resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
August, 2008, Vol. 08, Issue 08
How Special Do Your Clients Feel?
By Jenn Sommermann, LCMT
Your clients are your greatest asset. There is no doubt about it. Since that is the case, it's in your best interest to make them feel as special as possible, especially if you want to keep them coming back.There is a sea of massage therapists out there these days and competition is tougher than ever. How do you keep the clients you have and attract new ones? Simple - make them feel special.
Well, I said it was simple but it must not be, judging how few therapists actually do this simple step. I believe the variance of your success boils down to how special you make your client feel. If diligently pursued, your client will feel special and repeat business is guaranteed. Strong client relationships are the main key in keeping your clients feeling like the most important thing in your practice. And isn't that the goal? Make them feel as if we are there for them and have nothing better to do than care for them? If done correctly, a client relationship will be established immediately and you will build a large practice based on repeat, and fulfilled, customers.
One of the easiest things to do for a client relationship is to use the client's name during conversation. Studies show people respond to the sound and sight of their name. Whether you use it in conversation or on a birthday card, the use of a name establishes a personal connection. Next time you see a new client, try to use their name at least two times during the intake interview. For example, "Tell me what brings you here today, Mr. Smith." or "How long have you had the shoulder problem, Ms. Jones?" It's so simple but has such a positive impact.
Another way to establish a relationship and make a client feel special is to be totally present and "in the moment" with them. How much multitasking happens in today's society? Way too much. If a client can slow down and feel like we are with them, "in the moment" solely focused on them, it will bring pleasure that is hard to match elsewhere. Easy to say, tough to do.
Set the tone from the start. When a client walks in, is your desk covered with piles of paper and charts? Are you in the middle of answering a call or recording SOAP notes from the last session? Make it a goal to have a clear desk and a clear mind so when your client walks in the door, the illusion is created that there are no distractions and nothing else but them in the room. If you need to ask the client to wait a minute for you to tidy up, so be it. It's better to run a minute late than have a client walk in and see the chaos of your mind or your desk. An organized environment is very powerful visually and will have lasting effects on the client.
Unlike the product industry, we can't put a price on the relationship we have with our clients. The value should be priceless. Clients are becoming more discerning and competition is fierce, so the relationship we establish with our clients should be a large priority. Focus on making them feel special and the rewards of repeat business will be plentiful.
Click here for more information about Jenn Sommermann, LCMT.
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