Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
January, 2009, Vol. 09, Issue 01
Working With Women, Part 2
By Shellie Enteen, RA, BA, LMBT
This article continues to explore the essential oils that work well in the female reproductive system and benefit certain psychological issues women face during the menstrual, childbirth and menopause cycles. Please refer to other articles in the MT archives for information on how to use essential oils safely in dilution.
LAVENDER: The old familiar favorite, Lavandula angustifolia or officinalis has a fresh, soft scent and name that derives from the Latin, lavare, to wash. It is a powerful antiseptic and has a host of physiological properties, is a notable pain and tension reliever, and is famous for its healing action on the skin. Gabriel Mojay refers to its reputation as an aromatic "rescue remedy," as it works to calm strong emotions that threaten to overwhelm the mind.
Smoothing the flow of qi energy, lavender releases mental energy that has become stuck in a habitual rut and it instills calmness and composure. It is valuable for relieving premenstrual tension and menstrual pain and is the most popular essential oil for inhalation or massage during childbirth, reducing pain and anxiety, and creating an uplifting emotional atmosphere.
SWEET MARJORAM: Origanum marjorana derives from the Greek words oros and ganos, meaning "joy of the mountains." For the ancient Greeks, marjoram was associated with Aphrodite, the goddess of love, beauty and fertility. Young married couples were crowned with its flowers. Both strengthening and profoundly relaxing, marjoram helps relieve worry and feelings of emotional deprivation. It has beneficial antispasmodic and emmenagogue properties on the uterine muscles, making it helpful for menstrual cramps and pain. Some aromatherapists caution against overuse of marjoram, as it can tend to deaden the emotions with prolonged use and the essential oil (unlike the "crowning" herb and spice form) is known to be an anaphrodisiac, which lessens the sensual desires.
Deserving of their own special section, the wonderful essential oils derived from the petals of flowers have a long tradition in work with females, from perfumes to therapeutic blends. Each and every flower invokes a certain archetypal feminine quality that can be used to bring this out in someone lacking that particular virtue or to resonate with what is already a strong personality characteristic. Despite the fact that these essences are more costly than most other aromatic oils, only one drop in a blend can add the qualities that will deliver the needed communication. When the cost per drop is known (by dividing the cost of 1 ml by 25 drops), most come in at under $2 a drop at current retail prices. It is important to know your supplier, as these precious petals are often adulterated, sometimes with synthetics, or stretched with a similar scent or by adding a small amount of carrier oil.
JASMINE: This wonderful perfume and medicinal essence is native to Persia, China and northern India, where it is known as "queen of the night" because the fragrance is released after sunset. The Hindu version of Cupid had jasmine blossoms on the tip of his arrows to pierce the heart with desire. Its name, Jasminum grandiflorum, derives from a popular female name in Persia, Yasmin.
Mojay tells us that the comforting sweetness of the aroma is inseparable from the calming and uplifting effects on the mind. Jasmine is one of the most effective essential oils for nervous anxiety, restlessness and depression. Therapeutically, it has a warming, restorative and decongestion action on the urogential organs and is a renowned aphrodisiac, with an especially effective ability to conquer fear of vulnerability and depression that blocks the ability to share physical pleasure and affection.
Jasmine is a typical part of the labor/delivery blends, combining with lavender and clary sage. Here, according to Patricia Davis, it helps relieve pain, strengthen uterine contractions and later facilitates expulsion of the placenta and postnatal recovery. Jasmine is also used to relieve spasms due to delayed and painful menstruation. The jasmine feminine archetype is a passionate, bewitching seductress who is also very comfortable with herself; a grounded, powerful, courageous female energy typified by Cleopatra, who used it to perfume the sails of her barge. Today, it resonates with a strong matriarch or business woman who is still decidedly feminine, such as Hillary Clinton, Oprah Winfrey or Michelle Obama.
NEROLI or ORANGE BLOSSOM: The common name of Citrus aurantium var. amara, the blossom of the bitter and sweet orange trees, derives from the region near Rome where a 17th century woman lived. Anna Maria, Princess of Nerola, so loved the fragrance that she used it to perfume her clothing. The range of expression of Neroli can be seen in the fact that at one time it was used by the prostitutes of Madrid. At another time, it was the favorite flower for bridal bouquets because it symbolized purity and virginity.
In any situation, it is a gentle tonic for the nervous system, relaxing the smooth muscle of the intestine and uplifting the spirit. It helps ease restlessness, insomnia, palpitations and high blood pressure, along with relieving mental and emotional tension, nervous depression, and chronic anxiety. It benefits those who are highly sensitive or easily alarmed and agitated. It has no direct action in the reproductive system, but is helpful for postpartum depression and is a wonderful first scent for infants. The neroli feminine archetype is spiritual, wise and forever young, with an elegant, somewhat shy air of refinement, like Audrey Hepburn, Jackie Kennedy or Meryl Streep.
ROSE: Of the many varieties of rose, aromatherapists use mainly the Rosa damascena (damask rose) and the Rosa centifolia (cabbage rose). Although these varieties are pink and white, Rosa derives from the Greek rodon, meaning red. Rose, according to Salvatorte Battaglia, also has the most diverse therapeutic properties of all essential oils, effective in all levels of life, soul, spirit and body. It is easy to see why it is called "the queen of flowers."
Rose opens the heart and soothes feelings of anger, fear and anxiety, and comforts in times of loss, dissolves psychological pain, feelings of unworthiness and rejection, and opens the door to love, friendship and empathy. It is purifying and regulating on the female reproductive organs and a tonic to the uterus. It regulates menstruation and relieves menstrual cramps and excessive bleeding. It is a powerful aid in the psychological issues that accompany the transition of menopause. The feminine rose archetype is the ultimate combination of gentle, nurturing, beauty and heart-centered sensuality. Its range of mother/goddess qualities make rose sacred to Aphrodite and seen in visions of the Virgin Mary.
YLANG YLANG: This double name is a corruption of the Filipino word alangilang or "flowers that hang or flutter in the breeze." The botanical name, Cananga odorata, hints at the powerful, heady, spicy and exotic aroma. A frequent and favored constituent of perfumes, ylang ylang is also effective against infections of the intestinal tract and has a calming action on the heart, quickly relieving palpitations from anxiety. The voluptuous aroma makes this another powerful aphrodisiac, especially in the ability to relieve fear, anxiety and the urge to withdraw from contact.
Suzanne Fisher-Rizzi says it is beneficial for PMS associated with extreme mood swings just before the onset of menstruation. A classic PMS blend would include ylang ylang with chamomile, clary sage and geranium. The female ylang ylang archetype is temperamental, passionate, seductive and fiery with a strong radiance and confidence, such as Jennifer Lopez, Penelope Cruz or Madonna.
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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