Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
September, 2008, Vol. 08, Issue 09
A Massage as Good as Gold
Submitted By Lori Schafer
Anna Gammal has spent the past 10 years specializing in sports massage and dedicating her life's work and focus to serving competitive athletes. A former 10,000-meter national champion in her native homeland of Greece, she watched the recent competitions in Beijing from a perspective far different than the 200 million viewers who tuned in to see records fall and hear anthems play.The emotional highs and lows touched her deeply, but Anna's thoughts frequently turned to her time spent with Olympic athletes from around the world and the benefits she has been able to provide by introducing massage into their training regimens.
Bringing personal experience, professional passion and therapeutic massage to serious athletes is a day-to-day privilege for Gammal, a 2000 graduate of Bancroft School of Massage Therapy in Worcester, Mass. She shares her knowledge of the aches, pains, joys and disappointments of the best athletic competitors in the world.
"Massage therapy allows me to relieve pain in others and to assist anyone in reaching their higher potential and ability. ... Providing what someone needs individually can be a challenge, but to be part of their transformation is exciting, rewarding and humbling. At the heart of it is the connection you develop with all of these extraordinary people."
Kareem Thompson, who competed in the long jump and 100-meter dash at the 2004 Summer Games in Athens, saw firsthand what Anna was able to provide. "What an athlete feels and what is going on in the body can be different things. Anna was extremely intuitive and put my mind at ease very quickly. We developed a bond of trust that continues to this day. She was a real standout in my experience with massage therapists."
Developing an expertise in sports massage was a natural evolution for Gammal. In Greece, she competed and trained seriously, learning firsthand the importance and impact of massage for keeping the muscles supple and strong. However, it wasn't an automatic transition toward this career. Along the way, Gammal acquired professional experience as a preschool teacher, aerobics instructor and gymnastics teacher.
"From the start, it was clear Anna had all it takes to be successful - she had excellent massage skills, was developing her business skills and was not afraid to work hard to reach her goals," said Greg Hurd, LMT, MA, the director of career development and outreach at Bancroft.
Not long after graduation, Gammal moved into private practice. She founded Body & Beyond Massage Therapy in Hopkinton, Mass., where she treats clinical and sports massage clients such as Boston Marathon runners. She also maintained her close ties to the athletic community back in Greece. Because of her skills, personal background and commitment to the field, she was tapped to organize and co-direct the Olympic massage therapy team for the 2004 Athens Games.
George Kousaleos, BA, LMT, who served on the massage teams in 2000 and 2004, says choosing Gammal was a "no-brainer" when putting together the right group for Athens. As the 2004 Games approached, Kousaleos tried to find entry points for several months but was unsuccessful. Gammal, however, was already making connections in Greece and with the International Olympic Committee.
"Athens was interested in what we created for Salt Lake City [in 1996] and Atlanta. Anna spent several years organizing and recruiting 180 professional massage therapists to serve the world's athletes at the Athens games. Her leadership and hands-on participation were invaluable. Anna was clearly motivated by her own personal life experience as a competitor, but also because of her generosity of heart. She gave time, resources and was a key individual in making the Athens Massage Team the success that it was."
So, why wasn't Gammal in Beijing for the 2008 Olympics? According to Anna, each host country organizes its own massage services; it does not automatically carry over from one Olympics to the next. There were very early discussions with China organizers, but they chose to orchestrate massage services themselves - using only their own people - rather than rely on any outside volunteers.
Gammal continues to serve and advise current Olympic-level athletes and competition officials around the country, in addition to providing massage therapy to elite runners and competitors nationwide. She's been recruited by Olympic athletes and is looking to the 2010 Winter Olympics in Vancouver, British Columbia and the 2012 Summer Olympics in London.
"My goal is to keep growing personally while educating people around the world about the benefits and importance of massage therapy in their everyday life," she said. "In terms of the advancement of our industry, there is a coming together that will occur between the body workers and the body scientists who study muscles and fascia. I want to be at the crossroads of that advancement."
Lori Schafer is a managing partner of On Target Communications. For questions or comments, contact Lori at www.ruontarget.com.
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