors" or escort services there to make an easy buck off of senators, representatives, preachers, governors and laymen we read about in the news.
Massage therapy is a professional healing treatment. Because I ran a respectful and ethical massage therapy operation I was able to keep my young daughter out of a run down county home. Because of this business I could afford the costs of $4,600 to $6,200 a month for nearly two years, to care for her at home before she was placed on the Med-Waiver Home and Community Based Services Program. I built my practice to over half a million dollars in the 80s, charging extremely low rates, and working 6-7 days a week. When no one else had a clue, I was successfully accepting insurance for patient reimbursement. Over 175 physicians believed in me and referred their patients to my medically oriented massage establishment.
I represent the nearly 100,000 state licensed and/or certified massage therapists who are giving their all, who work, train and bend over backwards to help the innermost healing processes of those injured, ill or dying. Those who offer relaxing, pampering, professional massage therapy are also to be commended. They offer a legitimate service, unlike those who offer it for sexual gratification to those who are seeking and paying for it. Just as there are a few unscrupulous senators, governors, representatives, preachers, physicians, lawyers, or other professionals we hear about in the daily news, we do not avoid, condemn or consider all to be of the same sleazy nature.
I have been working with an insurance company's fraud unit because medical doctors and chiropractors are using our profession to make money off insurance companies and off the backs of patients. Do these few physicians represent all physicians? No. Nor do these few massage therapists, heard about in the news, represent the entire profession.
Here to Stay
It's time for people like this reporter to realize that we are a profession that is here to stay and that has worked diligently to renew and protect our hard-earned professional image. We are the ones specifically trained and state licensed, some under the board of medicine in their states and/or nationally certified and legally classified as "health care practitioners." We are the givers, the hands-on caring part of health care. We are the ones who still provide the positive bedside manner that people used to love about their physicians when they had time to provide it. We are the ones who spend time, an hour or more, treating medical conditions; this service is offered by no other health care provider today. We do not proclaim to be physicians; we are the extended arms of physicians, working independently much as a pharmacist provides medications per physician orders.
We are an ethical and caring profession of health care providers who are finally being recognized across the nation for our hard work, efficacy and patient satisfaction. This has been a long and hard road; a road that has actually put many therapists out of the business because they felt dirty, sleazy and unprofessional when asked by "patients" to provide services that "satisfy their needs." And then there were those who were hurt or felt degraded because of statements made such as the one made to me yesterday. Had his sharp, arrogant statements been made to me in my early days, I am afraid I too would have been joining those in the unemployment lines today.
So to those in our profession, our health care practitioners across the nation, thank you for all you do and continue to do. We will prevail, in spite of people like this reporter who continue to downgrade us with judgments and false accusations because of others who have given us a bad name. We are here to stay.
CORRECTION: In this article, the reporter was incorrectly published as a Washington Post reporter. The reporter was actually a local Washington, D.C. reporter. The correct statement should be a Washington reporter.
Click here for more information about Vivian Madison-Mahoney, LMT.
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