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Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
March, 2009, Vol. 09, Issue 03
Growing Your Business Strong in Any Economy
By Angie Patrick
This time of year reminds me that some things old and once thought dead can have the breath of life infused and be reborn into something new and wonderful. When I drive the path to the office everyday, I see the cherry trees, once barren and lifeless just a month ago now full of life and blossom. The bright white flowers make me realize that in all things there is a hidden life and beauty if you want to take the time and effort required to nurture it.
Do you sometimes feel your practice has become barren and lifeless? Do you long for the miracle of rebirth into a streamlined and profitable business, but do not know how to tend the soil to make your practice blossom? Let's draw an analogy between the growth of a beautiful cherry tree and the growth of your business, and see if you are doing all you can to nurture and care for your business to make it grow.
One of the most important things you can do for your new tree sapling is to properly prepare the soil or foundation for its growth, just as it is important to plan and properly prepare for the foundation of your business. The proper soil amendments will provide the tree with all the vitamins and nutrients it needs to get off to a strong start. This is the type of planning and preparation required for the successful future growth of the tree. The same planning can be done for the successful future growth of your business. Amendments for your practice might include some printed marketing collateral such as business cards, pamphlets, postcards, gift certificates, and incentive cards to help you brand your practice and provide literature for your clients to tell them about the services you can provide. Perhaps it might include the development of a Web site, a larger listing in the Yellow Pages, and an e-mail newsletter with new and exciting facts about your practice and communication with the reader about the health benefits of your services. Maybe you add in professional grade equipment and supplies that speak to the professional you are, as well as the level of professional you are growing to be.
So once you have your soil tended, and your tree planted, caring for the growth does not stop there. You have to make sure you continue to give the tree the proper attention; water and fertilize the root system in order to enable the tree to dig deeply into the soil and remain firmly planted, even when the thunder storms roll in and the strong winds blow. The same can be said for caring for your business. You must have a plan for building a steady stream of clients, and care for their needs fully so your practice grows strong. In these uncertain economic times, a solid practice with regular clients is worth its weight in gold. This type of loyalty from clients is cultivated, and not given freely. Remember, the economy impacts everyone, and everyone is cutting back. Make sure you have established yourself, your knowledge, and your service so favorably with your clients that your services are not one of the things they cut back. Offer them incentives like booking four appointments and get the fifth free. Perhaps offer a free Visa Gift card for $25 when you get a new client as a referral from an existing client. Maybe even offer a dinner for two with any couples massage booked. A gift card for someplace like T.G.I. Fridays or Chili's for $30. These are ways you can ingrain yourself into the good graces of your clients by offering the unexpected, all the while providing quality and professional service.
Our tree is growing and its branches are growing strong. But in every tree's life some pruning is needed in order to make sure the dead wood is removed so the core of the tree remains strong and healthy, and to be certain the tree is growing in the manner you wish it to. Again, your business may also need to be pruned and trimmed from time to time. Take the time to examine your business and see if there are ways you can utilize your advertising budget better, or provide better or stronger content in your newsletters. Take a look at the client list and call them. Clear out any unusable entries and e-mail addresses and keep your database up to date. Look at the results of some of your previous promotional campaigns and see if they were effective. If they were, expand on that idea and push another promotion. If it was ineffective, cut it from future marketing plans and create something new to spruce your message up a bit.
So now, we have a thriving and beautiful tree. It can bend with the wind and survive the winter's bitter cold. It has grown strong, with roots well-established and branches pruned for core growth efficiency. Your practice will also thrive, with roots firmly established in the community you serve, and surplus expenses and database upkeep trimmed to keep the core of the business strong and able to withstand the turbulent tides of our economy. When you take the time to plan and nurture the growth of your garden or your business, you will be rewarded with both beauty and stability, and the security of knowing that your progeny has grown strong and can withstand life's little storms.
Now go out and GROW!
Click here for more information about Angie Patrick.
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