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Why DCs Need to Understand the Principles of "Inclusive Design"
In the past few columns, I've written about the negative effects of prolonged sitting at work. I've attempted to make the point that prolonged sitting (or prolonged standing) takes a toll on workers. Now let's discuss a related issue: the concept of "inclusive design."
Creating Child-Friendly Clinics with ABT
The Zurich Dojo was scattered with toy ducks, dolls, trains, exercise balls and teddy bears during my recent pediatric workshop.
Leaving a Lasting Legacy: Donna Liewer
For the past 31 years, Donna Liewer has been on a personal mission "to comfort the afflicted and afflict the comfortable." In her role as executive director of the Federation of Chiropractic Licensing Boards, Liewer has accomplished that and much, much more.
Monoculture of the Mind: Part II
Cases are built within boundaries. Such bounds may be a program, event, activity or individuals. In this instance, a medical case has boundaries that include clinical interactions that are comprised of history, signs, symptoms, diagnoses, treatment plans and treatments.
AAAOM – The Beginning of the End (Part II)
In 2012, the AAAOM board members met in Chicago for their annual meeting. The goal was to come to a consensus on a long list of issues the AAAOM needed to work on including a functional board and budget.
Epigenetics: The Western Science Supporting Essence
Since the days of Darwin, western medicine has touted that our genes were set in stone, that our genetics were our destiny. We were told that the diseases that ran in our family were likely coming to us as well.
News in Brief
Hamm Elected New President of the ACA; WFC / ACC 2014 Education Conference: Call for Papers; F4CP Recognizes Standard Process as $1 Million Supporter; Texas Chiro. College Begins Search for New President; League of Chiropractic Women Hosts Women's Success Summit.
AAAOM – Making Promises They Can't Keep
When the AAAOM first formed in 2007, their mission was clear: to support the profession through education, resources and legislative advocacy. The first years of the organization were filled with promise and hope.
Successful Strategies in Integrating Acupuncture and Shiatsu in a Hospital Oncology Program
Colleagues from the Network of Researchers in Public Health in CAM recently published an article of interest to our Traditional Asian Medicine community.
Resilience is the New Longevity
Sometimes we must enter a room through one door and not another, even though they both lead into the same space. I am talking now of the recent cachet with the concept of "resilience" regarding health, chronic pain and longevity.
One and Done: Keeping Patients From Vanishing After Just One Appointment
What happened to my 3:30 p.m. ROF? They may have rescheduled, but there are two common answers no one wants to hear: 1) "She called to cancel. I tried to get her to reschedule, but she refused." 2) "She no-showed.
The Healing Properties of Light: An Interview With Researcher Anna Cocliovo
This interview is with Anna Cocliovo, a light researcher and Acupuncturist in Arizona. During my own research in light, I came across the article she published for the American Journal of Acupuncture and sought her out as a result.
Steven Rosenblatt: Birthing A Cross-Cultural Acupuncture Profession
The existence of a cross-cultural acupuncture profession in the United States, one that is legalized, licensed, supported by formalized, academic training and inclusive of non-Asian practitioners, is an important part of the medical landscape in this country and is responsible for improving the lives of hundreds of thousands of Americans.
Get That Shoulder to Move: Restoring Internal Rotation
How many times have you mobilized, performed ART, Graston, FAKTR and PIR, and stripped a patient's posterior capsule, yet on re-exam, discovered it was still blocked?
Stress in the Modern Age: Impact on Homeostasis and What You Can Do (Part 1)
In 1926, Hans Selye first used the word stress in a biological context, referring to the nonspecific response of the body to any demand placed upon it.
Flexion-Intolerant Lower Back Pain (Pt. 3): Mobilization & Soft-Tissue Treatment
What is the biggest challenge to the chiropractor in treating discogenic pain? You have to completely reframe the purpose of your manipulation. It is rarely about unlocking a stuck segment at the disc involvement level; it is not about putting a joint back in alignment.
Collaboration for a Cause
The Patient Protection and Affordable Care Act strongly encourages the formation of multidisciplinary practitioner teams called Patient Centered Medical Homes (PCMHs) and Accountable Care Organizations (ACOs).
Green Tea Catechins Lower PSA, Other Biomarkers in Men With Localized Prostate Cancer
A 2006 study (Cancer Research) was the first human investigation to show that green tea catechins (GTC) are highly effective in reversing premalignant prostate lesions (high-grade prostate intra-epithelial neoplasia), an established precursor to prostate cancer.
