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Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Ancient Chinese Medicine Meets Modern Anatomy Dissection
Have you ever thought it would be beneficial to explore under the skin and examine qi deficiencies in every system of the body? Would you like to see traditional Chinese medicine diagnosis patterns as they relate to western biomedical symptoms and conditions?
Body and Skin Rejuvenation Through Inner Balance, Equals Outer Beauty
First of all, I will draw a line in the sand. You know how there is often a big divide between the methods of Western medicine and holistic or energy medicine?
The Power of Positioning
During the evening, I like to relax while either reading a book or watching television. One of my shows, NCIS, has the main character always drinking coffee. Everyone knows it is a Venti from Starbucks because of its distinctive color and style.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Treating Our Veterans with PTSD
As July 4th, Memorial Day and Veterans Day continue to pass year in and year out, we honor our veterans from past wars with parades, BBQs and a day off from work, but our veterans live daily with the spiritual scars of war.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Eight Ways to Help Manage Your Content
You have just completed your last session for the day, checked your voice mail and emailed a new patient about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
The Art of Observation
How many of us spend time just watching our clients walk, climb in and out of cars, rise from a chair or navigate a flight of stairs? Spontaneity is the key. Along with a subtle ability to observe without the client knowing or being made to feel like a lab rat.
Hon Lee: Scholar, Warrior, Spy, Teacher and Healer
It was fun. Growing up in New York's Chinatown was like living in a Chinese village that had been transplanted to a five square block area in southern Manhattan. The thing I liked most about the city, and still do, is it's rich cultural diversity.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
The Power of Vitamin K
You may have heard rumblings in recent years that vitamin K helps reduce the risk of osteoporosis and cardiovascular disease, and is administered intravenously by some integrative medical doctors who combine it with high-dose vitamin C in cancer treatment.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Yo San University Celebrates, Supports Community Clinic
Yo San University of Traditional Chinese Medicine recently celebrated 25 years of teaching excellence and serving its community by awarding actor Pierce Brosnan the Robert Graham Visionary Award and raising money for its popular community clinic.
What TCM Never Had to Deal With
You probably started getting a sense of it when you were in school. The professors would talk about diabetes as "wasting-and-thirsting disease" and you had a thought that you didn't know anyone who was wasting away in any way, shape or form.
MUIH Launches Doctoral Degree Programs
Maryland University of Integrative Health recently announce it will now offer doctoral degrees.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Behavior as Symptoms of Energetic Imbalance
Karen and Josh said they wanted me to help them fix their marriage. That is why they were sitting on the couch in front of me, complaining about each other. She was too domineering, he said, overly controlling and bossy.
January, 2009, Vol. 09, Issue 01
Cutting Back Does Not Mean Cutting Corners
By Angie Patrick
With the new year upon us, now is the time to make some observations, commitments and resolutions about the way you do business. As our economic climate is changing globally, the effect to our practice or small business can be felt. Cutting back does not equate to cutting corners. Making changes in some of the current ways you promote yourself, promote your professionalism, and conduct your everyday business can net you additional assets rather than liabilities. Making sound choices appropriate for your business, your image, and your wallet can only assist you through these uncertain times, allow you a measure of consistency in the execution of a sound business plan and help provide greater financial stability.
Let's look at how you operate your business. Are you a mobile therapist? If so, do you keep an accurate record of your mileage? Have you kept your automobile maintenance receipts? Do you have a gas card that pays you a reward of some kind, be it airline points, discounts on future purchases, or free gas? Do you make all your business purchases with the same credit card, also allowing for reward points, cash back or some other benefit? If these are things you have not considered, you should. These things help you to manage the expenses and provide relevant and accurate information at tax time, often resulting in some deductions you may be missing!
Do you have a brick-and-mortar location? If so, have you considered renegotiating your lease with your landlord? With so many businesses sitting empty, the last thing your landlord will want to do is lose a good tenant. They may opt for a reduction in rent rather than be faced with possible vacancies. It certainly cannot hurt to broach the subject when your lease is up for renewal. This can potentially be a savings of hundreds of dollars a year, which can provide you with extra money you can funnel into other areas of your business that may need attention.
Do you buy your own supplies? If so, consider bulking your ordering to see if you can obtain any additional discounts. If you typically order monthly or bimonthly, consider ordering quarterly and buying in bulk. This often results in a decrease of your supply expense, and all it costs you is a bit of pre-planning and storage.
Do you do any advertising? If not, consider making the investment in your business, and get the word out to the public. You do not have to run out to the newspaper and take out a full-page ad; you can use smaller venues to build your business. Consider placing ads in church bulletins, and in community publications. Perhaps you utilize community sponsorship opportunities to get your name in the community. Little League teams, Girl Scout events, Fun Runs and charity events all reach your target market, and can help you establish yourself as a mainstay supporter of your community and a subject-matter expert.
Can your customers get in contact with you easily? If not, then you run the risk of having them make another phone call and go to a competitor. When people are ready to book an appointment, they do not want to wait for a return call in order to confirm. They want immediate gratification and the satisfaction of knowing their appointment has been made.
If you book your own clients, it is often difficult to timely manage the inbound calls when your services are booked the majority of the day. It may be advantageous to look into an online service to manage bookings for you. This would be a Web site service that enables your clients to book their appointments themselves online, and keep you from always being behind the eight ball in returning calls. One such service I have seen is www.bookingcalendar.com, and from what I can tell, it takes all the stress off of managing a client book.
Are you contacting your customers on a regular basis? If not, you may be missing opportunities for bookings for birthdays, anniversaries, client gifts, thank-you gifts and bridal parties. Taking a moment to touch base with your client base once a month by phone, e-mail, newsletter or postcard can help put your business at the top of their mind when it comes to gift-giving and celebrations. Not to mention that it can prompt them into a rebooking of your services for themselves!
Are you as organized as you should be? Do you keep receipts in the glove box, loosely in the desk drawer, or tossed in a shoebox? Are your customer contacts in a database or file for easy reference? Do you have updated client intake forms filled out for each client? Are you appropriately recording all transactions for tax purposes? Do you have billing up to date? Are your expenses managed appropriately? If not, consider working toward bringing these items in line with a concentrated effort to de-clutter, organize and manage these very real business needs. You are a professional, and a professional runs their business; they do not allow their business to run them.
Take a few minutes to consider these issues, and see if your business could benefit from making some changes. The chances are it will, and could help you achieve a better result for the time and energy you expend to make your business work. The goal here is not to be cheap, but rather to streamline and organize to maximize your growth potential in tighter economic times. By tweaking a few things, you will see the positive difference you can make, and it will encourage you to look into new ways to trim the excess, and make the existing processes more efficient. With greater efficiency comes greater profitability, and making more money doing what you enjoy is a very good byproduct indeed.
Click here for more information about Angie Patrick.
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