Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
September, 2008, Vol. 08, Issue 09
Providing a Musical Sanctuary
By George Skaroulis
As a regular recipient of massage and reflexology, and a professional musician, I have the distinct pleasure of combining all of my passions in life. Over the years, I have had the opportunity to share my music with massage therapists, doctors, chiropractors, counselors, teachers and healers all over the world.
Four years ago, I attended my first Florida State Massage Therapy Association convention. I absolutely loved meeting each individual therapist. The sharing and exchanging of such great energy and goodwill was a constant reminder I was exactly where I was meant to be.
My only disappointment was there seemed to be no place for therapists to escape the exhibit hall noise and peacefully enjoy any type of treatment themselves. My creative wheels started turning and by the end of the convention, a concept began to take shape. After collaborating with Angie Patrick of Massage Warehouse, we came up with what is now known as the Sanctuary. It's a comfortable haven in the midst of a busy convention hall: cushy headphones, beautiful music and various treatments including reflexology.
Appropriately, my CD titled "Sanctuary" would be the theme music participants would hear during their sessions. Taking it a step further, Angie turned the idea into a fundraiser for both the Touch Research Institute in Florida and the Massage Therapy Foundation. The Sanctuary first premiered at the AMTA convention in Atlanta in 2006, and its next stop will be in Phoenix for this month's AMTA convention (Sept. 17-20).
Since its inception - and lots of work by Angie, her staff and countless volunteers - this idea has evolved into a benefit and raised thousands of dollars for massage therapy research.
The Sanctuary has been a perfect example of seeing how people respond positively to the combination of touch therapy and music. I encourage you to do your best to create a "sanctuary of sound" in your own workspace: a space without traffic noise, cell phones or barking dogs (more on barking dogs later). I also don't think it's a bad idea to give your clients the option of a quiet session without conversation. I know I personally prefer a session with limited conversation, so do your best to help "tune out" life's background noises with the magic of music. You can concentrate best without external noise distractions, and your client will likely enjoy the peaceful session more.
For those of you, who do any type of chair or on-site massage in noisy office or convention spaces, bring along some quality headphones, a portable CD player or an iPod to offer music for your clients. No client wants to hear outside noise, regardless of whether their session is 10 minutes or two hours. Avoid flat headphones that allow noise to creep in, or any headphones that require insertion into the ear. My preference is for the headphones to fit around the entire ear. They often are made with leather or "pleather" (rubber or plastic that looks like leather). The leather-like covers help secure the headphones and help to block out noise. We use Sennheiser headphones at the Sanctuary; they sound great and are easy to clean. (Sanitary wipes are perfect for cleanings between clients.)
While we are on the subject of music, I know updating your music library might not be at the top of your priority list. However, we all are being forced to think more creatively in ways to both save and earn money.
By offering quality, relaxing and uplifting music to your clients, you are allowing them the opportunity to extend the experience of your session at home, so they can continue to reap the benefits of their sessions with you. By continually adding fresh new music to your library, you can then sell CDs on the spot to your clients, rewarding yourself with the additional income from the sale. In addition, having a few CDs on hand allows you an affordable gift for your very loyal clients on their birthdays or during the holidays.
Adding quality music to your life has several health benefits that extend to your family, friends and even your pets. I have had several listeners tell me that before leaving for work, they turn on my music to keep their pets calm during the day. At first, I thought this was a little over the top, but apparently not. Earlier this year, I received a call from Mailey McLaughlin, MEd, the Atlanta Humane Society's Training and Behavior Coordinator. She was calling to ask permission to use my music in an effort to calm the animals waiting for adoption. Of course, the next day I sent them my entire music library.
McLaughlin began playing the music daily throughout the kennels. I had to admit, I was very curious to see how the animals would respond to their new "soundtrack." After a few weeks, McLaughlin called to let me know I am now "The Official Music of the Atlanta Humane Society." Just like the rest of us, animals can benefit from the healing sounds of soothing music.
Start providing a musical sanctuary for your clients, and watch the positive atmosphere it creates in your practice. If you're attending the AMTA convention in Phoenix, stop by the Sanctuary for a treatment and show your support for the Massage Therapy Foundation.
George Skaroulis is an award winning pianist and composer known for his ethereal and soothing piano style. His peaceful music is used by therapists and spas around the globe. George has dedicated much of his time toward events that have raised thousands of dollars for massage therapy research, benefiting both the Touch Research Institute and the Massage Therapy Foundation. His latest CD, the George Skaorulis Essential Collection and his 16 CDs are available at www.GeorgeSkaroulis.com, iTunes and Amazon.
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