Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
January, 2009, Vol. 09, Issue 01
It's All in Your Mind
By Ralph Stephens, BS, LMT, NCTMB
Happy New Year! Hope you had, or are having, a most joyous season of holidays. I want to start this year off with a rather esoteric editorial on how we as massage therapists, being alternative providers, have the potential to change the entire focus of health care in America. This is pretty heavy, conceptual stuff. I hope you can be open to at least thinking about it.
It is dysfunctional, or at least non-serving thought patterns, mostly unconscious, that are the root of most people's problems and conditions. Healing the mind is the only lasting way of healing the body and bringing about lasting health and wellness.
Increased awareness is an important initial first step, and touch therapies like massage have the potential to play an essential role in developing self-awareness. As alternative providers, we should be providing alternative health knowledge (education) to everyone we touch. Leading by example, we can heal the world one heart-mind at a time. From the non-dualistic perspective, what you do for or to others, you are doing to and for yourself. Likewise, what you do to and for yourself, you are doing to and for others. Think about it. Health is a conscious choice. Health is not a right. To get it, we have to pursue it. No one can get it for us, and no one can give it to us. It is a conscious choice each one of us must make and then pursue with passion and dedication.
Are we as a profession interested in helping people achieve health, or are we interested in temporarily relieving symptoms, be they stress or more specific ones? If we are interested in helping people achieve health, we have to be their example. No one can lead where they have not been. If we are just interested in temporarily relieving symptoms, then we should focus on sickness like the allopaths do. Learn all about it. You will get what you focus on, so you will get lots of symptoms, probably in your body as well as in the patients you see. (Doctors die relatively young.)
This attitude requires very little personal responsibility from either the patient or the provider. Address the patient's symptom, be it stress or trigger points, and send them on their way. Hope they will call back regularly for more symptomatic relief. Then wonder why they disappear after a while, only to learn they are desperately seeking help from another provider who, sadly, will probably only treat their symptoms, just differently. So few choose the path of health because it is more difficult, but the rewards come back many times over the effort required in something called "quality of life" or "wellness." It also comes back as a booked-solid practice with people begging you to help them.
This presents the massage profession with a tough choice. We tend to look for the easy way out. I am often told to lighten up: "It's just a massage." I am told there is no need to spend more time learning about health; just learn to push some oil around and help people relax. Anyone can learn to do massage. It's no big deal, I am told. We sell ourselves so short sometimes.
As a profession, we need a change of focus from being in the massage business to being in the people and health business. We also have the opportunity to bring about a huge paradigm shift in health care if we will just step up to the plate. The problem with health care today is that its focus is on the professions. That is what all the turf wars and licensing battles are about. The professions win and the patients lose every time. The current system is about maximizing profit, not wellness, to the point that it is against the best interests of the system to allow wellness. It is time to turn the focus toward the patient, providing the best and most cost-effective care and wellness possible. Only the alternative disciplines can do this, and massage has the biggest chance of success.
Hippocrates wrote, "It is more important to know what kind of person the disease has than what kind of disease the person has." By putting the patient first. By treating the person, the whole person, and by focusing on wellness instead of sickness (symptoms), we can set a new standard of health care and the public will flock to us.
Get into the people and health business, put the patient first, and learn your stuff, especially how to assess and treat the patient with soft-tissue pain. Walk your talk. When you can get people out of pain, prevent injuries and inspire people to reach for high-level wellness, you will not have to participate in the economic downturn. You will have patients begging you to work on them, as do those of us who have already made this investment in ourselves. Join in while it is still allowed, for humanity's sake.
GM Food vs. Your Organs
In research conducted at the request of the Austrian Health Ministry, Professor Jurgen Zentek found that Monsanto's genetically modified (GM) corn (MON863) can have negative effects on animal reproductive systems, leading to sterility in three to four generations. Monsanto's own studies have shown organ damage, as have other studies since 1998. Of course, Monsanto denies the charges based on the fact that bureaucrats and politicians all over the world have approved the stuff as safe to eat. Both the Clinton and Bush administrations have approved GM foods, prevented foods from being labeled as GM and forced them on the rest of the world. This is not expected to stop anytime soon.
This is about massage, by the way. Sterility and organ damage will cause much stress and probably soft-tissue conditions (visceral-somatic reactions) that we will be seeing on our tables eventually. They continue to justify human suffering in the name of profit. If you care to learn more, see www.organicconsumers.org/articles/article_15588.cfm.
I'll be back in March. Bring your kites.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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