resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
May, 2009, Vol. 09, Issue 05
Overcoming the CST Language Barrier
By Sharon Desjarlais, CC; guest author for John Upledger, DO, OMM
One of the biggest challenges CranioSacral therapists face today is the same one with which I wrestled when I began marketing CranioSacral Therapy (CST) back in 1994. "How do you describe CST to prospective clients?" I asked therapists. What I heard was such a jumble of anatomical terms, it made my head spin.
Overcoming this language barrier is still a hurdle many talented practitioners struggle with. It would be a simple problem to solve if all you had to do was take a handful of modality, add a dash of physiology and sprinkle in a fascial system or two. But most of your prospects probably won't know a modality from a mole hill.
So how do you speak their language? By translating the technical jargon into terms even a 6th-grader can understand. It's not about talking down to your prospects. It's about making it easy for the information to enter the brain - and even easier for them to say, "That's for me!"
A Good Place to Start
Try this. Instead of saying something like, "CranioSacral Therapy is an innovative modality that enhances the flow of cerebrospinal fluid via the meninges to remove chronic restrictions in the fascial system to restore homeostasis," say something like this: "CranioSacral Therapy is a very gentle, light-touch approach that releases tensions deep in the central nervous system so that every other system in the body can relax and self-correct. It helps you naturally free yourself from pain, stress and discomfort. And it's performed on fully clothed clients on a comfortable massage table."
See how the most important elements are all still there?
It's a very gentle, light-touch approach. Now your prospective clients know it involves touch but it doesn't hurt. And they can easily understand how CST can be effective for all ages, from newborns to seniors.
It releases tensions deep in the central nervous system. While many of your prospects won't be able to tell you exactly what the central nervous system is, they generally understand it's an important part of the body that has a great deal of influence on every other part. This focus on the central nervous system also helps distinguish CranioSacral Therapy from many other forms of bodywork.
It allows the body to relax and self-correct. This jargon-free phrase reinforces the gentle aspect of CST and makes another appealing point: It's a natural therapy that works with the body, not against it. And in a complex health care system, that's a refreshing distinction.
It helps you naturally free yourself from pain, stress and discomfort. You may choose to view your prospects as perfect, whole and complete. But the truth is, they classify themselves first by their pain and discomfort. Spelling out what CST helps in this way reminds your listeners that this is for them.
It's performed on fully clothed clients on a comfortable massage table. This one might surprise you, because it's an answer to a question most of your prospects will never ask. But believe me, they're thinking it. When you remove this mental barrier, you can almost hear them breathe a sigh of relief.
Next time you begin to describe CranioSacral Therapy in terms you personally know and love, take a moment to realize you may be in layman's land and translate accordingly.
Your Handy Translation Guide
Whenever you find yourself launching into "CranioSpeak," try translating some of your favorite terms into words any prospective client could understand.
Click here for previous articles by John Upledger, DO, OMM.
Click here for more information about Sharon Desjarlais, CC.
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