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Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
December, 2008, Vol. 08, Issue 12
Dawn of a New Era of Wellness Integration
By Editorial Staff
With multidisciplinary collaboration at an all-time high and a clear trend toward integrating services, providers and consumers increasingly demand information on and access to a wide array of complementary health care options.As a massage therapist, where do you turn to learn how to integrate? Beginning in February, you can visit the Integrated Wellness Pavilion, which is being offered for the first time at the Spa & Resort Expo/Medical Aesthetics Conference & Expo in Los Angeles.
MPA Media, the publisher of Massage Today, Dynamic Chiropractic, Dynamic Chiropractic Canada, Acupuncture Today, Nutritional Wellness and Naturopathy Digest, is the exclusive media sponsor of the Integrated Wellness Pavilion, which makes its debut Feb. 21-22, 2009 at the Los Angeles Convention Center. Plans are also in the works to feature the pavilion at the Spa & Resort Expo/Medical Aesthetics Conference & Expo in New York City in October 2009 and at other future events.
"Everyone knows that patients want their health care providers to work together for their benefit," said Donald Petersen Jr., publisher/president of MPA Media. "Except in times of emergency, patients want their health care providers to focus on wellness. These trends are irreversible. This event is designed to bring health care professions together to focus on wellness and how they can better serve their patients with an integrated approach. MPA Media is proud to be the exclusive media sponsor of this initiative."
The Integrated Wellness Pavilion puts four health professions in one area of the show floor: massage therapy, chiropractic, acupuncture and Oriental medicine, and naturopathic medicine. Combined with the larger spa and medical esthetician expo, attendees will have true wellness integration at their fingertips.
The pavilion will feature speakers and vendors representing each of the four professions. Anticipated course offerings include integration strategies, revenue potential in an integrated practice, and interactive massage and acupuncture workshops. The massage-specific workshops will focus on cupping, stone massage for the face, deep tissue healing using stone massage, and trigger-point, prenatal and sports massage. There will also be 30-minute lectures on the exhibit floor within the pavilion.
Attendees can select specific courses of interest or purchase a full-day or multi-day pass and then attend multiple courses. This is the perfect opportunity to learn more about complementary care that can help expand your career and offer more to your clients. For additional details regarding this event, visit www.spaandresortexpo.com.
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