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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
January, 2009, Vol. 09, Issue 01
Preparing for the Game
By David Kent, LMT, NCTMB
While massage therapists are not professional athletes like Michael Phelps, Tiger Woods or the William sisters there are a few similarities we should examine and learn from. Professional athletes consistently perform certain actions that helped ensure their success. Massage therapists can apply many of the same philosophies and actions to help their success. Unlike professional athletes that have contracts that pay them even when they are injured or sick, the income of a massage therapist is often directly related to the number of treatments they are performing. In this article we will review some of the similarities between these two groups and ways massage therapists can protect themselves while treating their clients.
Physical Demands: Professional athletes physically prepare their bodies to avoid injuries while executing their skill in a particular sport. They train regularly since they make their living competing on the field, the court or in the pool and cannot afford to be sidelined since future competitions and rankings depend on their current performance. Similarly, massage therapists require their physical bodies to perform at high levels in the treatment room (e.g. outcalls or chair massage). Therapists are also being "ranked" when clients are deciding whether or not to reschedule, the amount of the tip, or to refer family, friends and co-workers.
Many sporting events place physical demands on the players for 30 to 90 minutes a game. Likewise, the length of a typical massage therapy session is 30-90 minutes. The physical demands on the therapist can be enormous depending on the client's size, techniques being integrated, room temperature, flooring type, table height, and other factors.
Self-Care: Michael Phelps competed in 17 races during the 2008 Olympics winning 8 gold medals, injury free. Do you think he integrated self-care techniques like: stretching, resting, eating nutritious food, working-out and massage therapy? Many massage therapists perform 17-plus treatments every few days with little to no self-care. Massage therapists must train and maintain their bodies to avoid injuries and be prepared for the physical demands needed in the treatment room. Care for your body by:
Protect your Body: Athletes wear special equipment to protect their bodies like: helmets, padding, eye goggles, gloves or support braces on their knees, ankle and elbows. The equipment gives them an edge and allows them to work smarter not harder while avoiding injury. Here are a few tips for protecting your body:
Collecting the Data and Facts: Competitive athletes collect any data possible by reading articles or reviewing video clips of prior competitions to identify patterns and design counterstrategies. Here are a few ways to learn more about your clients, their conditions and how to design customized treatment plans:
The Fundamentals: The top athletes in any field will tell you they consistently practice and apply the basic fundamentals of their craft. They also have a coach on staff to ensure they are applying the fundamentals. You can easily have a coach with you everyday by integrating the following:
The bottom line is massage therapists can protect their bodies and income by applying the same fundamentals as professional athletes. The key is making certain actions priorities in your life and consistently following through. I encourage you to read all the articles in my "Keeping It Simple" series and hang this article in a place that allows you to review it often as a "coach" to help keep you on target.
Click here for more information about David Kent, LMT, NCTMB.
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