Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
December, 2008, Vol. 08, Issue 12
Giving Back to Our Profession
By Cliff Korn, BS, LMT, NCTMB
It's been quite a while since I've taken the opportunity to speak with all of Massage Today's readers. I'm delighted to do so, and am most pleased to give my thoughts on something very important to me - the importance of all of us giving back to our wonderful profession.Yes, I'm stressing all of us. Too often, we see only leaders in massage therapy donating their time and talents for the benefit of the rest of us. In many cases that is the prime mover in setting them apart as leaders from the rest of us; however, giving back should not be the sole domain of the few. If you asked those leaders about their gifts, they would likely tell you that by repaying the profession with their talents, they receive even more benefit.
This is not just my supposition; the same is true in all industries. Look at the many philanthropists of the high-tech industry, including Bill Hewlett and David Packard of Hewlett Packard. Among other things, their philanthropy has helped make California's fabled Silicon Valley what it is today. They all know how important it is for individuals to give something back to the community. I will paraphrase a real-estate appraiser who brought his profession into prominence in the 60s. He recently said, "From 1964 to 2000, I spent well over a third of my total time in serving the profession." He further states: "It was the greatest privilege I have ever had, outside of my family and closest friends. I have always considered involvement in the profession to be an obligation and a privilege, not just for me but for all who call themselves professionals."
I'd like to suggest that one of the very best ways that we as massage therapists can do our duty to our own society and massage community is to unequivocally support the Massage Therapy Foundation. The foundation is an independently governed philanthropic organization founded in 1990. Its work advances the knowledge and practice of massage therapy, and does not directly serve any specific interest group within the profession. Rather, the foundation is intended to serve the profession and the public as a whole. The organization serves us through research, education and community service.
Each year, the foundation awards grants for research. A priority is to fund studies in which massage therapists are actively involved in the research project design and execution and are considered an integral part of the research team. It promotes research not to prove that what we do is beneficial (common experience tells us that it is), but to understand more accurately the mechanisms and effects of what we do.
Nearly every foundation activity is directed toward building the knowledge base of the profession. A substantial knowledge base will help make us wiser and our work more well-informed. It will improve the efficacy of our work and in time increase access to massage, creating better economic opportunities for practitioners.
Each year, the foundation awards grants for community service projects that bring massage to people in need. Massage therapists develop partnerships with local nonprofit community service agencies to introduce massage to people who would otherwise have no access to it. Examples of populations served are battered women, migrant workers and homeless families.
Every foundation donor has to start somewhere; checking out www.massagetherapyfoundation.org is a great place to start. I believe that giving and sharing are key components (and responsibilities) of striving for professional success. There are a variety of reasons why giving is important, and the act itself benefits the giver in countless ways. Here are a few to consider:
"For massage therapists, giving back to the profession is important because you are getting in the habit of giving money annually and making it a part of your life," said Massage Therapy Foundation donor Doreen Rossi. "I'm excited to support an organization that adds such value to our chosen profession. The Massage Therapy Foundation invests so wisely in research and case reports. I'm always impressed with the depth and breadth of the information."
My own gifts to the Massage Therapy Foundation have been a source of great personal pride and satisfaction. I consider this organization to be the actual foundation of our profession. Its strength and continued growth will ensure a stable base for all that we do in the future. I am pleased to give the equivalent of a massage every month to invest in my abilities to continue earning a living with my hands and my heart. Not only do I get a nice tax deduction, but it also really feels good! I ask all of you to at least match what I do - a massage a month is little enough to do, requires almost no precious time, will be a big benefit to the foundation, and I guarantee will make you feel wonderful about yourself and your profession.
I think Winston Churchill said it best: "You make a living by what you get; you make a life by what you give."
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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