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The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
January, 2009, Vol. 09, Issue 01
Hand in Hand With Eldercare and Hospice
A Symposium to Expand Your Practice and Open Your Heart
By Ann Catlin, LMT, NCTMB, OTR
For the past eight years, I have had the privilege of serving elders in facility care and hospice, as well as teaching others how to provide care through touch and massage. I dedicate this column to assisting anyone desiring a similar path of service and invite you to the 2009 Hand in Hand Symposium in Florida. Join others who envision a world where a healing presence in the form of touch is commonplace and every elderly, ill and dying person has access to the benefits of massage.
There is no better time to diversify your practice to serve this special population - to increase your clientele and your revenue and, at the same time, open your heart as you touch the lives of those in later-life stages. In an effort to work toward that vision, the Center for Compassionate Touch is organizing "Hand in Hand 2009: A Symposium Celebrating Massage Therapy in Eldercare and Hospice," to be held May 1-3 at the Caribe Royale in Orlando, Fla. The symposium is designed to be a forum for the creative exchange of ideas regarding program development, education, vision and shared resources between massage therapists and eldercare and hospice professionals and organizations.
Why now? In today's economic climate, many of us are looking for creative ways to thrive in our practices. Opportunities to pioneer and participate in the implementation of massage therapy in traditional and nontraditional health care settings are exploding. Three major trends point to this promising opportunity: (1) The Silver Tsunami created by the baby boomers reaching retirement age is happening now, creating the need for specialized services. (2) There is a growing number of eldercare facilities and hospices across the nation. (3) At the same time, there is dramatic competition among these health care organizations. Their "customers" (clients, caregivers, family members and federal regulators) are demanding that they look for innovative complementary services to improve quality of life. Massage therapy is an effective, non-pharmacological approach that answers this demand.
In the past decade, massage therapy has gained recognition and acceptance in mainstream health care settings like hospitals, clinics, eldercare facilities and hospices. Our profession is expanding to answer the growing demand for therapists with training to serve diverse special populations. Elders in long-term care and individuals in hospice care represent a growing clientele and specialized area of practice. As public awareness about the benefits of massage grows, hospices and long-term care facilities are recognizing the value of adding massage therapy to the programs and services they offer.
By attending Hand in Hand 2009, you will learn from leaders in our profession, as well as from experts in the fields of eldercare and hospice. The symposium will provide an excellent opportunity to develop relationships with potential employers and learn essential elements of program development and promotion of your services. While eldercare and retirement communities are discovering the value of massage therapy, they need guidance in program development, identifying incentives for offering massage services, or assistance in locating a massage therapist with the right set of skills.
"The symposium will provide an opportunity for professionals to learn about the application and importance of massage therapy being integrated into quality health care," said Don Spaulding, director of health services at the Mayflower Retirement Community in Winter Park, Fla. "Providing massage to elders and hospice patients as a skilled intervention is providing an additional level of comfort and allows one-on-one focused attention with the resident."
By joining hands with leaders in the fields of massage, eldercare and hospice, you can celebrate the mutual benefits of massage therapy and share your vision for the future of this pioneering work.
Hand in Hand 2009 is a ground-breaking event designed for massage therapists and eldercare and hospice professionals. By coming together to celebrate the mutual benefits of massage in these special settings, we uplift the lives of the individuals and communities we serve, as well as our own.
For more information on the upcoming symposium, please visit: www.handinhand2009.com.
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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