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Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
April, 2009, Vol. 09, Issue 04
Hire Me! Getting a Job in a Tough Environment
By David Kent, LMT, NCTMB
At the end of my seminars, I ask attendees to fill out a brief performance-review survey. The final question asks what therapists believe is the biggest challenge facing the massage industry. The question usually elicits a wide range of responses; however, at a recent seminar, the response was overwhelmingly the same: "finding a job."
This article reviews some simple but proven techniques to help tilt the scales of successful employment in your favor. Remember: There is a difference between knowing what to do and doing what you know. Your time and energy are valuable and must be spent efficiently. So why not take the time to ensure that you stand out above the competition?
Have a Plan
Before you do anything, create a written plan so that you will stay focused on your goal. Generate a list of the spas, clinics, and chiropractic and medical offices that you would like to visit. Contact them ahead of time to determine if they are hiring; then ask each prospective employer about the qualifications they seek in a therapist. This information will help you narrow your search.
Put Yourself Out There
There is a common saying: "You will miss every opportunity you don't take." This might seem obvious, but you need to hit the ground running and not stop until you find a job. You might have had a couple of great interviews; you might think you have the job "in the bag," so to speak. But until you've been officially offered a position, nothing is certain. Continue to seize every opportunity until you've found the job you know is right for you. Additionally, contact local massage therapy schools, instructors and associations and ask to be added to their email blasts announcing new jobs in the area.
Before meeting any potential employer, do your research. Read the company's ad in the phone book and visit their Web site. Learn the company's history, read the staff bios, learn what services are offered, and research any other information that you might need to know for an interview. A common interview question is: "Why do you want to work here?" Researching the company ahead of time will prevent you from being caught off guard, intimidated or unprepared, which will ultimately help you to market your skills, experience, strengths and interests more precisely during an interview.
This may sound like a no-brainer, but a lot goes into preparing for an interview:
Every interview provides you with a valuable learning opportunity. Regardless of how good or bad you think your interview went, take a few minutes after each encounter to assess your performance. Ask yourself what you might do differently the next time. What changes can you make to improve your performance before your next interview? Use these newfound skills to your advantage, and don't let negative self-talk affect your attitude, which leads me to my next point.
Ask Quality Questions
Your attitude is determined by your focus and the questions you consistently ask yourself. You must replace negative questions with quality questions and affirmations that produce positive outcomes for finding employment. Replace "Why can't I find work?" with "Who can I call or visit today that I have not yet contacted? What resources can I use to help direct me toward work? What articles can I read to help me stay motivated or give me more tips? What are three more things I could do to help me find a job?" (Read "The Power of a Minute," Massage Today, June 2007 and "The Power of the List," Massage Today, January 2008.)
You've heard the saying, "If you don't use it, you will lose it." Keep your skills sharp by practicing. Exchange sessions with other therapists, volunteer to practice on a mentor, who will be happy to give you feedback and guidance. Read articles, manuals and textbooks. Review anatomy, postural analysis and trigger point charts so that you are comfortable using them. Watch DVD programs and take continuing education hands-on seminars, where instructors can give you feedback. Attend association meetings so that you can network.
Reading this article has brought you another step closer to achieving your goal of finding a job, but now you must put your thoughts and words into action. Commit a certain amount of time everyday to finding a job. Take time daily to review your goals and strategies. I wish you all the best in your search. Please let me know which tips you used that helped you find the job of your dreams!
Click here for more information about David Kent, LMT, NCTMB.
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