resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
September, 2008, Vol. 08, Issue 09
By Angie Patrick
According to Merriam-Webster.com, release is defined as:
In massage, release is a good thing. It heralds the relaxation of sore muscles due to activity or stress, brings about positive momentum, and can mean the beginning of the healing process. We seek this in our clients. When we reach this goal, we are met with a sense of satisfaction and success. We are reminded of the reason we chose this profession; to heal and help others, and provide a means of release from the pain and stress that restrains, confines and oppresses them.
By its very definition, it also means "to let go." Many gifted therapists love and adore the profession they have chosen, but feel burdened or confined when faced with the task of marketing themselves and staying abreast of the latest in the industry. I would like to share with you a few ideas to help you release yourself from the stress of feeling out of touch, and perhaps give you a starting point in your own quest to market yourself, your talent and your desire to help others while earning a living for yourself and your family.
R: Research the research. There are a number of online repositories of research data and published papers where you can learn about the latest findings in massage. A couple of great Web sites you can check out are www.massagetherapyfoundation.org and www6.miami.edu/touch-research/research.htm. Both of these sites will give you a great deal of insight into the research that gives medical validity to the industry you have chosen to make your livelihood. By reviewing these sites regularly, you can be sure you will be in the loop on any emerging modalities, their medical benefits and therapeutic applications.
E: Engage your brain and keep your business acuity sharp. Learn ways to market yourself and your practice in your local area. Find new pockets of opportunity by attending Chamber of Commerce meetings and networking. Invent new ways to partner with local businesses to co-advertise or exchange promotional opportunities.
L: Learn how to maximize the marketing value of the client on your table. You have successfully gained a client, and that client looks to you for guidance in their pain management. They come to you with the hope you will treat them and provide relief from their ailments or stress. They will most assuredly discuss their massage experience with friends, family and coworkers. Make sure you are sharing with them ideas and product suggestions that will help make them feel better between massages. No doubt this type of positive experience and word-of-mouth promotion will set you up as an expert therapist in the eyes of your client, as well as all those they speak with about their experience.
E: Educate yourself in ways to augment the basic 60-90 minute massage session. Opt for continuing education courses that will expand your arsenal of modalities and stretch you a bit beyond your specialties. There are so many great courses out there to choose from, you might be challenged in trying to discern in which to invest your time. Contact your local or state massage associations for suggestions or check out the ads in industry periodicals like Massage Today. These can be invaluable resources for locating the right courses for your interests.
A: Add-On Treatments can mean more money to your bottom line. Don't misunderstand me; I am not advocating taking advantage of anyone or suggesting therapeutic treatment in an unethical fashion solely for the purpose of monetary gain. The truth is, in a world where many of those who seek the talent of a massage therapist also will seek the refuge and relaxation of a spa treatment from time to time. Other massage therapists often perform these treatments. By learning a small array of spa-like treatments such as a body scrub, foot massage, aromatherapy massage or body wrap, you will be able to offer these services to your clients. They likely will prefer having them administered by someone they know, with whom they already have a rapport established. Ultimately, you are providing a service they likely will seek out anyway, giving your client yet another reason to retain your services.
S: Selling retail is not taboo! It's an excellent way to augment your income and is ultimately expected by your clients. Make sure you are offering an array of items about which you feel confident and have the appropriate knowledge to educate your clients about proper usage. You are the expert they have chosen to provide massage therapy. This does not stop at the end of the session. Provide your clients the means to facilitate proper self-care between visits. Be it small exercise tools or analgesics to educational pamphlets and stretching charts, retail products in conjunction with your healing touch can aide your clients into a speedy recovery or release from stress or pain.
E: Enjoy your client session. Be fully present for your client both physically and energetically. When you are enjoying the experience of helping another, it will translate into your care. Your client will know and feel you love what you do and are focused on their well-being. Intent in your massage is almost as important as technique. Without positive intent and emotion, your therapy, regardless how technically proficient, will fall short of the client's expectations. This will not only leave you feeling as if you have let your client down, but it most likely will result in the loss of the client. Prevent this by simply taking a few moments before caring for a client to breathe, and clear your mind of all but the person on your table. You will be rewarded with a fully satisfied client and a personal sense of accomplishment.
Making the most of every opportunity you have to expand your knowledge of the massage industry and all it offers will only help you along your road to success. Be on top of your game, and provide quality, well-informed advice to your client. Give your clients undivided attention, and always have their best interest at heart. Following these basic (albeit important) guidelines will help to ensure your longevity as a massage therapist, as well as lay the foundation of a fulfilling and rewarding career.
Click here for more information about Angie Patrick.
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