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Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
January, 2009, Vol. 09, Issue 01
Raising Fees by Raising Self-Esteem
By Cary Bayer
The easiest way to raise your income as a licensed massage therapist is to raise your fees. You don't need to get any new clients, you don't need to sell existing clients any new packages, and you don't need to sell any new products. The easiest way to raise your fees is to raise your self-esteem. But I'm getting ahead of myself.
The whole issue of raising your fee is a charged topic for many, so let me backtrack and first set the groundwork. Virtually every massage therapist, even those who are self-employed, has some history of being an employee. The same is true for most employers in our country. As a result, most of us have had a history of asking for a raise. For those who are more timid than not, that experience was fraught with butterflies. That's a nice way of saying that they were scared s*#$less.
Those experiences probably taught us two things: (1) Asking for a raise (in other words, increasing your income) is filled with anxiety; and (2) It can be hard to get a raise (easy to think if you were often unsuccessful in your attempts to procure one in the past).
The emotional traumas incurred from asking for raises are stored in your body and mind, even if you're now self-employed. If you're a massage therapist, these old scars will likely surface when it comes time to raise your fees. If you're a timid massage therapist, they might not. That's not because you've healed more quickly than more-confident LMTs, but because you're less likely to attempt to raise your fees in the first place.
Let's assume that it's time to raise the fees that you charge for your massages. The good news is that you no longer have to convince a boss or a committee that you deserve such a raise. Now that you're self-employed, all you have to do is make the decision for yourself. Clients will either accept the raise or they won't. Having raised my own fees many times in the 24 years that I've been self-employed, I'll give you one simple, but highly effective, shortcut to successfully raising your fees: convince yourself first that you deserve the increased rates.
If you succeed in doing this, you'll likely receive little or no resistance from your clients. But if you don't take the time to persuade yourself, if you don't do the inner work that's necessary to make such a transformation, I can guarantee that you will receive resistance from your clients. I don't say this to be negative; I say it because it's true. We're such mirrors for each other. I've seen this play out countless times in countless self-employed professionals from all walks of life and across different industries over the past couple of decades.
Taking the time to accomplish the inner transformation is somewhat analogous to a piece of advice I've received countless times from massage therapists throughout the country. Namely, that as an avid and active tennis player who's on the courts three or four times per week, it's vital for me to stretch before and after matches. When I take the time to follow this wise counsel, my body recovers faster and with less strain from the intense workout. When I arrive late and other players are waiting to get started, I'll sometimes forego the stretches. Or if, after finishing play, I'm late for a meeting, I'll often take a pass on the post-play cooldown. The people giving the advice are always right - my body suffers as a result. As the wise maxim goes, "An ounce of prevention is worth a pound of cure." It's as true for a tennis player stretching muscles as it is for a massage therapist stretching self-esteem.
The reason for the inner change is that our self-worth is intricately linked to our net worth. This is such an important principle - and one that many therapists have not heard stated so succinctly - that I'll take a moment to repeat it so that it sinks in more deeply: Self-worth is linked to net worth. Those with low self-esteem often find themselves in dead-end, low-paying jobs. They usually find it hard to ask for a raise, and if they muster the courage to do so, they're often denied. On the other hand, those with high self-esteem often find themselves in higher-paying positions, with many opportunities for growth and expansion in their careers, along with the higher salaries and bonuses that naturally come along with that.
When you feel poorly about yourself, you wouldn't dare think about asking clients to pay you more money than they've been accustomed to. Conversely, when you feel great about yourself, the prospect of getting paid more for your services doesn't seem as daunting.
Now that you've come to see the relationship between self-worth and net worth, let's take a moment to look at the word discount. When you discount yourself, you don't appreciate yourself. As a result, you don't take in the compliments and praise of others. You shuffle them off as if they meant nothing, because you think you're nothing. Then the idea of changing your fees can mean only one thing: lowering them, rather than raising them. We have a word in English for lowering prices: it's called discounting. And it comes about when you've first discounted yourself. When you do, you discount your fees. When you praise yourself, you raise your fees. You make the choice.
Let's say that you propose to raise your fee from $60 per session to $70. One good affirmation you can use to help create the inner transformation is: "I'm so talented and experienced as a massage therapist that my clients are getting a bargain to pay only $70 for my massages." It's worth a few minutes a day to transform your belief system. As the old Johnny Mercer song goes,
"You've got to accentuate the positive
Click here for previous articles by Cary Bayer.
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