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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
November, 2008, Vol. 08, Issue 11
Open Hearts in Arizona
By Angie Patrick
The spirit of giving is alive and well in the beautiful state of Arizona. The 2008 American Massage Therapy Association National Convention, held in Phoenix this September, featured the third annual Sanctuary fundraiser to benefit the Massage Therapy Foundation.The exhibit hall was alive with both seasoned therapists as well as those just learning massage. Seemingly everyone in attendance wanted to take a turn in one of the Sanctuary bays for a bit of relaxation and pampering.
The Sanctuary is a project that is designed to raise greater awareness of and funding for massage research. In essence, a mini spa is set up at the trade show and manned by volunteers. In this setting, various 10-minute treatments are performed for a $10 donation. The treatments span an array of protocols, including facial massage, as well as treatments designed specifically for the feet such as hot/cold contrast, Thai herbal balls, exfoliation and reflexology.
We were blessed by the talented hands of so many openhearted volunteers! Many established and well-recognized therapists from the Phoenix area graced the therapist chairs, as well as students from Apollo College. This fundraiser is designed to help each of them by furthering the acceptance of massage therapy and the quantification of the value of the therapy as a whole. It is an event designed truly for them and without whom the event would not be possible; it is further evidence of the symbiotic relationship we all share with one another.
Each of the bays opened was in full swing, rarely experiencing downtime. The popularity of this event is extraordinary and has shown marked growth each and every year. It proves unequivocally that people enjoy massage and therapists specifically crave the healing powers of bodywork, even while on a trade show floor.
One of the most exciting benefits of Sanctuary is the opportunity to sample products as they were intended to be used, rather than in passing while walking crowded aisles. At Sanctuary, the attendee can choose from any one of six protocols featuring products provided by Bon Vital, Soothing Touch, Performance Health, Sa-Wan, Unique Skin Care and TH Stone. They are given the unique opportunity to see and feel the products, not just from the perspective of the therapist but, almost more importantly, from the perspective of the client. This is a first, and it is proving to be more effective in the education and understanding of the benefits each of these wonderful products provides.
It isn't only the industry's leading manufacturers who were in the giving mood; two of the industry's largest media leaders took part in the event as well. We are proud to welcome Massage Today and Massage Magazine as event partners. Such distinguished sponsorship has certainly given Sanctuary a life of its own, and has helped the project raise more than $30,000 for research in the past three years.
Massage Warehouse is truly honored to be able to present Sanctuary, and we are proud of the success it has enjoyed. We have been both humbled and amazed at the tremendous generosity of not only the volunteers and event partners, but also the convention attendees. On numerous occasions, people have doubled or even tripled the requested donation amount because they know it is going to benefit their industry as a whole and help it become stronger. It is with my whole heart that I say thank you to all who have participated. For those who have yet to enjoy Sanctuary, look for us in 2009 at the FSMTA convention in Orlando, Fla., as well as the American Massage Therapy Association Convention, also in Orlando.
If you are a manufacturer or media outlet and would like to be a part of this worthwhile event in 2009, please contact me for information on sponsorship.
Click here for more information about Angie Patrick.
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