resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
September, 2008, Vol. 08, Issue 09
By Angie Patrick
According to Merriam-Webster.com, release is defined as:
In massage, release is a good thing. It heralds the relaxation of sore muscles due to activity or stress, brings about positive momentum, and can mean the beginning of the healing process. We seek this in our clients. When we reach this goal, we are met with a sense of satisfaction and success. We are reminded of the reason we chose this profession; to heal and help others, and provide a means of release from the pain and stress that restrains, confines and oppresses them.
By its very definition, it also means "to let go." Many gifted therapists love and adore the profession they have chosen, but feel burdened or confined when faced with the task of marketing themselves and staying abreast of the latest in the industry. I would like to share with you a few ideas to help you release yourself from the stress of feeling out of touch, and perhaps give you a starting point in your own quest to market yourself, your talent and your desire to help others while earning a living for yourself and your family.
R: Research the research. There are a number of online repositories of research data and published papers where you can learn about the latest findings in massage. A couple of great Web sites you can check out are www.massagetherapyfoundation.org and www6.miami.edu/touch-research/research.htm. Both of these sites will give you a great deal of insight into the research that gives medical validity to the industry you have chosen to make your livelihood. By reviewing these sites regularly, you can be sure you will be in the loop on any emerging modalities, their medical benefits and therapeutic applications.
E: Engage your brain and keep your business acuity sharp. Learn ways to market yourself and your practice in your local area. Find new pockets of opportunity by attending Chamber of Commerce meetings and networking. Invent new ways to partner with local businesses to co-advertise or exchange promotional opportunities.
L: Learn how to maximize the marketing value of the client on your table. You have successfully gained a client, and that client looks to you for guidance in their pain management. They come to you with the hope you will treat them and provide relief from their ailments or stress. They will most assuredly discuss their massage experience with friends, family and coworkers. Make sure you are sharing with them ideas and product suggestions that will help make them feel better between massages. No doubt this type of positive experience and word-of-mouth promotion will set you up as an expert therapist in the eyes of your client, as well as all those they speak with about their experience.
E: Educate yourself in ways to augment the basic 60-90 minute massage session. Opt for continuing education courses that will expand your arsenal of modalities and stretch you a bit beyond your specialties. There are so many great courses out there to choose from, you might be challenged in trying to discern in which to invest your time. Contact your local or state massage associations for suggestions or check out the ads in industry periodicals like Massage Today. These can be invaluable resources for locating the right courses for your interests.
A: Add-On Treatments can mean more money to your bottom line. Don't misunderstand me; I am not advocating taking advantage of anyone or suggesting therapeutic treatment in an unethical fashion solely for the purpose of monetary gain. The truth is, in a world where many of those who seek the talent of a massage therapist also will seek the refuge and relaxation of a spa treatment from time to time. Other massage therapists often perform these treatments. By learning a small array of spa-like treatments such as a body scrub, foot massage, aromatherapy massage or body wrap, you will be able to offer these services to your clients. They likely will prefer having them administered by someone they know, with whom they already have a rapport established. Ultimately, you are providing a service they likely will seek out anyway, giving your client yet another reason to retain your services.
S: Selling retail is not taboo! It's an excellent way to augment your income and is ultimately expected by your clients. Make sure you are offering an array of items about which you feel confident and have the appropriate knowledge to educate your clients about proper usage. You are the expert they have chosen to provide massage therapy. This does not stop at the end of the session. Provide your clients the means to facilitate proper self-care between visits. Be it small exercise tools or analgesics to educational pamphlets and stretching charts, retail products in conjunction with your healing touch can aide your clients into a speedy recovery or release from stress or pain.
E: Enjoy your client session. Be fully present for your client both physically and energetically. When you are enjoying the experience of helping another, it will translate into your care. Your client will know and feel you love what you do and are focused on their well-being. Intent in your massage is almost as important as technique. Without positive intent and emotion, your therapy, regardless how technically proficient, will fall short of the client's expectations. This will not only leave you feeling as if you have let your client down, but it most likely will result in the loss of the client. Prevent this by simply taking a few moments before caring for a client to breathe, and clear your mind of all but the person on your table. You will be rewarded with a fully satisfied client and a personal sense of accomplishment.
Making the most of every opportunity you have to expand your knowledge of the massage industry and all it offers will only help you along your road to success. Be on top of your game, and provide quality, well-informed advice to your client. Give your clients undivided attention, and always have their best interest at heart. Following these basic (albeit important) guidelines will help to ensure your longevity as a massage therapist, as well as lay the foundation of a fulfilling and rewarding career.
Click here for previous articles by Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.