resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
October, 2008, Vol. 08, Issue 10
How Your Cat Can Help Grow Your Business
By Cary Bayer
My cat is a 10-pound Buddha I named Ananda (Sanskrit for "bliss") because she's got the fastest purr in the West (and East). This calico has taught me volumes about how to enrich my life and become more successful in business. Her teachings can enable you to expand your massage business and enjoy your life more. If you have any doubts, check with your own cat.
Think Highly of Yourself, and Others Will Be Attracted to You
Ananda says self-worth is the basis of net worth. To build a "multilevel cat home," the foundation must be secure. The foundation for increasing the number of massages you give is for people to be attracted to you. Why would anyone want to work with you if you don't already think highly of yourself? "Treat yourself like a dog," my cat says, "and others will, too." I'm reminded of the line: "Dogs have masters. Cats have staff."
Let Others Support You
"Always accept dinner invitations and bring home leftovers in a kitty bag." This isn't restricted to food, of course - you must be supported by others on many levels for your livelihood. (Ananda suggests replacing the expression, "earn a livelihood" with "enjoy a lovelihood.") No matter how large your massage business, it can't survive unless people purchase your services. Without support, you're out of business. Let others support you in every way, whether it's a book from a friend, a coaching session from a colleague, or a $10,000 gift from your mother.
Let Others Touch You; Cuddling Against Them Isn't Bad, Either
Don't just give massage; receive it. Far too many therapists forget this point. A talented LMT can relieve you of the thousand slings and arrows to which the flesh is heir, as Shakespeare's brochure might have said if he were the Bard of Bodywork. The less tense your body is, the more relaxed your mind and heart are, and the more deeply you connect to clients and prospects. This translates into inspiring them to work with you.
Massage breaks down your body's armor against being touched, allowing you to be more intimate with people physically, emotionally and, where appropriate, sexually. Such intimacy makes you feel better, which helps you perform better on your massage table.
It also gives you the profound experience of receiving - the fourth "R" you should have been taught in elementary school. Reading, 'riting and 'rithmetic lead to an educated life, but not a prosperous one. The fourth "R" does.
Exercise Keeps You Young in Body and Heart
My cat's idea of exercise is chasing chipmunks. It keeps her trim and gives her body a workout. She doesn't belong to a gym; the outdoors is her health club. She doesn't try to get endorphins going; they're just firing when she does her thing. Get your endorphins going by playing tennis, swimming, bike riding or whatever your body loves to do. All work and no play make Johnny a dull LMT. Plato said we need a sound mind in a sound body. Both are also essential for developing a sound massage business.
Nap When You Feel Like It; It's Good for Your Soul and Your Body
"Stop living like a dog," my cat tells LMTs who do a few massages past their comfort levels. When your cat cuddles with you, she may be saying, "Stop working and start napping." Downtime for meditation, walks on the beach or just plain catnaps do wonders for your soul. This rejuvenation travels through your hands, benefiting all your clients.
It's Innocent to Be the Center of Attention
Your cat is completely at home as the center of attention; you can be, too. Don't be shy at a party if the topic of conversation turns to massage's healing effects. Being the center of attention means you're handling large amounts of energy from people. This prepares you to handle a lot of money, too.
Curiosity Thrills the Cat
At 14, Ananda doesn't have the curiosity of a kitten anymore, but her ears perk up when she hears rustling in the woods. Doesn't your cat sniff away at times? Doesn't she want to explore every new thing you bring home?
When does your natural curiosity get aroused? Are you curious to learn Thai massage, hot stone or watsu? If so, why keep putting it off? Curiosity keeps your mind young and your spirit alive, so explore your interests - there's pleasure in fulfilling them. Curiosity can also thrill your bank account if you investigate, with an open mind, the opportunities presented to you. Curiosity can make you one rich cat.
The More Playful You Are, the More You're Loved and Prospered
Those celebrities on People magazine's covers are actors who play at being others: singers who play concerts; athletes who play games. Our culture pays buckets of money to see them play. A picture is worth a thousand words to you, but to Hollywood's elite stars, it's worth $20 million - when it's a motion picture.
The more playful you are, the more your inner child is alive and kicking. Self-love attracts love and support from others. Having fun makes the workday fly by and, if you're self-employed, brings you more money.
If You're Happy and You Know It, Purr Away - You'll be Feline Groovy
"Don't just walk your talk; strut your stuff." It sends a message that you're the cat's pajamas. It's time you reverse your parents' weird message to "wipe that smile off your face." If there's a smile on your face, let it grow.
Ananda says, "The more I purr, the more you stroke me, and the more I keep purring." The opposite of a vicious cycle, this is a delicious cycle. A delicious cycle for an LMT looks like this: When you do your lovelihood, you have a great time and others are attracted to that joy, giving you money for what you do. This brings you more joy, and that joy attracts even more money.
Click here for previous articles by Cary Bayer.
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