resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Grape Seed Extract: A Multifaceted Herb for Promoting Healthy Circulation
One of my favorite herbs is grape seed. Modern research has identified some intriguing health benefits attributable to the seed of this ancient fruit. I particularly use grape seed as an extract standardized for OPCs (oligomeric procyanidins).
An Alternate Method For Choosing The Right Formula For Your Patients
A constant question for us in the clinic is when to make adjustments and when to stay the course. A patient comes in and says, "Things are the same as last week."
Giving Testosterone Levels a Boost (Part 3)
Since testosterone and insulin status are inversely correlated, it's important to keep insulin low so testosterone will remain high.
Using Facial and Scalp Acupuncture To Treat Neuromuscular Facial Conditions
As a practitioner and instructor of facial rejuvenation acupuncture I have gotten many calls over the past 10 years from individuals seeking help for various conditions affecting the facial muscles, nerves, and overall function of the face.
VA Names Sites for Pilot Chiropractic Residency Program
The Veterans Administration has announced the five VA medical facilities that will serve as initial sites for the administration's recently established pilot chiropractic residency program.
Asymmetrical Pronation: Effect on Adjustments
When your patients don't respond as well as expected to their chiropractic adjustments, oftentimes there is a source of interference in the pedal foundation – asymmetrical pronation.
Ever Heard of the Lateral Raphé?
We have all had acute patients enter our offices listing laterally to the side at the level of the lumbar spine or expressing pain on lateral lumbar bending.
Embracing the Light
Four years, ago I was diagnosed with a labral tear in my hip that was excruciating and "required surgery" according to an orthopedic surgeon. I tried everything and although the symptoms had mostly abated, I had to give up Yoga practice and everything that could exacerbate the tear.
Qigong to Empower Our Youth
Qigong is an ancient form of exercise and meditation used to promote longevity and health. This practice has traditionally been used by adults to balance the body through mindfulness, focused breathing and gentle movements.
Gallop Confidently Into The New Year
Happy New Year! As you may know, this is the year of the Wooden Horse. I received a wonderful gift for Christmas. It is a beautiful glass sculpture of a horse, by Luili Gong Fong, a Chinese artist.
The Urinary Bladder Official
The Bladder Official is known as the Official Who Controls the Storage of Water. In Western medical terms, this organ collects the urine excreted by the kidneys.
Acupuncture Ambassadors: A Chat with Leader Anthony M. Giovanniello, MSAc,LAc
When you first meet Anthony Giovanniello, you realize he's a humble practitioner, yet is bursting with a type of dedication that you can't help but be overwhelmingly inspired by.
Peer Points: Spreading The Word
Pedram Shojai describes his venture into Traditional Chinese Medicine as a journey led by various "mystical experiences." Shojai decided to change the course of his career when he looked deeper into the basics of TCM.
Eucommia Bark Helps Maintain Strong Bones
Eucommia bark is a major tonic herb used in Asia, and now throughout the world, that supports and helps mend the skeletal structure and its related tissues. Eucommia bark is collected from Eucommia ulmoides trees that are more than 10 years old.
Don't Believe It
One of our staff came into my office last week, very concerned about an article she had just read on a news media website. The article suggested researchers found "no health benefits" associated with taking multivitamins.
Gaining an Independent Occupational Code with the U.S. Bureau of Labor Statistics
One of the most important national activities currently taking place in relation to the development of the field of AOM profession is the Department of Labor's Bureau of Labor Statistics' (BLS) revision of the 2010 Standard Occupational Classification (SOC) system.
Managing Hallux Hypomobility Disorders (Part 2)
In part one of this series we discussed the unique properties and significance of the first toe in the propulsive phase of gait. In particular, we discussed the importance of the first metatarsophalangeal joint (MPJ).
News in Brief
Patriot Project: Serving Those Who Served; CTCA Chiropractor Receives Clinical Innovation Award.
The Importance of Staying Focused
Our world is so full of over stimulation and constant information. We live in a fast paced, ever-changing society. If you seek you will receive.
Preserving the Natural Resources and Culture of Chinese Herbal Medicine
As the world experiences unprecedented population growth and ever-increasing ecological pressures, the topic of preserving Chinese medicine's natural resources has attracted steadily increasing attention from practitioners.
