Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
June, 2009, Vol. 09, Issue 06
Interview with Ruth Werner, MTF President-Elect
By Christie Bondurant
The Massage Therapy Foundation Board of Trustees announced recently that Ruth Werner, LMP, author, educator and long-time Massage Today columnist, is president-elect of the Foundation.She will serve in the newly created position for a one-year term ending March 1, 2010, at which time she will assume her role as president for a two-year term. In an interview with Massage Today, Werner discusses her recently announced position and long-standing commitment to the Foundation and research in the profession.
You have been a trustee with the Massage Therapy Foundation (MTF) since March 2006, tell us of some memorable experiences working with the MTF, as well as some new projects.
I've been with the Foundation for about three years and in that time I have seen some astonishing things happen. In 2005, shortly before I joined the Board of Trustees, I attended the Foundation's first conference on Highlighting Massage in CAM Research. I have never been around so many smart people who knew so much about massage. Now we're getting ready to host the second Highlighting Conference, which will be in Seattle in 2010 (please mark your calendars for May, 2010). We're also getting ready to host the first Best Practices symposium: this will begin the process of gathering and evaluating input from subject matter experts about how massage may be used most effectively in a variety of situations. This is a generational project: our grandkids will be working on this--and here it is, starting now. Last year, the Foundation launched the International Journal of Therapeutic Massage and Bodywork (IJTMB), which is an open-sourced electronic journal collecting articles on research, practice, and education.
Ongoing projects at the Foundation are also inspirational. The Community Service grants promote the ability of therapists to create outreach projects in their own communities. One of the grants created such a change in the lives of the recipients that it became a larger scale research project, which the Foundation also funded. The Student and Practitioner Case Report Contests open the door to the world of massage research to individuals at a truly grass roots level. And the project the education committee has been working on will also launch this year. This is called Teaching Research Literacy: an In-service for Massage Educators, and it will work with massage teachers to integrate principles of research into already existing curriculum. Each one of these projects is awe-inspiring; all together they show that as a profession we are riding the crest of a wave that I think will change the way we think about massage.
Most recently you served as the vice president for the MTF, please tell us your feelings toward serving in this newly created position.
Mainly I feel deeply humble--teetering on overwhelmed--about the possibilities that working with the MTF presents. My colleagues on the Board of Trustees and all the volunteers on all the committees are profoundly committed to the support of our profession, and I hope to be a person who can help to direct some of that energy into some really fruitful efforts. This is the first time the Foundation has named a president-elect, so it is an unprecedented opportunity to learn the job well before taking up the reins next March. I am so grateful to have a full year to work with Diana Thompson, our current president. Her leadership style is an inspiration to me. Diana has overseen some amazing growth and projects at the Foundation, and I can only hope to try to imitate her, at least for a while. Fortunately for all of us, she won't get away easily: she will continue to serve on the Board of Trustees as Immediate Past President for at least a year.
Where do you see research in massage therapy ultimately taking the profession?
Truly I think well-conducted research in massage therapy can take us any direction we want to go! Therapists now are beginning to build a body of information they can call on to help shape their work. This is true for therapists who practice in clinical or recreational settings. And as massage is more integrated in public health, good-quality research that reflects massage as it is practiced will allow us to build partnerships with a community of health care providers who are interested in noninvasive and cost-effective treatment choices. I look forward to the day when the sense of "us" versus "them" attitudes in conventional and complementary or integrative health care are a relic of the past--and I think excellent research conducted by extremely talented and well-educated massage therapists is an avenue to make that happen.
Any other information you think our readers should know about research in massage therapy?
I think the most important message here is that research is something every massage therapist can get involved with at some level. Not all of us are going to conduct research, but we all use it, whether we know it or not. People who went to massage school when I did (let's just say it was well into the last century), grew up on a lot of best guesses and folklore about how massage affects human function. Now we have the tools to test that folklore, and some of the results are very surprising! Massage therapists have a vested interest in how this is done, and by whom--after all, if someone is going to do a study on massage, shouldn't a massage therapist be deeply involved in conducting that experiment? So we need a group of practitioners who are able to become leaders and consultants and supporters of this kind of work, because it has influence on the whole profession.
So here's what I'd like to suggest to readers who think they might be interested: get educated about research. The American Massage Therapy Association sponsors a whole "research track" of classes at every national convention--this is a great place to get started. Check out the IJTMB at www.ijtmb.org and register for free. Learn how to do a Pubmed search: there's a good tutorial on the Foundation Web site, www.massagetherapyfoundation.org. Participate in a Case Report Contest, or help someone else do it. And of course, support the MTF so we can continue to grant research projects in massage. Big changes are happening: there's never been a more exciting time to be a massage therapist!
Ruth Werner is a massage educator who practices near Salt Lake City. She has been with Massage Today since its start in 2001 writing on clinical pathologies. To read her column "Dealing With Pathologies: What's on Your Table?" visit Werner's columnist page at www.massagetoday.com/columnists/werner.
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