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Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
March, 2009, Vol. 09, Issue 03
Growing Your Business Strong in Any Economy
By Angie Patrick
This time of year reminds me that some things old and once thought dead can have the breath of life infused and be reborn into something new and wonderful. When I drive the path to the office everyday, I see the cherry trees, once barren and lifeless just a month ago now full of life and blossom. The bright white flowers make me realize that in all things there is a hidden life and beauty if you want to take the time and effort required to nurture it.
Do you sometimes feel your practice has become barren and lifeless? Do you long for the miracle of rebirth into a streamlined and profitable business, but do not know how to tend the soil to make your practice blossom? Let's draw an analogy between the growth of a beautiful cherry tree and the growth of your business, and see if you are doing all you can to nurture and care for your business to make it grow.
One of the most important things you can do for your new tree sapling is to properly prepare the soil or foundation for its growth, just as it is important to plan and properly prepare for the foundation of your business. The proper soil amendments will provide the tree with all the vitamins and nutrients it needs to get off to a strong start. This is the type of planning and preparation required for the successful future growth of the tree. The same planning can be done for the successful future growth of your business. Amendments for your practice might include some printed marketing collateral such as business cards, pamphlets, postcards, gift certificates, and incentive cards to help you brand your practice and provide literature for your clients to tell them about the services you can provide. Perhaps it might include the development of a Web site, a larger listing in the Yellow Pages, and an e-mail newsletter with new and exciting facts about your practice and communication with the reader about the health benefits of your services. Maybe you add in professional grade equipment and supplies that speak to the professional you are, as well as the level of professional you are growing to be.
So once you have your soil tended, and your tree planted, caring for the growth does not stop there. You have to make sure you continue to give the tree the proper attention; water and fertilize the root system in order to enable the tree to dig deeply into the soil and remain firmly planted, even when the thunder storms roll in and the strong winds blow. The same can be said for caring for your business. You must have a plan for building a steady stream of clients, and care for their needs fully so your practice grows strong. In these uncertain economic times, a solid practice with regular clients is worth its weight in gold. This type of loyalty from clients is cultivated, and not given freely. Remember, the economy impacts everyone, and everyone is cutting back. Make sure you have established yourself, your knowledge, and your service so favorably with your clients that your services are not one of the things they cut back. Offer them incentives like booking four appointments and get the fifth free. Perhaps offer a free Visa Gift card for $25 when you get a new client as a referral from an existing client. Maybe even offer a dinner for two with any couples massage booked. A gift card for someplace like T.G.I. Fridays or Chili's for $30. These are ways you can ingrain yourself into the good graces of your clients by offering the unexpected, all the while providing quality and professional service.
Our tree is growing and its branches are growing strong. But in every tree's life some pruning is needed in order to make sure the dead wood is removed so the core of the tree remains strong and healthy, and to be certain the tree is growing in the manner you wish it to. Again, your business may also need to be pruned and trimmed from time to time. Take the time to examine your business and see if there are ways you can utilize your advertising budget better, or provide better or stronger content in your newsletters. Take a look at the client list and call them. Clear out any unusable entries and e-mail addresses and keep your database up to date. Look at the results of some of your previous promotional campaigns and see if they were effective. If they were, expand on that idea and push another promotion. If it was ineffective, cut it from future marketing plans and create something new to spruce your message up a bit.
So now, we have a thriving and beautiful tree. It can bend with the wind and survive the winter's bitter cold. It has grown strong, with roots well-established and branches pruned for core growth efficiency. Your practice will also thrive, with roots firmly established in the community you serve, and surplus expenses and database upkeep trimmed to keep the core of the business strong and able to withstand the turbulent tides of our economy. When you take the time to plan and nurture the growth of your garden or your business, you will be rewarded with both beauty and stability, and the security of knowing that your progeny has grown strong and can withstand life's little storms.
Now go out and GROW!
Click here for more information about Angie Patrick.
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