Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
December, 2008, Vol. 08, Issue 12
Working With Women, Part 1
By Shellie Enteen, RA, BA, LMBT
Over the years, this column has covered a host of information on the way to use essential oils in massage practice. Earlier columns have covered the basics of aromatherapy and important safety issues, working with specific problems as well as profiling sedative, stimulant and known skin-sensitizing essential oils.It is good to have that information in mind whenever you are adding aromatherapy to a massage practice. (For more information on this topic visit www.massagetoday.com/topics/aromatherapy.php.)
This article focuses on specific essential oils for women's physical and emotional needs. (The special concerns of working with pregnant women were discussed in a previous article: www.massagetoday.com/mpacms/mt/article.php?id=13593.) Part 1 will give a brief profile of five essential oils in relation to their effect on women's issues. Part 2 will cover other essences including important flower oils of jasmine, rose, neroli and ylang-ylang. Essences for working with women's special needs are those that deal with amenorrhea, dysmenorrhea, PMS, childbirth and menopause, certain common complaints in the urinary and digestive systems and those that address confidence, desirability, life cycles and self-image.
Here again, it is important to combine the physical effects of essential oils with the subtle effects on the mind and emotions for the best result. It is best to treat each client as an individual, listening to the issues that are uppermost in their lives. To do so results in a specific, custom blend that will have a more powerful influence than a standard "PMS blend." For example, as it could well include an essence not mentioned below that resonates with a different type of specific need. Mindfulness and knowledge combine in choosing the essential oils that will enhance the massage session and offer a long-lasting effect.
Five Essential Oils That Address Women's Needs
CHAMOMILE: There are three varieties of chamomile used in aromatherapy. All have similar properties in the sense of their physiological ability to aid digestion, boost the immune system and relieve pain and inflammation in the body and mind. Aromatherapist Gabriel Mojay says that the key to understanding the "psychological effect of chamomile" is its energetic influence on the solar plexus where issues of control and desire to nurture are located. A buildup of tension here results in frustration and irritability, "over-controlling" or losing control. (These qualities make it one of the oils that is most used with children, too.) Chamomile is also an emmenagogue, which means it aids in bringing on menstruation. Historical use of this plant for female reproductive complaints is shown in the botanical name of German chamomile or chamomile blue, Matricaria recutita, which is derived from the word "matrix" or "womb." German chamomile also has remarkable skin and wound healing properties as well as a relaxing effect on spasms that cause pain during menstruation and it is beneficial for urinary tract infections, such as cystitis. Because of its great power and strong aroma, German chamomile might be seen as the "matriarch" of the chamomiles.
The word chamomile is originally derived from the terms chamai - "on the ground" and melon - "apple." The most commonly used chamomile is Roman chamomile (Anthemis nobilis) which has the softer, familiar apple-like smell. It is gentler in action, used to treat red, irritated, sensitive and dry skin, and is helpful for insomnia, digestive complaints, nervous tension and headaches.
Moroccan chamomile (Anthemis mixta) is the least commonly used and has a more camphoraceous aroma. Some aromatherapists choose this for menstrual problems where there is also depression, irritability and digestive issues, such as colitis.
CLARY SAGE: The botanical name for clary sage, Salvia sclarea, refers to healing and clarity. The euphoria for which this essence is known is also grounded. It relaxes while providing a mental-emotional uplift. Clarity helps dispel illusion, fluctuating emotion and despondent worry. Salvatore Battaglia tells us that clary sage is one of the most important women's remedies as it addresses all three phases of life: menstrual, childbirth and menopause. Its antispasmodic and analgesic effect relieves cramping; it is a uterine stimulant and emmenagogue, and studies have shown that it is one of the best pain relievers during labor. During menopause, clary sage has an estrogenic effect that is probably the result of pituitary/gonadal stimulation. It is known to ease hot flashes. Some aromatherapists caution that this essence should not be used with women who have a history of estrogen-dependent tumors, a contraindication that would be more of a factor with continual use than using a few drops in a massage blend during an office visit.
CYPRESS: This tree originates in the eastern Mediterranean and is exceptionally long-lived. Some are believed to be 2,000 or more years old, a fact reflected in its botanical name Cupressus sempervirens (from the Cupressacea family - "always living"). While all evergreens give a reassuring sense of persisting life, making them a comfort in times of bereavement, Mojay tells us that cypress helps us cope with and even accept difficult change, both inner and outer. It is useful in times of transition such as career change, ending of a close relationship or empty-nest syndrome. Cypress unearths fears that block change and strengthens in time of self-doubt. Physiologically, cypress is a circulatory decongestant, used for varicose veins and hemorrhoids. It is a menstrual regulator that relieves painful periods, heavy bleeding during periods as well as severe hot flashes during menopause.
SWEET FENNEL: The botanical name (Foeniculum vulgare var. dulce) describes a common herb with a dried hay-like aroma; this variation is "sweet." A diuretic and lymphatic decongestant, Mojay says this essence helps free repressed and toxic emotions and encourages confident self-expression and creativity. It is indicated for simple fluid retention, cellulite and weight control. Fennel is helpful with urinary tract infection and is recommended to help regulate the menstrual cycle. During menopause, fennel helps balance symptoms of fluctuating hormonal levels. Due to levels of the ketone fenchone and the estrogen-like action of trans-anethole, contraindications for the use of fennel include epilepsy, pregnancy, estrogen-dependent tumors and breast-feeding. Sweet fennel has less of this ketone constituent than bitter fennel.
GERANIUM: The fruit of this bushy shrub is thought to resemble a stork's bill, and so the botanical name (Pelargonium graveolens) contains the Greek word for stork, pelargos. In the same way that the stork can balance easily on one leg, Geranium essential oil is known for its ability to bring balance to the body and emotions. Mojay tells us that this essence conveys calm strength and security, relieving chronic and acute anxiety, particularly due to stress from overwork. Because of its aphrodisiac quality, it reconnects those with an overload of mental energy to sensuality, spontaneity, and pleasure. Citing the work of several aromatherapists, Battaglia tells us that geranium oil may stimulate the adrenal cortex, increasing hormones that are essentially regulating and balancing. This makes geranium good for situations of fluctuating hormone levels such as PMS and menopause. As both a diuretic and lymphatic stimulant, this essence is helpful with cellulite, fluid retention and simple edema of the ankles. The aroma is familiar from skin-care products, which use this essence for its ability to balance the production of sebum, making it useful for all skin types.
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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