resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
January, 2009, Vol. 09, Issue 01
How to Make Word-of-Mouth Marketing Work for You
By Sharon Desjarlais, CC; guest author for John Upledger, DO, OMM
When it comes to getting new client referrals, it is great when you can depend on your current clients word-of-mouth marketing. Those trust-inspiring testimonials that take place when satisfied clients tell their friends about you can make all the difference and lead the way for a successful business. But here's the secret: Effective word-of-mouth marketing doesn't happen by accident. You may be a gifted therapist with scores of satisfied clients. However, once these clients leave your office, they don't think about you. Instead, they think about how great they feel and then go on with their busy lives.
That's why you need a plan to rev up your word-of-mouth marketing engine. Follow these five simple steps and you'll bring in new referrals before you know it.
Step 1: Make a Profile of Your Perfect Patient
Not all referrals are created equal. Remember that client who never stopped complaining? Or the one who wanted to lie on the table and have you "fix" him? You may not want more of those same attitudes on your table in the future. Before you ask for referrals, be selective of who you ask. Take time to jot down a personality profile of your ideal client; those people who gave you more energy, more joy. Note: To get a complete picture, include both demographics (facts like age, gender and occupation) and psychographics (characteristics that focus on lifestyles, attitudes and preferences).
Step 2: Put Your Request in Writing
Do you get tongue-tied asking for a referral? There's no need to put yourself on the spot. Simply draft a referral letter to your current clients (the ones you would like to have more of). Tell those "perfect patients" how much you would enjoy filling your practice with others just like them. Then ask if they know anyone else who can benefit from your services. When your request comes from the heart, that warmth is likely to be appreciated - and returned.
Step 3: Be Effective, Get Specific
Remember that old computer adage, "Garbage in, garbage out"? The same concept applies when you're asking someone to "Google" their mental database for referral prospects. The more specific your input, the more effective the results.
For CranioSacral therapists, I recommend: "CranioSacral Therapy is a gentle, light-touch approach that releases tensions in the central nervous system so that every other system in the body can relax and self-correct." Being specific will help your clients identify solid prospects and pass on a good word about you.
Step 4: Offer a Risk-Free Step
No matter how strong your ethics or boundaries are - a therapeutic relationship that relies on touch is still considered an intimate one by your clients. Even someone who is referred may not feel comfortable enough to climb right onto your table. That is why it helps to buildrapport with prospective patients by suggesting a risk-free next step. Ask your clients to steer prospects to your Web site where you will invite them to the risk-free next step: a 15-minute phone consultation (at absolutely no charge to them).
Step 5: Make It a Habit
The easiest way to get consistent referrals is to take consistent action. Make it a habit. Create a referral letter template on your computer. Then, whenever you work with someone you enjoy, personalize that letter and pop it in the mail with some business cards.
When your word-of-mouth marketing system becomes second nature, it will take on a life of its own and breathe new life into your practice.
Click here for previous articles by John Upledger, DO, OMM.
Click here for more information about Sharon Desjarlais, CC.
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