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TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
September, 2008, Vol. 08, Issue 09
By Angie Patrick
According to Merriam-Webster.com, release is defined as:
In massage, release is a good thing. It heralds the relaxation of sore muscles due to activity or stress, brings about positive momentum, and can mean the beginning of the healing process. We seek this in our clients. When we reach this goal, we are met with a sense of satisfaction and success. We are reminded of the reason we chose this profession; to heal and help others, and provide a means of release from the pain and stress that restrains, confines and oppresses them.
By its very definition, it also means "to let go." Many gifted therapists love and adore the profession they have chosen, but feel burdened or confined when faced with the task of marketing themselves and staying abreast of the latest in the industry. I would like to share with you a few ideas to help you release yourself from the stress of feeling out of touch, and perhaps give you a starting point in your own quest to market yourself, your talent and your desire to help others while earning a living for yourself and your family.
R: Research the research. There are a number of online repositories of research data and published papers where you can learn about the latest findings in massage. A couple of great Web sites you can check out are www.massagetherapyfoundation.org and www6.miami.edu/touch-research/research.htm. Both of these sites will give you a great deal of insight into the research that gives medical validity to the industry you have chosen to make your livelihood. By reviewing these sites regularly, you can be sure you will be in the loop on any emerging modalities, their medical benefits and therapeutic applications.
E: Engage your brain and keep your business acuity sharp. Learn ways to market yourself and your practice in your local area. Find new pockets of opportunity by attending Chamber of Commerce meetings and networking. Invent new ways to partner with local businesses to co-advertise or exchange promotional opportunities.
L: Learn how to maximize the marketing value of the client on your table. You have successfully gained a client, and that client looks to you for guidance in their pain management. They come to you with the hope you will treat them and provide relief from their ailments or stress. They will most assuredly discuss their massage experience with friends, family and coworkers. Make sure you are sharing with them ideas and product suggestions that will help make them feel better between massages. No doubt this type of positive experience and word-of-mouth promotion will set you up as an expert therapist in the eyes of your client, as well as all those they speak with about their experience.
E: Educate yourself in ways to augment the basic 60-90 minute massage session. Opt for continuing education courses that will expand your arsenal of modalities and stretch you a bit beyond your specialties. There are so many great courses out there to choose from, you might be challenged in trying to discern in which to invest your time. Contact your local or state massage associations for suggestions or check out the ads in industry periodicals like Massage Today. These can be invaluable resources for locating the right courses for your interests.
A: Add-On Treatments can mean more money to your bottom line. Don't misunderstand me; I am not advocating taking advantage of anyone or suggesting therapeutic treatment in an unethical fashion solely for the purpose of monetary gain. The truth is, in a world where many of those who seek the talent of a massage therapist also will seek the refuge and relaxation of a spa treatment from time to time. Other massage therapists often perform these treatments. By learning a small array of spa-like treatments such as a body scrub, foot massage, aromatherapy massage or body wrap, you will be able to offer these services to your clients. They likely will prefer having them administered by someone they know, with whom they already have a rapport established. Ultimately, you are providing a service they likely will seek out anyway, giving your client yet another reason to retain your services.
S: Selling retail is not taboo! It's an excellent way to augment your income and is ultimately expected by your clients. Make sure you are offering an array of items about which you feel confident and have the appropriate knowledge to educate your clients about proper usage. You are the expert they have chosen to provide massage therapy. This does not stop at the end of the session. Provide your clients the means to facilitate proper self-care between visits. Be it small exercise tools or analgesics to educational pamphlets and stretching charts, retail products in conjunction with your healing touch can aide your clients into a speedy recovery or release from stress or pain.
E: Enjoy your client session. Be fully present for your client both physically and energetically. When you are enjoying the experience of helping another, it will translate into your care. Your client will know and feel you love what you do and are focused on their well-being. Intent in your massage is almost as important as technique. Without positive intent and emotion, your therapy, regardless how technically proficient, will fall short of the client's expectations. This will not only leave you feeling as if you have let your client down, but it most likely will result in the loss of the client. Prevent this by simply taking a few moments before caring for a client to breathe, and clear your mind of all but the person on your table. You will be rewarded with a fully satisfied client and a personal sense of accomplishment.
Making the most of every opportunity you have to expand your knowledge of the massage industry and all it offers will only help you along your road to success. Be on top of your game, and provide quality, well-informed advice to your client. Give your clients undivided attention, and always have their best interest at heart. Following these basic (albeit important) guidelines will help to ensure your longevity as a massage therapist, as well as lay the foundation of a fulfilling and rewarding career.
Click here for previous articles by Angie Patrick.
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