Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
December, 2008, Vol. 08, Issue 12
Giving Back to Our Profession
By Cliff Korn, BS, LMT, NCTMB
It's been quite a while since I've taken the opportunity to speak with all of Massage Today's readers. I'm delighted to do so, and am most pleased to give my thoughts on something very important to me - the importance of all of us giving back to our wonderful profession.Yes, I'm stressing all of us. Too often, we see only leaders in massage therapy donating their time and talents for the benefit of the rest of us. In many cases that is the prime mover in setting them apart as leaders from the rest of us; however, giving back should not be the sole domain of the few. If you asked those leaders about their gifts, they would likely tell you that by repaying the profession with their talents, they receive even more benefit.
This is not just my supposition; the same is true in all industries. Look at the many philanthropists of the high-tech industry, including Bill Hewlett and David Packard of Hewlett Packard. Among other things, their philanthropy has helped make California's fabled Silicon Valley what it is today. They all know how important it is for individuals to give something back to the community. I will paraphrase a real-estate appraiser who brought his profession into prominence in the 60s. He recently said, "From 1964 to 2000, I spent well over a third of my total time in serving the profession." He further states: "It was the greatest privilege I have ever had, outside of my family and closest friends. I have always considered involvement in the profession to be an obligation and a privilege, not just for me but for all who call themselves professionals."
I'd like to suggest that one of the very best ways that we as massage therapists can do our duty to our own society and massage community is to unequivocally support the Massage Therapy Foundation. The foundation is an independently governed philanthropic organization founded in 1990. Its work advances the knowledge and practice of massage therapy, and does not directly serve any specific interest group within the profession. Rather, the foundation is intended to serve the profession and the public as a whole. The organization serves us through research, education and community service.
Each year, the foundation awards grants for research. A priority is to fund studies in which massage therapists are actively involved in the research project design and execution and are considered an integral part of the research team. It promotes research not to prove that what we do is beneficial (common experience tells us that it is), but to understand more accurately the mechanisms and effects of what we do.
Nearly every foundation activity is directed toward building the knowledge base of the profession. A substantial knowledge base will help make us wiser and our work more well-informed. It will improve the efficacy of our work and in time increase access to massage, creating better economic opportunities for practitioners.
Each year, the foundation awards grants for community service projects that bring massage to people in need. Massage therapists develop partnerships with local nonprofit community service agencies to introduce massage to people who would otherwise have no access to it. Examples of populations served are battered women, migrant workers and homeless families.
Every foundation donor has to start somewhere; checking out www.massagetherapyfoundation.org is a great place to start. I believe that giving and sharing are key components (and responsibilities) of striving for professional success. There are a variety of reasons why giving is important, and the act itself benefits the giver in countless ways. Here are a few to consider:
"For massage therapists, giving back to the profession is important because you are getting in the habit of giving money annually and making it a part of your life," said Massage Therapy Foundation donor Doreen Rossi. "I'm excited to support an organization that adds such value to our chosen profession. The Massage Therapy Foundation invests so wisely in research and case reports. I'm always impressed with the depth and breadth of the information."
My own gifts to the Massage Therapy Foundation have been a source of great personal pride and satisfaction. I consider this organization to be the actual foundation of our profession. Its strength and continued growth will ensure a stable base for all that we do in the future. I am pleased to give the equivalent of a massage every month to invest in my abilities to continue earning a living with my hands and my heart. Not only do I get a nice tax deduction, but it also really feels good! I ask all of you to at least match what I do - a massage a month is little enough to do, requires almost no precious time, will be a big benefit to the foundation, and I guarantee will make you feel wonderful about yourself and your profession.
I think Winston Churchill said it best: "You make a living by what you get; you make a life by what you give."
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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