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Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
October, 2008, Vol. 08, Issue 10
Massage Therapists Are Super Heroes
By Angie Patrick
Although you likely do not wear a cape, leap tall buildings, have X-ray vision or wear a stylish (yet cartoon-like) spandex suit, it is really true. Consider the typical client who calls you for an appointment.They are calling you because they need pain management, stress relief or therapeutic massage as a regimen they have implemented and adhere to for their own wellness. They look to you to provide these invaluable services to them, flawlessly and without error. They expect to walk out of the session feeling relieved, less stressed, at peace, and well.
Wow. That is really a huge expectation to have of any profession, but nonetheless, it is fully expected in massage therapy. If a client visits a medical doctor and gets an initial consultation, they will likely go ahead and schedule a follow-up exam, regardless of whether the initial visit had any tangible results on their health when they leave the office. The same cannot be said of the massage industry. If a client walks out of a massage session feeling as if they have had no real benefit, they will likely not rebook.
Now consider that the client also expects you to provide all these fantastic immediate results, regardless of whether you're having a bad day, the bills are late, you missed your dentist appointment, your child has the flu or your dog ran away from home. Your stresses are somehow supposed to be placed on hold and completely out of mind, so you can fully concentrate on making the client feel better. If this is not a feat worthy of a super hero, I don't know what is!
So, how is it accomplished? How do you pull off this miracle, day after day, and be fully present and available for your client and their needs? How can you live a normal life with all the stresses everyone else has, and still be able to give of yourself freely and uncompromisingly to better the lives and health of others? I don't have all the answers, but I do have a few tips to help you stay grounded and centered so you can be clear to provide the service they expect and, ultimately, retain your clientele.
As we preach, so should we abide by the suggestion that massage is essential therapy? Simply put: Get regular massages. I can't tell you how many therapists I speak to at conventions and on the phone who lament about how long it has been since they received a massage. How can this be? We know the therapeutic value and health benefits, yet we will not always take the time required for our own well-being. If costs are the concern, find a therapist in your area and trade services. No doubt you are not the only therapist who could use a good massage. Then it simply becomes a scheduling concern. Schedule this time for yourself as you would schedule an appointment for a client, and do not miss it. This time investment will build major equity in the longevity and success of your practice. Do not overlook this important part of self-care.
Take care of yourself and practice quality self-care techniques that can prevent injury from using improper body mechanics. Make sure your table is at the proper height for your frame, which will prevent over extension. Have your supplies close at hand so you do not have to twist and reach them, (holsters are great for this)! Perform stretching techniques and exercise to keep your body in shape, because massage therapy is a very physically demanding profession. Be certain to take the appropriate time and measures to heal properly should an injury occur.
How do you clear your mind of all the day-to-day clutter that can distract you from your client? Some people meditate for a brief period before giving massage, while others perform yoga stretches. Whether you chant, hum, stretch, walk or just breathe before your client arrives, find a pocket of time to just relax. I like to simply take three or four deep breaths, slowly in and out, and focus on emptying the clutter for a while. You are not ignoring your issues; simply think of it as hitting the "pause" button. There is plenty of time to address your issues, but while we have a client on the table, we must think of only them. To do anything less will come across in the treatment and cloud the client's perception of a successful session.
Taking the time to do a couple of these suggestions will inevitably make your body and your mind more open to providing the client an experience they will enjoy, and give long-lasting effects that will help heal and leave them wanting more.
Click here for more information about Angie Patrick.
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