Weighing in on Weight Loss
If your practice trends anything like the U.S. population, you are probably noticing over two-thirds of your patients could benefit from weight reduction, particularly if their main complaints include chronic back or joint pain.
Diagnosing Flexion-Intolerant Lower Back Pain (Part 2): Exercise Rehab
One of the things that has puzzled us for years is the presentation of the flexion-intolerant patient. We have realized there is a large overlap with sacroiliac indicators. In acute lumbar pain, the SI often twists, subluxes, goes haywire.
The Deficiency Myth
If you went to the same kind of medical school I did and took the same kind of licensing exam I took, you were trained to seek out and expect to find primary deficiencies here in the U.S.
The Power of Words: DCs Share Drug-Free Approach
There's no doubt that words are powerful and important – especially in the chiropractic profession, where we have been struggling for years to find the right words to describe who we are and what we do.
December, 2008, Vol. 08, Issue 12
Built by the People for the People
By Angie Patrick
It seems the American public is joining together more and more to affect change in our government, our society, and our world. We yearn to make the environments we live in, the economic climates, as well as the global political and socioeconomic climates more comfortable and far more stable.Once we have seen how much better something can be with a little effort put forth, we want to share this information with others. Thus, the groundswell of change begins. This is quite simply human nature and it is an admirable quest; one we have all been exposed to and certainly have been a part of in some form or fashion.
If we can take this same human trait and improve upon our surroundings and share positive and worthwhile information to affect change and turn it to benefit our practices, it is quite feasible that we might see our practices double or even triple in a short time frame. But how can this happen? How do we tap into that human need for sharing good news and information and somehow manage to grow our business? It is not as difficult as you may think. We simply make the public work for us.
By nature, your best friend will unabashedly share with you the enormous 75-percent-off deal she got on the brand new pair of strappy sandals at that absurdly expensive designer store. The same friend will give you insight on the very best place to find sushi, and perhaps even know when "happy hour" is, or even have a "2 for 1" coupon in her purse so you can go and enjoy without breaking the sushi budget. We all know this girl, and we all love her because she is fun, enjoys life, and knows how to get the most out of it.
This is the personality we want to "hire" to grow our business; people who want to enjoy their world, but are not overly extravagant; especially in this uncertain economic climate. So the way to get this "new hire" to work for you is to give them something juicy to share with others. Provide them with the tools they need to be encouraged to share your unbelievable promotion with everyone they know. In no time, the news about your latest promotion will have spread as fast as a funny video on YouTube, and you have done nothing more than plant the seeds.
Your promotion should be something that will motivate the person to want to share the information. Perhaps your promotion is: "Get a free massage when you organize an office-chair massage day." The new hire will be encouraged to share the cool idea about having massage come to the workplace because of her need to improve her environment and that of those she cares about; but this also motivates her personally with the promise of free massage for sharing the idea and facilitating its implementation. So now, we have our friend out there, not only discussing what a great idea it would be to begin massage in her office, but she is sharing it with folks from other offices in her building, as well as at the café where she gets her morning coffee. What a great employee/ambassador we have just hired, and it didn't really cost us a thing!
Promotions can be as simple or as elaborate as you would like to make them. For me, I believe starting out simple makes the most sense. At least until you become an old pro at making these work. For instance, perhaps you offer a free massage for every four massages booked. People will see this as a tremendous value, and may possibly go ahead and book five sessions to make sure they take you up on that offer! This person will likely go back to their workplace and share the information with others. Why not make it simple for them by providing a few business cards with this offer printed in the back? Write their name on the card, and let them know they can earn additional free massages when their friends book five. Who hates free massage? Nobody! And it is a personal incentive to ensure they share the information they want to spread anyway!
Maybe you partner with a bridal store and offer the owner or manager a free massage when they share your information and a bride books a "bridesmaid spa party." How about the same idea at a tuxedo-rental company? Maybe you contact your local jewelers and work out a promotion offering a free massage with the purchase of bridal sets? How about your local travel agent? Offer the agent a free massage when they refer someone and you get a booking for your "pre-vacation" stress-buster massage. This would surely get the potential client in the mood for a relaxing vacation and start the experience off on the right foot!
There are a number of ways to create the extra enthusiasm in people to desire to share good news and great deals. Use your imagination and be creative! Tap into that primal instinct we all have to share good news, and "hire" some new employees to spread the word! No doubt your business will thank you for it!
Click here for more information about Angie Patrick.
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