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Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
October, 2008, Vol. 08, Issue 10
Massage Therapists Are Super Heroes
By Angie Patrick
Although you likely do not wear a cape, leap tall buildings, have X-ray vision or wear a stylish (yet cartoon-like) spandex suit, it is really true. Consider the typical client who calls you for an appointment.They are calling you because they need pain management, stress relief or therapeutic massage as a regimen they have implemented and adhere to for their own wellness. They look to you to provide these invaluable services to them, flawlessly and without error. They expect to walk out of the session feeling relieved, less stressed, at peace, and well.
Wow. That is really a huge expectation to have of any profession, but nonetheless, it is fully expected in massage therapy. If a client visits a medical doctor and gets an initial consultation, they will likely go ahead and schedule a follow-up exam, regardless of whether the initial visit had any tangible results on their health when they leave the office. The same cannot be said of the massage industry. If a client walks out of a massage session feeling as if they have had no real benefit, they will likely not rebook.
Now consider that the client also expects you to provide all these fantastic immediate results, regardless of whether you're having a bad day, the bills are late, you missed your dentist appointment, your child has the flu or your dog ran away from home. Your stresses are somehow supposed to be placed on hold and completely out of mind, so you can fully concentrate on making the client feel better. If this is not a feat worthy of a super hero, I don't know what is!
So, how is it accomplished? How do you pull off this miracle, day after day, and be fully present and available for your client and their needs? How can you live a normal life with all the stresses everyone else has, and still be able to give of yourself freely and uncompromisingly to better the lives and health of others? I don't have all the answers, but I do have a few tips to help you stay grounded and centered so you can be clear to provide the service they expect and, ultimately, retain your clientele.
As we preach, so should we abide by the suggestion that massage is essential therapy? Simply put: Get regular massages. I can't tell you how many therapists I speak to at conventions and on the phone who lament about how long it has been since they received a massage. How can this be? We know the therapeutic value and health benefits, yet we will not always take the time required for our own well-being. If costs are the concern, find a therapist in your area and trade services. No doubt you are not the only therapist who could use a good massage. Then it simply becomes a scheduling concern. Schedule this time for yourself as you would schedule an appointment for a client, and do not miss it. This time investment will build major equity in the longevity and success of your practice. Do not overlook this important part of self-care.
Take care of yourself and practice quality self-care techniques that can prevent injury from using improper body mechanics. Make sure your table is at the proper height for your frame, which will prevent over extension. Have your supplies close at hand so you do not have to twist and reach them, (holsters are great for this)! Perform stretching techniques and exercise to keep your body in shape, because massage therapy is a very physically demanding profession. Be certain to take the appropriate time and measures to heal properly should an injury occur.
How do you clear your mind of all the day-to-day clutter that can distract you from your client? Some people meditate for a brief period before giving massage, while others perform yoga stretches. Whether you chant, hum, stretch, walk or just breathe before your client arrives, find a pocket of time to just relax. I like to simply take three or four deep breaths, slowly in and out, and focus on emptying the clutter for a while. You are not ignoring your issues; simply think of it as hitting the "pause" button. There is plenty of time to address your issues, but while we have a client on the table, we must think of only them. To do anything less will come across in the treatment and cloud the client's perception of a successful session.
Taking the time to do a couple of these suggestions will inevitably make your body and your mind more open to providing the client an experience they will enjoy, and give long-lasting effects that will help heal and leave them wanting more.
Click here for more information about Angie Patrick.
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