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Massage Today
December, 2008, Vol. 08, Issue 12

Dawn of a New Era of Wellness Integration

By Editorial Staff

With multidisciplinary collaboration at an all-time high and a clear trend toward integrating services, providers and consumers increasingly demand information on and access to a wide array of complementary health care options.

As a massage therapist, where do you turn to learn how to integrate? Beginning in February, you can visit the Integrated Wellness Pavilion, which is being offered for the first time at the Spa & Resort Expo/Medical Aesthetics Conference & Expo in Los Angeles.

MPA Media, the publisher of Massage Today, Dynamic Chiropractic, Dynamic Chiropractic Canada, Acupuncture Today, Nutritional Wellness and Naturopathy Digest, is the exclusive media sponsor of the Integrated Wellness Pavilion, which makes its debut Feb. 21-22, 2009 at the Los Angeles Convention Center. Plans are also in the works to feature the pavilion at the Spa & Resort Expo/Medical Aesthetics Conference & Expo in New York City in October 2009 and at other future events.

"Everyone knows that patients want their health care providers to work together for their benefit," said Donald Petersen Jr., publisher/president of MPA Media. "Except in times of emergency, patients want their health care providers to focus on wellness. These trends are irreversible. This event is designed to bring health care professions together to focus on wellness and how they can better serve their patients with an integrated approach. MPA Media is proud to be the exclusive media sponsor of this initiative."

The Integrated Wellness Pavilion puts four health professions in one area of the show floor: massage therapy, chiropractic, acupuncture and Oriental medicine, and naturopathic medicine. Combined with the larger spa and medical esthetician expo, attendees will have true wellness integration at their fingertips.

The pavilion will feature speakers and vendors representing each of the four professions. Anticipated course offerings include integration strategies, revenue potential in an integrated practice, and interactive massage and acupuncture workshops. The massage-specific workshops will focus on cupping, stone massage for the face, deep tissue healing using stone massage, and trigger-point, prenatal and sports massage. There will also be 30-minute lectures on the exhibit floor within the pavilion.

Attendees can select specific courses of interest or purchase a full-day or multi-day pass and then attend multiple courses. This is the perfect opportunity to learn more about complementary care that can help expand your career and offer more to your clients.  For additional details regarding this event, visit


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