Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
November, 2008, Vol. 08, Issue 11
A Tribute to an Oncology Massage Advocate
By Tracy Walton, LMT, MS
Once in a great while, if we are lucky enough, we cross paths with an especially bright spirit. If we are particularly fortunate, we get to spend a little time learning from that person. It was my luck to meet and work with Dr.Cynthia Delano Myers for several years before she passed away this summer after developing cancer. The massage therapy world lost a great advocate, researcher and friend of oncology massage when Dr. Myers left us, and she is dearly missed.
Cynthia, born in 1952, was an extraordinary person, with a unique ability to hold the importance of the mind, the body and the spirit in massage therapy. Her career was interesting and not at all linear. She was a bodyworker for more than 30 years, graduating from the Boulder School of Massage Therapy in 1982. Later, she attended college in her late 30s, and went on to obtain a PhD in psychology. As an academic, she researched many important questions, most of them revolving around pain and pain relief. She looked at the role of massage therapy in alleviating pain and distress in people with sickle-cell disease and cancer. She focused much of her effort on pediatric patients.
Cynthia brought her support of touch therapies to the study and practice of medicine, as a professor, researcher and massage clinician. She often presented at international conferences on pain, complementary and integrative medicine, and massage therapy. She moved easily between the worlds of academic medicine and massage, and in 2004 she became the founding director of the Integrative Medicine Program at the Moffitt Cancer Center in Tampa, Fla. There, she continued her research and writing even in the months of her illness. She published in highly respected journals and completed work on many projects. She served as guest editor for a special issue on massage in the Journal of the Society of Integrative Oncology. She built strong bridges between the different disciplines involved in cancer care.
Cynthia also guided the fledgling Society for Oncology Massage (S4OM), a national organization founded to ease the journey through cancer for patients, family members and caregivers. She spoke at the first summit in 2007, where she guided massage therapists in research design and in using data to broaden the reach of our work. In her honor, the Society for Oncology Massage established the Cynthia Delano Myers Memorial Scholarship Fund. These scholarships will be awarded to individuals in need of financial support to attend the Oncology Massage Healing Summit. Although medical research can pull investigators so far into the details that the therapy itself is lost, Cynthia's vision was always holistic and clear. I recall a friendly discussion of therapists over dinner at the first Oncology Massage Healing Summit. We went around the table, each answering the question, "What is healing about massage therapy?" When Cynthia spoke, she said that, while she thought it was important to study massage therapy, it might not be possible to pin down each therapeutic element through rigorous research. Instead, she said, "I think it might be who we are, rather than exactly what we do, that is healing."
Her words resonate, and are some comfort, given that Cynthia could have had several more decades of productive work left, work she was doing on behalf of our profession and our clients. Her words remind me that our work can endure long after we've moved on. Skilled, corrective touch changes things for the better. It changes people, and the ripples continue to move, even long after we've removed our hands.
Cynthia cared passionately about social justice, health care access, and people who were underserved. On all levels, she worked to leave this world so much better than she found it. She was a blessing to everyone she touched. And she touched many. All of us in massage therapy benefit from her work, in hidden ways, whether we knew her or not. Who she was and what she did with her life, serves as an inspiration to all of those who touch people with cancer.
Donations to the Cynthia Delano Myers Memorial Scholarship Fund can be made to the Society for Oncology Massage. Those wishing to donate may designate the "Myers Memorial Scholarship Fund" on the check and send it to Linda Dwyer, S4OM Treasurer, 183 Lake Front, Rochester, N.Y. 14617. Donations are tax-deductible.
Click here for more information about Tracy Walton, LMT, MS.
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