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The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
September, 2008, Vol. 08, Issue 09
The Ethics of Learning
By Elaine Stillerman, LMT
I got an e-mail the other day from a massage practitioner interested in my MotherMassage home study program. She also wanted the name of a practitioner in her area who had taken my three-day workshop so my student could teach her the hands-on techniques.Or, she asked, could she just learn prenatal massage from the videos on You Tube?
I subsequently logged on to the prenatal massage videos posted there and was horrified. After viewing many of them, I can see how the misinformation by these self-appointed "experts" can be confusing and misleading for practitioners and outright dangerous for expectant mothers. There was only one clip (shown on CW11-TV) that demonstrated accurate and appropriate massage techniques.
I am not shocked at this anymore. I have become inured to these cheap shots. I get this all too frequently in my classroom when massage practice managers send one or two employees to take my class for the sole purpose of teaching the rest of the staff the prenatal protocol when they return. I hear this same scenario from other presenters as well. For any facility to offer specialized treatments by unqualified practitioners is unethical and irresponsible. I ask you: Would you want to receive a medical procedure from a doctor who was shown the procedure once from someone who just learned it themselves? Or perhaps from a doctor who watched the procedure on a video or read about it in a book? I don't think so.
While one certainly is more extreme and potentially life threatening than the other, the same conceit remains: The only way to learn a technique and receive the on-site supervision of a trained professional is to attend a workshop in the preferred modality offered by a qualified practitioner.
I am confounded that massage professionals who mostly go into this proud profession because they want to help people and believe in natural healing processes, would cheat the very people whom they claim to care about. What does this say about the state of our profession? Are a few rotten eggs going to spoil it for the rest of us who do take the time, expense and care to come to a class?
I recognize the majority of massage practitioners are conscientious and eager to learn new modalities to enhance their professional and personal growth. But there still are too many out there who think buying and watching a video or reading a book qualifies them to practice a new technique and charge their clients a premium for their new skills.
Home study courses or textbooks alone can't teach hands-on training even if a video is part of the package. Those practitioners who take the easy way out and avoid attending workshops and pursuing continuing education courses, do themselves and (worse) their clients a great disservice.
Approved programs are offered all over the country by qualified professionals. Determined and interested massage practitioners have numerous opportunities to enjoy these stimulating workshops. Motivated practitioners might have to travel far distances (and incur steep expenses) in order to receive the training they seek, but the education and experience are well worth the trouble. I have had students from Europe, America and the Caribbean, and even students with young children attend my classes. So these difficulties don't have to become road blocks.
Hopefully, advanced education courses are taken because of interest in the subject matter, not simply to fulfill statutory or national continuing education requirements. Regardless of the impetus, attending hands-on classes still remains the only effective way to learn hands-on modalities.
Massage videos or reading a book can serve useful purposes. They can reiterate and reinforce techniques that already have been learned in the classroom and they can remind practitioners of body-saving and hand-saving mechanics. But they should not serve as the primary source of training. You can't ask a video/book questions and the video/book cannot provide feedback as to whether or not you are doing the techniques correctly.
Home study courses also fill a void. They provide fundamental information about a modality to offer an overview of a specific technique. From that, students can determine if they want to pursue the subject further and attend a class. These home study courses don't - or shouldn't - qualify anyone as a specialist in a specific modality. Nor should anyone assume proficiency in a technique because they passed a home study program. To call yourself an "expert" in a modality after a home study program or video presentation is dishonest at the very least and borders on consumer fraud.
Massage practitioners and bodyworkers must embody high standards of training and professionalism. Watching a video (whose sources are sometimes questionable) or reading a book (also sometimes questionable) and considering oneself adept and competent are not the ways to set and uphold these standards.
Click here for previous articles by Elaine Stillerman, LMT.
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