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Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
April, 2009, Vol. 09, Issue 04
Make Your Client's Experience Memorable
By Jenn Sommermann, LCMT
A plethora of competition, coupled with a struggling economy makes for tough business times. There is no doubt that our massage industry has experienced a population explosion since the turn of the century and rivalry abounds. There are probably very few, if any, massage therapists who are the "only ones" in their town. Now we see competing spas and franchises opening up in record numbers at every cross street and massage schools turning out graduates in record numbers. Added to these quantitative challenges is a tough fiscal period. Most of us have been affected in one way or another. The weekly client may now only come every two weeks, or the monthly client may now only schedule for every five weeks. Some clients may have dropped out altogether, in order to pay for their higher priority items. It will get better but it's challenging now, to say the least.
What's a therapist to do? I know I paint a bleak picture and you may be wondering what can be done, if anything. In my opinion, it all comes down to the client experience and what your clients will remember about you. There's a saying that 'no one will remember your words or your actions, but they will remember how you made them feel.' Think back over your life and I am sure you will agree. The specifics about people, places and events may be fuzzy but the feelings linger. The feelings are what created the memorable experience. The same goes for a massage session. It must be memorable and lasting, in order for your clients to want to return. After all, isn't that what we want? Client retention is the key to business success. Turn your massage session into a memorable experience and your clients will return more frequently.
At this point it is necessary to objectively look at the services you provide, including the business side of your practice. The experience starts long before a client walks into your treatment room and unfortunately, this area is often overlooked. Instead, I see therapists flock to hands-on continuing education, adding modalities to their bag of tricks, in hopes of becoming more successful. While a varied arsenal of techniques is imperative, it rarely brings clients in your doors or gets them to reschedule. It is the "little things" that clients rave about, tell their friends and come back for. Below are some things to consider when assessing the experience you provide for your clients.
Assessing Their Experience
Is it easy to reach you on the phone? Do you actually answer your phone or at least, return a call within a few hours? This tiny detail is so critical to a client's happiness, especially in today's fast-paced world. It is easy for a client to just try another number or book with a therapist who calls back first. I recommend routinely checking voice mail and returning calls every two hours. Clients will leave messages if they know you return calls promptly.
Is it easy to find you? And are there clear directions for what they should do once they get there? Not all of us can afford an assistant to greet our clients when they walk through the door. Most of us have clients enter an empty room and wait. That's OK, but what is the atmosphere when they arrive? Is there something to read or clear instructions regarding paperwork? Do you have a sign directing them to the lavatory or to refreshments (water/tea or fruit)? This is precious marketing time and a great opportunity for your clients to read about other modalities you offer, products you sell or the benefits of consistent massage therapy.
I won't address the actual massage, as I feel this is so individual and personal. I am also not a technique coach and don't feel this falls into my area of expertise. That said, you must consider a few things regarding the treatment. Did you provide a place for your client to put their things? A hanger for their jacket? So simple but overlooked and often replaced by just a hook. I don't know about you but I don't like to hang my nice leather jacket on a hook. Is the room warm or cool enough. Nothing turns me off faster than being cold. With inexpensive table warmers, there is no excuse for a client being chilled.
Did you offer a music choice or a lubricant choice? Clients like some choices and control, especially on their dime. This is a joint venture. Include them in the process. You are not "doing a massage" to them; you are entering into a healing session with them. How much are you talking? Rule of thumb: answer a question but don't ask another one. Engage only as much as they want and don't initiate conversation. Silence is really golden and very healing.
What is the last thing that happens when you end a session? Do you ask for feedback? Rather than just ask, "how was your massage?" (which is likely to illicit a vague response), be specific. "Is there anything you liked about your session or anything you would like added next time?" Planting a seed about a "next time" is a powerful message. To that end, do you ask a client to reschedule? Do you offer water/tea or fruit? Do you offer the client any exercises or take-away information? I like to walk my clients out the door, instead of just saying goodbye and having them exit on their own. Somehow the image of me waving goodbye from the front door seems more hospitable and welcoming for their return. Again, simple but many of my clients have commented on it.
An experience means different things to different people. In a sea of massage therapists and with clients becoming more savvy and conscious of where they spend their money, it is imperative to create lasting memories. Look beyond the treatment to what else you offer; and if it is average, work to improve it. Simplicity goes a long way. Still at a loss of what to do? Go get a massage from someplace new. Be a detective and look at all the details of their practice. Does something stand out? If so, replicate it. If not, you at least got a massage and can be the role model for your clients.
Click here for previous articles by Jenn Sommermann, LCMT.
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