Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
December, 2008, Vol. 08, Issue 12
Giving Back to Our Profession
By Cliff Korn, BS, LMT, NCTMB
It's been quite a while since I've taken the opportunity to speak with all of Massage Today's readers. I'm delighted to do so, and am most pleased to give my thoughts on something very important to me - the importance of all of us giving back to our wonderful profession.Yes, I'm stressing all of us. Too often, we see only leaders in massage therapy donating their time and talents for the benefit of the rest of us. In many cases that is the prime mover in setting them apart as leaders from the rest of us; however, giving back should not be the sole domain of the few. If you asked those leaders about their gifts, they would likely tell you that by repaying the profession with their talents, they receive even more benefit.
This is not just my supposition; the same is true in all industries. Look at the many philanthropists of the high-tech industry, including Bill Hewlett and David Packard of Hewlett Packard. Among other things, their philanthropy has helped make California's fabled Silicon Valley what it is today. They all know how important it is for individuals to give something back to the community. I will paraphrase a real-estate appraiser who brought his profession into prominence in the 60s. He recently said, "From 1964 to 2000, I spent well over a third of my total time in serving the profession." He further states: "It was the greatest privilege I have ever had, outside of my family and closest friends. I have always considered involvement in the profession to be an obligation and a privilege, not just for me but for all who call themselves professionals."
I'd like to suggest that one of the very best ways that we as massage therapists can do our duty to our own society and massage community is to unequivocally support the Massage Therapy Foundation. The foundation is an independently governed philanthropic organization founded in 1990. Its work advances the knowledge and practice of massage therapy, and does not directly serve any specific interest group within the profession. Rather, the foundation is intended to serve the profession and the public as a whole. The organization serves us through research, education and community service.
Each year, the foundation awards grants for research. A priority is to fund studies in which massage therapists are actively involved in the research project design and execution and are considered an integral part of the research team. It promotes research not to prove that what we do is beneficial (common experience tells us that it is), but to understand more accurately the mechanisms and effects of what we do.
Nearly every foundation activity is directed toward building the knowledge base of the profession. A substantial knowledge base will help make us wiser and our work more well-informed. It will improve the efficacy of our work and in time increase access to massage, creating better economic opportunities for practitioners.
Each year, the foundation awards grants for community service projects that bring massage to people in need. Massage therapists develop partnerships with local nonprofit community service agencies to introduce massage to people who would otherwise have no access to it. Examples of populations served are battered women, migrant workers and homeless families.
Every foundation donor has to start somewhere; checking out www.massagetherapyfoundation.org is a great place to start. I believe that giving and sharing are key components (and responsibilities) of striving for professional success. There are a variety of reasons why giving is important, and the act itself benefits the giver in countless ways. Here are a few to consider:
"For massage therapists, giving back to the profession is important because you are getting in the habit of giving money annually and making it a part of your life," said Massage Therapy Foundation donor Doreen Rossi. "I'm excited to support an organization that adds such value to our chosen profession. The Massage Therapy Foundation invests so wisely in research and case reports. I'm always impressed with the depth and breadth of the information."
My own gifts to the Massage Therapy Foundation have been a source of great personal pride and satisfaction. I consider this organization to be the actual foundation of our profession. Its strength and continued growth will ensure a stable base for all that we do in the future. I am pleased to give the equivalent of a massage every month to invest in my abilities to continue earning a living with my hands and my heart. Not only do I get a nice tax deduction, but it also really feels good! I ask all of you to at least match what I do - a massage a month is little enough to do, requires almost no precious time, will be a big benefit to the foundation, and I guarantee will make you feel wonderful about yourself and your profession.
I think Winston Churchill said it best: "You make a living by what you get; you make a life by what you give."
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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