Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
October, 2008, Vol. 08, Issue 10
Massage Therapists Are Super Heroes
By Angie Patrick
Although you likely do not wear a cape, leap tall buildings, have X-ray vision or wear a stylish (yet cartoon-like) spandex suit, it is really true. Consider the typical client who calls you for an appointment.They are calling you because they need pain management, stress relief or therapeutic massage as a regimen they have implemented and adhere to for their own wellness. They look to you to provide these invaluable services to them, flawlessly and without error. They expect to walk out of the session feeling relieved, less stressed, at peace, and well.
Wow. That is really a huge expectation to have of any profession, but nonetheless, it is fully expected in massage therapy. If a client visits a medical doctor and gets an initial consultation, they will likely go ahead and schedule a follow-up exam, regardless of whether the initial visit had any tangible results on their health when they leave the office. The same cannot be said of the massage industry. If a client walks out of a massage session feeling as if they have had no real benefit, they will likely not rebook.
Now consider that the client also expects you to provide all these fantastic immediate results, regardless of whether you're having a bad day, the bills are late, you missed your dentist appointment, your child has the flu or your dog ran away from home. Your stresses are somehow supposed to be placed on hold and completely out of mind, so you can fully concentrate on making the client feel better. If this is not a feat worthy of a super hero, I don't know what is!
So, how is it accomplished? How do you pull off this miracle, day after day, and be fully present and available for your client and their needs? How can you live a normal life with all the stresses everyone else has, and still be able to give of yourself freely and uncompromisingly to better the lives and health of others? I don't have all the answers, but I do have a few tips to help you stay grounded and centered so you can be clear to provide the service they expect and, ultimately, retain your clientele.
As we preach, so should we abide by the suggestion that massage is essential therapy? Simply put: Get regular massages. I can't tell you how many therapists I speak to at conventions and on the phone who lament about how long it has been since they received a massage. How can this be? We know the therapeutic value and health benefits, yet we will not always take the time required for our own well-being. If costs are the concern, find a therapist in your area and trade services. No doubt you are not the only therapist who could use a good massage. Then it simply becomes a scheduling concern. Schedule this time for yourself as you would schedule an appointment for a client, and do not miss it. This time investment will build major equity in the longevity and success of your practice. Do not overlook this important part of self-care.
Take care of yourself and practice quality self-care techniques that can prevent injury from using improper body mechanics. Make sure your table is at the proper height for your frame, which will prevent over extension. Have your supplies close at hand so you do not have to twist and reach them, (holsters are great for this)! Perform stretching techniques and exercise to keep your body in shape, because massage therapy is a very physically demanding profession. Be certain to take the appropriate time and measures to heal properly should an injury occur.
How do you clear your mind of all the day-to-day clutter that can distract you from your client? Some people meditate for a brief period before giving massage, while others perform yoga stretches. Whether you chant, hum, stretch, walk or just breathe before your client arrives, find a pocket of time to just relax. I like to simply take three or four deep breaths, slowly in and out, and focus on emptying the clutter for a while. You are not ignoring your issues; simply think of it as hitting the "pause" button. There is plenty of time to address your issues, but while we have a client on the table, we must think of only them. To do anything less will come across in the treatment and cloud the client's perception of a successful session.
Taking the time to do a couple of these suggestions will inevitably make your body and your mind more open to providing the client an experience they will enjoy, and give long-lasting effects that will help heal and leave them wanting more.
Click here for more information about Angie Patrick.
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