Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
September, 2008, Vol. 08, Issue 09
Hitting Your Target
By Rita Woods, LMT
Recently, my brother Lee won the Triple Crown in bow shooting. This event hosts hundreds of expert shooters from around the country and is fiercely competitive. As you might have surmised from the "Triple Crown," it means he won the three events which make up the 'Triple Crown." It is indeed a high honor to win this event.You might be wondering what this has to do with massage. Plenty.
Life is about experience and the application of our gained wisdom and knowledge. This is what makes us good in our profession. It is practice, studying and more practice that determines if we will be mediocre or expert therapists. In fact, many therapists practically reinvent themselves every few years. For some of us, as we get a little older or wear out our thumbs or develop wrist pain, we need to be creative in finding alternatives that allow us to stay in the field we love but do it with less physical intensity. For others, the new younger and stronger therapists, looking to more aggressive techniques and physically demanding therapies might be the path they follow.
It's about transition for all of us. As we constantly seek to find our most comfortable place, it can be seen as always trying to find our perfect posture. What best supports us with the least amount of harmful stress. We develop a new career posture by learning new things. Just as our clients take our advice on such things as proper stretching, we must learn to give and accept our own advice about doing something new, even if that stretch is uncomfortable at first. It will take time and practice but as Will Rogers once said, "Even if you are on the right road, you'll eventually get run over if you just sit there."
So I was thinking about my brother winning the Triple Crown and how he did it. Pulling back on the bow and letting the arrow fly is only the tip of a very big iceberg. It's the end result of his years of practice and study in this sport. But it's that work that allowed him to hit the target. One room in his house is dedicated to physical training. He works out to have the strength and stamina to perform. I can't even pull the string back on the bow! It's like lifting a 50-lb. weight with two fingers. As therapists, we, too, must keep fit and healthy to perform our work and let's face it, to be an example to our clients.
If we want to be good at something, we must do it a lot. Lee built an indoor shooting gallery so he could practice all year, no matter the weather. For us, the more bodies we touch, the better we become. I remember in massage school asking one of my instructors, "How long do you think it will take us to gain the experience we need to feel confident." She said "About 200 bodies." I remember thinking she cleverly answered in terms of experience. Time didn't matter; practice and experience did. Even if you have to do volunteer work, do it to gain the experience. For our growth and evolution on this planet, now is not the time to hold back. Go after what you really want. If you can think it, you can do it.
Nothing is an event and everything is a process. I don't use the words never or always very often. But I will say with confidence, "Never is an event, an isolated incident. There are always choices and decisions that culminate in a result." These results build upon themselves in our life, and this is what makes our world as we see it.
I receive phone calls and e-mails from many therapists and the most common theme is about them changing their career posture. They are looking for ways to offer an innovative new service and keep working without the physical demands. If you are a therapist looking for more manipulative clinical work, someone like David Kent might be your next phone call or e-mail. The fact is there are many educational options available to everyone. Decide on your target and begin the process.
I recently found a great book on facial reflexology by a French physician who has unearthed some surprising information. Based on Korean reflexive medicine, there were charts and correlations of reflex points on the face to the rest of the body. As I continue my research into the whole-body benefits of my face work, I was thrilled to find this and even more thrilled to have an immediate application. A friend who gets regular acupuncture shared with me that her circulation/sex meridian was almost always in need of work at every visit. She also has developed severe facet arthrosis and L5 S1. I found a point on the face for arthrosis and recommended she massage it. Much to her surprise, she told me just two days earlier she discovered that exact point was sore to touch but had no idea why. And much to the surprise of both of us, that point also relates to the circulation/sex meridian. Hmm...
As I have mentioned in previous articles, I have begun serious study into the CNS responses to face massage techniques. While in Florida at the annual massage convention, I had the honor of having Dr. Tiffany Field watch me work as I performed mini face sessions to raise money for the Touch Research Institute. I mentioned to her how I have noticed a deep state of relaxation and apparent whole-body benefit from this work. Dr. Field gave me direction to further my own study and offered to assist with my research. For those of you familiar with her internationally acclaimed research on touch, you might imagine how I felt by her suggestions and offer.
I share this with you to let you know these encounters don't come by chance. They will come to you as a result of your choices and decisions. Do your homework, volunteer, practice, set your sights on a target and practice hitting it. I have heard luck is the point where preparation and opportunity intersect. I think there is valuable truth in that for all of us. Are you feeling lucky?
Click here for previous articles by Rita Woods, LMT.
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