Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
November, 2008, Vol. 08, Issue 11
AMTA Convention Sets Precedent for Years to Come
By Christie Bondurant
Downtown Phoenix welcomed this year's American Massage Therapy Association (AMTA) national convention at the Phoenix Convention Center, Sept. 17-20. The four-day event included exciting giveaways, donations and a record number of exhibitors, setting the precedent for AMTA conventions for years to come.
At the start of the convention, AMTA President M.K. Brennan presented Massage Therapy Foundation President, Diana Thompson, with a symbolic $494,229 check representing the AMTA's record 2008 support for the foundation. "Since our inception in 1990, the Massage Therapy Foundation has benefited greatly from AMTA's generous and reliable support," said Thompson. "We are honored and grateful to have them as a major partner in our journey to serve our mission - to advance the knowledge and practice of massage therapy by supporting scientific research, education, and community service."
The association also honored convention keynote speaker Judith Aston, creator of Aston-Patterning, with its Distinguished Service award in recognition of her contributions to the profession and 40-year service as a member of the AMTA.
The more than 1,200 attendees were provided with educational training workshops on a variety of topics including current research, techniques, special populations, legal issues, business/ethics and health care. Massage Today columnist Dr. Ben Benjamin discussed common injuries, ethics and communication, while the Upledger Institute provided an overview of CranioSacral Therapy and lymph drainage therapy.
The AMTA House of Delegates debated proposals for position statements, approving three as official positions of the association. Statements are developed and submitted by members according to specific guidelines and criteria, and then presented to the House of Delegates during its meeting at the annual convention. This year's approved position statements read as follows:
A record number of exhibitors (114) attended the 2008 convention, offering information, products and services for massage therapists. The Massage Warehouse, a Scrip Company, in partnership with Bon Vital, Performance Health, Soothing Touch, TH Stone, Unique Skincare and Massage Envy, was back with its "Sanctuary," and raised more than $4,000 - with all proceeds donated to the Massage Therapy Foundation.
Convention-goers buzzed with excitement at this year's Massage Today raffle, held for the first time on two consecutive days. Participants entered the raffles on Friday and Saturday by simply submitting their name and wearing their free "Have You Had Your Massage Today" T-shirt at the time of the drawing. As has become the tradition, David Kent of Kent Health Systems, MC'd the drawings and had the estimated 900 participants clapping and shouting in unison.
Raffle winners received nearly $2,000 in cash and prizes. Massage therapists Debra Kerwin and Christie Beattie each walked away with $500. Other winners received an NRG Chi table with bolster, NRG Grasshopper chair and an Oakworks rolling stool, worth more than $500, all donated by Massage Warehouse. Convention exhibitors including China Gel, Amber Products, Soothing Touch, Compassionate Touch, Biofreeze and Massage Warehouse also donated an estimated $400 worth of products for raffle participants.
The 2009 AMTA national convention will be held in Orlando, Fla., Sept. 23-26. For more information on the convention, please visit www.amtamassage.org.
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