resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Replenishing and Restoring Jing
I learned an important principle from my great Taoist Master Sun Hak. He taught me that all people "leak" Jing, and that we can mitigate or stop this leaking, and as a result strengthen our life force, develop enhanced adaptability and lengthen our life.
New Leadership Era at the WFC
The World Federation of Chiropractic recently announced not only a new president, as is customary every two years, but also an incoming secretary-general, marking the first time since the WFC's inception in 1988 that someone other than David Chapman-Smith, Esq., will serve in that capacity.
Working With The Yuan-Source Level: Resonance and the Extraordinary Vessels
How do we stay fresh with our medicine? As healers, how do we balance our medical selves with creative artistry? Chinese Medicine is not a fixed dogmatic entity, but a living system, reliant on a mysterious force called "resonance."
Deciphering the New CMS-1500 Claim Form
Q: I am confused about how and when to use the new 1500 form, particularly block 14 and block 15. What is required and how do I properly fill out these fields? And do I actually have to use this new form or may I continue using the old version?
Wellness: A New Buzzword at the Aging in America Conference
Aging in America is "the nation's largest gathering of a diverse, multidisciplinary community of professionals in healthcare, social service, government, business and philanthropy with expertise in providing services and products for older adults."
The Boston Benevolent Chiropractic Clinic: Standing Up for the Needy
Our chiropractic assistant, Bridget, greeted an arriving patient at the Emmanuel Church in downtown Boston. She said, "Hi, Michael, good to see you. It's been awhile. Have a seat and Dr. Ken will see you soon."
"Doctor ... Always Do the Right Thing"
So says "Da Mayor" in the iconic Spike Lee movie. As a fresh grad questioning in-network versus out-of-network, it struck me that some doctors have explicitly skirted the issue, while others have argued adamantly for the latter and "sticking it to the man."
Low Melatonin Linked to Risk of Advanced Prostate Cancer
Epidemiological and experimental studies suggest the hormone melatonin, which plays a role in regulating the sleep-wake cycle, may play a role in the development of prostate cancer, as lower melatonin levels have been associated with an increased risk of prostate (and breast) cancer.
Don't Trust What a Patient Says
When a patient presents to the office for care, they typically have a specific complaint in mind – lower back pain, whiplash, sinus congestion, sciatica, etc.
Vibrational Medicine: Frequency Micro-Current and Color Acupuncture
Vibrational medicine involves the application of various forms of energy frequencies to the body for pain relief, healing and rejuvenation. Vibrational medicine will become a major growing trend in our medical systems for the following reasons:
The Search for the Origin of the Wiggle Technique
When Bob had adjusted me previously, most of the time I knew what he was doing. But this time, he had me lie on the treatment table in the usual side-posture position, and he "wiggled" my sacroiliac with the fingers of both hands, while stabilizing my pelvis with his forearm.
The Importance of Knowing Mainstream Lingo
There is a secret lingo within mainstream medicine of which the vast majority of acupuncturists and Chinese medical professionals are unaware.
News in Brief
D'Youville Vet Program Gets High Praise; A Moment of Silence for Dr. Paul Reginald ("Reg") Hug.
Changes in Herbal Medicines from Ancient Times to the Present
The classical literature of Chinese medicine remains highly relevant in the modern era, as many of the basic theories and herbal combinations emphasized in clinical practice were first established in texts that are nearly 2000 years old.
Shared Mechanisms Between Computer-Assisted Mechanical Adjusting and Contemporary Acupuncture?
Can contemporary acupuncture provide clues to the mechanisms responsible for pain relief provided by computer-assisted mechanical adjusting instruments, and clarify whether certain mechanical frequency combinations are superior to others for modulation of acute peripheral pain?
Employers Need Chiropractic First and Sooner
From the Journal of Occupational and Environmental Medicine comes a study that gives excellent direction to employers (and insurers) regarding the management of low back problems (LBP).
We Get Letters & E-Mail
Imagine What More Could Be Achieved With Your Support; A Lesson in Hygiene: What Do You Do in Your Office? Open Letter to the Profession.
Don't Trust What Your Patients Say
When a patient presents to the office for care, they typically have a specific complaint – lower back pain, whiplash, sinus congestion, sciatica, etc. They are often not interested or engaged in what they consider "unrelated" personal health history.
Medial Knee Pain: 11 Potential Causes (and Corrections)
We have all seen patients with medial knee pain that either has no traumatic origin or lasts well beyond when it should be resolved. How can we help these patients? Here is an overview of clinical scenarios and how we can provide conservative care.
