Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
January, 2009, Vol. 09, Issue 01
Preparing for the Game
By David Kent, LMT, NCTMB
While massage therapists are not professional athletes like Michael Phelps, Tiger Woods or the William sisters there are a few similarities we should examine and learn from. Professional athletes consistently perform certain actions that helped ensure their success. Massage therapists can apply many of the same philosophies and actions to help their success. Unlike professional athletes that have contracts that pay them even when they are injured or sick, the income of a massage therapist is often directly related to the number of treatments they are performing. In this article we will review some of the similarities between these two groups and ways massage therapists can protect themselves while treating their clients.
Physical Demands: Professional athletes physically prepare their bodies to avoid injuries while executing their skill in a particular sport. They train regularly since they make their living competing on the field, the court or in the pool and cannot afford to be sidelined since future competitions and rankings depend on their current performance. Similarly, massage therapists require their physical bodies to perform at high levels in the treatment room (e.g. outcalls or chair massage). Therapists are also being "ranked" when clients are deciding whether or not to reschedule, the amount of the tip, or to refer family, friends and co-workers.
Many sporting events place physical demands on the players for 30 to 90 minutes a game. Likewise, the length of a typical massage therapy session is 30-90 minutes. The physical demands on the therapist can be enormous depending on the client's size, techniques being integrated, room temperature, flooring type, table height, and other factors.
Self-Care: Michael Phelps competed in 17 races during the 2008 Olympics winning 8 gold medals, injury free. Do you think he integrated self-care techniques like: stretching, resting, eating nutritious food, working-out and massage therapy? Many massage therapists perform 17-plus treatments every few days with little to no self-care. Massage therapists must train and maintain their bodies to avoid injuries and be prepared for the physical demands needed in the treatment room. Care for your body by:
Protect your Body: Athletes wear special equipment to protect their bodies like: helmets, padding, eye goggles, gloves or support braces on their knees, ankle and elbows. The equipment gives them an edge and allows them to work smarter not harder while avoiding injury. Here are a few tips for protecting your body:
Collecting the Data and Facts: Competitive athletes collect any data possible by reading articles or reviewing video clips of prior competitions to identify patterns and design counterstrategies. Here are a few ways to learn more about your clients, their conditions and how to design customized treatment plans:
The Fundamentals: The top athletes in any field will tell you they consistently practice and apply the basic fundamentals of their craft. They also have a coach on staff to ensure they are applying the fundamentals. You can easily have a coach with you everyday by integrating the following:
The bottom line is massage therapists can protect their bodies and income by applying the same fundamentals as professional athletes. The key is making certain actions priorities in your life and consistently following through. I encourage you to read all the articles in my "Keeping It Simple" series and hang this article in a place that allows you to review it often as a "coach" to help keep you on target.
Click here for more information about David Kent, LMT, NCTMB.
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