resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
September, 2008, Vol. 08, Issue 09
By Angie Patrick
According to Merriam-Webster.com, release is defined as:
In massage, release is a good thing. It heralds the relaxation of sore muscles due to activity or stress, brings about positive momentum, and can mean the beginning of the healing process. We seek this in our clients. When we reach this goal, we are met with a sense of satisfaction and success. We are reminded of the reason we chose this profession; to heal and help others, and provide a means of release from the pain and stress that restrains, confines and oppresses them.
By its very definition, it also means "to let go." Many gifted therapists love and adore the profession they have chosen, but feel burdened or confined when faced with the task of marketing themselves and staying abreast of the latest in the industry. I would like to share with you a few ideas to help you release yourself from the stress of feeling out of touch, and perhaps give you a starting point in your own quest to market yourself, your talent and your desire to help others while earning a living for yourself and your family.
R: Research the research. There are a number of online repositories of research data and published papers where you can learn about the latest findings in massage. A couple of great Web sites you can check out are www.massagetherapyfoundation.org and www6.miami.edu/touch-research/research.htm. Both of these sites will give you a great deal of insight into the research that gives medical validity to the industry you have chosen to make your livelihood. By reviewing these sites regularly, you can be sure you will be in the loop on any emerging modalities, their medical benefits and therapeutic applications.
E: Engage your brain and keep your business acuity sharp. Learn ways to market yourself and your practice in your local area. Find new pockets of opportunity by attending Chamber of Commerce meetings and networking. Invent new ways to partner with local businesses to co-advertise or exchange promotional opportunities.
L: Learn how to maximize the marketing value of the client on your table. You have successfully gained a client, and that client looks to you for guidance in their pain management. They come to you with the hope you will treat them and provide relief from their ailments or stress. They will most assuredly discuss their massage experience with friends, family and coworkers. Make sure you are sharing with them ideas and product suggestions that will help make them feel better between massages. No doubt this type of positive experience and word-of-mouth promotion will set you up as an expert therapist in the eyes of your client, as well as all those they speak with about their experience.
E: Educate yourself in ways to augment the basic 60-90 minute massage session. Opt for continuing education courses that will expand your arsenal of modalities and stretch you a bit beyond your specialties. There are so many great courses out there to choose from, you might be challenged in trying to discern in which to invest your time. Contact your local or state massage associations for suggestions or check out the ads in industry periodicals like Massage Today. These can be invaluable resources for locating the right courses for your interests.
A: Add-On Treatments can mean more money to your bottom line. Don't misunderstand me; I am not advocating taking advantage of anyone or suggesting therapeutic treatment in an unethical fashion solely for the purpose of monetary gain. The truth is, in a world where many of those who seek the talent of a massage therapist also will seek the refuge and relaxation of a spa treatment from time to time. Other massage therapists often perform these treatments. By learning a small array of spa-like treatments such as a body scrub, foot massage, aromatherapy massage or body wrap, you will be able to offer these services to your clients. They likely will prefer having them administered by someone they know, with whom they already have a rapport established. Ultimately, you are providing a service they likely will seek out anyway, giving your client yet another reason to retain your services.
S: Selling retail is not taboo! It's an excellent way to augment your income and is ultimately expected by your clients. Make sure you are offering an array of items about which you feel confident and have the appropriate knowledge to educate your clients about proper usage. You are the expert they have chosen to provide massage therapy. This does not stop at the end of the session. Provide your clients the means to facilitate proper self-care between visits. Be it small exercise tools or analgesics to educational pamphlets and stretching charts, retail products in conjunction with your healing touch can aide your clients into a speedy recovery or release from stress or pain.
E: Enjoy your client session. Be fully present for your client both physically and energetically. When you are enjoying the experience of helping another, it will translate into your care. Your client will know and feel you love what you do and are focused on their well-being. Intent in your massage is almost as important as technique. Without positive intent and emotion, your therapy, regardless how technically proficient, will fall short of the client's expectations. This will not only leave you feeling as if you have let your client down, but it most likely will result in the loss of the client. Prevent this by simply taking a few moments before caring for a client to breathe, and clear your mind of all but the person on your table. You will be rewarded with a fully satisfied client and a personal sense of accomplishment.
Making the most of every opportunity you have to expand your knowledge of the massage industry and all it offers will only help you along your road to success. Be on top of your game, and provide quality, well-informed advice to your client. Give your clients undivided attention, and always have their best interest at heart. Following these basic (albeit important) guidelines will help to ensure your longevity as a massage therapist, as well as lay the foundation of a fulfilling and rewarding career.
Click here for more information about Angie Patrick.
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