Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
November, 2008, Vol. 08, Issue 11
AMTA Convention Sets Precedent for Years to Come
By Christie Bondurant
Downtown Phoenix welcomed this year's American Massage Therapy Association (AMTA) national convention at the Phoenix Convention Center, Sept. 17-20. The four-day event included exciting giveaways, donations and a record number of exhibitors, setting the precedent for AMTA conventions for years to come.
At the start of the convention, AMTA President M.K. Brennan presented Massage Therapy Foundation President, Diana Thompson, with a symbolic $494,229 check representing the AMTA's record 2008 support for the foundation. "Since our inception in 1990, the Massage Therapy Foundation has benefited greatly from AMTA's generous and reliable support," said Thompson. "We are honored and grateful to have them as a major partner in our journey to serve our mission - to advance the knowledge and practice of massage therapy by supporting scientific research, education, and community service."
The association also honored convention keynote speaker Judith Aston, creator of Aston-Patterning, with its Distinguished Service award in recognition of her contributions to the profession and 40-year service as a member of the AMTA.
The more than 1,200 attendees were provided with educational training workshops on a variety of topics including current research, techniques, special populations, legal issues, business/ethics and health care. Massage Today columnist Dr. Ben Benjamin discussed common injuries, ethics and communication, while the Upledger Institute provided an overview of CranioSacral Therapy and lymph drainage therapy.
The AMTA House of Delegates debated proposals for position statements, approving three as official positions of the association. Statements are developed and submitted by members according to specific guidelines and criteria, and then presented to the House of Delegates during its meeting at the annual convention. This year's approved position statements read as follows:
A record number of exhibitors (114) attended the 2008 convention, offering information, products and services for massage therapists. The Massage Warehouse, a Scrip Company, in partnership with Bon Vital, Performance Health, Soothing Touch, TH Stone, Unique Skincare and Massage Envy, was back with its "Sanctuary," and raised more than $4,000 - with all proceeds donated to the Massage Therapy Foundation.
Convention-goers buzzed with excitement at this year's Massage Today raffle, held for the first time on two consecutive days. Participants entered the raffles on Friday and Saturday by simply submitting their name and wearing their free "Have You Had Your Massage Today" T-shirt at the time of the drawing. As has become the tradition, David Kent of Kent Health Systems, MC'd the drawings and had the estimated 900 participants clapping and shouting in unison.
Raffle winners received nearly $2,000 in cash and prizes. Massage therapists Debra Kerwin and Christie Beattie each walked away with $500. Other winners received an NRG Chi table with bolster, NRG Grasshopper chair and an Oakworks rolling stool, worth more than $500, all donated by Massage Warehouse. Convention exhibitors including China Gel, Amber Products, Soothing Touch, Compassionate Touch, Biofreeze and Massage Warehouse also donated an estimated $400 worth of products for raffle participants.
The 2009 AMTA national convention will be held in Orlando, Fla., Sept. 23-26. For more information on the convention, please visit www.amtamassage.org.
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