Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
April, 2009, Vol. 09, Issue 04
California Massage Board Organizes
Tasked to create state certification
By Ramon G. McLeod, Editor-in-Chief
The California Massage Therapy Council, which was created by the legislature to establish state certification for trained therapists, has unanimously elected Ahmos Netanel, a well-known Los Angeles-based massage therapist and entrepreneur, as its first board chairperson.
The new 11-member council, elected officers and committee chairs during its organizational meeting on February 19, and will immediately begin the task of creating a voluntary certification system for massage therapist in the state.
The purpose of the new law creating the council is two-fold. For therapists, certification will provide them with a single, statewide certificate that will supercede an inconsistent hodgepodge of local ordinances and regulations that are typically enforced by police departments. The bill specifically prohibits a city, county, or city and county from enacting ordinances regulating the practice of massage by a certificate holder. Cities and counties retain the right to adopt and enforce local ordinances governing zoning, business licensing, and reasonable health and safety requirements for massage establishments or businesses.
For consumers, the certification assures that the person they are doing business with is a trained massage therapist and, according to the law, assure that massage therapy "can no longer be used as a subterfuge" to violate state laws. The law creating the council is specific about the requirements individuals will need to meet to obtain certification. Therapists must be over 18, and: "The applicant has successfully completed, at a single approved school, curricula in massage and related subjects totaling a minimum of 250 hours that incorporates appropriate school assessment of student knowledge and skills. Included in the hours shall be instruction addressing anatomy and physiology, contraindications, health and hygiene, and business and ethics, with at least 100 hours of the required minimum 250 hours devoted to these curriculum areas."
Applicants will also have to supply fingerprints and can obtain a certificate if they have a license, or similar document, from another state with requirements that meet or exceed those in the new law, California Senate Bill 731.
Beverly May, government relations co-chair of the California chapter of the American Massage Therapy Association (AMTA) and a primary driving force behind the new law, said during the meeting "certification (will) allow massage therapists to get one-stop shopping and be certified throughout the state." She also said that the board's goal is to be issuing certificates by September 1, the first day that the law allows their issuance.
Richard McElroy, a retired Los Angeles police officer who represents the League of California Cities on the new board, said that certification will be welcomed by local jurisdictions who have difficulty ascertaining the validity of documents given them now by individuals seeking to open massage businesses.
"The problem is that you just don't know who or where a person gets these certificates," he said in an interview. "The documents could be from legitimate schools, or from who knows where. But certification from a state-recognized and organized board is a whole other matter. That's the value to the cities."
Determining the validity of schools, and the programs they offer, is going to be a significant part of the new council's work.
In addition to Netanel, the board unanimously voted in Bob Benson, chairman of the Associated Bodywork and Massage Professionals (ABMP), as vice-chairperson. Other officers included Dr. Ben Drillings, Secretary, and Mason Myers, representing the California Association of Private Post-Secondary Schools.
May was named chairperson of the new council's Public Policy and Local Government committee. Benson was named chair of the Credentialling committee and Netanel was voted in as chair of the Outreach committee.
The 11-member board includes Netanel, Benson, May, Drillings, McElroy, Myers and the following individuals:
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