resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Building Block of Healthy Aging
Coenzyme Q10 has gained enormous attention in recent years, and with good reason —it's the Energizer Bunny of the cellular world.
Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
Side Effects From Big Pharma: Wellbutrin – Dangerous for You and Your Baby
Are some of your pregnant patients taking Wellbutrin? If so, it could be a danger to them and their baby. This drug is extremely popular, but it has a serious history.
What the Science Says About Magnesium Stearate
It's often been said that scientific studies can be used to support just about anything. But discoveries are never made one study at a time.
Correcting Kid Logic in Health Care and Research Design
A recent broadcast on public radio described a fascinating phenomenon known as kid logic.
Medicine Presents: A Great Opportunity
The changing nature of health care presents both opportunities and challenges. While we tend to focus on our profession, we can sometimes forget the impact other health care professions can have on us.
Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
Why You Should Get to Know the National Vaccine Information Center
Barbara Loe Fisher has been a diligent advocate for providing parents with the information necessary to make informed decisions regarding the usage of vaccinations for their children.
Going Shoeless: The Pros & Cons of Barefoot Running
With the subculture of barefoot runners and the products catering to them growing daily, just about every chiropractor has been asked at one point or another about their opinion regarding barefoot running.
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
Some Thoughts on the TMJ
The temporomandibular joint is an interesting and dynamic articulation that can cause a lot of problems.
Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.
Remembering Joe Weider (1920-2013)
With the death of Joe Weider, the world's most famous body-building visionary, crusader, fitness magazine publisher and icon, on March 23, 2013, chiropractic has lost one of its greatest friends and supporters.
News in Brief
Controversial Florida PIP Law Under Review; D'Youville Chiro. Students Learning Art of Co-Managing; And the Award Goes To...; F4CP Recognizes Major Contribution by ChiroTouch.
Research Abstracts From the Journal of Manipulative & Physiological Therapeutics
Effect of Pain Relief on Lumbar Muscle Function and Activation; Effects of Thrust Amplitude and Duration of HVLA Spinal Manipulation; Immediate Effects of Upper Thoracic Manipulation on Cardiovascular Response.
We Get Letters & E-Mail
Patient Perception and the Farce of "Fast Relief"; A Fly in the Ointment; Persecuted for Choosing to Practice Chiropractic.
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
Have a Heart: Say No to Soda
It's not enough that soft drinks and other sugar-sweetened beverages have been linked to cavities and weight gain, among other negative health consequences.
You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
What They Don't Say Could Hurt You
I have written previously regarding the difficulties of drawing information from patients who are poor historians, forgetful or just plain uncooperative. The thought to revisit the topic occurred recently during preparation for an upcoming seminar.
Are They Finally Fixing Medicare Reimbursement?
Even with federal sequestration cuts taking effect in March, including a 2 percent reduction in Medicare reimbursement to health care providers, hope may be on the horizon in the form of a much-anticipated, perpetually suggested overhaul of Medicare's Sustainable Growth Rate formula, which serves as the basis for determining physician reimbursement.
Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
The Potter's Wheel: Reflections on Practicing in a Technology-Driven World
In my very early years of practice, an older patient named Cora would call me at home, usually late Sunday night after she had consumed an unknown quantity of beer.
Chiropractic: The Right Choice for Relieving LBP
"Low back pain (LBP) is a common threat to medicine and a reasonable threat to all national health care systems. ... Reducing ineffective treatments is necessary to decrease the LBP associated costs."
SOAP Notes: It's Time for a Cleaning
I have been planning for some time to write an article about how traditional SOAP notes do not fit chiropractic practice, and the unfairness of holding DCs to a model clearly created for and primarily applicable to medical physicians.
