resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
December, 2008, Vol. 08, Issue 12
Year in Review
By David Kent, LMT, NCTMB
As 2008 winds down, I am reminded of all that I have to be grateful for: good health, my friends and family, and, for the most part, a thriving business and practice. Yet at the same time, I am concerned about the future.The economy has reached record lows and has negatively impacted massage therapists everywhere. Right now, you may be wondering if it's possible for your clinic, spa or outcall practice to weather these storms. The answer is yes. However, surviving these challenging times will depend largely on how resourceful and creative you are when it comes to your business.
During the course of the past two years, I have had the privilege of writing numerous articles for Massage Today that offer practical solutions about how to create a flourishing massage therapy practice. I'd like to take a moment to refer you to them now. Whether you are a new or experienced therapist, this article will provide you with a cheat sheet to my previous articles. Think of it as a solutions guide that will help you find new ways to energize and reinvigorate your practice.
Eliminating Blind Spots
Our thoughts determine our focus, which influences our actions and effectiveness. If we think negative, unproductive thoughts, we produce outcomes at a lower level. An example of this would include looking for your keys while continually saying, "I can't find my keys." Stating that you can't find your keys over and over simply reinforces the negative situation that you are trying to avoid. Or at the very least, it creates a blind spot in your thinking. Are you creating blind spots in your career? Then you need to focus on solutions. If business is slow, don't focus on how slow it is. Instead, focus on what needs to be implemented to turn things around. One rule of thumb is to focus 80 percent of your time and energy on 20 percent of the things that matter to most to you. (Read: "The 80/20 Rule: Maximizing the Return on your Investment," MT March 2008.)
Attaining Your Goals
We must take a few minutes every day to work on attaining our goals. What are three things you could do right now that could help your practice, but that you have delayed because you are fearful of the unknown or of possible rejection? To put those thoughts and fears behind you, be proactive. Make a list twice as long of all of the good things that will happen by taking action. You will immediately have clarity and a desire to move forward. (Read: "The Power of a Minute," MT June 2007, and "The Power of the List," MT January 2008.)
Balancing the Systems
Just as the body has many systems that work in harmony with one another, so must the systems in your practice work in harmony. Is your practice operating as efficiently as possible? What isn't working that you would you like to change? (Read: "Massage Your Balancing Act" MT June 2008; "All Systems Go" MT August 2007.)
Keep Your Skills Sharp
They say "If you don't use it, you lose it." I still regularly treat clients at my clinic and love to receive massage. I learn a lot from every treatment I receive. When was the last time you received a massage? Are you following the same recommendations that you tell your clients?
What about hands-on seminars? Have you studied anything unique lately? (Read: "The Body Is in Charge," MT February 2007; "Feeling Is Believing," MT April 2007.) What textbook could you read to improve your knowledge and skills? Are you reading any articles on treatment? (Read: "Safety Protocols: Carotid Artery," MT October 2008; "Subscapularis: Overlooked and Undertreated," MT November 2008.) For many, DVD programs with accompanying photo manuals are aids. This type of tool supports hands-on seminars by allowing you to study prior to or after a training.
Maintaining a Polished and Professional Demeanor
Imagine walking into a store to buy a specific item. You locate the item, which is manufactured by two different companies and sitting on the shelf, side by side. Each is priced the same. One box is nice, new and brightly colored; the other box looks like it was run over by a truck. Which one would you buy? Now imagine that you are a potential client or employer looking to hire a massage therapist. Do you think that a therapist's overall appearance and actions might influence your purchase? Are you dressing or "packaging" yourself in the right light? What sets you apart from other therapists in your area? Do you specialize in a particular modality or possess special training? Are you setting high standards of care by asking your clients the right questions? Are you communicating to clients that you are highly skilled and knowledgeable in your field? (Read: "Questions With Direction," MT September 2008.)
Tools of the Trade
All health care providers use paperwork, instruments and devices to gather information, as well as to evaluate, educate and treat their clients. Pain scales are great tools to show progress over a series of therapy sessions. Many massage therapists take postural analysis photos to document their client's progress and educate their clients about the benefits of treatment. Trigger-point charts help you explain referred pain patterns to your clients, which gives them confidence that you can design a treatment plan to help them. (Read: "Charting your Progress: Visuals for Success," MT February 2008; "Simple Answers Create Positive Results," MT May 2008; "Getting Comfortable With Postural Analysis," MT July 2008.)
Building Your Practice
Does the community know about you and your business? How do potential clients contact you? Have you distributed your cards and/or brochures in health food stores, gyms, and chiropractic and medical offices? Have you met the tennis and golf professionals in your area? Have you considered writing an article for the local paper about the benefits of massage therapy and/or your particular specialty? Do you have a Web site that is up-to-date? If you are a new therapist, are you communicating your availability with phrases such as "Now Accepting New Clients," "Outcalls Available" and "Introductory Specials"? Are you taking a few minutes to follow-up with new clients after their initial visit? Are you sending thank-you cards to your clients and referral sources? Always remember to show your clients and your referral sources your appreciation. A little acknowledgement goes a long, long way. (Read: "Building Raving Fans: Consistency Is Key," MT April 2008.)
As we move into a new year, I encourage you to stay focused and positive. Times are tough right now, but things will get better. In the meantime, continue to educate yourself and improve your craft. Check out MassageToday.com for unlimited resources to help you build a successful practice, and stay tuned for more great articles in next year's "Keeping It Simple" series. Happy Holidays!
Click here for more information about David Kent, LMT, NCTMB.
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