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MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
March, 2009, Vol. 09, Issue 03
Growing Your Business Strong in Any Economy
By Angie Patrick
This time of year reminds me that some things old and once thought dead can have the breath of life infused and be reborn into something new and wonderful. When I drive the path to the office everyday, I see the cherry trees, once barren and lifeless just a month ago now full of life and blossom. The bright white flowers make me realize that in all things there is a hidden life and beauty if you want to take the time and effort required to nurture it.
Do you sometimes feel your practice has become barren and lifeless? Do you long for the miracle of rebirth into a streamlined and profitable business, but do not know how to tend the soil to make your practice blossom? Let's draw an analogy between the growth of a beautiful cherry tree and the growth of your business, and see if you are doing all you can to nurture and care for your business to make it grow.
One of the most important things you can do for your new tree sapling is to properly prepare the soil or foundation for its growth, just as it is important to plan and properly prepare for the foundation of your business. The proper soil amendments will provide the tree with all the vitamins and nutrients it needs to get off to a strong start. This is the type of planning and preparation required for the successful future growth of the tree. The same planning can be done for the successful future growth of your business. Amendments for your practice might include some printed marketing collateral such as business cards, pamphlets, postcards, gift certificates, and incentive cards to help you brand your practice and provide literature for your clients to tell them about the services you can provide. Perhaps it might include the development of a Web site, a larger listing in the Yellow Pages, and an e-mail newsletter with new and exciting facts about your practice and communication with the reader about the health benefits of your services. Maybe you add in professional grade equipment and supplies that speak to the professional you are, as well as the level of professional you are growing to be.
So once you have your soil tended, and your tree planted, caring for the growth does not stop there. You have to make sure you continue to give the tree the proper attention; water and fertilize the root system in order to enable the tree to dig deeply into the soil and remain firmly planted, even when the thunder storms roll in and the strong winds blow. The same can be said for caring for your business. You must have a plan for building a steady stream of clients, and care for their needs fully so your practice grows strong. In these uncertain economic times, a solid practice with regular clients is worth its weight in gold. This type of loyalty from clients is cultivated, and not given freely. Remember, the economy impacts everyone, and everyone is cutting back. Make sure you have established yourself, your knowledge, and your service so favorably with your clients that your services are not one of the things they cut back. Offer them incentives like booking four appointments and get the fifth free. Perhaps offer a free Visa Gift card for $25 when you get a new client as a referral from an existing client. Maybe even offer a dinner for two with any couples massage booked. A gift card for someplace like T.G.I. Fridays or Chili's for $30. These are ways you can ingrain yourself into the good graces of your clients by offering the unexpected, all the while providing quality and professional service.
Our tree is growing and its branches are growing strong. But in every tree's life some pruning is needed in order to make sure the dead wood is removed so the core of the tree remains strong and healthy, and to be certain the tree is growing in the manner you wish it to. Again, your business may also need to be pruned and trimmed from time to time. Take the time to examine your business and see if there are ways you can utilize your advertising budget better, or provide better or stronger content in your newsletters. Take a look at the client list and call them. Clear out any unusable entries and e-mail addresses and keep your database up to date. Look at the results of some of your previous promotional campaigns and see if they were effective. If they were, expand on that idea and push another promotion. If it was ineffective, cut it from future marketing plans and create something new to spruce your message up a bit.
So now, we have a thriving and beautiful tree. It can bend with the wind and survive the winter's bitter cold. It has grown strong, with roots well-established and branches pruned for core growth efficiency. Your practice will also thrive, with roots firmly established in the community you serve, and surplus expenses and database upkeep trimmed to keep the core of the business strong and able to withstand the turbulent tides of our economy. When you take the time to plan and nurture the growth of your garden or your business, you will be rewarded with both beauty and stability, and the security of knowing that your progeny has grown strong and can withstand life's little storms.
Now go out and GROW!
Click here for more information about Angie Patrick.
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