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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
May, 2009, Vol. 09, Issue 05
Navigating the Economic Seas
By Angie Patrick
Staying afloat in these tumultuous economic waters is certainly at the forefront of most people's minds these days, both personally and professionally. Every time you turn on the television, listen to the radio, log onto your Internet connection, read a paper or have any contact at all with the outside world, the subject du jour inevitably turns to the economy, and how hard we have all been impacted. We hear the negativity from every facet of our media, and we as a society begin to shrink in fear because of the doomsday soothsayers and their blanketed and often sensationalistic views.
That said, I will not present to you an image of cake and roses either, because we all have felt the effects of a downturned economy in our own way; it is a very scary time for many right now. If the statistics we see generated for public consumption are true, then it is no secret we have a hard row to hoe ahead of us. However, now more than ever, I think it is a great idea for all of us to just take a moment, breathe, consider what we can do to slow the decay privately and professionally, and make a solid plan to get us through to the other side.
To tell you I have the magic panacea that will cure your economic woes would be a bit of a stretch; but what I can give you are some simple, common sense ways to assess where you are currently and provide a few suggestions to strengthen your position to be better prepared to assail those gale-force financial winds when they blow.
First , do not let the news bring your spirits down. Yes, we are having a tough time and there are many reasons to be concerned, but panicking is absolutely not the thing to do. Instead, turn that nervous ulcer-generating energy into something positive by looking for more ways you can conserve and maintain your lifestyle while saving excess expenditures.
On a personal level, you do not have to make major life-altering changes to create a positive outcome. For instance, instead of buying lunch out everyday at the fast-food haunts, opt for a brown bag filled with last night's leftovers, or a yummy sandwich wrap you made yourself. If you consider that buying lunch out every day costs roughly $5, then you just saved $30 a week, or an average of $120 a month. The same can be said for that $6 cup of skinny, white-chocolate mocha latte decaf with extra foam. Your home coffeemaker brews great coffee, and travel mugs are not only easy to use, but good for the environment because they do not clog landfills the way some disposable cups can. By opting for home brew just three days a week, you can save an average of $18 a week, or another $72 a month! For an average family of four, pizza night once a week can cost $25. If you opt to cook instead, you can sock away another $100 a month, not to mention saving the gas it took for the driver to deliver. (I like going green and saving green at the same time!)
If we look at just the three ideas discussed here, we can save an estimated $292 monthly or $3,504 annually. This can go a long way in a savings account dedicated to preparing for a rainy day. This is just the tip of the iceberg. There are other ways to save that do not impact your lifestyle in a huge way. These things work well for your home, as well as for your office or clinic. For instance, you can check with your utility companies for programs such as budget billing. This program takes an average of your billing over the previous 12 months and bills you a fixed dollar amount monthly. This eliminates spikes on your heat in the winter and cooling in the summer. It can also be done with your water in many municipalities; you would just need to check with your local provider. By opting for budget billing, you can better plan for your utility expenditures by knowing it will be the same amount month after month.
Another simple moneysaver for on-call therapists would be to drive the speed limit. I realize this tidbit does not sound like advice but rather more like a law. However, the truth is that many of us drive well over the speed limits, and when we do this we use more fuel. By simply committing to driving the speed limit, you can save as much as 15 percent in fuel costs. This 15 percent is significant with rising fuel costs, and since this is often a business expense, it makes sense both personally and professionally.
Now more than ever, avoid amassing additional debt. It is all too simple to reach for the old reliable charge card when you want a night out and are cash strapped, or you see a bargain you cannot afford to pass up, but doing this can spell real disaster for you down the road. Instead, work to pay off these cards by sending an extra $20-$40 with each payment from the money you have saved by making changes in other parts of your life. You will be amazed how doing this will rapidly reduce your balance and save you more money overall by avoiding finance charges on the paid principal. Make a concerted effort to remain current, or even a little early on all your bills to avoid senseless late fees. Creditors are far more fastidious about charging late fees now more than ever before. This is simply a money-making proposition for them, and these fees add up so quickly. Consider the cost of being late on a credit-card payment just three times in one year and at $29 per occurrence, you have just thrown away almost $90 of your money. We pay interest on the fees if the fee is added to your ending balance, so you will not only lose the $29.99 but you will continue to pay additional interest on it at well. This is an easily solved problem by utilizing online bill payment or automatic debits from your checking account.
By beginning to think now about ways you can better preserve your income, and cut your monthly costs for supply and necessities, you can begin to build a stronger platform from which to navigate these economic upheavals, and keep your ship afloat. Do some research online to look for more ways people have found to trim excess spending. Making the choices to conserve, retain, save and invest are just sound financial practices and will benefit you and your practice over the long term.
Click here for more information about Angie Patrick.
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