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Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Which Way is the Energy Going? Are You Burning Yourself Out?
One of the simple methods that I use to define Yin/Yang theory to patients is to ask the question, "Which way is your energy going?"
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
September, 2008, Vol. 08, Issue 09
By Angie Patrick
According to Merriam-Webster.com, release is defined as:
In massage, release is a good thing. It heralds the relaxation of sore muscles due to activity or stress, brings about positive momentum, and can mean the beginning of the healing process. We seek this in our clients. When we reach this goal, we are met with a sense of satisfaction and success. We are reminded of the reason we chose this profession; to heal and help others, and provide a means of release from the pain and stress that restrains, confines and oppresses them.
By its very definition, it also means "to let go." Many gifted therapists love and adore the profession they have chosen, but feel burdened or confined when faced with the task of marketing themselves and staying abreast of the latest in the industry. I would like to share with you a few ideas to help you release yourself from the stress of feeling out of touch, and perhaps give you a starting point in your own quest to market yourself, your talent and your desire to help others while earning a living for yourself and your family.
R: Research the research. There are a number of online repositories of research data and published papers where you can learn about the latest findings in massage. A couple of great Web sites you can check out are www.massagetherapyfoundation.org and www6.miami.edu/touch-research/research.htm. Both of these sites will give you a great deal of insight into the research that gives medical validity to the industry you have chosen to make your livelihood. By reviewing these sites regularly, you can be sure you will be in the loop on any emerging modalities, their medical benefits and therapeutic applications.
E: Engage your brain and keep your business acuity sharp. Learn ways to market yourself and your practice in your local area. Find new pockets of opportunity by attending Chamber of Commerce meetings and networking. Invent new ways to partner with local businesses to co-advertise or exchange promotional opportunities.
L: Learn how to maximize the marketing value of the client on your table. You have successfully gained a client, and that client looks to you for guidance in their pain management. They come to you with the hope you will treat them and provide relief from their ailments or stress. They will most assuredly discuss their massage experience with friends, family and coworkers. Make sure you are sharing with them ideas and product suggestions that will help make them feel better between massages. No doubt this type of positive experience and word-of-mouth promotion will set you up as an expert therapist in the eyes of your client, as well as all those they speak with about their experience.
E: Educate yourself in ways to augment the basic 60-90 minute massage session. Opt for continuing education courses that will expand your arsenal of modalities and stretch you a bit beyond your specialties. There are so many great courses out there to choose from, you might be challenged in trying to discern in which to invest your time. Contact your local or state massage associations for suggestions or check out the ads in industry periodicals like Massage Today. These can be invaluable resources for locating the right courses for your interests.
A: Add-On Treatments can mean more money to your bottom line. Don't misunderstand me; I am not advocating taking advantage of anyone or suggesting therapeutic treatment in an unethical fashion solely for the purpose of monetary gain. The truth is, in a world where many of those who seek the talent of a massage therapist also will seek the refuge and relaxation of a spa treatment from time to time. Other massage therapists often perform these treatments. By learning a small array of spa-like treatments such as a body scrub, foot massage, aromatherapy massage or body wrap, you will be able to offer these services to your clients. They likely will prefer having them administered by someone they know, with whom they already have a rapport established. Ultimately, you are providing a service they likely will seek out anyway, giving your client yet another reason to retain your services.
S: Selling retail is not taboo! It's an excellent way to augment your income and is ultimately expected by your clients. Make sure you are offering an array of items about which you feel confident and have the appropriate knowledge to educate your clients about proper usage. You are the expert they have chosen to provide massage therapy. This does not stop at the end of the session. Provide your clients the means to facilitate proper self-care between visits. Be it small exercise tools or analgesics to educational pamphlets and stretching charts, retail products in conjunction with your healing touch can aide your clients into a speedy recovery or release from stress or pain.
E: Enjoy your client session. Be fully present for your client both physically and energetically. When you are enjoying the experience of helping another, it will translate into your care. Your client will know and feel you love what you do and are focused on their well-being. Intent in your massage is almost as important as technique. Without positive intent and emotion, your therapy, regardless how technically proficient, will fall short of the client's expectations. This will not only leave you feeling as if you have let your client down, but it most likely will result in the loss of the client. Prevent this by simply taking a few moments before caring for a client to breathe, and clear your mind of all but the person on your table. You will be rewarded with a fully satisfied client and a personal sense of accomplishment.
Making the most of every opportunity you have to expand your knowledge of the massage industry and all it offers will only help you along your road to success. Be on top of your game, and provide quality, well-informed advice to your client. Give your clients undivided attention, and always have their best interest at heart. Following these basic (albeit important) guidelines will help to ensure your longevity as a massage therapist, as well as lay the foundation of a fulfilling and rewarding career.
Click here for more information about Angie Patrick.
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