resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
May, 2009, Vol. 09, Issue 05
Overcoming the CST Language Barrier
By Sharon Desjarlais, CC; guest author for John Upledger, DO, OMM
One of the biggest challenges CranioSacral therapists face today is the same one with which I wrestled when I began marketing CranioSacral Therapy (CST) back in 1994. "How do you describe CST to prospective clients?" I asked therapists. What I heard was such a jumble of anatomical terms, it made my head spin.
Overcoming this language barrier is still a hurdle many talented practitioners struggle with. It would be a simple problem to solve if all you had to do was take a handful of modality, add a dash of physiology and sprinkle in a fascial system or two. But most of your prospects probably won't know a modality from a mole hill.
So how do you speak their language? By translating the technical jargon into terms even a 6th-grader can understand. It's not about talking down to your prospects. It's about making it easy for the information to enter the brain - and even easier for them to say, "That's for me!"
A Good Place to Start
Try this. Instead of saying something like, "CranioSacral Therapy is an innovative modality that enhances the flow of cerebrospinal fluid via the meninges to remove chronic restrictions in the fascial system to restore homeostasis," say something like this: "CranioSacral Therapy is a very gentle, light-touch approach that releases tensions deep in the central nervous system so that every other system in the body can relax and self-correct. It helps you naturally free yourself from pain, stress and discomfort. And it's performed on fully clothed clients on a comfortable massage table."
See how the most important elements are all still there?
It's a very gentle, light-touch approach. Now your prospective clients know it involves touch but it doesn't hurt. And they can easily understand how CST can be effective for all ages, from newborns to seniors.
It releases tensions deep in the central nervous system. While many of your prospects won't be able to tell you exactly what the central nervous system is, they generally understand it's an important part of the body that has a great deal of influence on every other part. This focus on the central nervous system also helps distinguish CranioSacral Therapy from many other forms of bodywork.
It allows the body to relax and self-correct. This jargon-free phrase reinforces the gentle aspect of CST and makes another appealing point: It's a natural therapy that works with the body, not against it. And in a complex health care system, that's a refreshing distinction.
It helps you naturally free yourself from pain, stress and discomfort. You may choose to view your prospects as perfect, whole and complete. But the truth is, they classify themselves first by their pain and discomfort. Spelling out what CST helps in this way reminds your listeners that this is for them.
It's performed on fully clothed clients on a comfortable massage table. This one might surprise you, because it's an answer to a question most of your prospects will never ask. But believe me, they're thinking it. When you remove this mental barrier, you can almost hear them breathe a sigh of relief.
Next time you begin to describe CranioSacral Therapy in terms you personally know and love, take a moment to realize you may be in layman's land and translate accordingly.
Your Handy Translation Guide
Whenever you find yourself launching into "CranioSpeak," try translating some of your favorite terms into words any prospective client could understand.
Click here for previous articles by John Upledger, DO, OMM.
Click here for more information about Sharon Desjarlais, CC.
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