Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
December, 2008, Vol. 08, Issue 12
Year in Review
By David Kent, LMT, NCTMB
As 2008 winds down, I am reminded of all that I have to be grateful for: good health, my friends and family, and, for the most part, a thriving business and practice. Yet at the same time, I am concerned about the future.The economy has reached record lows and has negatively impacted massage therapists everywhere. Right now, you may be wondering if it's possible for your clinic, spa or outcall practice to weather these storms. The answer is yes. However, surviving these challenging times will depend largely on how resourceful and creative you are when it comes to your business.
During the course of the past two years, I have had the privilege of writing numerous articles for Massage Today that offer practical solutions about how to create a flourishing massage therapy practice. I'd like to take a moment to refer you to them now. Whether you are a new or experienced therapist, this article will provide you with a cheat sheet to my previous articles. Think of it as a solutions guide that will help you find new ways to energize and reinvigorate your practice.
Eliminating Blind Spots
Our thoughts determine our focus, which influences our actions and effectiveness. If we think negative, unproductive thoughts, we produce outcomes at a lower level. An example of this would include looking for your keys while continually saying, "I can't find my keys." Stating that you can't find your keys over and over simply reinforces the negative situation that you are trying to avoid. Or at the very least, it creates a blind spot in your thinking. Are you creating blind spots in your career? Then you need to focus on solutions. If business is slow, don't focus on how slow it is. Instead, focus on what needs to be implemented to turn things around. One rule of thumb is to focus 80 percent of your time and energy on 20 percent of the things that matter to most to you. (Read: "The 80/20 Rule: Maximizing the Return on your Investment," MT March 2008.)
Attaining Your Goals
We must take a few minutes every day to work on attaining our goals. What are three things you could do right now that could help your practice, but that you have delayed because you are fearful of the unknown or of possible rejection? To put those thoughts and fears behind you, be proactive. Make a list twice as long of all of the good things that will happen by taking action. You will immediately have clarity and a desire to move forward. (Read: "The Power of a Minute," MT June 2007, and "The Power of the List," MT January 2008.)
Balancing the Systems
Just as the body has many systems that work in harmony with one another, so must the systems in your practice work in harmony. Is your practice operating as efficiently as possible? What isn't working that you would you like to change? (Read: "Massage Your Balancing Act" MT June 2008; "All Systems Go" MT August 2007.)
Keep Your Skills Sharp
They say "If you don't use it, you lose it." I still regularly treat clients at my clinic and love to receive massage. I learn a lot from every treatment I receive. When was the last time you received a massage? Are you following the same recommendations that you tell your clients?
What about hands-on seminars? Have you studied anything unique lately? (Read: "The Body Is in Charge," MT February 2007; "Feeling Is Believing," MT April 2007.) What textbook could you read to improve your knowledge and skills? Are you reading any articles on treatment? (Read: "Safety Protocols: Carotid Artery," MT October 2008; "Subscapularis: Overlooked and Undertreated," MT November 2008.) For many, DVD programs with accompanying photo manuals are aids. This type of tool supports hands-on seminars by allowing you to study prior to or after a training.
Maintaining a Polished and Professional Demeanor
Imagine walking into a store to buy a specific item. You locate the item, which is manufactured by two different companies and sitting on the shelf, side by side. Each is priced the same. One box is nice, new and brightly colored; the other box looks like it was run over by a truck. Which one would you buy? Now imagine that you are a potential client or employer looking to hire a massage therapist. Do you think that a therapist's overall appearance and actions might influence your purchase? Are you dressing or "packaging" yourself in the right light? What sets you apart from other therapists in your area? Do you specialize in a particular modality or possess special training? Are you setting high standards of care by asking your clients the right questions? Are you communicating to clients that you are highly skilled and knowledgeable in your field? (Read: "Questions With Direction," MT September 2008.)
Tools of the Trade
All health care providers use paperwork, instruments and devices to gather information, as well as to evaluate, educate and treat their clients. Pain scales are great tools to show progress over a series of therapy sessions. Many massage therapists take postural analysis photos to document their client's progress and educate their clients about the benefits of treatment. Trigger-point charts help you explain referred pain patterns to your clients, which gives them confidence that you can design a treatment plan to help them. (Read: "Charting your Progress: Visuals for Success," MT February 2008; "Simple Answers Create Positive Results," MT May 2008; "Getting Comfortable With Postural Analysis," MT July 2008.)
Building Your Practice
Does the community know about you and your business? How do potential clients contact you? Have you distributed your cards and/or brochures in health food stores, gyms, and chiropractic and medical offices? Have you met the tennis and golf professionals in your area? Have you considered writing an article for the local paper about the benefits of massage therapy and/or your particular specialty? Do you have a Web site that is up-to-date? If you are a new therapist, are you communicating your availability with phrases such as "Now Accepting New Clients," "Outcalls Available" and "Introductory Specials"? Are you taking a few minutes to follow-up with new clients after their initial visit? Are you sending thank-you cards to your clients and referral sources? Always remember to show your clients and your referral sources your appreciation. A little acknowledgement goes a long, long way. (Read: "Building Raving Fans: Consistency Is Key," MT April 2008.)
As we move into a new year, I encourage you to stay focused and positive. Times are tough right now, but things will get better. In the meantime, continue to educate yourself and improve your craft. Check out MassageToday.com for unlimited resources to help you build a successful practice, and stay tuned for more great articles in next year's "Keeping It Simple" series. Happy Holidays!
Click here for more information about David Kent, LMT, NCTMB.
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