resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
December, 2008, Vol. 08, Issue 12
Built by the People for the People
By Angie Patrick
It seems the American public is joining together more and more to affect change in our government, our society, and our world. We yearn to make the environments we live in, the economic climates, as well as the global political and socioeconomic climates more comfortable and far more stable.Once we have seen how much better something can be with a little effort put forth, we want to share this information with others. Thus, the groundswell of change begins. This is quite simply human nature and it is an admirable quest; one we have all been exposed to and certainly have been a part of in some form or fashion.
If we can take this same human trait and improve upon our surroundings and share positive and worthwhile information to affect change and turn it to benefit our practices, it is quite feasible that we might see our practices double or even triple in a short time frame. But how can this happen? How do we tap into that human need for sharing good news and information and somehow manage to grow our business? It is not as difficult as you may think. We simply make the public work for us.
By nature, your best friend will unabashedly share with you the enormous 75-percent-off deal she got on the brand new pair of strappy sandals at that absurdly expensive designer store. The same friend will give you insight on the very best place to find sushi, and perhaps even know when "happy hour" is, or even have a "2 for 1" coupon in her purse so you can go and enjoy without breaking the sushi budget. We all know this girl, and we all love her because she is fun, enjoys life, and knows how to get the most out of it.
This is the personality we want to "hire" to grow our business; people who want to enjoy their world, but are not overly extravagant; especially in this uncertain economic climate. So the way to get this "new hire" to work for you is to give them something juicy to share with others. Provide them with the tools they need to be encouraged to share your unbelievable promotion with everyone they know. In no time, the news about your latest promotion will have spread as fast as a funny video on YouTube, and you have done nothing more than plant the seeds.
Your promotion should be something that will motivate the person to want to share the information. Perhaps your promotion is: "Get a free massage when you organize an office-chair massage day." The new hire will be encouraged to share the cool idea about having massage come to the workplace because of her need to improve her environment and that of those she cares about; but this also motivates her personally with the promise of free massage for sharing the idea and facilitating its implementation. So now, we have our friend out there, not only discussing what a great idea it would be to begin massage in her office, but she is sharing it with folks from other offices in her building, as well as at the café where she gets her morning coffee. What a great employee/ambassador we have just hired, and it didn't really cost us a thing!
Promotions can be as simple or as elaborate as you would like to make them. For me, I believe starting out simple makes the most sense. At least until you become an old pro at making these work. For instance, perhaps you offer a free massage for every four massages booked. People will see this as a tremendous value, and may possibly go ahead and book five sessions to make sure they take you up on that offer! This person will likely go back to their workplace and share the information with others. Why not make it simple for them by providing a few business cards with this offer printed in the back? Write their name on the card, and let them know they can earn additional free massages when their friends book five. Who hates free massage? Nobody! And it is a personal incentive to ensure they share the information they want to spread anyway!
Maybe you partner with a bridal store and offer the owner or manager a free massage when they share your information and a bride books a "bridesmaid spa party." How about the same idea at a tuxedo-rental company? Maybe you contact your local jewelers and work out a promotion offering a free massage with the purchase of bridal sets? How about your local travel agent? Offer the agent a free massage when they refer someone and you get a booking for your "pre-vacation" stress-buster massage. This would surely get the potential client in the mood for a relaxing vacation and start the experience off on the right foot!
There are a number of ways to create the extra enthusiasm in people to desire to share good news and great deals. Use your imagination and be creative! Tap into that primal instinct we all have to share good news, and "hire" some new employees to spread the word! No doubt your business will thank you for it!
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.