resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Ever Heard of the Lateral Raphé?
We have all had acute patients enter our offices listing laterally to the side at the level of the lumbar spine or expressing pain on lateral lumbar bending.
The Importance of Staying Focused
Our world is so full of over stimulation and constant information. We live in a fast paced, ever-changing society. If you seek you will receive.
Weighing in on Weight Loss
If your practice trends anything like the U.S. population, you are probably noticing over two-thirds of your patients could benefit from weight reduction, particularly if their main complaints include chronic back or joint pain.
Common Disorders of the Temporomandibular Joint
The evaluation and management of craniofacial pain is a complex endeavor, which often encompasses the presence of temporomandibular joint disorders.
Don't Believe It
One of our staff came into my office last week, very concerned about an article she had just read on a news media website. The article suggested researchers found "no health benefits" associated with taking multivitamins.
Gaining an Independent Occupational Code with the U.S. Bureau of Labor Statistics
One of the most important national activities currently taking place in relation to the development of the field of AOM profession is the Department of Labor's Bureau of Labor Statistics' (BLS) revision of the 2010 Standard Occupational Classification (SOC) system.
Grape Seed Extract: A Multifaceted Herb for Promoting Healthy Circulation
One of my favorite herbs is grape seed. Modern research has identified some intriguing health benefits attributable to the seed of this ancient fruit. I particularly use grape seed as an extract standardized for OPCs (oligomeric procyanidins).
Managing Hallux Hypomobility Disorders (Part 2)
In part one of this series we discussed the unique properties and significance of the first toe in the propulsive phase of gait. In particular, we discussed the importance of the first metatarsophalangeal joint (MPJ).
An Alternate Method For Choosing The Right Formula For Your Patients
A constant question for us in the clinic is when to make adjustments and when to stay the course. A patient comes in and says, "Things are the same as last week."
Giving Testosterone Levels a Boost (Part 3)
Since testosterone and insulin status are inversely correlated, it's important to keep insulin low so testosterone will remain high.
Preserving the Natural Resources and Culture of Chinese Herbal Medicine
As the world experiences unprecedented population growth and ever-increasing ecological pressures, the topic of preserving Chinese medicine's natural resources has attracted steadily increasing attention from practitioners.
Embracing the Light
Four years, ago I was diagnosed with a labral tear in my hip that was excruciating and "required surgery" according to an orthopedic surgeon. I tried everything and although the symptoms had mostly abated, I had to give up Yoga practice and everything that could exacerbate the tear.
The Deficiency Myth
If you went to the same kind of medical school I did and took the same kind of licensing exam I took, you were trained to seek out and expect to find primary deficiencies here in the U.S.
VA Names Sites for Pilot Chiropractic Residency Program
The Veterans Administration has announced the five VA medical facilities that will serve as initial sites for the administration's recently established pilot chiropractic residency program.
The Urinary Bladder Official
The Bladder Official is known as the Official Who Controls the Storage of Water. In Western medical terms, this organ collects the urine excreted by the kidneys.
Diagnosing Flexion-Intolerant Lower Back Pain (Part 2): Exercise Rehab
One of the things that has puzzled us for years is the presentation of the flexion-intolerant patient. We have realized there is a large overlap with sacroiliac indicators. In acute lumbar pain, the SI often twists, subluxes, goes haywire.
News in Brief
Patriot Project: Serving Those Who Served; CTCA Chiropractor Receives Clinical Innovation Award.
Eucommia Bark Helps Maintain Strong Bones
Eucommia bark is a major tonic herb used in Asia, and now throughout the world, that supports and helps mend the skeletal structure and its related tissues. Eucommia bark is collected from Eucommia ulmoides trees that are more than 10 years old.
Using Facial and Scalp Acupuncture To Treat Neuromuscular Facial Conditions
As a practitioner and instructor of facial rejuvenation acupuncture I have gotten many calls over the past 10 years from individuals seeking help for various conditions affecting the facial muscles, nerves, and overall function of the face.
