resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
May, 2009, Vol. 09, Issue 05
The Politics of "Free": The Dichotomy of Doing Good
By Raymond Blaylock
Massage therapy is growing by leaps and bounds. Over the years, we have employed several approaches to nurture this growth pattern. In the mid-1980s our tool was "sports massage." We took massage, via sports events, into a very public forum with a high level of success. Doing this permitted people to view massage happening in a favorable light, the light of day, in fact.
In 1985, the American Massage Therapy Association (AMTA) National Sports Massage Team was formed, co-founded by myself along with Bob King of Illinois and Tom Fink of Pennsylvania. In those early days and for years to come, we gave away our services at sports massage events all over the country. Our first national event series was the Bud Light U.S. Triathlon Series. This early work with sports massage catapulted our message of massage all over the country into the media and the positive press began in earnest.
However, the dichotomy of doing all of this good for massage therapy and our profession as a whole is that people began to assume massage in a public forum is free. Massage schools and practitioners continue to perpetrate this image today. Have you ever been giving a massage at an event, where someone asked you if the massage was free? Why do you think they ask? I would be truly surprised if any other health profession gives away more hours of their service than we, as massage therapists, do.
It is a fact of human nature that which we receive for free is valued less than things we have a vested interest in. If you have ever been to a convention or a trade show you know what I am talking about. You walk around picking up items that you may or may not need or want. You bring a bag full of "stuff" home and you may or may not ever use any of those things. But if you purchased an item you would keep track of it and use it as soon as possible.
Politics of Free
The politics of free are affecting our function as massage therapists especially with respect to seated massages. Being in a very public system, we constantly have people asking, "Is this free? We respond with something like, "No, this is a professional service that we have provided for this event." We have been told seated massage is a great public relations/marketing tool, which it is. We have also been told seated massage is great for stress relief, which it is. However, do you ever see your dentist or your internist out in the park on a Sunday doing free work? Why would you expect to see any other health care provider out offering free service?
Massage therapy has several public image issues; and this misperception that our services are free is one that directly effects our ability to make a living, and needs to be addressed immediately. A very simple solution will correct this misperception: remind the public that our work is valuable.
Whenever I do seated massage at a function that is not a revenue producing event, I take donations for a worthy cause. This has multiple positive outcomes. First off, it continues to allow us, as massage professionals, to use seated massage to promote our practices and profession. It also allows us to give people that initial massage experience and allows them to show their gratitude and be vested in the experience by making a donation to a good cause, such as a homeless shelter, SPCA, or UNICEF.
Additionally, people begin to realize that they need to make that energy (and value) exchange with their massage therapist. The massage therapist expends their energy giving a massage. The client then gives their massage therapist some "green energy" that is used to do energy exchanges with other people in their lives. Or, as in the instance of the fundraiser the massage therapist takes that green energy and gives it to a worthy cause that can turn that green energy into good works, and so on. This is the best of all possible outcomes a win-win-win scenario. Plus the massage therapist is connected to something in the community that the community holds in high regard.
Another way you, as a massage therapist, can deal with this is when you rent a booth at a show or festival, where you expect to charge for a massage. First be clear with the exhibit coordinator that no one is going to be there giving away free massage. Put it in your contract for the event. Talk to your massage school if they are out there doing events and giving away massage at events. Your massage school should support you in the education of the public.
Important to Note
Make sure whether it is a revenue producing event or a fundraiser that you get the names of everybody you work on for legal reasons to show who you worked on and who did the work. With a revenue event (where we are charging for each massage) collect the money before they get on your chair. This avoids any possible "confusion of free" before they get on the chair. If it is a fundraiser, get their name before they get on your chair and after they receive their massage you tell them, "I hope you enjoyed your massage. If you would like to make a donation to this event you may do it at the sign-in desk." If you are working with a charity or a not-for-profit group, it is nice to have a representative at the event to talk about what they do and how the money will be used.
In my opinion, all massage therapy events are either fundraisers or revenue producing events, and it behooves us to participate as this educates the public about the benefits of massage therapy as a necessary part of their health care. That said, please know that I do not feel that all massage must incur some form of money exchange. I know and understand that if you and I go to the women's shelter, for example, to give a massage, we are not charging or taking donations. And if we are at an emergency scene, we are not charging. If we are doing any form of "give-back," we are not charging for the massage.
We can do good and do well for ourselves at the same time. Ben Franklin called it "doing well by doing good." We can improve the public's perception of massage therapy by getting them invested in the outcome by creating an energy exchange via green energy. An interesting note to end on -- green in the color spectrum is the color of harmony, balance and growth! In many cultures, the color green denotes growth, learning, healing, abundance, fertility, and prosperity. It is believed to augur great success in any new venture. Any of those sound like a place you would like to be?
Raymond Blaylock, practitioner and educator, is the director of education at the Touch Resource Institute. He may be contacted by email
or through his Web site: www.mytouchresources.com.
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