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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Preventing ACL Injuries in Female Athletes
For female athletes, the key to optimal athletic health lies in preventing ACL injuries. In medical terms, the anterior cruciate ligament (ACL) is the primary restraint to the anterior displacement of the tibia on the femur at all angles of the knee flexor.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
November, 2008, Vol. 08, Issue 11
Open Hearts in Arizona
By Angie Patrick
The spirit of giving is alive and well in the beautiful state of Arizona. The 2008 American Massage Therapy Association National Convention, held in Phoenix this September, featured the third annual Sanctuary fundraiser to benefit the Massage Therapy Foundation.The exhibit hall was alive with both seasoned therapists as well as those just learning massage. Seemingly everyone in attendance wanted to take a turn in one of the Sanctuary bays for a bit of relaxation and pampering.
The Sanctuary is a project that is designed to raise greater awareness of and funding for massage research. In essence, a mini spa is set up at the trade show and manned by volunteers. In this setting, various 10-minute treatments are performed for a $10 donation. The treatments span an array of protocols, including facial massage, as well as treatments designed specifically for the feet such as hot/cold contrast, Thai herbal balls, exfoliation and reflexology.
We were blessed by the talented hands of so many openhearted volunteers! Many established and well-recognized therapists from the Phoenix area graced the therapist chairs, as well as students from Apollo College. This fundraiser is designed to help each of them by furthering the acceptance of massage therapy and the quantification of the value of the therapy as a whole. It is an event designed truly for them and without whom the event would not be possible; it is further evidence of the symbiotic relationship we all share with one another.
Each of the bays opened was in full swing, rarely experiencing downtime. The popularity of this event is extraordinary and has shown marked growth each and every year. It proves unequivocally that people enjoy massage and therapists specifically crave the healing powers of bodywork, even while on a trade show floor.
One of the most exciting benefits of Sanctuary is the opportunity to sample products as they were intended to be used, rather than in passing while walking crowded aisles. At Sanctuary, the attendee can choose from any one of six protocols featuring products provided by Bon Vital, Soothing Touch, Performance Health, Sa-Wan, Unique Skin Care and TH Stone. They are given the unique opportunity to see and feel the products, not just from the perspective of the therapist but, almost more importantly, from the perspective of the client. This is a first, and it is proving to be more effective in the education and understanding of the benefits each of these wonderful products provides.
It isn't only the industry's leading manufacturers who were in the giving mood; two of the industry's largest media leaders took part in the event as well. We are proud to welcome Massage Today and Massage Magazine as event partners. Such distinguished sponsorship has certainly given Sanctuary a life of its own, and has helped the project raise more than $30,000 for research in the past three years.
Massage Warehouse is truly honored to be able to present Sanctuary, and we are proud of the success it has enjoyed. We have been both humbled and amazed at the tremendous generosity of not only the volunteers and event partners, but also the convention attendees. On numerous occasions, people have doubled or even tripled the requested donation amount because they know it is going to benefit their industry as a whole and help it become stronger. It is with my whole heart that I say thank you to all who have participated. For those who have yet to enjoy Sanctuary, look for us in 2009 at the FSMTA convention in Orlando, Fla., as well as the American Massage Therapy Association Convention, also in Orlando.
If you are a manufacturer or media outlet and would like to be a part of this worthwhile event in 2009, please contact me for information on sponsorship.
Click here for more information about Angie Patrick.
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