Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
September, 2008, Vol. 08, Issue 09
By Ralph Stephens, BS, LMT, NCTMB
The big election is only two months away. What an entertaining year it has been. A lot is at stake, particularly regarding health care, which can dramatically affect our profession. Is the leadership of our profession prepared to defend our first-door providership status if nationalized health care is enacted or will they sell that down the river to appease the allopaths like they are doing with our scope of practice?
From my perspective, there is very little difference between the two presidential candidates or the two parties for that matter.When the Republicans took over Congress, they did not do what they promised us to get elected. When the Democrats recently took over Congress, they did not do what they promised us to get elected. All any of them care about is getting elected. However, it's the new blood that has the desire to change things. It's the incumbents that sit the new members down and tell them how it's going to be. Therefore, I am against all incumbents, no matter which party. One term is enough. Make them go back home and live under the laws they passed. I urge you all to vote in the election and to vote the bums out - vote against any incumbent!
Apply this to all elections and you will rapidly see the world become a better place. A ruling class never has the average citizen's or member's best interest in mind, only their own. There are no incumbents running for president, only two senators, so it doesn't matter which one wins. That is why these two have been selected. The winner will be a one-term president (a good deal) and probably the next Herbert Hoover (probably not a good deal for our profession as it's currently positioning itself). You heard it here first.
This issue will hit the streets just before the AMTA National Convention in Phoenix is taking place. Some of you might see this issue for the first time while there. Be sure and drop by the Massage Today booth in the exhibit hall and say "Hi." Also, take advantage of your opportunity to let the AMTA officers know your feelings about the issues facing our profession.
From Last Time
My previous column pressed some buttons on both sides of the aisle. Good. I am always trying to get more people thinking and acting. Thanks for the kudos from therapists all over the country. Also thanks for the concerns expressed by leaders from both associations. I will try to be more specific with my generalities in the future.
Special thanks to all of you who contacted your organization to give them your input on the licensing laws they have been passing. Our profession is way too passive, allowing our leaders to do too much to us instead of holding them accountable to do things for us. Stay on them, particularly until they start fighting to expand our scope of practice, our opportunities and our state-to-state portability.
The massage profession is a microcosm of our country as a whole. Very few citizens bother to vote, much less to challenge their elected leaders and hold them accountable. What politicians hope for is seldom what benefits the public. Demand the change you want. Don't vote and hope; vote and demand. Remember, not all change is for the better.
CDC officials now admit there have been more than 8,000 "adverse events," including death, paralysis and muscle degeneration, in females injected with Gardasil. Seeing any of this in your practice yet? Gardasil is being promoted as a vaccine against cervical cancer; it's not. It's a vaccine against the types of genital human papillomavirus (HPV) believed to be a causative factor in cervical cancer and genital warts. It's very expensive at around $350. Some government officials want to make it a mandatory vaccine for all girls ages 10-15. This is bioterrorism against women.
Of course, you should be able to have it if you want it. However, no one should be forced to have toxic materials with potentially lethal side effects injected into their body. Better to die at 50 from cancer than at 15 from a vaccine. Cancer is much easier to reverse. I guess some like to play Russian roulette. Our government is much more interested in protecting drug company profits than protecting our health.
Recently Germany's federal agricultural research institute noted, "It can unequivocally be concluded that poisoning of the bees is due to the rub-off of the pesticide ingredient clothianidin from corn seeds."
Chemical company giants Bayer and Monsanto have acquired patents to coat their proprietary corn seeds with these neonicotinoids. "Part of the equation in the U.S. is genetically engineered corn, as more and more corn seeds are being gene spliced with a completely different species - a bacteria," said Walter Haefeker, a member of the German Beekeepers Association Board of Directors. "Bayer and Monsanto recently entered into agreements to manufacture neonicotinic-coated, genetically engineered corn. It's likely this will worsen the bee die-off problem."
Do not believe the propaganda it's cell phones confusing the bees. Organic bees on organic farms are doing relatively fine; cell phones work on organic farms, so it's not the cell phones. The government and chemical companies have to cover up the truth; GMO (genetically modified organism) plants have the potential to destroy our entire food supply in order to protect their cash flow. It is serious, and the U.S. is being a huge bully in forcing countries that don't want this "Frankenfood" technology to accept it. Again, our government is protecting the drug cartel instead of us.
I am not anti-government. I am pro-health and pro-freedom. When government and large corporations collude to protect each other at the public's expense, it's fascism. We lose rights, and they gain power and profits. It happens when the people are sedated and distracted. The price of freedom is eternal vigilance. What have you done to protect yours lately?
Enjoy the elections - vote. A discussion of the beloved Canadian health care system comes in November.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.