Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
September, 2008, Vol. 08, Issue 09
Providing a Musical Sanctuary
By George Skaroulis
As a regular recipient of massage and reflexology, and a professional musician, I have the distinct pleasure of combining all of my passions in life. Over the years, I have had the opportunity to share my music with massage therapists, doctors, chiropractors, counselors, teachers and healers all over the world.
Four years ago, I attended my first Florida State Massage Therapy Association convention. I absolutely loved meeting each individual therapist. The sharing and exchanging of such great energy and goodwill was a constant reminder I was exactly where I was meant to be.
My only disappointment was there seemed to be no place for therapists to escape the exhibit hall noise and peacefully enjoy any type of treatment themselves. My creative wheels started turning and by the end of the convention, a concept began to take shape. After collaborating with Angie Patrick of Massage Warehouse, we came up with what is now known as the Sanctuary. It's a comfortable haven in the midst of a busy convention hall: cushy headphones, beautiful music and various treatments including reflexology.
Appropriately, my CD titled "Sanctuary" would be the theme music participants would hear during their sessions. Taking it a step further, Angie turned the idea into a fundraiser for both the Touch Research Institute in Florida and the Massage Therapy Foundation. The Sanctuary first premiered at the AMTA convention in Atlanta in 2006, and its next stop will be in Phoenix for this month's AMTA convention (Sept. 17-20).
Since its inception - and lots of work by Angie, her staff and countless volunteers - this idea has evolved into a benefit and raised thousands of dollars for massage therapy research.
The Sanctuary has been a perfect example of seeing how people respond positively to the combination of touch therapy and music. I encourage you to do your best to create a "sanctuary of sound" in your own workspace: a space without traffic noise, cell phones or barking dogs (more on barking dogs later). I also don't think it's a bad idea to give your clients the option of a quiet session without conversation. I know I personally prefer a session with limited conversation, so do your best to help "tune out" life's background noises with the magic of music. You can concentrate best without external noise distractions, and your client will likely enjoy the peaceful session more.
For those of you, who do any type of chair or on-site massage in noisy office or convention spaces, bring along some quality headphones, a portable CD player or an iPod to offer music for your clients. No client wants to hear outside noise, regardless of whether their session is 10 minutes or two hours. Avoid flat headphones that allow noise to creep in, or any headphones that require insertion into the ear. My preference is for the headphones to fit around the entire ear. They often are made with leather or "pleather" (rubber or plastic that looks like leather). The leather-like covers help secure the headphones and help to block out noise. We use Sennheiser headphones at the Sanctuary; they sound great and are easy to clean. (Sanitary wipes are perfect for cleanings between clients.)
While we are on the subject of music, I know updating your music library might not be at the top of your priority list. However, we all are being forced to think more creatively in ways to both save and earn money.
By offering quality, relaxing and uplifting music to your clients, you are allowing them the opportunity to extend the experience of your session at home, so they can continue to reap the benefits of their sessions with you. By continually adding fresh new music to your library, you can then sell CDs on the spot to your clients, rewarding yourself with the additional income from the sale. In addition, having a few CDs on hand allows you an affordable gift for your very loyal clients on their birthdays or during the holidays.
Adding quality music to your life has several health benefits that extend to your family, friends and even your pets. I have had several listeners tell me that before leaving for work, they turn on my music to keep their pets calm during the day. At first, I thought this was a little over the top, but apparently not. Earlier this year, I received a call from Mailey McLaughlin, MEd, the Atlanta Humane Society's Training and Behavior Coordinator. She was calling to ask permission to use my music in an effort to calm the animals waiting for adoption. Of course, the next day I sent them my entire music library.
McLaughlin began playing the music daily throughout the kennels. I had to admit, I was very curious to see how the animals would respond to their new "soundtrack." After a few weeks, McLaughlin called to let me know I am now "The Official Music of the Atlanta Humane Society." Just like the rest of us, animals can benefit from the healing sounds of soothing music.
Start providing a musical sanctuary for your clients, and watch the positive atmosphere it creates in your practice. If you're attending the AMTA convention in Phoenix, stop by the Sanctuary for a treatment and show your support for the Massage Therapy Foundation.
George Skaroulis is an award winning pianist and composer known for his ethereal and soothing piano style. His peaceful music is used by therapists and spas around the globe. George has dedicated much of his time toward events that have raised thousands of dollars for massage therapy research, benefiting both the Touch Research Institute and the Massage Therapy Foundation. His latest CD, the George Skaorulis Essential Collection and his 16 CDs are available at www.GeorgeSkaroulis.com, iTunes and Amazon.
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