January, 2009, Vol. 09, Issue 01
Cutting Back Does Not Mean Cutting Corners
By Angie Patrick
With the new year upon us, now is the time to make some observations, commitments and resolutions about the way you do business. As our economic climate is changing globally, the effect to our practice or small business can be felt. Cutting back does not equate to cutting corners. Making changes in some of the current ways you promote yourself, promote your professionalism, and conduct your everyday business can net you additional assets rather than liabilities. Making sound choices appropriate for your business, your image, and your wallet can only assist you through these uncertain times, allow you a measure of consistency in the execution of a sound business plan and help provide greater financial stability.
Let's look at how you operate your business. Are you a mobile therapist? If so, do you keep an accurate record of your mileage? Have you kept your automobile maintenance receipts? Do you have a gas card that pays you a reward of some kind, be it airline points, discounts on future purchases, or free gas? Do you make all your business purchases with the same credit card, also allowing for reward points, cash back or some other benefit? If these are things you have not considered, you should. These things help you to manage the expenses and provide relevant and accurate information at tax time, often resulting in some deductions you may be missing!
Do you have a brick-and-mortar location? If so, have you considered renegotiating your lease with your landlord? With so many businesses sitting empty, the last thing your landlord will want to do is lose a good tenant. They may opt for a reduction in rent rather than be faced with possible vacancies. It certainly cannot hurt to broach the subject when your lease is up for renewal. This can potentially be a savings of hundreds of dollars a year, which can provide you with extra money you can funnel into other areas of your business that may need attention.
Do you buy your own supplies? If so, consider bulking your ordering to see if you can obtain any additional discounts. If you typically order monthly or bimonthly, consider ordering quarterly and buying in bulk. This often results in a decrease of your supply expense, and all it costs you is a bit of pre-planning and storage.
Do you do any advertising? If not, consider making the investment in your business, and get the word out to the public. You do not have to run out to the newspaper and take out a full-page ad; you can use smaller venues to build your business. Consider placing ads in church bulletins, and in community publications. Perhaps you utilize community sponsorship opportunities to get your name in the community. Little League teams, Girl Scout events, Fun Runs and charity events all reach your target market, and can help you establish yourself as a mainstay supporter of your community and a subject-matter expert.
Can your customers get in contact with you easily? If not, then you run the risk of having them make another phone call and go to a competitor. When people are ready to book an appointment, they do not want to wait for a return call in order to confirm. They want immediate gratification and the satisfaction of knowing their appointment has been made.
If you book your own clients, it is often difficult to timely manage the inbound calls when your services are booked the majority of the day. It may be advantageous to look into an online service to manage bookings for you. This would be a Web site service that enables your clients to book their appointments themselves online, and keep you from always being behind the eight ball in returning calls. One such service I have seen is www.bookingcalendar.com, and from what I can tell, it takes all the stress off of managing a client book.
Are you contacting your customers on a regular basis? If not, you may be missing opportunities for bookings for birthdays, anniversaries, client gifts, thank-you gifts and bridal parties. Taking a moment to touch base with your client base once a month by phone, e-mail, newsletter or postcard can help put your business at the top of their mind when it comes to gift-giving and celebrations. Not to mention that it can prompt them into a rebooking of your services for themselves!
Are you as organized as you should be? Do you keep receipts in the glove box, loosely in the desk drawer, or tossed in a shoebox? Are your customer contacts in a database or file for easy reference? Do you have updated client intake forms filled out for each client? Are you appropriately recording all transactions for tax purposes? Do you have billing up to date? Are your expenses managed appropriately? If not, consider working toward bringing these items in line with a concentrated effort to de-clutter, organize and manage these very real business needs. You are a professional, and a professional runs their business; they do not allow their business to run them.
Take a few minutes to consider these issues, and see if your business could benefit from making some changes. The chances are it will, and could help you achieve a better result for the time and energy you expend to make your business work. The goal here is not to be cheap, but rather to streamline and organize to maximize your growth potential in tighter economic times. By tweaking a few things, you will see the positive difference you can make, and it will encourage you to look into new ways to trim the excess, and make the existing processes more efficient. With greater efficiency comes greater profitability, and making more money doing what you enjoy is a very good byproduct indeed.
Click here for more information about Angie Patrick.
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