The Power of Words: DCs Share Drug-Free Approach
There's no doubt that words are powerful and important – especially in the chiropractic profession, where we have been struggling for years to find the right words to describe who we are and what we do.
Gallop Confidently Into The New Year
Happy New Year! As you may know, this is the year of the Wooden Horse. I received a wonderful gift for Christmas. It is a beautiful glass sculpture of a horse, by Luili Gong Fong, a Chinese artist.
Acupuncture Ambassadors: A Chat with Leader Anthony M. Giovanniello, MSAc,LAc
When you first meet Anthony Giovanniello, you realize he's a humble practitioner, yet is bursting with a type of dedication that you can't help but be overwhelmingly inspired by.
Asymmetrical Pronation: Effect on Adjustments
When your patients don't respond as well as expected to their chiropractic adjustments, oftentimes there is a source of interference in the pedal foundation – asymmetrical pronation.
Qigong to Empower Our Youth
Qigong is an ancient form of exercise and meditation used to promote longevity and health. This practice has traditionally been used by adults to balance the body through mindfulness, focused breathing and gentle movements.
January, 2009, Vol. 09, Issue 01
How to Make Word-of-Mouth Marketing Work for You
By Sharon Desjarlais, CC; guest author for John Upledger, DO, OMM
When it comes to getting new client referrals, it is great when you can depend on your current clients word-of-mouth marketing. Those trust-inspiring testimonials that take place when satisfied clients tell their friends about you can make all the difference and lead the way for a successful business. But here's the secret: Effective word-of-mouth marketing doesn't happen by accident. You may be a gifted therapist with scores of satisfied clients. However, once these clients leave your office, they don't think about you. Instead, they think about how great they feel and then go on with their busy lives.
That's why you need a plan to rev up your word-of-mouth marketing engine. Follow these five simple steps and you'll bring in new referrals before you know it.
Step 1: Make a Profile of Your Perfect Patient
Not all referrals are created equal. Remember that client who never stopped complaining? Or the one who wanted to lie on the table and have you "fix" him? You may not want more of those same attitudes on your table in the future. Before you ask for referrals, be selective of who you ask. Take time to jot down a personality profile of your ideal client; those people who gave you more energy, more joy. Note: To get a complete picture, include both demographics (facts like age, gender and occupation) and psychographics (characteristics that focus on lifestyles, attitudes and preferences).
Step 2: Put Your Request in Writing
Do you get tongue-tied asking for a referral? There's no need to put yourself on the spot. Simply draft a referral letter to your current clients (the ones you would like to have more of). Tell those "perfect patients" how much you would enjoy filling your practice with others just like them. Then ask if they know anyone else who can benefit from your services. When your request comes from the heart, that warmth is likely to be appreciated - and returned.
Step 3: Be Effective, Get Specific
Remember that old computer adage, "Garbage in, garbage out"? The same concept applies when you're asking someone to "Google" their mental database for referral prospects. The more specific your input, the more effective the results.
For CranioSacral therapists, I recommend: "CranioSacral Therapy is a gentle, light-touch approach that releases tensions in the central nervous system so that every other system in the body can relax and self-correct." Being specific will help your clients identify solid prospects and pass on a good word about you.
Step 4: Offer a Risk-Free Step
No matter how strong your ethics or boundaries are - a therapeutic relationship that relies on touch is still considered an intimate one by your clients. Even someone who is referred may not feel comfortable enough to climb right onto your table. That is why it helps to buildrapport with prospective patients by suggesting a risk-free next step. Ask your clients to steer prospects to your Web site where you will invite them to the risk-free next step: a 15-minute phone consultation (at absolutely no charge to them).
Step 5: Make It a Habit
The easiest way to get consistent referrals is to take consistent action. Make it a habit. Create a referral letter template on your computer. Then, whenever you work with someone you enjoy, personalize that letter and pop it in the mail with some business cards.
When your word-of-mouth marketing system becomes second nature, it will take on a life of its own and breathe new life into your practice.
Click here for previous articles by John Upledger, DO, OMM.
Click here for more information about Sharon Desjarlais, CC.
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