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Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
January, 2009, Vol. 09, Issue 01
How to Make Word-of-Mouth Marketing Work for You
By Sharon Desjarlais, CC; guest author for John Upledger, DO, OMM
When it comes to getting new client referrals, it is great when you can depend on your current clients word-of-mouth marketing. Those trust-inspiring testimonials that take place when satisfied clients tell their friends about you can make all the difference and lead the way for a successful business. But here's the secret: Effective word-of-mouth marketing doesn't happen by accident. You may be a gifted therapist with scores of satisfied clients. However, once these clients leave your office, they don't think about you. Instead, they think about how great they feel and then go on with their busy lives.
That's why you need a plan to rev up your word-of-mouth marketing engine. Follow these five simple steps and you'll bring in new referrals before you know it.
Step 1: Make a Profile of Your Perfect Patient
Not all referrals are created equal. Remember that client who never stopped complaining? Or the one who wanted to lie on the table and have you "fix" him? You may not want more of those same attitudes on your table in the future. Before you ask for referrals, be selective of who you ask. Take time to jot down a personality profile of your ideal client; those people who gave you more energy, more joy. Note: To get a complete picture, include both demographics (facts like age, gender and occupation) and psychographics (characteristics that focus on lifestyles, attitudes and preferences).
Step 2: Put Your Request in Writing
Do you get tongue-tied asking for a referral? There's no need to put yourself on the spot. Simply draft a referral letter to your current clients (the ones you would like to have more of). Tell those "perfect patients" how much you would enjoy filling your practice with others just like them. Then ask if they know anyone else who can benefit from your services. When your request comes from the heart, that warmth is likely to be appreciated - and returned.
Step 3: Be Effective, Get Specific
Remember that old computer adage, "Garbage in, garbage out"? The same concept applies when you're asking someone to "Google" their mental database for referral prospects. The more specific your input, the more effective the results.
For CranioSacral therapists, I recommend: "CranioSacral Therapy is a gentle, light-touch approach that releases tensions in the central nervous system so that every other system in the body can relax and self-correct." Being specific will help your clients identify solid prospects and pass on a good word about you.
Step 4: Offer a Risk-Free Step
No matter how strong your ethics or boundaries are - a therapeutic relationship that relies on touch is still considered an intimate one by your clients. Even someone who is referred may not feel comfortable enough to climb right onto your table. That is why it helps to buildrapport with prospective patients by suggesting a risk-free next step. Ask your clients to steer prospects to your Web site where you will invite them to the risk-free next step: a 15-minute phone consultation (at absolutely no charge to them).
Step 5: Make It a Habit
The easiest way to get consistent referrals is to take consistent action. Make it a habit. Create a referral letter template on your computer. Then, whenever you work with someone you enjoy, personalize that letter and pop it in the mail with some business cards.
When your word-of-mouth marketing system becomes second nature, it will take on a life of its own and breathe new life into your practice.
Click here for previous articles by John Upledger, DO, OMM.
Click here for more information about Sharon Desjarlais, CC.
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