Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
January, 2009, Vol. 09, Issue 01
Insurance Acceptance and the Economy
By Vivian Madison-Mahoney, LMT
Unfortunately for some, the time has come. During these economically difficult times many therapists are expressing to me that they are now more than ever so grateful that they had taken the time and made the investment to learn how to accept, bill and be paid by some insurance for their client's therapy. At the same time, many therapists are now calling to request information about insurance billing, asking how they too can accept insurance because their clientele has dropped considerably due to the current economy.
Here is an example: A physician writes a prescription for a patient who is covered by insurance for an injury case. It doesn't matter that the patient may have lost their job, may have difficulty paying bills, buying groceries or gasoline. If they are legitimately injured, have insurance and their physician writes a prescription for medically necessary treatment, and you are the massage therapist willing to learn to properly accept and bill their insurance for reimbursement, you will be the one getting paid!
I'd like to share a true story with you; many of you will recall Hurricane Andrew. On Aug. 24, 1992, just before dawn, this hurricane nearly wiped Homestead, Fla. off the map, slamming into the entire city of 26,000 people as a Category 5 storm. Winds of up to 155 mph caused the loss of 23 lives, leaving no building untouched with damages costing insurance companies $26.5 billion. During the next recovering year or so, the insurance companies were holding onto their money in the process of deciding how they were going to cover and recover their losses due to this massive storm. Causing devastating financial hardship to several physicians, it was reported that many of them left Florida due to late or nonpayment of claims.
My massage therapy establishment was unbelievably successful. At the time of Hurricane Andrew, we were treating 23 to 27 insurance patients a day. During this time, insurance was slow to pay and we had a very difficult time keeping our heads above water. It was without a doubt a disheartening time. It was even more disheartening when I had to hold a meeting with the massage therapists working for me to inform them that we had two choices: close our doors or pay them $15 a session instead of the $25 to $35 some of them were making. I promised them if they would stay and accept $15 per session while we were going through these hard times, I would pay them the balance owed plus a $5 bonus per session, if and when we pulled through this crisis.
Not one therapist left me, and in about six months I was able to pay every one of the 12 therapists the entire amount I had promised! Not only did I pay the therapists but also my incredible landlord, a chiropractor, who knew my word was my bond and trusted me to pay when I could. As my rent of $3,900 a month began to get several months behind it became a very scary situation. Through it all, I kept my faith that all would work in our favor, and it did! I paid the doctor in full including even the free month he offered me.
Is accepting insurance always easy? Is life always easy? Are there ever any guarantees? No, but as in any situation, you have to do what you have to do. Preparing ahead is always best but if you have not been accepting insurance for your clients, why not start planning now to help in those times where money is tight? In economically hard times, I found that even the Palm Beach residents held on to their money or tried to get the best discount rates when they paid cash for their massage services.
Over and over, I thank God for opening those insurance doors and for physician referrals because it was only through this avenue that we were able to grow. It was only through this avenue that I was able to have several therapists working for me so that I was able to be with my family and by my youngest daughter's side when she was in an accident, spending months in intensive care and years in rehab centers. It was the kindness of not only friends and family but of our wonderful, caring patients and their referring physicians that helped see us through those very trying times.
It was only through this avenue that I was able to help so many injured and disabled patients through their physical, and even some of life's, challenges. When their insurance companies discouraged them, I was able to lift their spirits, show them the way, help them fight for their rights and otherwise, help them through their own trying times. I was able to learn and grow and am now able to help several other therapists to find a new life as I was so fortunate to do through accepting insurance for reimbursement.
I would like to wish everyone a very safe, healthy and prosperous New Year and thanks to all of my readers for your kindness and support in 2008!!
Click here for more information about Vivian Madison-Mahoney, LMT.
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