Medical Qigong for the Heart: Part I
According to the Center for Disease Control and Prevention, heart disease is the leading cause of death in the United States, affecting people of all ages and backgrounds. Coronary heart disease, in just the United States alone, costs close to 109 billion dollars a year.
CRREW Rallies for Ongoing Acupuncture Relief Effort in the Philippines
On November 8, 2013, Typhoon Yolanda (Haiyan) made her way through the Philippine Islands, leaving in her wake at least 7,000 people dead, millions homeless and complete communities destroyed.
News In Brief
Pacific College of Oriental Medicine obtains grant funding from NIH; Yo San University of Traditional Chinese Medicine Announces New President; Kentucky Gets Licensed; PCOM Receives Approval from WASC to Offer FPD.
Home Sweet Medical Home
While the Affordable Care Act (ACA) has received its fair share of praise and criticism since its adoption, few question the value of its emphasis on collaborative, patient-centered health care.
December, 2008, Vol. 08, Issue 12
Built by the People for the People
By Angie Patrick
It seems the American public is joining together more and more to affect change in our government, our society, and our world. We yearn to make the environments we live in, the economic climates, as well as the global political and socioeconomic climates more comfortable and far more stable.Once we have seen how much better something can be with a little effort put forth, we want to share this information with others. Thus, the groundswell of change begins. This is quite simply human nature and it is an admirable quest; one we have all been exposed to and certainly have been a part of in some form or fashion.
If we can take this same human trait and improve upon our surroundings and share positive and worthwhile information to affect change and turn it to benefit our practices, it is quite feasible that we might see our practices double or even triple in a short time frame. But how can this happen? How do we tap into that human need for sharing good news and information and somehow manage to grow our business? It is not as difficult as you may think. We simply make the public work for us.
By nature, your best friend will unabashedly share with you the enormous 75-percent-off deal she got on the brand new pair of strappy sandals at that absurdly expensive designer store. The same friend will give you insight on the very best place to find sushi, and perhaps even know when "happy hour" is, or even have a "2 for 1" coupon in her purse so you can go and enjoy without breaking the sushi budget. We all know this girl, and we all love her because she is fun, enjoys life, and knows how to get the most out of it.
This is the personality we want to "hire" to grow our business; people who want to enjoy their world, but are not overly extravagant; especially in this uncertain economic climate. So the way to get this "new hire" to work for you is to give them something juicy to share with others. Provide them with the tools they need to be encouraged to share your unbelievable promotion with everyone they know. In no time, the news about your latest promotion will have spread as fast as a funny video on YouTube, and you have done nothing more than plant the seeds.
Your promotion should be something that will motivate the person to want to share the information. Perhaps your promotion is: "Get a free massage when you organize an office-chair massage day." The new hire will be encouraged to share the cool idea about having massage come to the workplace because of her need to improve her environment and that of those she cares about; but this also motivates her personally with the promise of free massage for sharing the idea and facilitating its implementation. So now, we have our friend out there, not only discussing what a great idea it would be to begin massage in her office, but she is sharing it with folks from other offices in her building, as well as at the café where she gets her morning coffee. What a great employee/ambassador we have just hired, and it didn't really cost us a thing!
Promotions can be as simple or as elaborate as you would like to make them. For me, I believe starting out simple makes the most sense. At least until you become an old pro at making these work. For instance, perhaps you offer a free massage for every four massages booked. People will see this as a tremendous value, and may possibly go ahead and book five sessions to make sure they take you up on that offer! This person will likely go back to their workplace and share the information with others. Why not make it simple for them by providing a few business cards with this offer printed in the back? Write their name on the card, and let them know they can earn additional free massages when their friends book five. Who hates free massage? Nobody! And it is a personal incentive to ensure they share the information they want to spread anyway!
Maybe you partner with a bridal store and offer the owner or manager a free massage when they share your information and a bride books a "bridesmaid spa party." How about the same idea at a tuxedo-rental company? Maybe you contact your local jewelers and work out a promotion offering a free massage with the purchase of bridal sets? How about your local travel agent? Offer the agent a free massage when they refer someone and you get a booking for your "pre-vacation" stress-buster massage. This would surely get the potential client in the mood for a relaxing vacation and start the experience off on the right foot!
There are a number of ways to create the extra enthusiasm in people to desire to share good news and great deals. Use your imagination and be creative! Tap into that primal instinct we all have to share good news, and "hire" some new employees to spread the word! No doubt your business will thank you for it!
Click here for more information about Angie Patrick.
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