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News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
March, 2009, Vol. 09, Issue 03
Growing Your Business Strong in Any Economy
By Angie Patrick
This time of year reminds me that some things old and once thought dead can have the breath of life infused and be reborn into something new and wonderful. When I drive the path to the office everyday, I see the cherry trees, once barren and lifeless just a month ago now full of life and blossom. The bright white flowers make me realize that in all things there is a hidden life and beauty if you want to take the time and effort required to nurture it.
Do you sometimes feel your practice has become barren and lifeless? Do you long for the miracle of rebirth into a streamlined and profitable business, but do not know how to tend the soil to make your practice blossom? Let's draw an analogy between the growth of a beautiful cherry tree and the growth of your business, and see if you are doing all you can to nurture and care for your business to make it grow.
One of the most important things you can do for your new tree sapling is to properly prepare the soil or foundation for its growth, just as it is important to plan and properly prepare for the foundation of your business. The proper soil amendments will provide the tree with all the vitamins and nutrients it needs to get off to a strong start. This is the type of planning and preparation required for the successful future growth of the tree. The same planning can be done for the successful future growth of your business. Amendments for your practice might include some printed marketing collateral such as business cards, pamphlets, postcards, gift certificates, and incentive cards to help you brand your practice and provide literature for your clients to tell them about the services you can provide. Perhaps it might include the development of a Web site, a larger listing in the Yellow Pages, and an e-mail newsletter with new and exciting facts about your practice and communication with the reader about the health benefits of your services. Maybe you add in professional grade equipment and supplies that speak to the professional you are, as well as the level of professional you are growing to be.
So once you have your soil tended, and your tree planted, caring for the growth does not stop there. You have to make sure you continue to give the tree the proper attention; water and fertilize the root system in order to enable the tree to dig deeply into the soil and remain firmly planted, even when the thunder storms roll in and the strong winds blow. The same can be said for caring for your business. You must have a plan for building a steady stream of clients, and care for their needs fully so your practice grows strong. In these uncertain economic times, a solid practice with regular clients is worth its weight in gold. This type of loyalty from clients is cultivated, and not given freely. Remember, the economy impacts everyone, and everyone is cutting back. Make sure you have established yourself, your knowledge, and your service so favorably with your clients that your services are not one of the things they cut back. Offer them incentives like booking four appointments and get the fifth free. Perhaps offer a free Visa Gift card for $25 when you get a new client as a referral from an existing client. Maybe even offer a dinner for two with any couples massage booked. A gift card for someplace like T.G.I. Fridays or Chili's for $30. These are ways you can ingrain yourself into the good graces of your clients by offering the unexpected, all the while providing quality and professional service.
Our tree is growing and its branches are growing strong. But in every tree's life some pruning is needed in order to make sure the dead wood is removed so the core of the tree remains strong and healthy, and to be certain the tree is growing in the manner you wish it to. Again, your business may also need to be pruned and trimmed from time to time. Take the time to examine your business and see if there are ways you can utilize your advertising budget better, or provide better or stronger content in your newsletters. Take a look at the client list and call them. Clear out any unusable entries and e-mail addresses and keep your database up to date. Look at the results of some of your previous promotional campaigns and see if they were effective. If they were, expand on that idea and push another promotion. If it was ineffective, cut it from future marketing plans and create something new to spruce your message up a bit.
So now, we have a thriving and beautiful tree. It can bend with the wind and survive the winter's bitter cold. It has grown strong, with roots well-established and branches pruned for core growth efficiency. Your practice will also thrive, with roots firmly established in the community you serve, and surplus expenses and database upkeep trimmed to keep the core of the business strong and able to withstand the turbulent tides of our economy. When you take the time to plan and nurture the growth of your garden or your business, you will be rewarded with both beauty and stability, and the security of knowing that your progeny has grown strong and can withstand life's little storms.
Now go out and GROW!
Click here for previous articles by Angie Patrick.
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