resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Right Idea at the Right Time
On Feb. 28, 2014, Virginia Governor Terry McAuliffe appointed David Brown, DC, as new director of the Virginia Department of Health Professions.
How Much is Enough?
One of the primary arguments used against acupuncture care is the overuse of treatment. Some people say, "once you go, you have to go forever."
Shoulder Strategies: Reduce Pain, Improve Function With Proper Taping
Shoulder pain / dysfunction is a common problem for chiropractic patients. Clinicians who utilize elastic therapeutic taping as part of their treatment approach know it can be effective for a variety of shoulder problems.
Colorado to Have the First Acupuncture Medical Reserve Corps in the U.S.
In the summer of 2012, Colorado was on fire. Literally. Many acupuncturists from around the state, especially those who had received disaster response training through AWB, wanted to help those affected by the fires as well as the first responders and tireless state and local officials, with the healing and stress-relief of acupuncture.
News in Brief
In Remembrance: A Moment of Silence for Dr. Dick Versendaal; NYCC Named Chiropractic College of the Year by ACA; National University Partners With Indiana VA Facility.
Anti-Aging: Educating Your Patients About The Skin
We know that cosmetic acupuncture works but what then? Education is a key part to the practice of Chinese medicine and when you practice cosmetic acupuncture, facial rejuvenation, etc., it is time talk about skin with your patients.
AAAOM: Facing An Ultimatum
On the heels of the growing discontent with leaders of the AAAOM, the Council of State Associations (CSA) recently took it upon themselves to present the organization with an ultimatum: for all board members to resign from the board and turn the organization over to the CSA or they will proceed on their own to become the primary representative of the AOM profession.
Your Chance to Go Back to High School
As the father of a student who recently entered high-school sports (soccer), I have come to recognize an untapped opportunity for the chiropractic profession.
No Whining on the Yacht
This admonition – no whining on the yacht – may sound familiar to you. Many claim its origination.
Through the Eyes of a Child
Once upon a time there was a girl name Lucy. Lucy had cancer, but she had a heart filled with love and compassion. Please come along to hear this story of an amazing child, her tenacity and her dream to help other children.
Evaluating Prenatal and Pediatric Automobile Injuries
Often in a family practice, one of your patients or an entire family is in an automobile accident and you are sought out to provide care for their soft-tissue injuries.
Making Sense of Chronic Inflammation
Inflammation is big business, evidenced by not only the laundry lists of medications patients bring me aimed at managing inflammation, but also the never-ending stream of advertisements for anti-inflammatory supplements that constantly find their way to my desk.
The Recliner Test
"Hi, Bill, how are you?" "Oh, I'm OK, Doc. I've got pain down the leg again, so I thought I would stop by and get you to check it."
San Zhen Protocols Part II: Case Studies
In my last article, I presented a collection of three-point acupuncture combinations which can provide effective clinical results.
Revisiting the Neurological Exam
In spinal trauma or disease, the neurological exam chiefly aims to determine whether one (or more) of three basic neurological conditions is present: myelopathy, radiculopathy and peripheral nerve disorder.
Environmental Toxins: Cause of Modern Illness (Part I)
Environmental toxins have created burdens on the human body that put demands beyond our evolutionary development. Modern diseases that historically did not exist to any great degree have been rising sharply in the last 40 years.
Socializing In My Slippers
When I graduated college, I had grandiose dreams of becoming an amazing acupuncturist. I wanted to build a great practice and make a good living. For four years, 13 semesters to be exact, I had a spreadsheet.
Chiropractic Management of Sports-Related Tendinopathy
Tendinopathy is increasing in prevalence and accounts for a substantial percentage of sports injuries. Despite the magnitude of the disorder, research on chiropractic treatment is limited.
Dry Needling is Acupuncture: Anatomy of a Legal Victory in Oregon
On January 23, 2014, the Oregon Court of Appeals overturned the Oregon Board of Chiropractic Examiners "dry needling" administrative rule, which allowed chiropractic physicians to perform acupuncture after only 24 hours of training.
Chinese Herbs Debut at the Cleveland Clinic
Chinese herbal medicine is now being prescribed at the Cleveland Clinic thanks to a trailblazing team of people.
