Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
September, 2008, Vol. 08, Issue 09
A Massage as Good as Gold
Submitted By Lori Schafer
Anna Gammal has spent the past 10 years specializing in sports massage and dedicating her life's work and focus to serving competitive athletes. A former 10,000-meter national champion in her native homeland of Greece, she watched the recent competitions in Beijing from a perspective far different than the 200 million viewers who tuned in to see records fall and hear anthems play.The emotional highs and lows touched her deeply, but Anna's thoughts frequently turned to her time spent with Olympic athletes from around the world and the benefits she has been able to provide by introducing massage into their training regimens.
Bringing personal experience, professional passion and therapeutic massage to serious athletes is a day-to-day privilege for Gammal, a 2000 graduate of Bancroft School of Massage Therapy in Worcester, Mass. She shares her knowledge of the aches, pains, joys and disappointments of the best athletic competitors in the world.
"Massage therapy allows me to relieve pain in others and to assist anyone in reaching their higher potential and ability. ... Providing what someone needs individually can be a challenge, but to be part of their transformation is exciting, rewarding and humbling. At the heart of it is the connection you develop with all of these extraordinary people."
Kareem Thompson, who competed in the long jump and 100-meter dash at the 2004 Summer Games in Athens, saw firsthand what Anna was able to provide. "What an athlete feels and what is going on in the body can be different things. Anna was extremely intuitive and put my mind at ease very quickly. We developed a bond of trust that continues to this day. She was a real standout in my experience with massage therapists."
Developing an expertise in sports massage was a natural evolution for Gammal. In Greece, she competed and trained seriously, learning firsthand the importance and impact of massage for keeping the muscles supple and strong. However, it wasn't an automatic transition toward this career. Along the way, Gammal acquired professional experience as a preschool teacher, aerobics instructor and gymnastics teacher.
"From the start, it was clear Anna had all it takes to be successful - she had excellent massage skills, was developing her business skills and was not afraid to work hard to reach her goals," said Greg Hurd, LMT, MA, the director of career development and outreach at Bancroft.
Not long after graduation, Gammal moved into private practice. She founded Body & Beyond Massage Therapy in Hopkinton, Mass., where she treats clinical and sports massage clients such as Boston Marathon runners. She also maintained her close ties to the athletic community back in Greece. Because of her skills, personal background and commitment to the field, she was tapped to organize and co-direct the Olympic massage therapy team for the 2004 Athens Games.
George Kousaleos, BA, LMT, who served on the massage teams in 2000 and 2004, says choosing Gammal was a "no-brainer" when putting together the right group for Athens. As the 2004 Games approached, Kousaleos tried to find entry points for several months but was unsuccessful. Gammal, however, was already making connections in Greece and with the International Olympic Committee.
"Athens was interested in what we created for Salt Lake City [in 1996] and Atlanta. Anna spent several years organizing and recruiting 180 professional massage therapists to serve the world's athletes at the Athens games. Her leadership and hands-on participation were invaluable. Anna was clearly motivated by her own personal life experience as a competitor, but also because of her generosity of heart. She gave time, resources and was a key individual in making the Athens Massage Team the success that it was."
So, why wasn't Gammal in Beijing for the 2008 Olympics? According to Anna, each host country organizes its own massage services; it does not automatically carry over from one Olympics to the next. There were very early discussions with China organizers, but they chose to orchestrate massage services themselves - using only their own people - rather than rely on any outside volunteers.
Gammal continues to serve and advise current Olympic-level athletes and competition officials around the country, in addition to providing massage therapy to elite runners and competitors nationwide. She's been recruited by Olympic athletes and is looking to the 2010 Winter Olympics in Vancouver, British Columbia and the 2012 Summer Olympics in London.
"My goal is to keep growing personally while educating people around the world about the benefits and importance of massage therapy in their everyday life," she said. "In terms of the advancement of our industry, there is a coming together that will occur between the body workers and the body scientists who study muscles and fascia. I want to be at the crossroads of that advancement."
Lori Schafer is a managing partner of On Target Communications. For questions or comments, contact Lori at www.ruontarget.com.
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