resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
December, 2008, Vol. 08, Issue 12
Year in Review
By David Kent, LMT, NCTMB
As 2008 winds down, I am reminded of all that I have to be grateful for: good health, my friends and family, and, for the most part, a thriving business and practice. Yet at the same time, I am concerned about the future.The economy has reached record lows and has negatively impacted massage therapists everywhere. Right now, you may be wondering if it's possible for your clinic, spa or outcall practice to weather these storms. The answer is yes. However, surviving these challenging times will depend largely on how resourceful and creative you are when it comes to your business.
During the course of the past two years, I have had the privilege of writing numerous articles for Massage Today that offer practical solutions about how to create a flourishing massage therapy practice. I'd like to take a moment to refer you to them now. Whether you are a new or experienced therapist, this article will provide you with a cheat sheet to my previous articles. Think of it as a solutions guide that will help you find new ways to energize and reinvigorate your practice.
Eliminating Blind Spots
Our thoughts determine our focus, which influences our actions and effectiveness. If we think negative, unproductive thoughts, we produce outcomes at a lower level. An example of this would include looking for your keys while continually saying, "I can't find my keys." Stating that you can't find your keys over and over simply reinforces the negative situation that you are trying to avoid. Or at the very least, it creates a blind spot in your thinking. Are you creating blind spots in your career? Then you need to focus on solutions. If business is slow, don't focus on how slow it is. Instead, focus on what needs to be implemented to turn things around. One rule of thumb is to focus 80 percent of your time and energy on 20 percent of the things that matter to most to you. (Read: "The 80/20 Rule: Maximizing the Return on your Investment," MT March 2008.)
Attaining Your Goals
We must take a few minutes every day to work on attaining our goals. What are three things you could do right now that could help your practice, but that you have delayed because you are fearful of the unknown or of possible rejection? To put those thoughts and fears behind you, be proactive. Make a list twice as long of all of the good things that will happen by taking action. You will immediately have clarity and a desire to move forward. (Read: "The Power of a Minute," MT June 2007, and "The Power of the List," MT January 2008.)
Balancing the Systems
Just as the body has many systems that work in harmony with one another, so must the systems in your practice work in harmony. Is your practice operating as efficiently as possible? What isn't working that you would you like to change? (Read: "Massage Your Balancing Act" MT June 2008; "All Systems Go" MT August 2007.)
Keep Your Skills Sharp
They say "If you don't use it, you lose it." I still regularly treat clients at my clinic and love to receive massage. I learn a lot from every treatment I receive. When was the last time you received a massage? Are you following the same recommendations that you tell your clients?
What about hands-on seminars? Have you studied anything unique lately? (Read: "The Body Is in Charge," MT February 2007; "Feeling Is Believing," MT April 2007.) What textbook could you read to improve your knowledge and skills? Are you reading any articles on treatment? (Read: "Safety Protocols: Carotid Artery," MT October 2008; "Subscapularis: Overlooked and Undertreated," MT November 2008.) For many, DVD programs with accompanying photo manuals are aids. This type of tool supports hands-on seminars by allowing you to study prior to or after a training.
Maintaining a Polished and Professional Demeanor
Imagine walking into a store to buy a specific item. You locate the item, which is manufactured by two different companies and sitting on the shelf, side by side. Each is priced the same. One box is nice, new and brightly colored; the other box looks like it was run over by a truck. Which one would you buy? Now imagine that you are a potential client or employer looking to hire a massage therapist. Do you think that a therapist's overall appearance and actions might influence your purchase? Are you dressing or "packaging" yourself in the right light? What sets you apart from other therapists in your area? Do you specialize in a particular modality or possess special training? Are you setting high standards of care by asking your clients the right questions? Are you communicating to clients that you are highly skilled and knowledgeable in your field? (Read: "Questions With Direction," MT September 2008.)
Tools of the Trade
All health care providers use paperwork, instruments and devices to gather information, as well as to evaluate, educate and treat their clients. Pain scales are great tools to show progress over a series of therapy sessions. Many massage therapists take postural analysis photos to document their client's progress and educate their clients about the benefits of treatment. Trigger-point charts help you explain referred pain patterns to your clients, which gives them confidence that you can design a treatment plan to help them. (Read: "Charting your Progress: Visuals for Success," MT February 2008; "Simple Answers Create Positive Results," MT May 2008; "Getting Comfortable With Postural Analysis," MT July 2008.)
Building Your Practice
Does the community know about you and your business? How do potential clients contact you? Have you distributed your cards and/or brochures in health food stores, gyms, and chiropractic and medical offices? Have you met the tennis and golf professionals in your area? Have you considered writing an article for the local paper about the benefits of massage therapy and/or your particular specialty? Do you have a Web site that is up-to-date? If you are a new therapist, are you communicating your availability with phrases such as "Now Accepting New Clients," "Outcalls Available" and "Introductory Specials"? Are you taking a few minutes to follow-up with new clients after their initial visit? Are you sending thank-you cards to your clients and referral sources? Always remember to show your clients and your referral sources your appreciation. A little acknowledgement goes a long, long way. (Read: "Building Raving Fans: Consistency Is Key," MT April 2008.)
As we move into a new year, I encourage you to stay focused and positive. Times are tough right now, but things will get better. In the meantime, continue to educate yourself and improve your craft. Check out MassageToday.com for unlimited resources to help you build a successful practice, and stay tuned for more great articles in next year's "Keeping It Simple" series. Happy Holidays!
Click here for more information about David Kent, LMT, NCTMB.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.