Are You Driving Patients Toward Dependence on Big Pharma?
Over the years I have had the opportunity to talk to doctors of chiropractic about health promotion, wellness and preventive care in chiropractic practice.
We Get Letters & E-Mail
Shouldn't the Pentagon Know More About Chiropractic Care? Office Flow: Have You Reviewed the Patient Experience Lately? Let's Stop Confusing the Public About Chiropractic; Cutting Down the Cherry Tree.
Enhancing TCM with Enzymes
Herbal formulations are an integral component for most Traditional Chinese Medicine (TCM) practitioners. One of the best ways to enhance their effectiveness is the addition of plant-based enzymes.
Arch Height and Running Shoes: The Best Advice to Give Patients
Because runners with different arch heights are prone to different injuries, running shoe manufacturers have developed motion-control, stability and cushion running shoes for low-, neutral- and high-arched runners, respectively.
Alternatives to the Rainy Day Fund: Better Things to Do With Your Money
Google "rainy day fund" and you'll find the predominant and traditional advice given today is that you need to have three months of living expenses saved for an emergency. Some even recommend six months or more.
May, 2009, Vol. 09, Issue 05
Overcoming the CST Language Barrier
By Sharon Desjarlais, CC; guest author for John Upledger, DO, OMM
One of the biggest challenges CranioSacral therapists face today is the same one with which I wrestled when I began marketing CranioSacral Therapy (CST) back in 1994. "How do you describe CST to prospective clients?" I asked therapists. What I heard was such a jumble of anatomical terms, it made my head spin.
Overcoming this language barrier is still a hurdle many talented practitioners struggle with. It would be a simple problem to solve if all you had to do was take a handful of modality, add a dash of physiology and sprinkle in a fascial system or two. But most of your prospects probably won't know a modality from a mole hill.
So how do you speak their language? By translating the technical jargon into terms even a 6th-grader can understand. It's not about talking down to your prospects. It's about making it easy for the information to enter the brain - and even easier for them to say, "That's for me!"
A Good Place to Start
Try this. Instead of saying something like, "CranioSacral Therapy is an innovative modality that enhances the flow of cerebrospinal fluid via the meninges to remove chronic restrictions in the fascial system to restore homeostasis," say something like this: "CranioSacral Therapy is a very gentle, light-touch approach that releases tensions deep in the central nervous system so that every other system in the body can relax and self-correct. It helps you naturally free yourself from pain, stress and discomfort. And it's performed on fully clothed clients on a comfortable massage table."
See how the most important elements are all still there?
It's a very gentle, light-touch approach. Now your prospective clients know it involves touch but it doesn't hurt. And they can easily understand how CST can be effective for all ages, from newborns to seniors.
It releases tensions deep in the central nervous system. While many of your prospects won't be able to tell you exactly what the central nervous system is, they generally understand it's an important part of the body that has a great deal of influence on every other part. This focus on the central nervous system also helps distinguish CranioSacral Therapy from many other forms of bodywork.
It allows the body to relax and self-correct. This jargon-free phrase reinforces the gentle aspect of CST and makes another appealing point: It's a natural therapy that works with the body, not against it. And in a complex health care system, that's a refreshing distinction.
It helps you naturally free yourself from pain, stress and discomfort. You may choose to view your prospects as perfect, whole and complete. But the truth is, they classify themselves first by their pain and discomfort. Spelling out what CST helps in this way reminds your listeners that this is for them.
It's performed on fully clothed clients on a comfortable massage table. This one might surprise you, because it's an answer to a question most of your prospects will never ask. But believe me, they're thinking it. When you remove this mental barrier, you can almost hear them breathe a sigh of relief.
Next time you begin to describe CranioSacral Therapy in terms you personally know and love, take a moment to realize you may be in layman's land and translate accordingly.
Your Handy Translation Guide
Whenever you find yourself launching into "CranioSpeak," try translating some of your favorite terms into words any prospective client could understand.
Click here for previous articles by John Upledger, DO, OMM.
Click here for more information about Sharon Desjarlais, CC.
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