resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
May, 2009, Vol. 09, Issue 05
The Politics of "Free": The Dichotomy of Doing Good
By Raymond Blaylock
Massage therapy is growing by leaps and bounds. Over the years, we have employed several approaches to nurture this growth pattern. In the mid-1980s our tool was "sports massage." We took massage, via sports events, into a very public forum with a high level of success. Doing this permitted people to view massage happening in a favorable light, the light of day, in fact.
In 1985, the American Massage Therapy Association (AMTA) National Sports Massage Team was formed, co-founded by myself along with Bob King of Illinois and Tom Fink of Pennsylvania. In those early days and for years to come, we gave away our services at sports massage events all over the country. Our first national event series was the Bud Light U.S. Triathlon Series. This early work with sports massage catapulted our message of massage all over the country into the media and the positive press began in earnest.
However, the dichotomy of doing all of this good for massage therapy and our profession as a whole is that people began to assume massage in a public forum is free. Massage schools and practitioners continue to perpetrate this image today. Have you ever been giving a massage at an event, where someone asked you if the massage was free? Why do you think they ask? I would be truly surprised if any other health profession gives away more hours of their service than we, as massage therapists, do.
It is a fact of human nature that which we receive for free is valued less than things we have a vested interest in. If you have ever been to a convention or a trade show you know what I am talking about. You walk around picking up items that you may or may not need or want. You bring a bag full of "stuff" home and you may or may not ever use any of those things. But if you purchased an item you would keep track of it and use it as soon as possible.
Politics of Free
The politics of free are affecting our function as massage therapists especially with respect to seated massages. Being in a very public system, we constantly have people asking, "Is this free? We respond with something like, "No, this is a professional service that we have provided for this event." We have been told seated massage is a great public relations/marketing tool, which it is. We have also been told seated massage is great for stress relief, which it is. However, do you ever see your dentist or your internist out in the park on a Sunday doing free work? Why would you expect to see any other health care provider out offering free service?
Massage therapy has several public image issues; and this misperception that our services are free is one that directly effects our ability to make a living, and needs to be addressed immediately. A very simple solution will correct this misperception: remind the public that our work is valuable.
Whenever I do seated massage at a function that is not a revenue producing event, I take donations for a worthy cause. This has multiple positive outcomes. First off, it continues to allow us, as massage professionals, to use seated massage to promote our practices and profession. It also allows us to give people that initial massage experience and allows them to show their gratitude and be vested in the experience by making a donation to a good cause, such as a homeless shelter, SPCA, or UNICEF.
Additionally, people begin to realize that they need to make that energy (and value) exchange with their massage therapist. The massage therapist expends their energy giving a massage. The client then gives their massage therapist some "green energy" that is used to do energy exchanges with other people in their lives. Or, as in the instance of the fundraiser the massage therapist takes that green energy and gives it to a worthy cause that can turn that green energy into good works, and so on. This is the best of all possible outcomes a win-win-win scenario. Plus the massage therapist is connected to something in the community that the community holds in high regard.
Another way you, as a massage therapist, can deal with this is when you rent a booth at a show or festival, where you expect to charge for a massage. First be clear with the exhibit coordinator that no one is going to be there giving away free massage. Put it in your contract for the event. Talk to your massage school if they are out there doing events and giving away massage at events. Your massage school should support you in the education of the public.
Important to Note
Make sure whether it is a revenue producing event or a fundraiser that you get the names of everybody you work on for legal reasons to show who you worked on and who did the work. With a revenue event (where we are charging for each massage) collect the money before they get on your chair. This avoids any possible "confusion of free" before they get on the chair. If it is a fundraiser, get their name before they get on your chair and after they receive their massage you tell them, "I hope you enjoyed your massage. If you would like to make a donation to this event you may do it at the sign-in desk." If you are working with a charity or a not-for-profit group, it is nice to have a representative at the event to talk about what they do and how the money will be used.
In my opinion, all massage therapy events are either fundraisers or revenue producing events, and it behooves us to participate as this educates the public about the benefits of massage therapy as a necessary part of their health care. That said, please know that I do not feel that all massage must incur some form of money exchange. I know and understand that if you and I go to the women's shelter, for example, to give a massage, we are not charging or taking donations. And if we are at an emergency scene, we are not charging. If we are doing any form of "give-back," we are not charging for the massage.
We can do good and do well for ourselves at the same time. Ben Franklin called it "doing well by doing good." We can improve the public's perception of massage therapy by getting them invested in the outcome by creating an energy exchange via green energy. An interesting note to end on -- green in the color spectrum is the color of harmony, balance and growth! In many cultures, the color green denotes growth, learning, healing, abundance, fertility, and prosperity. It is believed to augur great success in any new venture. Any of those sound like a place you would like to be?
Raymond Blaylock, practitioner and educator, is the director of education at the Touch Resource Institute. He may be contacted by email
or through his Web site: www.mytouchresources.com.
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