Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
April, 2009, Vol. 09, Issue 04
Hire Me! Getting a Job in a Tough Environment
By David Kent, LMT, NCTMB
At the end of my seminars, I ask attendees to fill out a brief performance-review survey. The final question asks what therapists believe is the biggest challenge facing the massage industry. The question usually elicits a wide range of responses; however, at a recent seminar, the response was overwhelmingly the same: "finding a job."
This article reviews some simple but proven techniques to help tilt the scales of successful employment in your favor. Remember: There is a difference between knowing what to do and doing what you know. Your time and energy are valuable and must be spent efficiently. So why not take the time to ensure that you stand out above the competition?
Have a Plan
Before you do anything, create a written plan so that you will stay focused on your goal. Generate a list of the spas, clinics, and chiropractic and medical offices that you would like to visit. Contact them ahead of time to determine if they are hiring; then ask each prospective employer about the qualifications they seek in a therapist. This information will help you narrow your search.
Put Yourself Out There
There is a common saying: "You will miss every opportunity you don't take." This might seem obvious, but you need to hit the ground running and not stop until you find a job. You might have had a couple of great interviews; you might think you have the job "in the bag," so to speak. But until you've been officially offered a position, nothing is certain. Continue to seize every opportunity until you've found the job you know is right for you. Additionally, contact local massage therapy schools, instructors and associations and ask to be added to their email blasts announcing new jobs in the area.
Before meeting any potential employer, do your research. Read the company's ad in the phone book and visit their Web site. Learn the company's history, read the staff bios, learn what services are offered, and research any other information that you might need to know for an interview. A common interview question is: "Why do you want to work here?" Researching the company ahead of time will prevent you from being caught off guard, intimidated or unprepared, which will ultimately help you to market your skills, experience, strengths and interests more precisely during an interview.
This may sound like a no-brainer, but a lot goes into preparing for an interview:
Every interview provides you with a valuable learning opportunity. Regardless of how good or bad you think your interview went, take a few minutes after each encounter to assess your performance. Ask yourself what you might do differently the next time. What changes can you make to improve your performance before your next interview? Use these newfound skills to your advantage, and don't let negative self-talk affect your attitude, which leads me to my next point.
Ask Quality Questions
Your attitude is determined by your focus and the questions you consistently ask yourself. You must replace negative questions with quality questions and affirmations that produce positive outcomes for finding employment. Replace "Why can't I find work?" with "Who can I call or visit today that I have not yet contacted? What resources can I use to help direct me toward work? What articles can I read to help me stay motivated or give me more tips? What are three more things I could do to help me find a job?" (Read "The Power of a Minute," Massage Today, June 2007 and "The Power of the List," Massage Today, January 2008.)
You've heard the saying, "If you don't use it, you will lose it." Keep your skills sharp by practicing. Exchange sessions with other therapists, volunteer to practice on a mentor, who will be happy to give you feedback and guidance. Read articles, manuals and textbooks. Review anatomy, postural analysis and trigger point charts so that you are comfortable using them. Watch DVD programs and take continuing education hands-on seminars, where instructors can give you feedback. Attend association meetings so that you can network.
Reading this article has brought you another step closer to achieving your goal of finding a job, but now you must put your thoughts and words into action. Commit a certain amount of time everyday to finding a job. Take time daily to review your goals and strategies. I wish you all the best in your search. Please let me know which tips you used that helped you find the job of your dreams!
Click here for more information about David Kent, LMT, NCTMB.
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