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AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
March, 2009, Vol. 09, Issue 03
Growing Your Business Strong in Any Economy
By Angie Patrick
This time of year reminds me that some things old and once thought dead can have the breath of life infused and be reborn into something new and wonderful. When I drive the path to the office everyday, I see the cherry trees, once barren and lifeless just a month ago now full of life and blossom. The bright white flowers make me realize that in all things there is a hidden life and beauty if you want to take the time and effort required to nurture it.
Do you sometimes feel your practice has become barren and lifeless? Do you long for the miracle of rebirth into a streamlined and profitable business, but do not know how to tend the soil to make your practice blossom? Let's draw an analogy between the growth of a beautiful cherry tree and the growth of your business, and see if you are doing all you can to nurture and care for your business to make it grow.
One of the most important things you can do for your new tree sapling is to properly prepare the soil or foundation for its growth, just as it is important to plan and properly prepare for the foundation of your business. The proper soil amendments will provide the tree with all the vitamins and nutrients it needs to get off to a strong start. This is the type of planning and preparation required for the successful future growth of the tree. The same planning can be done for the successful future growth of your business. Amendments for your practice might include some printed marketing collateral such as business cards, pamphlets, postcards, gift certificates, and incentive cards to help you brand your practice and provide literature for your clients to tell them about the services you can provide. Perhaps it might include the development of a Web site, a larger listing in the Yellow Pages, and an e-mail newsletter with new and exciting facts about your practice and communication with the reader about the health benefits of your services. Maybe you add in professional grade equipment and supplies that speak to the professional you are, as well as the level of professional you are growing to be.
So once you have your soil tended, and your tree planted, caring for the growth does not stop there. You have to make sure you continue to give the tree the proper attention; water and fertilize the root system in order to enable the tree to dig deeply into the soil and remain firmly planted, even when the thunder storms roll in and the strong winds blow. The same can be said for caring for your business. You must have a plan for building a steady stream of clients, and care for their needs fully so your practice grows strong. In these uncertain economic times, a solid practice with regular clients is worth its weight in gold. This type of loyalty from clients is cultivated, and not given freely. Remember, the economy impacts everyone, and everyone is cutting back. Make sure you have established yourself, your knowledge, and your service so favorably with your clients that your services are not one of the things they cut back. Offer them incentives like booking four appointments and get the fifth free. Perhaps offer a free Visa Gift card for $25 when you get a new client as a referral from an existing client. Maybe even offer a dinner for two with any couples massage booked. A gift card for someplace like T.G.I. Fridays or Chili's for $30. These are ways you can ingrain yourself into the good graces of your clients by offering the unexpected, all the while providing quality and professional service.
Our tree is growing and its branches are growing strong. But in every tree's life some pruning is needed in order to make sure the dead wood is removed so the core of the tree remains strong and healthy, and to be certain the tree is growing in the manner you wish it to. Again, your business may also need to be pruned and trimmed from time to time. Take the time to examine your business and see if there are ways you can utilize your advertising budget better, or provide better or stronger content in your newsletters. Take a look at the client list and call them. Clear out any unusable entries and e-mail addresses and keep your database up to date. Look at the results of some of your previous promotional campaigns and see if they were effective. If they were, expand on that idea and push another promotion. If it was ineffective, cut it from future marketing plans and create something new to spruce your message up a bit.
So now, we have a thriving and beautiful tree. It can bend with the wind and survive the winter's bitter cold. It has grown strong, with roots well-established and branches pruned for core growth efficiency. Your practice will also thrive, with roots firmly established in the community you serve, and surplus expenses and database upkeep trimmed to keep the core of the business strong and able to withstand the turbulent tides of our economy. When you take the time to plan and nurture the growth of your garden or your business, you will be rewarded with both beauty and stability, and the security of knowing that your progeny has grown strong and can withstand life's little storms.
Now go out and GROW!
Click here for more information about Angie Patrick.
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