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International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
December, 2008, Vol. 08, Issue 12
Built by the People for the People
By Angie Patrick
It seems the American public is joining together more and more to affect change in our government, our society, and our world. We yearn to make the environments we live in, the economic climates, as well as the global political and socioeconomic climates more comfortable and far more stable.Once we have seen how much better something can be with a little effort put forth, we want to share this information with others. Thus, the groundswell of change begins. This is quite simply human nature and it is an admirable quest; one we have all been exposed to and certainly have been a part of in some form or fashion.
If we can take this same human trait and improve upon our surroundings and share positive and worthwhile information to affect change and turn it to benefit our practices, it is quite feasible that we might see our practices double or even triple in a short time frame. But how can this happen? How do we tap into that human need for sharing good news and information and somehow manage to grow our business? It is not as difficult as you may think. We simply make the public work for us.
By nature, your best friend will unabashedly share with you the enormous 75-percent-off deal she got on the brand new pair of strappy sandals at that absurdly expensive designer store. The same friend will give you insight on the very best place to find sushi, and perhaps even know when "happy hour" is, or even have a "2 for 1" coupon in her purse so you can go and enjoy without breaking the sushi budget. We all know this girl, and we all love her because she is fun, enjoys life, and knows how to get the most out of it.
This is the personality we want to "hire" to grow our business; people who want to enjoy their world, but are not overly extravagant; especially in this uncertain economic climate. So the way to get this "new hire" to work for you is to give them something juicy to share with others. Provide them with the tools they need to be encouraged to share your unbelievable promotion with everyone they know. In no time, the news about your latest promotion will have spread as fast as a funny video on YouTube, and you have done nothing more than plant the seeds.
Your promotion should be something that will motivate the person to want to share the information. Perhaps your promotion is: "Get a free massage when you organize an office-chair massage day." The new hire will be encouraged to share the cool idea about having massage come to the workplace because of her need to improve her environment and that of those she cares about; but this also motivates her personally with the promise of free massage for sharing the idea and facilitating its implementation. So now, we have our friend out there, not only discussing what a great idea it would be to begin massage in her office, but she is sharing it with folks from other offices in her building, as well as at the café where she gets her morning coffee. What a great employee/ambassador we have just hired, and it didn't really cost us a thing!
Promotions can be as simple or as elaborate as you would like to make them. For me, I believe starting out simple makes the most sense. At least until you become an old pro at making these work. For instance, perhaps you offer a free massage for every four massages booked. People will see this as a tremendous value, and may possibly go ahead and book five sessions to make sure they take you up on that offer! This person will likely go back to their workplace and share the information with others. Why not make it simple for them by providing a few business cards with this offer printed in the back? Write their name on the card, and let them know they can earn additional free massages when their friends book five. Who hates free massage? Nobody! And it is a personal incentive to ensure they share the information they want to spread anyway!
Maybe you partner with a bridal store and offer the owner or manager a free massage when they share your information and a bride books a "bridesmaid spa party." How about the same idea at a tuxedo-rental company? Maybe you contact your local jewelers and work out a promotion offering a free massage with the purchase of bridal sets? How about your local travel agent? Offer the agent a free massage when they refer someone and you get a booking for your "pre-vacation" stress-buster massage. This would surely get the potential client in the mood for a relaxing vacation and start the experience off on the right foot!
There are a number of ways to create the extra enthusiasm in people to desire to share good news and great deals. Use your imagination and be creative! Tap into that primal instinct we all have to share good news, and "hire" some new employees to spread the word! No doubt your business will thank you for it!
Click here for more information about Angie Patrick.
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