Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
January, 2009, Vol. 09, Issue 01
It's All in Your Mind
By Ralph Stephens, BS, LMT, NCTMB
Happy New Year! Hope you had, or are having, a most joyous season of holidays. I want to start this year off with a rather esoteric editorial on how we as massage therapists, being alternative providers, have the potential to change the entire focus of health care in America. This is pretty heavy, conceptual stuff. I hope you can be open to at least thinking about it.
It is dysfunctional, or at least non-serving thought patterns, mostly unconscious, that are the root of most people's problems and conditions. Healing the mind is the only lasting way of healing the body and bringing about lasting health and wellness.
Increased awareness is an important initial first step, and touch therapies like massage have the potential to play an essential role in developing self-awareness. As alternative providers, we should be providing alternative health knowledge (education) to everyone we touch. Leading by example, we can heal the world one heart-mind at a time. From the non-dualistic perspective, what you do for or to others, you are doing to and for yourself. Likewise, what you do to and for yourself, you are doing to and for others. Think about it. Health is a conscious choice. Health is not a right. To get it, we have to pursue it. No one can get it for us, and no one can give it to us. It is a conscious choice each one of us must make and then pursue with passion and dedication.
Are we as a profession interested in helping people achieve health, or are we interested in temporarily relieving symptoms, be they stress or more specific ones? If we are interested in helping people achieve health, we have to be their example. No one can lead where they have not been. If we are just interested in temporarily relieving symptoms, then we should focus on sickness like the allopaths do. Learn all about it. You will get what you focus on, so you will get lots of symptoms, probably in your body as well as in the patients you see. (Doctors die relatively young.)
This attitude requires very little personal responsibility from either the patient or the provider. Address the patient's symptom, be it stress or trigger points, and send them on their way. Hope they will call back regularly for more symptomatic relief. Then wonder why they disappear after a while, only to learn they are desperately seeking help from another provider who, sadly, will probably only treat their symptoms, just differently. So few choose the path of health because it is more difficult, but the rewards come back many times over the effort required in something called "quality of life" or "wellness." It also comes back as a booked-solid practice with people begging you to help them.
This presents the massage profession with a tough choice. We tend to look for the easy way out. I am often told to lighten up: "It's just a massage." I am told there is no need to spend more time learning about health; just learn to push some oil around and help people relax. Anyone can learn to do massage. It's no big deal, I am told. We sell ourselves so short sometimes.
As a profession, we need a change of focus from being in the massage business to being in the people and health business. We also have the opportunity to bring about a huge paradigm shift in health care if we will just step up to the plate. The problem with health care today is that its focus is on the professions. That is what all the turf wars and licensing battles are about. The professions win and the patients lose every time. The current system is about maximizing profit, not wellness, to the point that it is against the best interests of the system to allow wellness. It is time to turn the focus toward the patient, providing the best and most cost-effective care and wellness possible. Only the alternative disciplines can do this, and massage has the biggest chance of success.
Hippocrates wrote, "It is more important to know what kind of person the disease has than what kind of disease the person has." By putting the patient first. By treating the person, the whole person, and by focusing on wellness instead of sickness (symptoms), we can set a new standard of health care and the public will flock to us.
Get into the people and health business, put the patient first, and learn your stuff, especially how to assess and treat the patient with soft-tissue pain. Walk your talk. When you can get people out of pain, prevent injuries and inspire people to reach for high-level wellness, you will not have to participate in the economic downturn. You will have patients begging you to work on them, as do those of us who have already made this investment in ourselves. Join in while it is still allowed, for humanity's sake.
GM Food vs. Your Organs
In research conducted at the request of the Austrian Health Ministry, Professor Jurgen Zentek found that Monsanto's genetically modified (GM) corn (MON863) can have negative effects on animal reproductive systems, leading to sterility in three to four generations. Monsanto's own studies have shown organ damage, as have other studies since 1998. Of course, Monsanto denies the charges based on the fact that bureaucrats and politicians all over the world have approved the stuff as safe to eat. Both the Clinton and Bush administrations have approved GM foods, prevented foods from being labeled as GM and forced them on the rest of the world. This is not expected to stop anytime soon.
This is about massage, by the way. Sterility and organ damage will cause much stress and probably soft-tissue conditions (visceral-somatic reactions) that we will be seeing on our tables eventually. They continue to justify human suffering in the name of profit. If you care to learn more, see www.organicconsumers.org/articles/article_15588.cfm.
I'll be back in March. Bring your kites.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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