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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
September, 2008, Vol. 08, Issue 09
Hitting Your Target
By Rita Woods, LMT
Recently, my brother Lee won the Triple Crown in bow shooting. This event hosts hundreds of expert shooters from around the country and is fiercely competitive. As you might have surmised from the "Triple Crown," it means he won the three events which make up the 'Triple Crown." It is indeed a high honor to win this event.You might be wondering what this has to do with massage. Plenty.
Life is about experience and the application of our gained wisdom and knowledge. This is what makes us good in our profession. It is practice, studying and more practice that determines if we will be mediocre or expert therapists. In fact, many therapists practically reinvent themselves every few years. For some of us, as we get a little older or wear out our thumbs or develop wrist pain, we need to be creative in finding alternatives that allow us to stay in the field we love but do it with less physical intensity. For others, the new younger and stronger therapists, looking to more aggressive techniques and physically demanding therapies might be the path they follow.
It's about transition for all of us. As we constantly seek to find our most comfortable place, it can be seen as always trying to find our perfect posture. What best supports us with the least amount of harmful stress. We develop a new career posture by learning new things. Just as our clients take our advice on such things as proper stretching, we must learn to give and accept our own advice about doing something new, even if that stretch is uncomfortable at first. It will take time and practice but as Will Rogers once said, "Even if you are on the right road, you'll eventually get run over if you just sit there."
So I was thinking about my brother winning the Triple Crown and how he did it. Pulling back on the bow and letting the arrow fly is only the tip of a very big iceberg. It's the end result of his years of practice and study in this sport. But it's that work that allowed him to hit the target. One room in his house is dedicated to physical training. He works out to have the strength and stamina to perform. I can't even pull the string back on the bow! It's like lifting a 50-lb. weight with two fingers. As therapists, we, too, must keep fit and healthy to perform our work and let's face it, to be an example to our clients.
If we want to be good at something, we must do it a lot. Lee built an indoor shooting gallery so he could practice all year, no matter the weather. For us, the more bodies we touch, the better we become. I remember in massage school asking one of my instructors, "How long do you think it will take us to gain the experience we need to feel confident." She said "About 200 bodies." I remember thinking she cleverly answered in terms of experience. Time didn't matter; practice and experience did. Even if you have to do volunteer work, do it to gain the experience. For our growth and evolution on this planet, now is not the time to hold back. Go after what you really want. If you can think it, you can do it.
Nothing is an event and everything is a process. I don't use the words never or always very often. But I will say with confidence, "Never is an event, an isolated incident. There are always choices and decisions that culminate in a result." These results build upon themselves in our life, and this is what makes our world as we see it.
I receive phone calls and e-mails from many therapists and the most common theme is about them changing their career posture. They are looking for ways to offer an innovative new service and keep working without the physical demands. If you are a therapist looking for more manipulative clinical work, someone like David Kent might be your next phone call or e-mail. The fact is there are many educational options available to everyone. Decide on your target and begin the process.
I recently found a great book on facial reflexology by a French physician who has unearthed some surprising information. Based on Korean reflexive medicine, there were charts and correlations of reflex points on the face to the rest of the body. As I continue my research into the whole-body benefits of my face work, I was thrilled to find this and even more thrilled to have an immediate application. A friend who gets regular acupuncture shared with me that her circulation/sex meridian was almost always in need of work at every visit. She also has developed severe facet arthrosis and L5 S1. I found a point on the face for arthrosis and recommended she massage it. Much to her surprise, she told me just two days earlier she discovered that exact point was sore to touch but had no idea why. And much to the surprise of both of us, that point also relates to the circulation/sex meridian. Hmm...
As I have mentioned in previous articles, I have begun serious study into the CNS responses to face massage techniques. While in Florida at the annual massage convention, I had the honor of having Dr. Tiffany Field watch me work as I performed mini face sessions to raise money for the Touch Research Institute. I mentioned to her how I have noticed a deep state of relaxation and apparent whole-body benefit from this work. Dr. Field gave me direction to further my own study and offered to assist with my research. For those of you familiar with her internationally acclaimed research on touch, you might imagine how I felt by her suggestions and offer.
I share this with you to let you know these encounters don't come by chance. They will come to you as a result of your choices and decisions. Do your homework, volunteer, practice, set your sights on a target and practice hitting it. I have heard luck is the point where preparation and opportunity intersect. I think there is valuable truth in that for all of us. Are you feeling lucky?
Click here for more information about Rita Woods, LMT.
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