Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
December, 2008, Vol. 08, Issue 12
Winds of Change in North Carolina & Pennsylvania
By Editorial Staff
In the past two months, North Carolina and Pennsylvania have each passed legislation that, among other stipulations, allows for the potential use of a non-NCBTMB exam as a method of approving massage therapists for practice.They join 13 other states that have opened the door to and/or approved use of the Massage and Bodywork Licensing Examination (MBLEx) including Arkansas, Georgia, Iowa, Louisiana, Maine, Mississippi, Oregon, South Carolina, Tennessee, Texas, Utah, Washington and West Virginia.
According to the Federation of State Massage Therapy Boards (FSMTB), the New Mexico Massage Therapy Board intends to use the MBLEx for licensure; rewrites of specific language to allow for the MBLEx are in process.
In North Carolina, recent legislation amending the state's Massage and Bodywork Therapy Practice Act included this key requirement regarding examinations: "[The applicant] has passed a competency assessment examination that meets generally accepted psychometric principles and standards and is approved by the Board." The NCBTMB and FSMTB exams were developed based on "psychometric principles and standards."
Following passage of the legislation, the North Carolina Board of Massage and Bodywork Therapy approved sole use of the Massage and Bodywork Licensing Examination (MBLEx) for "regular" licensure after Jan. 1, 2011.
Pennsylvania's recent massage licensure legislation included similar language; that bill was approved in October, making Pa. the 40th state to enact massage regulation. As of press time, no decision has been made as to whether the MBLEx will be the exclusive test used to license the state's massage therapists.
N.C. Adopts MBLEx
In October of this year, the North Carolina Board of Massage and Bodywork Therapy sat down with the NCBTMB and the FSMTB to discuss Senate Bill 1314, which was signed into law Aug. 18, 2008. When the meeting adjourned, the N.C. Board approved the MBLEx, administered by the FSMTB, as the exam to be used for "regular" licensure. The existing NCBTMB exam will be phased out in two years and the MBLEx will take its place.
"The N.C. Board voted to accept the MBLEx only after much research including presentations from both the NCBTMB and the FSMTB regarding examinations," said Susan Beam, the chair of the North Carolina Board of Massage and Bodywork Therapy.
"Because protection of the public is the primary concern of licensing agencies and the MBLEx is designed as a licensing exam, almost one quarter of the MBLEx addresses ethics, boundaries, and professional standards," she said. "Also, the MBLEx is owned by the member boards of FSMTB, of which North Carolina is one. We have been able to observe, and when appropriate, participate in the development of the MBLEx. We will continue to have input regarding content and delivery of the MBLEx. Finally, we expect the MBLEx to eventually be accepted by most, if not all, states, which will increase portability of licensure for massage therapists."
The N.C. bill stipulation was supported by the North Carolina chapter of the American Massage Therapy Association (AMTA), as well as the Associated Bodywork and Massage Professionals (ABMP).
Pennsylvania: Similar Language in New Licensing Law
In Pennsylvania, massage therapist licensing legislation was signed into law on Oct. 9, 2008, by Gov. Edward Rendell. The legislation includes similar language to the North Carolina legislation with regard to exams: "Any examination approved by the board must meet generally recognized psychometric principles and standards."
As of press time, no qualification has been made concerning which organization's examination (NCE or MBLEx) can be taken to satisfy the state's requirement.
Commenting on the recent trend involving choice of exams, M.K. Brennan, AMTA said, "The AMTA-Pennsylvania chapter and many other massage therapy organizations and individuals devoted several years and countless amounts of energy in working for legislation that would be fair for all in the profession and for the public. AMTA believes state regulatory boards should have the option to choose the massage therapy licensing exam(s) they will recognize. However, AMTA does support the concept of one massage therapy licensing exam recognized by all states, as it is a key element in working toward future portability of massage therapy practice."
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