Chiropractic Prevents ADHD? Research Shows...
Now that I have your attention, let me tell you what the latest study actually states. As you may have noticed, research over the past few years has begun to reveal that acetaminophen (the primary ingredient in Tylenol) is not as safe as once thought.
Are You Guilty of Paternalism in Your Approach to Patient Care?
Einstein is purported to have said, "When a man sits with a pretty girl for an hour, it seems like a minute. But let him sit on a hot stove for a minute and it's longer than any hour. That's relativity." In some way, everything is relative to one's point of view.
What is a Discipline in Medicine?
In my now prolonged dialogue with physicians, one question emerges with enough regularity to deserve mention and naming: what is a discipline?
December, 2008, Vol. 08, Issue 12
Built by the People for the People
By Angie Patrick
It seems the American public is joining together more and more to affect change in our government, our society, and our world. We yearn to make the environments we live in, the economic climates, as well as the global political and socioeconomic climates more comfortable and far more stable.Once we have seen how much better something can be with a little effort put forth, we want to share this information with others. Thus, the groundswell of change begins. This is quite simply human nature and it is an admirable quest; one we have all been exposed to and certainly have been a part of in some form or fashion.
If we can take this same human trait and improve upon our surroundings and share positive and worthwhile information to affect change and turn it to benefit our practices, it is quite feasible that we might see our practices double or even triple in a short time frame. But how can this happen? How do we tap into that human need for sharing good news and information and somehow manage to grow our business? It is not as difficult as you may think. We simply make the public work for us.
By nature, your best friend will unabashedly share with you the enormous 75-percent-off deal she got on the brand new pair of strappy sandals at that absurdly expensive designer store. The same friend will give you insight on the very best place to find sushi, and perhaps even know when "happy hour" is, or even have a "2 for 1" coupon in her purse so you can go and enjoy without breaking the sushi budget. We all know this girl, and we all love her because she is fun, enjoys life, and knows how to get the most out of it.
This is the personality we want to "hire" to grow our business; people who want to enjoy their world, but are not overly extravagant; especially in this uncertain economic climate. So the way to get this "new hire" to work for you is to give them something juicy to share with others. Provide them with the tools they need to be encouraged to share your unbelievable promotion with everyone they know. In no time, the news about your latest promotion will have spread as fast as a funny video on YouTube, and you have done nothing more than plant the seeds.
Your promotion should be something that will motivate the person to want to share the information. Perhaps your promotion is: "Get a free massage when you organize an office-chair massage day." The new hire will be encouraged to share the cool idea about having massage come to the workplace because of her need to improve her environment and that of those she cares about; but this also motivates her personally with the promise of free massage for sharing the idea and facilitating its implementation. So now, we have our friend out there, not only discussing what a great idea it would be to begin massage in her office, but she is sharing it with folks from other offices in her building, as well as at the café where she gets her morning coffee. What a great employee/ambassador we have just hired, and it didn't really cost us a thing!
Promotions can be as simple or as elaborate as you would like to make them. For me, I believe starting out simple makes the most sense. At least until you become an old pro at making these work. For instance, perhaps you offer a free massage for every four massages booked. People will see this as a tremendous value, and may possibly go ahead and book five sessions to make sure they take you up on that offer! This person will likely go back to their workplace and share the information with others. Why not make it simple for them by providing a few business cards with this offer printed in the back? Write their name on the card, and let them know they can earn additional free massages when their friends book five. Who hates free massage? Nobody! And it is a personal incentive to ensure they share the information they want to spread anyway!
Maybe you partner with a bridal store and offer the owner or manager a free massage when they share your information and a bride books a "bridesmaid spa party." How about the same idea at a tuxedo-rental company? Maybe you contact your local jewelers and work out a promotion offering a free massage with the purchase of bridal sets? How about your local travel agent? Offer the agent a free massage when they refer someone and you get a booking for your "pre-vacation" stress-buster massage. This would surely get the potential client in the mood for a relaxing vacation and start the experience off on the right foot!
There are a number of ways to create the extra enthusiasm in people to desire to share good news and great deals. Use your imagination and be creative! Tap into that primal instinct we all have to share good news, and "hire" some new employees to spread the word! No doubt your business will thank you for it!
Click here for more information about Angie Patrick.
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