Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
November, 2008, Vol. 08, Issue 11
Open Hearts in Arizona
By Angie Patrick
The spirit of giving is alive and well in the beautiful state of Arizona. The 2008 American Massage Therapy Association National Convention, held in Phoenix this September, featured the third annual Sanctuary fundraiser to benefit the Massage Therapy Foundation.The exhibit hall was alive with both seasoned therapists as well as those just learning massage. Seemingly everyone in attendance wanted to take a turn in one of the Sanctuary bays for a bit of relaxation and pampering.
The Sanctuary is a project that is designed to raise greater awareness of and funding for massage research. In essence, a mini spa is set up at the trade show and manned by volunteers. In this setting, various 10-minute treatments are performed for a $10 donation. The treatments span an array of protocols, including facial massage, as well as treatments designed specifically for the feet such as hot/cold contrast, Thai herbal balls, exfoliation and reflexology.
We were blessed by the talented hands of so many openhearted volunteers! Many established and well-recognized therapists from the Phoenix area graced the therapist chairs, as well as students from Apollo College. This fundraiser is designed to help each of them by furthering the acceptance of massage therapy and the quantification of the value of the therapy as a whole. It is an event designed truly for them and without whom the event would not be possible; it is further evidence of the symbiotic relationship we all share with one another.
Each of the bays opened was in full swing, rarely experiencing downtime. The popularity of this event is extraordinary and has shown marked growth each and every year. It proves unequivocally that people enjoy massage and therapists specifically crave the healing powers of bodywork, even while on a trade show floor.
One of the most exciting benefits of Sanctuary is the opportunity to sample products as they were intended to be used, rather than in passing while walking crowded aisles. At Sanctuary, the attendee can choose from any one of six protocols featuring products provided by Bon Vital, Soothing Touch, Performance Health, Sa-Wan, Unique Skin Care and TH Stone. They are given the unique opportunity to see and feel the products, not just from the perspective of the therapist but, almost more importantly, from the perspective of the client. This is a first, and it is proving to be more effective in the education and understanding of the benefits each of these wonderful products provides.
It isn't only the industry's leading manufacturers who were in the giving mood; two of the industry's largest media leaders took part in the event as well. We are proud to welcome Massage Today and Massage Magazine as event partners. Such distinguished sponsorship has certainly given Sanctuary a life of its own, and has helped the project raise more than $30,000 for research in the past three years.
Massage Warehouse is truly honored to be able to present Sanctuary, and we are proud of the success it has enjoyed. We have been both humbled and amazed at the tremendous generosity of not only the volunteers and event partners, but also the convention attendees. On numerous occasions, people have doubled or even tripled the requested donation amount because they know it is going to benefit their industry as a whole and help it become stronger. It is with my whole heart that I say thank you to all who have participated. For those who have yet to enjoy Sanctuary, look for us in 2009 at the FSMTA convention in Orlando, Fla., as well as the American Massage Therapy Association Convention, also in Orlando.
If you are a manufacturer or media outlet and would like to be a part of this worthwhile event in 2009, please contact me for information on sponsorship.
Click here for more information about Angie Patrick.
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