Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
September, 2008, Vol. 08, Issue 09
Providing a Musical Sanctuary
By George Skaroulis
As a regular recipient of massage and reflexology, and a professional musician, I have the distinct pleasure of combining all of my passions in life. Over the years, I have had the opportunity to share my music with massage therapists, doctors, chiropractors, counselors, teachers and healers all over the world.
Four years ago, I attended my first Florida State Massage Therapy Association convention. I absolutely loved meeting each individual therapist. The sharing and exchanging of such great energy and goodwill was a constant reminder I was exactly where I was meant to be.
My only disappointment was there seemed to be no place for therapists to escape the exhibit hall noise and peacefully enjoy any type of treatment themselves. My creative wheels started turning and by the end of the convention, a concept began to take shape. After collaborating with Angie Patrick of Massage Warehouse, we came up with what is now known as the Sanctuary. It's a comfortable haven in the midst of a busy convention hall: cushy headphones, beautiful music and various treatments including reflexology.
Appropriately, my CD titled "Sanctuary" would be the theme music participants would hear during their sessions. Taking it a step further, Angie turned the idea into a fundraiser for both the Touch Research Institute in Florida and the Massage Therapy Foundation. The Sanctuary first premiered at the AMTA convention in Atlanta in 2006, and its next stop will be in Phoenix for this month's AMTA convention (Sept. 17-20).
Since its inception - and lots of work by Angie, her staff and countless volunteers - this idea has evolved into a benefit and raised thousands of dollars for massage therapy research.
The Sanctuary has been a perfect example of seeing how people respond positively to the combination of touch therapy and music. I encourage you to do your best to create a "sanctuary of sound" in your own workspace: a space without traffic noise, cell phones or barking dogs (more on barking dogs later). I also don't think it's a bad idea to give your clients the option of a quiet session without conversation. I know I personally prefer a session with limited conversation, so do your best to help "tune out" life's background noises with the magic of music. You can concentrate best without external noise distractions, and your client will likely enjoy the peaceful session more.
For those of you, who do any type of chair or on-site massage in noisy office or convention spaces, bring along some quality headphones, a portable CD player or an iPod to offer music for your clients. No client wants to hear outside noise, regardless of whether their session is 10 minutes or two hours. Avoid flat headphones that allow noise to creep in, or any headphones that require insertion into the ear. My preference is for the headphones to fit around the entire ear. They often are made with leather or "pleather" (rubber or plastic that looks like leather). The leather-like covers help secure the headphones and help to block out noise. We use Sennheiser headphones at the Sanctuary; they sound great and are easy to clean. (Sanitary wipes are perfect for cleanings between clients.)
While we are on the subject of music, I know updating your music library might not be at the top of your priority list. However, we all are being forced to think more creatively in ways to both save and earn money.
By offering quality, relaxing and uplifting music to your clients, you are allowing them the opportunity to extend the experience of your session at home, so they can continue to reap the benefits of their sessions with you. By continually adding fresh new music to your library, you can then sell CDs on the spot to your clients, rewarding yourself with the additional income from the sale. In addition, having a few CDs on hand allows you an affordable gift for your very loyal clients on their birthdays or during the holidays.
Adding quality music to your life has several health benefits that extend to your family, friends and even your pets. I have had several listeners tell me that before leaving for work, they turn on my music to keep their pets calm during the day. At first, I thought this was a little over the top, but apparently not. Earlier this year, I received a call from Mailey McLaughlin, MEd, the Atlanta Humane Society's Training and Behavior Coordinator. She was calling to ask permission to use my music in an effort to calm the animals waiting for adoption. Of course, the next day I sent them my entire music library.
McLaughlin began playing the music daily throughout the kennels. I had to admit, I was very curious to see how the animals would respond to their new "soundtrack." After a few weeks, McLaughlin called to let me know I am now "The Official Music of the Atlanta Humane Society." Just like the rest of us, animals can benefit from the healing sounds of soothing music.
Start providing a musical sanctuary for your clients, and watch the positive atmosphere it creates in your practice. If you're attending the AMTA convention in Phoenix, stop by the Sanctuary for a treatment and show your support for the Massage Therapy Foundation.
George Skaroulis is an award winning pianist and composer known for his ethereal and soothing piano style. His peaceful music is used by therapists and spas around the globe. George has dedicated much of his time toward events that have raised thousands of dollars for massage therapy research, benefiting both the Touch Research Institute and the Massage Therapy Foundation. His latest CD, the George Skaorulis Essential Collection and his 16 CDs are available at www.GeorgeSkaroulis.com, iTunes and Amazon.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.