Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
March, 2009, Vol. 09, Issue 03
Clinical Reality for Pain and Injury Conditions
By Whitney Lowe, LMT
Take a look through any of the popular trade publications in our field and you will find a wealth of advertising for courses that are teaching you new techniques. The extravagant claims for methods that provide "permanent pain relief" or "immediate results in one or two treatments" can certainly pique your interest and make you think this is something you must have. Clearly, learning new techniques is a great way to retain enhanced skills and abilities as well as provide more ways to address client problems. However, the emphasis on techniques can be misleading when you are working with rehabilitative massage approaches because technique is only a small piece of the puzzle. Clinical success in treating pain and injury conditions requires a much more comprehensive approach and that is what orthopedic massage is all about.
Orthopedic massage is not a technique, although you use a wide variety of techniques as you apply this approach. Instead, it is a comprehensive system for alleviating pain and injury conditions with massage. A brief story helps illustrate why a systematic approach like this is so important. In the first year of my professional practice, I rented a small space in a medical office building; to build my business, I began networking with some of the physicians in that building. One day a physician sent a patient to me who was having severe back pain. I realized as I began talking to her that I had no idea what was wrong with her and I was genuinely puzzled as to whether massage would help her or hurt her. I had been taking all kinds of new technique workshops, but they hadn't really helped me learn how to make important clinical decisions such as: Should I try to treat her or not? If so, what techniques or approaches would be the most helpful?
I wanted the physician who referred this patient to me to respect massage as a beneficial treatment approach, so I felt uncomfortable just sending her back to the doctor who had sent her, telling him I didn't know if I could help or not. It was at that point I realized I needed to learn more about clinical management. What I hadn't realized is that what I was really looking for was not just a particular technique. Instead, it was a comprehensive approach for applying clinical reasoning skills.
Clinical reasoning is at the core of all successful clinical practice in the health care professions. Yet, you don't hear much about it in massage education because it's much easier to sell a sexy new technique. Simply put, clinical reasoning is "...the sum of the thinking and decision-making processes associated with clinical practice."1 The more effective you are at using your clinical reasoning, the more effective and successful you will be as a clinician. Developing effective clinical reasoning is not as simple as just taking a course in it. It is a more complex process that calls upon your skills abilities in a variety of different areas. Let's take a look at some of the most important aspects of clinical reasoning and how to improve those skills.
Researchers have looked into what separates experts from novices when it comes to clinical management skills in the medical field. One of the main factors they have found is that experts develop certain shortcuts by recognizing patterns of information that novices might tend to miss.2 For example, suppose a client comes in complaining of foot pain and reports a recent increase in running on hard pavement and plantar foot pain that is most pronounced first thing in the morning. These are just two clinical factors that have been shared, but someone familiar with plantar fasciitis will immediately recognize them as fitting into the pattern of that pathological problem. It does not mean that we have determined the client's condition with just those two elements. Yet, the ability to see that symptom pattern gives us a significant advantage over someone else who may only hear the client rattle off an accumulation of symptoms and not be able to make any sense of them.
The practitioner using effective clinical reasoning will then take these recognized information patterns and apply deductive thinking to analyze the clinical problem further. Deductive logic is what occurs with an "if, then..." statement. For example, IF this client reports sharp shooting pain in the upper extremity along with paresthesia on the ulnar aspect of the hand, THEN there is a good chance the pain complaint is originating from some neural pathology, in either the neck or upper extremity. This deductive analysis helps us determine if massage is appropriate and if so, how we should apply it.
Clinical reasoning is crucial not only in clinical assessment, but in the treatment process as well. Often you will hear treatment recipes and routines given that describe how to address a particular pathology; they will say perform this treatment X number of times and your client will get better in two treatments, etc. However, this approach is highly problematic and doesn't reflect clinical reality. Each client is an individual and each individual has a unique presentation of his or her soft-tissue disorder. One person's carpal tunnel syndrome should be treated differently than the next person's, even though they may have been diagnosed with the same disorder. It is your use of clinical reasoning and decision-making skills that help you determine how to modify your treatment approach for each client's unique needs.
As with many aspects of health care delivery, clinical reasoning relies on both art and science. You need a comprehensive understanding of science (anatomy, physiology, kinesiology, etc.) to help in symptom pattern recognition, construction of treatment strategies, and proper application of rehabilitative concepts in massage. Use of effective clinical reasoning is an art and skill that is developed with constant practice and study.
Treatment techniques will help you fill your tool bag, but if all you do is amass a series of techniques you only have a bag of tools and no knowledge about how to effectively use them. A wrench is a great tool, but you don't want to try using a wrench when a screwdriver is the proper tool. Similarly, you will be far more successful and your massage technique skills will have much more effect when you expand your use of effective clinical reasoning.
Click here for more information about Whitney Lowe, LMT.
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