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Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
May, 2009, Vol. 09, Issue 05
Overcoming the CST Language Barrier
By Sharon Desjarlais, CC; guest author for John Upledger, DO, OMM
One of the biggest challenges CranioSacral therapists face today is the same one with which I wrestled when I began marketing CranioSacral Therapy (CST) back in 1994. "How do you describe CST to prospective clients?" I asked therapists. What I heard was such a jumble of anatomical terms, it made my head spin.
Overcoming this language barrier is still a hurdle many talented practitioners struggle with. It would be a simple problem to solve if all you had to do was take a handful of modality, add a dash of physiology and sprinkle in a fascial system or two. But most of your prospects probably won't know a modality from a mole hill.
So how do you speak their language? By translating the technical jargon into terms even a 6th-grader can understand. It's not about talking down to your prospects. It's about making it easy for the information to enter the brain - and even easier for them to say, "That's for me!"
A Good Place to Start
Try this. Instead of saying something like, "CranioSacral Therapy is an innovative modality that enhances the flow of cerebrospinal fluid via the meninges to remove chronic restrictions in the fascial system to restore homeostasis," say something like this: "CranioSacral Therapy is a very gentle, light-touch approach that releases tensions deep in the central nervous system so that every other system in the body can relax and self-correct. It helps you naturally free yourself from pain, stress and discomfort. And it's performed on fully clothed clients on a comfortable massage table."
See how the most important elements are all still there?
It's a very gentle, light-touch approach. Now your prospective clients know it involves touch but it doesn't hurt. And they can easily understand how CST can be effective for all ages, from newborns to seniors.
It releases tensions deep in the central nervous system. While many of your prospects won't be able to tell you exactly what the central nervous system is, they generally understand it's an important part of the body that has a great deal of influence on every other part. This focus on the central nervous system also helps distinguish CranioSacral Therapy from many other forms of bodywork.
It allows the body to relax and self-correct. This jargon-free phrase reinforces the gentle aspect of CST and makes another appealing point: It's a natural therapy that works with the body, not against it. And in a complex health care system, that's a refreshing distinction.
It helps you naturally free yourself from pain, stress and discomfort. You may choose to view your prospects as perfect, whole and complete. But the truth is, they classify themselves first by their pain and discomfort. Spelling out what CST helps in this way reminds your listeners that this is for them.
It's performed on fully clothed clients on a comfortable massage table. This one might surprise you, because it's an answer to a question most of your prospects will never ask. But believe me, they're thinking it. When you remove this mental barrier, you can almost hear them breathe a sigh of relief.
Next time you begin to describe CranioSacral Therapy in terms you personally know and love, take a moment to realize you may be in layman's land and translate accordingly.
Your Handy Translation Guide
Whenever you find yourself launching into "CranioSpeak," try translating some of your favorite terms into words any prospective client could understand.
Click here for previous articles by John Upledger, DO, OMM.
Click here for more information about Sharon Desjarlais, CC.
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