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NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
How Many of Your Patients Have Sarcopenia?
Figure 1 demonstrates the typical appearance of sarcopenia in the paravertebral muscles. Have you considered evaluating your patients for this problem? Sarcopenia is the progressive loss of skeletal muscle mass and function that affects the older population.
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
Day in the Life of an Advanced-Practice DC
Can you tell us a little about your background in the profession? Why did you want to become a DC? I studied at Boston University from 1968-1972 as a pre-med student majoring in biology.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
Specialized Pro-Resolving Mediators: 21st Century Inflammation Fighters
Specialized pro-resolving mediators, or SPMs, are a portion of the omega-3 fatty-acid spectrum that have been shown to have a powerful effect on reducing inflammation.
Identify & Adjust the Apex Posterior Sacrum
Low back pain involving an apex posterior sacrum (+θX-axis misalignment) typically presents with signs of lumbosacral joint impingement or facet syndrome.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
Transparency is Key at ASA First Annual Meeting
On March 4th and 5th the American Society of Acupuncturists (ASA) held a successful first annual meeting in Albuquerque, New Mexico.
F4CP Launches New Social Media Campaign
The Foundation for Chiropractic Progress has launched a new service to help member doctors: a social media campaign called "Accelerator."
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
Excited to Share the Science of Chiropractic: An Interview With Dr. Heidi Haavik
Dr. Heidi Haavik has become known in the circle of chiropractic researchers as not only a rising star, but also one willing to do research that can have a major impact in the scientific world and how chiropractic is perceived.
Let's Streamline Your Front Desk
Your front office can be your greatest source of efficiency or a constant bottleneck. Increasing the productivity of this area without sacrificing the quality of patient interaction can be a little tricky.
Misconceptions & Opportunities With Medicare
As I speak around the country on how to properly document Medicare patient encounters, I get questions regarding opting out of Medicare. There are many misconceptions about opting out of Medicare, including just what it means to opt out.
News in Brief
Northwestern Student Honored for Addressing Concussions Head-On; Northwestern Announces New CFO; Life U. to Provide Unique Opportunity.
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
An Alarming Lack of Accountability
Accountability seems to be a lost quality today. The simple act of taking responsibility and doing the right thing just doesn't happen as often as it should. Maybe it is the litigious nature of our society.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
Designing a Fitness Plan (Part 4): Blending Pain Relief With Healthy Aging
Pain relief is still the No. 1 reason patients come to my office. However, most of my patients have other goals as well, such as: "I want to lose 10 to 20 pounds"; "I feel old and want to slow down the aging process"; "My doctor says I am becoming a diabetic and need to exercise"; or "I'm tired and want more energy."
August, 2008, Vol. 08, Issue 08
How Special Do Your Clients Feel?
By Jenn Sommermann, LCMT
Your clients are your greatest asset. There is no doubt about it. Since that is the case, it's in your best interest to make them feel as special as possible, especially if you want to keep them coming back.There is a sea of massage therapists out there these days and competition is tougher than ever. How do you keep the clients you have and attract new ones? Simple - make them feel special.
Well, I said it was simple but it must not be, judging how few therapists actually do this simple step. I believe the variance of your success boils down to how special you make your client feel. If diligently pursued, your client will feel special and repeat business is guaranteed. Strong client relationships are the main key in keeping your clients feeling like the most important thing in your practice. And isn't that the goal? Make them feel as if we are there for them and have nothing better to do than care for them? If done correctly, a client relationship will be established immediately and you will build a large practice based on repeat, and fulfilled, customers.
One of the easiest things to do for a client relationship is to use the client's name during conversation. Studies show people respond to the sound and sight of their name. Whether you use it in conversation or on a birthday card, the use of a name establishes a personal connection. Next time you see a new client, try to use their name at least two times during the intake interview. For example, "Tell me what brings you here today, Mr. Smith." or "How long have you had the shoulder problem, Ms. Jones?" It's so simple but has such a positive impact.
Another way to establish a relationship and make a client feel special is to be totally present and "in the moment" with them. How much multitasking happens in today's society? Way too much. If a client can slow down and feel like we are with them, "in the moment" solely focused on them, it will bring pleasure that is hard to match elsewhere. Easy to say, tough to do.
Set the tone from the start. When a client walks in, is your desk covered with piles of paper and charts? Are you in the middle of answering a call or recording SOAP notes from the last session? Make it a goal to have a clear desk and a clear mind so when your client walks in the door, the illusion is created that there are no distractions and nothing else but them in the room. If you need to ask the client to wait a minute for you to tidy up, so be it. It's better to run a minute late than have a client walk in and see the chaos of your mind or your desk. An organized environment is very powerful visually and will have lasting effects on the client.
Unlike the product industry, we can't put a price on the relationship we have with our clients. The value should be priceless. Clients are becoming more discerning and competition is fierce, so the relationship we establish with our clients should be a large priority. Focus on making them feel special and the rewards of repeat business will be plentiful.
Click here for previous articles by Jenn Sommermann, LCMT.
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