resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
October, 2008, Vol. 08, Issue 10
How Your Cat Can Help Grow Your Business
By Cary Bayer
My cat is a 10-pound Buddha I named Ananda (Sanskrit for "bliss") because she's got the fastest purr in the West (and East). This calico has taught me volumes about how to enrich my life and become more successful in business. Her teachings can enable you to expand your massage business and enjoy your life more. If you have any doubts, check with your own cat.
Think Highly of Yourself, and Others Will Be Attracted to You
Ananda says self-worth is the basis of net worth. To build a "multilevel cat home," the foundation must be secure. The foundation for increasing the number of massages you give is for people to be attracted to you. Why would anyone want to work with you if you don't already think highly of yourself? "Treat yourself like a dog," my cat says, "and others will, too." I'm reminded of the line: "Dogs have masters. Cats have staff."
Let Others Support You
"Always accept dinner invitations and bring home leftovers in a kitty bag." This isn't restricted to food, of course - you must be supported by others on many levels for your livelihood. (Ananda suggests replacing the expression, "earn a livelihood" with "enjoy a lovelihood.") No matter how large your massage business, it can't survive unless people purchase your services. Without support, you're out of business. Let others support you in every way, whether it's a book from a friend, a coaching session from a colleague, or a $10,000 gift from your mother.
Let Others Touch You; Cuddling Against Them Isn't Bad, Either
Don't just give massage; receive it. Far too many therapists forget this point. A talented LMT can relieve you of the thousand slings and arrows to which the flesh is heir, as Shakespeare's brochure might have said if he were the Bard of Bodywork. The less tense your body is, the more relaxed your mind and heart are, and the more deeply you connect to clients and prospects. This translates into inspiring them to work with you.
Massage breaks down your body's armor against being touched, allowing you to be more intimate with people physically, emotionally and, where appropriate, sexually. Such intimacy makes you feel better, which helps you perform better on your massage table.
It also gives you the profound experience of receiving - the fourth "R" you should have been taught in elementary school. Reading, 'riting and 'rithmetic lead to an educated life, but not a prosperous one. The fourth "R" does.
Exercise Keeps You Young in Body and Heart
My cat's idea of exercise is chasing chipmunks. It keeps her trim and gives her body a workout. She doesn't belong to a gym; the outdoors is her health club. She doesn't try to get endorphins going; they're just firing when she does her thing. Get your endorphins going by playing tennis, swimming, bike riding or whatever your body loves to do. All work and no play make Johnny a dull LMT. Plato said we need a sound mind in a sound body. Both are also essential for developing a sound massage business.
Nap When You Feel Like It; It's Good for Your Soul and Your Body
"Stop living like a dog," my cat tells LMTs who do a few massages past their comfort levels. When your cat cuddles with you, she may be saying, "Stop working and start napping." Downtime for meditation, walks on the beach or just plain catnaps do wonders for your soul. This rejuvenation travels through your hands, benefiting all your clients.
It's Innocent to Be the Center of Attention
Your cat is completely at home as the center of attention; you can be, too. Don't be shy at a party if the topic of conversation turns to massage's healing effects. Being the center of attention means you're handling large amounts of energy from people. This prepares you to handle a lot of money, too.
Curiosity Thrills the Cat
At 14, Ananda doesn't have the curiosity of a kitten anymore, but her ears perk up when she hears rustling in the woods. Doesn't your cat sniff away at times? Doesn't she want to explore every new thing you bring home?
When does your natural curiosity get aroused? Are you curious to learn Thai massage, hot stone or watsu? If so, why keep putting it off? Curiosity keeps your mind young and your spirit alive, so explore your interests - there's pleasure in fulfilling them. Curiosity can also thrill your bank account if you investigate, with an open mind, the opportunities presented to you. Curiosity can make you one rich cat.
The More Playful You Are, the More You're Loved and Prospered
Those celebrities on People magazine's covers are actors who play at being others: singers who play concerts; athletes who play games. Our culture pays buckets of money to see them play. A picture is worth a thousand words to you, but to Hollywood's elite stars, it's worth $20 million - when it's a motion picture.
The more playful you are, the more your inner child is alive and kicking. Self-love attracts love and support from others. Having fun makes the workday fly by and, if you're self-employed, brings you more money.
If You're Happy and You Know It, Purr Away - You'll be Feline Groovy
"Don't just walk your talk; strut your stuff." It sends a message that you're the cat's pajamas. It's time you reverse your parents' weird message to "wipe that smile off your face." If there's a smile on your face, let it grow.
Ananda says, "The more I purr, the more you stroke me, and the more I keep purring." The opposite of a vicious cycle, this is a delicious cycle. A delicious cycle for an LMT looks like this: When you do your lovelihood, you have a great time and others are attracted to that joy, giving you money for what you do. This brings you more joy, and that joy attracts even more money.
Click here for more information about Cary Bayer.
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