resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
August, 2008, Vol. 08, Issue 08
How Special Do Your Clients Feel?
By Jenn Sommermann, LCMT
Your clients are your greatest asset. There is no doubt about it. Since that is the case, it's in your best interest to make them feel as special as possible, especially if you want to keep them coming back.There is a sea of massage therapists out there these days and competition is tougher than ever. How do you keep the clients you have and attract new ones? Simple - make them feel special.
Well, I said it was simple but it must not be, judging how few therapists actually do this simple step. I believe the variance of your success boils down to how special you make your client feel. If diligently pursued, your client will feel special and repeat business is guaranteed. Strong client relationships are the main key in keeping your clients feeling like the most important thing in your practice. And isn't that the goal? Make them feel as if we are there for them and have nothing better to do than care for them? If done correctly, a client relationship will be established immediately and you will build a large practice based on repeat, and fulfilled, customers.
One of the easiest things to do for a client relationship is to use the client's name during conversation. Studies show people respond to the sound and sight of their name. Whether you use it in conversation or on a birthday card, the use of a name establishes a personal connection. Next time you see a new client, try to use their name at least two times during the intake interview. For example, "Tell me what brings you here today, Mr. Smith." or "How long have you had the shoulder problem, Ms. Jones?" It's so simple but has such a positive impact.
Another way to establish a relationship and make a client feel special is to be totally present and "in the moment" with them. How much multitasking happens in today's society? Way too much. If a client can slow down and feel like we are with them, "in the moment" solely focused on them, it will bring pleasure that is hard to match elsewhere. Easy to say, tough to do.
Set the tone from the start. When a client walks in, is your desk covered with piles of paper and charts? Are you in the middle of answering a call or recording SOAP notes from the last session? Make it a goal to have a clear desk and a clear mind so when your client walks in the door, the illusion is created that there are no distractions and nothing else but them in the room. If you need to ask the client to wait a minute for you to tidy up, so be it. It's better to run a minute late than have a client walk in and see the chaos of your mind or your desk. An organized environment is very powerful visually and will have lasting effects on the client.
Unlike the product industry, we can't put a price on the relationship we have with our clients. The value should be priceless. Clients are becoming more discerning and competition is fierce, so the relationship we establish with our clients should be a large priority. Focus on making them feel special and the rewards of repeat business will be plentiful.
Click here for previous articles by Jenn Sommermann, LCMT.
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