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Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
May, 2009, Vol. 09, Issue 05
How Often Do You Get A Massage?
By Sharon Puszko, PhD, LMT
When was the last time you received a massage? This is not a rhetorical question; I really want you to answer this question for yourself. If you have to pause to think about the answer, then chances are you have gone too long without one. I know our lives are rather full between tending to clients and family, running errands, paying bills, and everything that comes with managing a household. But, as the saying goes, one cannot heal others unless they first heal themselves. Taking care of yourself is just as important to a massage therapist as taking care of your clients.
Remember all the reasons massage is valuable for your clients? You share with them how massage can help to alleviate joint and back pain, manage fibromyalgia and migraines, speed recovery from injury, increase blood circulation and manage stress, etc. Well, all of these reasons apply to you as well. While we all enjoy the laying on of hands, we can't experience all the benefits of a massage vicariously through our clients: we must lay our hands down once in a while and let someone else do the work so we can practice what we advocate.
In order to best serve your clients, it is important to keep in touch with how receiving massage feels to you. Without regular massages, we can easily lose perspective on how issues of touch affect a client in terms of pressure, temperature, and the frequency of repetitive strokes. Weekly or monthly massages allow us to experience new techniques or ways to modify existing ones for a certain group of clients. For example, as a specialist in geriatric massage, I find it helpful to trade massages with colleagues who work with other modalities.
Getting a massage is also important for us as practitioners because it helps prevent injuries common to the profession, such as repetitive stress injuries, muscle strains and carpal tunnel. This advice sounds familiar, doesn't it? I am sure you have mentioned this to more than one of your clients in the past several months. Now it is time to listen to your own advice! Just like athletes, our body is our tool and our work depends on it functioning well. It is for this reason that we must care for our bodies/tool with the same degree of intensity that dancers, swimmers, and runners do.
In a recent survey I gave to students at the Daybreak Geriatric Massage Institute, only 6 percent reported that they receive a massage once per week with the majority responding that they receive a massage 6 times per year or less. The main reason respondents gave for not receiving regular massages was that they cannot afford it more often. Ideally, we should be receiving a massage weekly; if that is not possible than we should strive for a massage every other week. Here are some common reasons given for not receiving regular massages, as well as some suggestions for overcoming these obstacles:
I do not want to spend the money. I have to respect this response. Many of us may have experienced a change in our clientele recently, and we must adjust the way we manage our finances accordingly. If you do not feel comfortable spending money on a massage, please consider trading with someone. Probably the most common person to trade with would be another massage therapist. However, if that is not an option for the therapist you like (e.g. he or she only accepts cash), perhaps another form of trade would free up some money to get a massage from the person you prefer. For example, maybe you could trade a massage for a haircut, yard work, babysitting, marketing opportunities, or something else. By not spending money on these other things, you would be able to put aside the money needed for a massage.
I have not found a practitioner with whom I want to trade/pay. The Internet is a wonderful tool for finding people with similar interests. Visiting local massage schools is a great way to connect with fellow practitioners. Check the free daily papers for events related to massage, or postings from local massage therapists. Word-of-mouth also goes a long way, so the more people you talk to, the better chance you have to meet other therapists. Once you start finding people, it is simply a matter of trial and error until you find a practitioner whose work you enjoy, and with whom you can arrange a form of payment.
I do not have the time. Really? I believe we all have time for what is a priority to us. Yes, we are all busy, especially those of us who are caretakers of young children, aging parents, or other family members. What rings more true is to say "I do not believe receiving a massage is a priority in my busy life right now." I urge you to reconsider, for all the reasons mentioned. Every massage therapist can find one hour (one and a half, including travel time) each week, or every other week, for something that is a priority. Your challenge, therefore, is to re-categorize massage as a priority in your life.
The bottom line is this: We cannot be an effective massage therapist if we do not take good care of ourselves. It is imperative that we listen to our bodies and respond accordingly to its needs. So please, try turning off your ringer, take a deep breath, lay yourself down on the massage table instead of standing by it, and let someone take care of you for a wonderful change of pace towards self-care and being the best therapist you can be.
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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